Average Per Post

The mean value of a chosen metric (impressions, likes, EMV, comments) divided by the total post count in the campaign. Use the dropdown on the widget to pick which underlying metric to average. Averages can be skewed by a small number of viral outliers, compare against Median Per Post to see how representative the average is.

Where you'll use it in Socialpruf

Dashboard KPI card: On your analytics dashboard it appears as the "Average per post" card. Use the dropdown on the card to switch the underlying metric between Impressions, Likes, Comments, and EMV.

Table view: It's a sortable column ("Avg per Post") so you can rank accounts, brands, or campaigns by typical per-post performance rather than raw totals.

Reports: You can add it as a KPI or chart to any shared or customized report.