Home
The command center of Discover. Pick your vertical and the whole page rebuilds around it: trending topics, breakout accounts, brand partnerships and viral content.
What is Discover
Everything so far in this course has been about your content: your accounts, your posts, your numbers. Discover points the other way. It's a workspace built on every post Socialpruf has indexed across Instagram, TikTok, YouTube, X and more, so you can see what's rising, search the whole social web, and keep hold of what you find.
It's three tools that work as one, and they're the three items in the left navigation bar:
- Home: the command center. What's trending, which accounts are breaking out, which brands are collaborating, and what's gone viral.
- Search: every search you run, across content and accounts, with filters for platform, creator type, category, audience and performance.
- Boards: where the things you find get kept, arranged and shared.
Every ranking, topic and leaderboard in Discover is built from post-level data, the same data the rest of Socialpruf runs on. Nothing here is a black box. You can click into any of it and see the actual posts underneath.
Most of what you do here feeds your own channels. What you spot in Discover becomes what you make next.
Picking your vertical
The bar across the top of the home page is your category picker. Click one and the entire page rebuilds around that vertical. Every topic, account, partnership and post below it is now specific to the category you chose. It's the most important control on the page, because it's the difference between looking at all of social and looking at your slice of it.
The categories are:
- Sports and Wagering
- Food & Beverage, Health & Fitness and Home & Family
- Entertainment, Film & TV, and Music
- Fashion and Beauty
- News, Business, Tech & AI and Travel
Pro tip: Set your vertical first, before you read anything else on the page. Everything below it reads differently once it's filtered to the industry you actually work in.
Trending Topics
The top of the home page is Trending Topics, the stories moving fastest inside your chosen vertical right now.
Click any topic to open it, and you get:
- A summary: what the topic is actually about, in plain language.
- The view count: how many views the topic has pulled in total.
- The post count: how many pieces of content make it up.
- Every post behind it: the actual content, not a summary of it.
Working inside a topic
With a topic open, you can search inside it by keyword or hashtag, which is how you get from a broad story down to the angle you care about. You can also re-order what you're looking at:
- Newest: what landed most recently.
- Most views: what reached the most people.
- Most engaging: what people actually reacted to.
Breakout accounts
Scroll past the topics and you reach breakout accounts from the last 30 days. These aren't the biggest accounts in your vertical. They're the ones performing well relative to their own normal, so a small account having an unusually good month sits next to a large one that just stepped up a gear.
You'll see a breakdown of the outlying posts for that account and a summary of what's working for each account.
Brand partnerships
Next comes brand partnerships from the last 30 days: which accounts collaborated with which brands, and the actual piece of content that came out of it. Sort by recency or performance, then select view all to see the extended list.
Here you can find who a brand is working with right now, and how it's performing. Both of which are hard to find anywhere else, and are a strong starting point for a pitch, a competitive review, or a shortlist of creators who already work with brands like yours.
The account leaderboards
Alongside the sections above are four leaderboards, each describing the accounts in your vertical from a different angle:
- Follower Growth: which accounts are gaining audience the quickest.
- Most active: who is publishing the most, which is a read on volume and cadence.
- Most mentioned: who other accounts are talking about and tagging, which is a read on cultural pull rather than output.
- Most engaged: whose audience is actually reacting, not just watching.
An account can top one of these and be nowhere on the other three, and that gap is usually the interesting part. Read all four together and you learn far more than a follower count will ever tell you.
Sending anything to a board
Any post or account, anywhere in Discover, can be added into a board. That's the organizer of the whole product: the home page or search finds it, a board keeps it. Boards get an explanation of their own two lessons from here.