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Brands That Sponsor Influencers

69 brands and the creators they paid in the last 90 days, from sponsored posts disclosed in the caption. Pick a brand to see who it sponsors, when they posted, and which posts beat their usual likes.

Brand sponsorship FAQ

Which brands sponsor the most influencers?

In the last 90 days, DraftKings (105 creators), Dove (83 creators), L'Oréal Paris (81 creators), Amazon (62 creators) and ChatGPT (61 creators) paid the most creators of the 69 brands tracked here.

Which brand sponsors the most creators in each category?

By number of creators paid in the last 90 days, the leaders are Dove in Beauty, SHEIN in Fashion, DoorDash in Food & drink, Bloom Nutrition in Health & fitness, ChatGPT in Tech & AI, DraftKings in Money & betting, SeatGeek in Entertainment, Amazon in Home & retail and Airbnb in Travel & auto.

How do you know a post is sponsored?

We count creator posts whose caption carries a paid-partnership label, such as #ad, #sponsored, #BrandPartner, "paid partnership" or "sponsored by", and work out the brand from the tag, the named sponsor or the tagged account. Gifted posts without a label are not included.

Which platforms are covered?

Instagram, TikTok and YouTube. A creator who posts the same deal on two platforms counts once in a brand's creator total.

How often is this list updated?

Every day. Each brand's numbers cover the last 90 days, so older partnerships drop off as new ones come in.

How do I find influencers who worked with a specific brand?

Pick the brand above. Its page lists the creators it sponsored, its top sponsored posts by likes, a calendar of when they posted, and which posts beat the creator's usual likes.