New Followers

The net growth in followers across all accounts in the campaign during its date range. Calculated as the difference between the follower count at the start of the campaign and the count at the most recent refresh.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "New Followers" card on your analytics dashboard, showing net follower growth across the campaign's date range.

Table view: It's a sortable column ("New Followers") when a brand or folder is selected, so you can rank accounts and brands by audience growth during the window.

Reports: You can add it as a KPI or chart to any shared or customized report.