Median Per Post

The middle value of a chosen metric (impressions, likes, EMV, comments) across all posts in the campaign. Half of posts performed above this number, half below. Median Per Post is resistant to viral outliers and gives a better sense of how a typical post performed than Average Per Post does.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Median Per Post" card on your analytics dashboard. Use the dropdown to switch the underlying metric between Impressions, Likes, Comments, and EMV.

Table view: It's a sortable column ("Median per Post") so you can rank accounts, brands, or campaigns by typical post performance, without viral outliers skewing the number.

Reports: You can add it as a KPI or chart to any shared or customized report.