Competitive intelligence across a portfolio.
Every Vice property tracked separately, each benchmarked against its own rivals. Reporting that took hours now takes minutes.
- 200+ competitors
- 30% more post velocity
- 5 platforms
Social media analytics for publishers and media companies
Every property and show, benchmarked against the publishers and creators competing for the same audience. New posts land within the hour, so the numbers are still news when you read them.
A Friday competitive read is already stale
Your rivals are legacy publishers, digital natives and creators, posting across five platforms all day. Socialpruf tracks them next to your own properties, so decisions run on today's numbers.
Portfolio
Every property, on its own terms
One dashboard, every brand.
Track the portfolio together and sort posts into brands automatically.
A competitor set per property.
Each title benchmarked against the rivals that compete for its audience.
Cross-property campaigns.
See what a single story or franchise did across every account.
Speed
Keeps up with the news cycle
Within the hour.
Your posts and your competitors', live within an hour of publishing.
Report on the story.
Frame a report around a breaking story's real lifespan, not a calendar month.
Into your systems.
Send it to internal tools through the API, or query it from Claude or ChatGPT over MCP.
“The platform is incredibly intuitive, making it easy to tag, organize, and analyze huge amounts of data — and, importantly, turn it into something clear and shareable with executives.”
Director of Digital, Vice MediaCustomers
How media companies use Socialpruf
An industry, quantified.
On3 defines its market however it needs, from the top college creators over three years to mainstream outlets over six months.
- 1M+ posts
- 150+ competitors
- API integration
Partner reporting for a studio.
30 accounts posting 100+ times a day, reported to 15+ brands and 25+ colleges in under two hours a week.
- 1,500+ report views
- 3B+ impressions
More on media
Frequently asked questions
How fast do new posts show up?
Within the hour, yours and your competitors', and their stats keep updating after that.
Can we track each property and the whole portfolio?
Yes. Track every property together and sort posts into brands automatically. Report on one title, a group of titles, or the whole portfolio from the same data.
Can we benchmark against creators too?
Yes. Any public account can join a competitor set: legacy publishers, digital-native outlets, and the creators competing for your audience.
Can we measure one story across every account?
Yes. Campaigns collect posts by keyword, mention or account from anywhere in the portfolio, over the story's real lifespan.
Does it connect to our internal systems?
Yes. The API sends every number to your own tools, the MCP server lets Claude, ChatGPT or Gemini query the same data, and any set of posts exports to CSV.
Which platforms does Socialpruf cover?
Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.
Better together
Analytics
Measure and prove
Track, benchmark, and report on any social account, and turn results into verified proof.
Explore AnalyticsDiscover
Find what's working
Trending, viral, and rising content across platforms. Inspiration backed by data.
Explore DiscoverSignalComing soon
Know when it moves
Trend alerts and competitive signals, delivered the moment something moves.
Explore SignalSee your competitive landscape before the news cycle moves on
Tell us your properties and who you compete with. We'll walk through that landscape with you on the demo, property by property.
