Sentiment intelligence from the comments themselves
Socialpruf reads the comments under every post in a campaign, on your accounts and your creators', and tells you what people actually thought: the sentiment, the themes, the questions, the complaints and the praise, with spam taken out.
A like count tells you people reacted, not how
The comments do. Socialpruf classifies every comment under a campaign's posts, weighs it by the engagement it got, and groups it into themes, so the story of a launch is read from the audience rather than guessed from a chart.
Read
Every comment, classified
Positive, negative, neutral, mixed.
Every comment under every post in the campaign, reported as a share of the whole and as a share weighted by engagement.
Themes, not just tone.
The topics people raise, grouped, with the sentiment of each, so you know what they liked and what they didn't.
Spam out.
Bots, giveaway replies and link drops are excluded before analysis, so they can't move the score.
Act
From a score to a decision
Questions, requests, complaints, praise.
Counted separately, so a launch with 40 questions about sizing reads differently from one with 40 complaints about it.
Open the comments.
Every comment is listed under the score, searchable and filterable by theme, so a number is never something you can't read behind.
Per campaign, per creator.
Sentiment is reported on each campaign, so a creator's posts, a launch or a rival's activation can be read on their own and compared.
A report of its own.
Sentiment ships as a live report link like every other Socialpruf report, so a sponsor or client can read what people said, not just how many saw it.
Checklist
What to ask any sentiment analysis tool
Seven questions that separate reading the audience from putting a smiley face on a chart.
| Question | Socialpruf |
|---|---|
| What does it analyze? | The comments under every post in a campaign, on your accounts and other people's. |
| Do the accounts need to be connected? | No. Comments are read from the public post, so creators' and competitors' posts work too. |
| Is it just positive or negative? | No. Positive, negative, neutral and mixed, plus the themes people actually raise. |
| Does a loud comment count the same as a quiet one? | No. Sentiment is also weighted by how much engagement each comment got. |
| What about spam and bots? | Excluded before analysis, so giveaway replies and bots don't move the score. |
| Can you see the comments behind the score? | Yes. Every comment is listed, searchable and filterable by theme, with questions, requests, complaints and praise counted. |
| Which platforms are covered? | Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat, where comments are public. |
More on reading the audience
Frequently asked questions
What is comment sentiment analysis?
Reading the comments under social posts and classifying what people are saying: whether it's positive, negative, neutral or mixed, what themes come up, and how many comments are questions, requests, complaints or praise. It answers the question a like count can't: what did people actually think?
What does Socialpruf analyze?
The comments under every post in a campaign. Because posts are tracked from public profiles, that includes your own accounts, the creators and partners posting for you, and competitors' posts if you've put them in a campaign.
How is the sentiment score built?
Every comment is classified, spam is excluded, and the results are reported two ways: the raw share of comments in each category, and a share weighted by how much engagement each comment received, so a comment a thousand people liked counts for more than one nobody saw.
Can I see which comments drove the score?
Yes. The report lists every comment it analyzed, searchable and filterable by theme, so you can read the ones behind any theme or category.
Can I compare sentiment across creators or campaigns?
Yes. Sentiment is reported per campaign, so a creator's posts, a launch or a competitor's activation can each be read on their own and set side by side.
Which platforms does Socialpruf cover?
Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.
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Analytics
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Explore SignalHear what your audience said about the last campaign
Tell us about a campaign that just ran. On the demo we'll analyze the comments under its posts and walk through what people praised, asked for and complained about.
