200+ competitors, split by property.
A separate competitor set for every Vice property, 2.8M posts in all. Posts land within the hour, often before the competitors have their own numbers.
- 200+ competitors
- 2.8M posts
- 5 platforms
Social media competitor analysis for any public account
Add the accounts that define your market, three or three hundred. Every public post, history back to day one, benchmarked against yours on the same metrics.
Your analytics are half the picture
Views up 30% sounds great, until your category grew 70%. Socialpruf measures you and your competitors on the same metrics, over the same dates, down to the same posts.
Track
Your market in three steps
Add any account.
Paste a handle on any platform. Nothing to connect, on your side or theirs.
Get the history.
Every public post back to day one. New posts land within the hour.
Open the posts.
Rank the whole set on any metric, then click into the posts behind the number.
Compare
Benchmark the numbers you're judged on
Every metric, side by side.
Followers, views, impressions, engagement rate, posting frequency and EMV for every account in the set.
Any two periods.
This launch against the last. This season against last season.
Your KPIs, applied to everyone.
Build a custom metric once. It's calculated for competitors the same way it is for you.
Campaigns across accounts.
Group posts by keyword, mention or account and put a rival's campaign next to yours.
Checklist
What to ask any competitor analysis tool
Seven questions that separate real competitive analysis from a chart with three logos on it.
| Question | Socialpruf |
|---|---|
| Does each competitor need to connect their account? | No. Public data, nothing to connect. |
| How many accounts fit in one competitor set? | Customers run sets of 150 to 200+ accounts. |
| How far back does the data go? | Back to each account's first post. |
| Can you open the posts behind a number? | Yes. Every total is built from its posts. |
| How current is it? | New posts land within the hour. |
| Which platforms are covered? | Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. |
| Can the data leave the tool? | Yes. API, MCP server and CSV export. |
“We recently expanded our investment so we can run competitive analysis across our entire brand portfolio and multiple social platforms, giving us a breadth of competitive intelligence we haven’t been able to replicate with our other analytics tools.”
Director of Digital, Vice MediaCustomers
Competitive sets that don't fit in a spreadsheet
An industry, quantified.
Hundreds of competitor accounts and over a million posts, with history back to each account's creation. The same data runs through On3's own systems via the API.
- 150+ competitors
- 1M+ posts
- API access
Rivals, measured around live events.
Rival brands sit in their own set, so Underdog compares activations around major sports moments while they're still unfolding.
- 200+ accounts
- 1,000+ posts a week
Act
From a ranking to your next post
Find what's breaking out.
Sort every competitor post by views, engagement or EMV.
Search the whole market.
Discover searches 60M+ posts by topic, format or product.
Keep the examples.
Pin them to a shared board. Send the board, not a screenshot.
Frequently asked questions
Do competitors need to connect anything?
No. Socialpruf reads public data, so you add a competitor by pasting their handle. Your own accounts work the same way, with no integration to set up.
How many competitors can I track?
As many as define your market. Some teams watch three rivals. Vice Media tracks 200+ competitor accounts and On3 150+, split into sets that match how each business is organized.
How far back does competitor data go?
Back to each account's first post. Add a competitor and its history comes with it, so your first comparison already covers past seasons, launches and campaigns.
How fast do new competitor posts show up?
Within the hour, and their stats keep updating after that.
Can I see the posts behind the metrics?
Yes. Every post is stored with its own metrics, and account totals are those posts added up. When a competitor's numbers jump, open the posts responsible.
Can I track posts that mention my brand?
Yes. Discover finds every post that tags or mentions a brand, yours or a competitor's, with the numbers attached.
Which platforms does Socialpruf cover?
Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.
Better together
Analytics
Measure and prove
Track, benchmark, and report on any social account, and turn results into verified proof.
Explore AnalyticsDiscover
Find what's working
Trending, viral, and rising content across platforms. Inspiration backed by data.
Explore DiscoverSignalComing soon
Know when it moves
Trend alerts and competitive signals, delivered the moment something moves.
Explore SignalSee your whole market before the next report goes out
Tell us who you compete with. We'll walk through that market with you on the demo: who's growing, who's posting more, and which posts explain the gap.
