An industry, quantified.
Hundreds of competitor accounts and over a million posts, with history back to each account's creation, feeding On3's own systems through the API.
- 150+ competitors
- 1M+ posts
- API access
Social media data for marketing research
Every post a category has published, with how it performed. Search 60M+ posts, benchmark any set of accounts, go back through their full history, and take the data with you.
Ask the record, not a focus group
A survey tells you what people say they like. The public record shows what they watched, shared and commented on, across every brand in the category, going back years.
Explore
Find what's working, anywhere
Search 60M+ posts.
By topic, format or product, across platforms, ranked by views or engagement. Anything not indexed yet is captured live.
Trending, viral, rising.
Leaderboards of the posts and accounts moving this week, so a trend is spotted from the numbers rather than a feed.
Any account's full history.
Add an account and every post it has ever published comes with it, so a format's rise can be traced, not guessed.
Analyze
A category, quantified
Benchmark any set.
Brands, creators or publishers, ranked on the same metrics over the same dates, three accounts or three hundred.
Formats and topics.
Group posts by keyword, format or mention and see which ones carry the category, and for whom.
Any two periods.
This year against last, this launch against the one before, for every account in the set.
Take it with you.
CSV export, an API on every plan, and an MCP server so your AI tools can query the same data.
Checklist
What to ask any social research tool
Seven questions that separate research from a sample dressed up as one.
| Question | Socialpruf |
|---|---|
| Is it a sample or the whole record? | The whole public record: every post since each tracked account's first. |
| How big is the searchable pool? | 60M+ indexed posts, plus live capture for anything not yet indexed. |
| Can you research accounts you don't own? | Yes. Any public account, on any covered platform, nothing to connect. |
| Can you see a whole category at once? | Yes. Benchmark any set of brands or creators on the same metrics and dates. |
| Can you go back in time? | Yes. Past seasons, launches and campaigns are there the day you add the account. |
| Can the data leave the tool? | Yes. CSV export, an API on every plan, and an MCP server for your AI tools. |
| Which platforms are covered? | Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. |
Customers
Categories studied whole
A brand portfolio's whole landscape.
A competitor set for every Vice property across five platforms, 2.8M posts in all, so the breadth of the study matches the breadth of the business.
- 200+ competitors
- 2.8M posts
- 5 platforms
More on research
Frequently asked questions
What is social media marketing research?
Using what people post, watch and engage with on social platforms to answer strategy questions: what a category is doing, which formats and topics are working, how audiences respond, and where the gaps are. Socialpruf does it from the public record rather than a survey or a sample.
How is this different from social listening?
Listening tools collect mentions of a keyword. Socialpruf tracks whole accounts, with every post and its performance, so you can see not just that a topic was mentioned but which posts about it performed, by whom, and how that compares with the rest of the category.
Can I research a category I'm not in yet?
Yes. Add the accounts that define it, from public profiles with nothing to connect, and their full history arrives with them. A category study can be run before a single account of yours exists in it.
Can I find what's trending right now?
Yes. Trending, viral and rising leaderboards rank the posts and accounts moving this week across platforms, and Discover searches 60M+ posts by topic, format or product.
Can I get the data into my own analysis?
Yes. Any set of posts exports to CSV, everything is available through the API on every plan, and an MCP server lets Claude, ChatGPT or Gemini query it directly.
What about alerts when something changes?
That's Signal, which is coming soon: trend alerts and competitive signals delivered when something moves. Until then, the leaderboards and Discover are the way to watch a category.
Which platforms does Socialpruf cover?
Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.
Better together
Analytics
Measure and prove
Track, benchmark, and report on any social account, and turn results into verified proof.
Explore AnalyticsDiscover
Find what's working
Trending, viral, and rising content across platforms. Inspiration backed by data.
Explore DiscoverSignalComing soon
Know when it moves
Trend alerts and competitive signals, delivered the moment something moves.
Explore SignalResearch your category from the posts, not a survey
Tell us the category or question. On the demo we'll load the accounts that define it, with their history, and work through what the data says.
