Campaign CPM

Cost Per Mille: the dollar cost per 1,000 impressions when a campaign includes paid spend. Displayed as "--" when no spend has been entered for the campaign. CPM is the standard unit for comparing the value of impressions. It is often based on prices that you would have to pay platforms for 1,000 impressions.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Campaign CPM" card in the expanded overview.

Manage campaign: Enter the campaign's cost in the Manage campaign tab. That spend figure is what powers the Campaign CPM card.

EMV slider: CPM is also a configurable input in the EMV settings, where it sets the dollar value placed on every 1,000 impressions when calculating Earned Media Value.