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Airbnb Influencers
In the last 90 days, 38 influencers published 68 sponsored Airbnb posts on Instagram, TikTok and YouTube, earning 1.7M likes.
Airbnb sponsored posts by day
68 sponsored posts across 27 of 91 days.
July22 posts
August20 posts
September13 posts
October13 posts
Airbnb posts beating their usual likes
13 sponsored posts got at least 1.5× the creator’s typical likes
111× usual likes
11× usual likes
11× usual likes
7.8× usual likes
6.8× usual likesTop Airbnb sponsored posts
All 68 influencer posts for Airbnb, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |   InstagramRaphinhaAthlete@raphinha · 20.8M followers | 644,518 | 16.1M | 44 | 0.7× | Jul 23 |
| 2 |  TikTokAlex VolkanovskiAthlete@alexvolkanovski · 1.98M followers | 288,868 | 2.81M | 2,173 | – | Aug 25 |
| 3 |  TikTokAlex VolkanovskiAthlete@alexvolkanovski · 1.96M followers | 200,194 | 4.37M | 2,905 | – | Aug 23 |
| 4 |  InstagramJessica Judith@jess.judith · 1.79M followers | 138,566 | 1.49M | 670 | 1.6× | Aug 8 |
| 5 |  TikTokJessica Judith@jess.judith · 4.43M followers | 70,218 | 376K | 174 | 0.6× | Aug 8 |
| 6 |  TikTokJason😅@jasontheween · 1.56M followers | 54,084 | 383K | 139 | 3.0× | Jul 19 |
| 7 |  TikTokNara Smith@naraazizasmith · 12.6M followers | 39,568 | 1.45M | 267 | 0.2× | Oct 8 |
| 8 |  TikTokgigi@okaycoolgigi · 3.42M followers | 38,112 | 436K | 271 | 1.1× | Aug 13 |
| 9 |  InstagramCooking with Volk | Alex VolkanovskiAthlete@cookinwithvolk · 1.79M followers | 28,007 | 784K | 253 | 1.1× | Aug 25 |
| 10 | TikTok Charles Mackenzie@itscharlesmackenzie · 478K followers | 26,217 | 13.3M | 5 | 111× | Aug 20 |
58 more posts, 10 beat their usual likes. On Instagram, YouTube and TikTok, most recently Oct 13.
Creators who worked with Airbnb
38 influencers ran sponsored Airbnb posts in the last 90 days. These are the creators behind the top 10.
- RaphinhaAthlete@raphinha · 20.8M followers
- Alex VolkanovskiAthlete@alexvolkanovski · 1.98M followers
- Jessica Judith@jess.judith · 1.79M followers
- Jason😅@jasontheween · 1.56M followers
- Nara Smith@naraazizasmith · 12.6M followers
- gigi@okaycoolgigi · 3.42M followers
- Cooking with Volk | Alex VolkanovskiAthlete@cookinwithvolk · 1.79M followers
- Charles Mackenzie@itscharlesmackenzie · 478K followers
Airbnb influencer marketing FAQ
Which influencers have partnered with Airbnb?
38 influencers ran paid Airbnb partnerships in the last 90 days, including Raphinha, Alex Volkanovski, Jessica Judith, Jason😅 and Nara Smith.
How many sponsored Airbnb posts were there?
68 creator posts carried a Airbnb partnership label in the last 90 days: 40 on Instagram, 16 on TikTok and 12 on YouTube. Together they earned 1.7M likes.
Which Airbnb sponsored post got the most likes?
Raphinha's Instagram post from July 23 leads with 645K likes.
Which Airbnb influencer posts beat their usual likes?
13 sponsored Airbnb posts got at least 1.5× the influencer's typical likes. The biggest was Charles Mackenzie, at 111× their usual.
When do influencers post about Airbnb?
The busiest day was July 23, with 10 sponsored Airbnb posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Airbnb partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #AirbnbPartner, "paid partnership" or "sponsored by", and names Airbnb. Gifted posts without a label are not included. Data refreshes daily.