Follower Conversion

The percentage of viewers or likes who became followers, calculated as New Followers ÷ (Impressions or Likes) × 100. This estimates how effective a campaign was at turning reach into durable audience growth rather than one-time views.

Where you'll use it in Socialpruf

Dashboard KPI card: It appears as the "Follower Conversion" card on your analytics dashboard. Use the dropdown to switch the denominator between Impressions and Likes.

Table view: It's a sortable column ("Follower Conv.") so you can rank accounts, brands, or campaigns by how well they turn reach into new followers.

Reports: You can add it as a KPI or chart to any shared or customized report.