Engagement Rate

The engagement rate of the campaign, expressed as a percentage. Calculated as (Likes + Comments) ÷ Impressions × 100. Socialpruf uses impressions-based engagement rather than follower-based because it reflects actual distribution, not just audience size.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Engagement" card on your analytics dashboard, expressed as a percentage.

Table view: It's a sortable column ("Engagement") so you can rank accounts, brands, or campaigns by how efficiently their reach converts into interactions.

Reports: You can add it as a KPI or chart to any shared or customized report.