Engagement rate
Likes and comments as a share of views, last 30 days. Needs 20+ posts.4.6%
F1Sports League Social Media Rankings
From Oct 4 to Nov 2, 2026, F1's own Instagram, TikTok, X and YouTube accounts drew 7.08B views, the most of any league, ahead of the NFL (6.47B). The NBA has the biggest following, at 187M.
- Leagues
- 6
- Teams ranked
- 155
- Combined views
- 24.41B
Which league is winning on social?
The leagues' own accounts, last 30 days
Most-viewed post120.2MviewsF1Nov 1KIMI ANTONELLI IS THE 2026 F1 WORLD CHAMPION!!! 🏆
The youngest to ever do it at 20 years and 68 days old!
#F1 #Formula1 #MexicoGPView postF1Collab posts
Collab posts with players, brands or creators in the last 30 days. Mostly Instagram, as X doesn't record collabs.1.5Kposts
NFLBreakout rate
Share of posts in the last 30 days that reached 2× the league's usual (median) views. Needs 20+ posts.26%of posts
MLBFastest growth
Biggest rise in views: the last 30 days against the 30 days before. Needs 5M+ views in the 30 days before.+155%views
NBAFollower growth
Most followers gained across the four accounts in the last 30 days.1.04Mfollowers
F1Most comments
Most comments on posts from the last 30 days.2.34Mcomments
NFLLeague rankings
Views in the last 30 days, against the 30 days before
Team rankings by league
Every team ranked within its league. The top three in each, by views over the last 30 days
NFL- 1
San Francisco 49ers341.3M
- 2
New England Patriots329.5M
- 3
Chicago Bears295.7M
NBA- 1
Minnesota Timberwolves564M
- 2
Golden State Warriors427.6M
- 3
San Antonio Spurs424.5M
MLB- 1
Milwaukee Brewers433.3M
- 2
Los Angeles Dodgers202.8M
- 3
Tampa Bay Rays71.7M
NHL- 1
San Jose Sharks154.4M
- 2
Toronto Maple Leafs154.4M
- 3
Montréal Canadiens145.3M
Premier League- 1
Liverpool1.69B
- 2
Manchester City1.58B
- 3
Manchester United1.23B
F1- 1
Mercedes1.47B
- 2
Ferrari1.43B
- 3
Red Bull Racing1.12B
Sports league social media FAQ
Which sports league has the most social media views?
F1, with 7.08B views on its own Instagram, TikTok, X and YouTube accounts in the last 30 days. Then the NFL (6.47B), the NBA (4.67B), the Premier League (2.78B), the MLB (2.64B), the NHL (774.9M).
Which sports league has the most social media followers?
The NBA, with 187M followers across its four main accounts, ahead of the Premier League (165M), the NFL (107.7M), F1 (89.6M), the MLB (44.5M), the NHL (21.7M).
Which league is growing fastest on social media?
The NBA: views on its own accounts are up 155% on the previous 30 days.
Which team leads each league on social media?
Mercedes lead F1 (1.47B views); the San Francisco 49ers lead the NFL (341.3M views); the Minnesota Timberwolves lead the NBA (564M views); Liverpool lead the Premier League (1.69B views); the Milwaukee Brewers lead the MLB (433.3M views); the San Jose Sharks lead the NHL (154.4M views). Each league page ranks every team.
How are the leagues compared?
Each league's official Instagram, TikTok, X and YouTube accounts are added together and compared on views over the last 30 days, or on average views per post over the last 30 days. Team accounts are ranked separately on each league's page. Updated daily.