Analyze
Mastering the Overview Page
Understand your dashboardYou know your way around the Content Menu; now read the page it opens on. Learn what every KPI card, chart, and feed on the Overview page is telling you.Filtering your viewFilters are what make the dashboard yours. Slice your data to a single brand, campaign, account, or window, and watch every chart recalculate to match.Comparing entitiesPut any two brands, accounts, or campaigns head to head and see exactly how they stack up across every KPI, for whatever period you choose.Benchmarking date rangesNumbers only mean something in context. Compare the same accounts against the previous period or last year to tell real growth from seasonal noise.Setting goalsGoals turn the dashboard from a rear-view mirror into a plan. Set targets on the KPIs that matter and track how far ahead or behind you're running.