Organic Impressions

Estimated impressions by normalizing boosted outliers. Organic Impressions excludes views from posts with an engagement rate lower than 0.05% and adds an estimated organic impression number based on real interactions. Use this metric to gauge true earned reach.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Organic Impressions" card on your analytics dashboard, estimating earned reach with boosted outliers removed.

Table view: It's a sortable column ("Organic Impressions") so you can rank accounts, brands, or campaigns by true earned reach rather than paid-inflated views.

Reports: You can add it as a KPI or chart to any shared or customized report.