Likes

The total count of likes, hearts, or thumbs-up reactions across every post in the campaign. Likes are the lowest friction engagement signal and typically the highest volume interaction metric. Likes are useful as a baseline but rarely the most meaningful one.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Likes" card on your analytics dashboard, totaling likes across every post in the campaign.

Table view: It's a sortable column ("Likes") so you can rank accounts, brands, or campaigns by total likes.

Reports: You can add it as a KPI or chart to any shared or customized report.