Followers

The combined follower count across every account in the campaign, captured at the most recent stat refresh. Followers is a stock metric, it represents the current state of the audience, not how it changed during the campaign window. For change over time, see New Followers.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Followers" card on your analytics dashboard, totaling the current audience across every account in the campaign.

Table view: It's a sortable column ("Followers") so you can rank accounts, brands, or campaigns by audience size.

Reports: You can add it as a KPI or chart to any shared or customized report.