Social media analytics for consumer brands

Benchmark your brand against every competitor in the category, collect every creator and partner post that mentions you, and report what changed with a link that stays live.

Socialpruf benchmark view: twenty restaurant brands ranked side by side on posts, views, impressions, likes, comments, engagement rate, EMV and followers

Know where you stand, not just how you did

Native dashboards give you fragments, and spreadsheets give you delays. Socialpruf reads every public post from your accounts, your competitors and the creators you work with, and keeps a live report on each. The weekly question, which content is working and where to focus, takes an hour instead of a half-day.

Benchmark

Every competitor, on your terms

Add any brand by handle.

Competitors are tracked from their public accounts. Nothing to connect, nothing they'd ever see.

Ranked on the metrics that matter.

Impressions, engagement rate, EMV and follower growth, side by side, over any date range.

See the posts behind the numbers.

Every competitor post, ranked by performance, so you know which themes and formats are working in your category before you post.

Compare any two periods.

Launch against launch, quarter against quarter, on your accounts and your competitors'. History runs back to each account's first post.

Creators and partners

Track the creators you work with

Campaigns fill themselves.

The creators you work with are collected from their public profiles, on every platform. When a post that mentions you goes live, it lands in the right campaign on its own, and the numbers stay yours forever.

Vet the next creator before you reach out.

Search creators by category and audience, and see their performance, past partnerships and growth before the first email. No connection needed for any of it.

Share

Share what social did

One link, no login.

A live report that keeps updating after you send it, and tells you who opened it and when.

A number you can defend.

Earned media value on a formula you set, applied to every post from your accounts, your creators and your competitors.

Send it to your stack.

CSV exports, an API on every plan, and an MCP server so your AI tools can query the same data.

Customers

Consumer brands that run on Socialpruf

TickPick

A high-volume organic program in one hour a week.

TickPick reports on its own accounts and its partners' posts from one dashboard, and grew organic impressions 43% quarter over quarter.

  • 43% more impressions
  • 200M+ partner impressions
  • 1 hr a week
Read the TickPick story
Underdog Fantasy

Partnerships and rivals under one roof.

Brands, creators, shows, partners and competitors across five platforms. Activations file into campaign folders on their own.

  • 1,000+ posts a week
  • 200+ accounts
  • $200k more media value
Read the Underdog Fantasy story

More for brand teams

Frequently asked questions

Do competitors need to connect their accounts?

No. Add any public brand account by its handle and it's tracked from its public posts. Nothing to connect, nothing they'd ever see.

How many competitors can we track?

As many as the category needs. Plans scale by the number of accounts, and customers run competitive sets of dozens to hundreds of brands.

How far back does competitor data go?

To each account's first post. A competitor you add today arrives with its full public history, so last year's launch is already there to compare against.

How do creator and partner posts get collected?

Campaigns pull posts in by mention, keyword or account, so a creator post that tags your brand lands in the right campaign on its own, with its numbers.

Can we measure earned media value our way?

Yes. Build the KPI on your own rates for impressions, likes and comments, and it applies to every post: yours, your creators' and your competitors'.

Do stakeholders need a login to see reports?

No. Reports are live links that open without an account, keep updating after you send them, and show you when they're opened.

Which platforms does Socialpruf cover?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.

Can the data feed our own dashboards?

Yes. Everything is available through the API on every plan, any set of posts exports to CSV, and an MCP server lets your AI tools query it directly.

Better together