Impressions

The total number of times posts in the campaign were shown across feeds. Impressions count every view, including repeat views from the same person, and include both organic and paid distribution.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Impressions" card on your analytics dashboard, totaling every view across the campaign's posts.

Table view: It's a sortable column ("Impressions") so you can rank accounts, brands, or campaigns by total reach.

Reports: You can add it as a KPI or chart to any shared or customized report.