Campaign measurement across every account that posted

Your accounts, your creators, your partners and the press, on every platform, added up into one number. Posts collect themselves by mention, keyword or account, and the sponsor gets a live link.

Socialpruf overview: follower, impression, engagement and EMV cards over a key-metrics chart, platform distribution, and top content

A campaign is more than your own posts

The creator posted it, the partner reposted it, the press covered it. Socialpruf collects every post from every account involved and reports them as one campaign, with one number on top.

Collect

Campaigns that fill themselves

Set the rule once.

A mention, a keyword or a list of accounts. Anything that matches lands in the campaign.

Anyone's posts count.

Creators, partners, athletes and press are tracked from their public profiles. Nothing for them to connect.

Numbers that keep moving.

Every post refreshes hourly for its first week, then daily, so the campaign total is never a snapshot from launch day.

Measure

One number, and how it was built

Views, impressions, engagement, reach.

The counts the platforms show, on every post, added up per campaign and per account.

EMV on your formula.

Your rates for impressions, likes and comments, applied to every post. The figure in the deck is one you can defend.

This campaign against the last.

Any two campaigns or periods side by side, so growth is measured, not asserted.

A live link for the sponsor.

No login, keeps updating after you send it, and you see when it's opened.

Checklist

What to ask any campaign measurement tool

Seven questions that separate campaign measurement from a screenshot of your own analytics.

QuestionSocialpruf
Can posts from other people's accounts count?Yes. Creators, partners, athletes and press, from their public profiles.
Do they need to connect their accounts?No. Public data, nothing to connect, nothing to chase.
How do posts get into the campaign?On their own, by mention, keyword or account rules. No spreadsheet of links.
Which metrics?Views, impressions, engagement, reach where public, and EMV on a formula you set.
Can you compare it with the last one?Yes. Any campaign or period against any other, on the same metrics.
How does the sponsor see it?A live link that keeps updating, no login, with a record of who opened it.
How long do the numbers stay updated?Hourly for a post's first week, then daily, for as long as it exists.

Customers

Campaigns measured while they ran

Snapback Sports

Sponsor reports that close deals.

15+ brands and 25+ colleges, reported in under two hours a week. Live stats helped close two brand deals mid-tournament at the 2026 World Cup.

  • 1,500+ report views
  • 40+ pitches
  • 3B+ impressions
Read the Snapback Sports story
Underdog Fantasy

Activations that file themselves.

Partner and creator posts across five platforms land in campaign folders on their own, measured around the live events they were built for.

  • 1,000+ posts a week
  • $200k more media value
Read the Underdog Fantasy story
TickPick

A partner program measured without the wait.

Creator posts that mention TickPick are collected the moment they go live, with ROI measured per creator and no stats to chase.

  • 200M+ partner impressions
  • 0 logins
Read the TickPick story

More on measuring campaigns

Frequently asked questions

What is social media campaign measurement?

Adding up what every post in a campaign did, across everyone who posted and every platform they posted on, and reporting it as one set of numbers: views, impressions, engagement, reach where available, and a value figure such as earned media value.

How do posts from creators and partners get measured?

Socialpruf tracks creators and partners from their public profiles, with nothing for them to connect. When a post that mentions your brand or matches the campaign's keyword goes live, it lands in the campaign on its own, with its numbers.

How is earned media value calculated?

On your formula. Set your own rates for impressions, likes, comments and shares, and Socialpruf applies them to every post in the campaign, so the figure in the report is one you can explain.

Can I measure a campaign that's still running?

Yes. The report is live. Snapback Sports used live stats to close two brand deals mid-tournament at the 2026 World Cup.

Can I compare this campaign with the last one?

Yes. Put any two campaigns or periods side by side on the same metrics, whether it's launch against launch or this year's activation against last year's.

Do sponsors need a login to see the report?

No. Reports are live links anyone can open. They keep updating after you send them, and you'll see when and where they're opened.

Which platforms does Socialpruf cover?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook and Snapchat. Which metrics are available depends on what each platform makes public.

Better together