Average Per Follower

The mean value of a chosen metric, impressions or likes, per follower across the campaign's accounts. Useful for comparing performance across accounts of very different sizes: a small account with a hyper-engaged audience can outperform a much larger one on this metric. Use the dropdown on the widget to pick which underlying metric to average.

Where you'll use it in Socialpruf

Dashboard KPI card: On your analytics dashboard it appears as the "Average per follower" card. Use the dropdown on the card to switch the underlying metric between Impressions, Likes, and Comments.

Table view: It's a sortable column ("Avg per Follower") so you can rank accounts by how much engagement they earn relative to their audience size, not their raw totals.

Reports: You can add it as a KPI or chart to any shared or customized report.