Social media analytics for sports organizations

Every team account, athlete, partner and competitor in one place. Measure game day, draft night and the whole season, and send sponsors live reports while the campaign is still running.

Socialpruf overview: follower, impression, engagement and EMV cards over a key-metrics chart, platform distribution, and top content

Sports doesn't wait for the monthly report

A trade breaks. A player goes viral. A sponsor activation goes live mid-tournament. Socialpruf collects every post around your organization as it happens.

Track

Your whole sports ecosystem

Owned accounts.

Every team, show, sub-brand and regional account, grouped the way you're organized.

Athletes and creators.

Tracked from their public profiles. No credentials to chase.

Partner posts.

Posts that mention a partner file into that partner's campaign automatically.

Competitors.

The teams, publishers and creators competing for the same fans.

Events

Measure the moment, not the month

Any window you choose.

Kickoff to final whistle, draft week, a whole tournament run.

Live while it matters.

New posts land within the hour, while the event is still on.

A baseline for next time.

History back to day one turns every final and draft day into a benchmark for the next.

Customers

Trusted across sports media, betting and talent

Underdog Fantasy

Partnerships and rivals under one roof.

Brands, creators, shows, partners and competitors across five platforms. Activations file into campaign folders on their own.

  • 1,000+ posts a week
  • 200+ accounts
  • $200k more media value
Read the Underdog Fantasy story
On3

A college sports competitive set.

Over a million posts across its competitors, and partner posts that flow into shared brand reports through mention filters.

  • 150+ competitors
  • 1M+ posts
  • 20% follower growth
Read the On3 story
Snapback Sports

Sponsor reports that close deals.

15+ brands and 25+ colleges, reported in under two hours a week. Live stats helped close two brand deals mid-tournament at the 2026 World Cup.

  • 1,500+ report views
  • 40+ pitches
  • 3B+ impressions
Read the Snapback Sports story
Athelo Group

Athlete reporting without logins.

Add an athlete, see live performance in minutes. The same views power Athelo's brand pitches.

  • 30+ athletes
  • 1.9B impressions
  • 0 logins
Read the Athelo Group story

More on sports

Frequently asked questions

Do athletes need to connect their accounts?

No. Add an athlete by their handle and see their performance within minutes. No credentials to request, nothing to connect.

Can we report on a single game or tournament?

Yes. Reports and campaigns take any date range: kickoff to final whistle, draft week, or a whole tournament run.

Do sponsors need a login to see reports?

No. Reports are live links anyone can open. They keep updating after you send them, and you'll see when they're opened.

How do you measure sponsor value?

Sponsor and partner posts are grouped into campaigns and measured on views, engagement, reach and earned media value. You set the EMV formula.

Can we benchmark against other teams and media brands?

Yes. Build competitor sets from any public accounts, whether rival teams, publishers, creators or brands, and compare them on the same metrics and dates.

Which platforms does Socialpruf cover?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.

Can the data feed our own systems?

Yes. Everything is available through the API, and any set of posts exports to CSV. On3 uses the API to feed its internal tools.

Better together