Brands That Sponsor Influencers
69 brands and the creators they paid in the last 90 days, from sponsored posts disclosed in the caption. Pick a brand to see who it sponsors, when they posted, and which posts beat their usual likes.
Abercrombie & Fitch25 creators, 32 posts
adidas18 creators, 24 posts
Adobe41 creators, 76 posts
Airbnb36 creators, 53 postsAmazon66 creators, 121 posts
Apple12 creators, 28 posts
Armani Beauty32 creators, 70 posts
Best Buy21 creators, 28 posts
Bloom Nutrition50 creators, 103 posts
C4 Energy31 creators, 112 postsCash App15 creators, 20 posts
Celsius15 creators, 33 posts
CeraVe34 creators, 67 postsChanel10 creators, 12 posts
Chase22 creators, 71 posts
ChatGPT61 creators, 189 posts
Chevrolet12 creators, 276 posts
Disney22 creators, 37 posts
DoorDash57 creators, 109 posts
Dove82 creators, 131 posts
Dr. Squatch16 creators, 46 posts
DraftKings111 creators, 1,510 posts
Dunkin'31 creators, 117 posts
Epic Games14 creators, 111 postsFanDuel15 creators, 121 posts
Google51 creators, 148 postsH&M15 creators, 28 posts
Higgsfield AI11 creators, 52 posts
Hulu12 creators, 27 posts
Hyundai18 creators, 33 posts
Kalshi27 creators, 316 posts
L'Oréal Paris94 creators, 194 posts
La Roche-Posay28 creators, 39 postsLEGO12 creators, 29 posts
lululemon10 creators, 22 posts
Maybelline38 creators, 88 posts
McDonald's22 creators, 34 posts
Meta54 creators, 92 posts
Microsoft13 creators, 30 postsMountain Dew42 creators, 278 posts
Netflix14 creators, 23 posts
Nike15 creators, 20 posts
Ninja62 creators, 109 postsNYX Professional Makeup27 creators, 76 posts
Olaplex19 creators, 38 posts
Old Spice40 creators, 68 postsParamount+17 creators, 28 posts
Pepsi31 creators, 89 posts
Polymarket23 creators, 216 posts
Quince41 creators, 62 posts
Reebok8 creators, 8 posts
Revolve15 creators, 51 posts
Samsung58 creators, 115 postsSeatGeek39 creators, 348 posts
Shark57 creators, 105 posts
SHEIN43 creators, 248 posts
State Farm29 creators, 80 posts
T-Mobile28 creators, 41 postsTaco Bell16 creators, 23 posts
Target43 creators, 85 posts
Toyota14 creators, 52 posts
Uber33 creators, 61 postsUlta Beauty14 creators, 20 posts
Victoria's Secret12 creators, 23 posts
Vinted29 creators, 41 posts
Vuori13 creators, 26 posts
Walmart71 creators, 173 postsWayfair17 creators, 49 posts
YouTube42 creators, 75 posts
Brand sponsorship FAQ
Which brands sponsor the most influencers?
In the last 90 days, DraftKings (111 creators), L'Oréal Paris (94 creators), Dove (82 creators), Walmart (71 creators) and Amazon (66 creators) paid the most creators of the 69 brands tracked here.
Which brand sponsors the most creators in each category?
By number of creators paid in the last 90 days, the leaders are L'Oréal Paris in Beauty, SHEIN in Fashion, DoorDash in Food & drink, Bloom Nutrition in Health & fitness, ChatGPT in Tech & AI, DraftKings in Money & betting, SeatGeek in Entertainment, Walmart in Home & retail and Airbnb in Travel & auto.
How do you know a post is sponsored?
We count creator posts whose caption carries a paid-partnership label, such as #ad, #sponsored, #BrandPartner, "paid partnership" or "sponsored by", and work out the brand from the tag, the named sponsor or the tagged account. Gifted posts without a label are not included.
Which platforms are covered?
Instagram, TikTok and YouTube. A creator who posts the same deal on two platforms counts once in a brand's creator total.
How often is this list updated?
Every day. Each brand's numbers cover the last 90 days, so older partnerships drop off as new ones come in.
How do I find influencers who worked with a specific brand?
Pick the brand above. Its page lists the creators it sponsored, its top sponsored posts by likes, a calendar of when they posted, and which posts beat the creator's usual likes.