EMV

Earned Media Value (EMV): is the earned dollar value of the organic exposure a campaign generated. EMV estimates the cost of achieving the same level of engagement through a paid channel by benchmarking your interactions against a paid-media equivalent. EMV is calculated from impressions, likes and comments using platform-specific CPM and engagement benchmarks. It exists to translate organic reach into a number stakeholders already understand.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "EMV" card on your analytics dashboard, showing the dollar value of the campaign's organic exposure.

Table view: It's a sortable column ("EMV") so you can rank accounts, brands, or campaigns by earned media value.

EMV settings: Open the EMV slider to adjust the CPM, cost-per-like, and cost-per-comment benchmarks that the calculation is based on, so the value reflects your own paid-media rates.

Reports: You can add it as a KPI or chart to any shared or customized report.