Build the metric you report on.
Create any custom KPI from the data we already track.
Track any account on any platform. Live numbers from the source, with history back to day one. Built for brands, agencies, and creators who own their analytics.

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Accounts, competitors, and campaigns used to live in five places. Now they live in one dashboard.
Type a handle and it's live in your dashboard. Your accounts, competitors, and creators all sit in the same view.
Pull any brand or creator into your dashboard and line them up against your own.
Set two windows side by side and see exactly what moved, and by how much.
Add any post from any account, brand, or platform to a campaign, and get one number for all of them.
Back to account creation
The same figures the platform shows. Not a resampled feed
Full metrics on each post. Account numbers are just those posts, added up.
Custom KPIs, formulas you can edit, and goals with pacing.
Create any custom KPI from the data we already track.
Earned media value is one. Change the model behind the number so it matches how your team scores the work, then chart it, goal it, and share it.
Yearly, weekly, or in between. Pacing and projections sit in the same view, so you can see if you'll hit it while there's still time to act.
Campaigns, goals, comparisons, portfolios, rosters. Measure it, share it and edit it through a single URL that updates live and never expires.

Know who looked, and from where. Pitch talent and send campaigns with proof it landed.
A report on a dynamic campaign keeps collecting after you send it. Last month's link is still current today.
Add a KPI or a missed tag on your dashboard and the live link updates immediately.
The same verified data in your tools, your models, or a spreadsheet.
Every number in Socialpruf, available to your own systems through the API.
Connect Claude, ChatGPT, or Gemini to our MCP server and ask against the same verified data.
Download any collection of posts with every data point attached.
“Socialpruf is the best analytics tool we've ever seen. Affordable, fast, easy to use, customizable, shareable, and NO third-party authorization. It allows us to seamlessly monitor our brand accounts while benchmarking the performance of our top competitors.”