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LEGO Influencers
In the last 90 days, 14 influencers published 33 sponsored LEGO posts on Instagram, TikTok and YouTube, earning 188K likes.
LEGO sponsored posts by day
33 sponsored posts across 16 of 91 days.
July7 posts
August8 posts
September10 posts
October8 posts
LEGO posts beating their usual likes
9 sponsored posts got at least 1.5× the creator’s typical likes
33× usual likes
29× usual likes
14× usual likes
6.3× usual likes
4.7× usual likes
Top LEGO sponsored posts
All 33 influencer posts for LEGO, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | Instagram Lone Fox by Drew Michael Scott@lonefoxhome · 1.56M followers | 71,534 | 1.92M | 262 | 14× | Aug 17 |
| 2 |   TikTokHarri@ordinariharri · 351K followers | 36,818 | 535K | 365 | 4.0× | Jul 28 |
| 3 |  InstagramDesi•Perkins@desiperkins · 4.05M followers | 10,015 | 465K | 56 | 0.5× | Aug 25 |
| 4 |  InstagramHarri@ordinariharri · 177K followers | 7,843 | 116K | 80 | 2.0× | Jul 28 |
| 5 |  InstagramRecess Therapy@recess_therapy · 3.21M followers | 6,629 | 350K | 40 | 0.7× | Oct 5 |
| 6 |  YouTubeordinariharri@ordinariharri · 77K followers | 5,499 | 157K | 112 | 2.5× | Jul 28 |
| 7 | Instagram Gabriel Estrada@gabesempire · 170K followers | 5,454 | 151K | 139 | 6.3× | Sep 30 |
| 8 |  TikTokHarri@ordinariharri · 372K followers | 4,248 | 57K | 72 | 0.5× | Aug 28 |
| 9 |  TikTokChatmo@chatmo · 1.57M followers | 4,230 | 58K | 103 | – | Sep 30 |
| 10 |  InstagramHypebeast@hypebeast · 10.3M followers | 4,194 | 105K | 3 | 0.7× | Jul 17 |
23 more posts, 4 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 10.
Creators who worked with LEGO
14 influencers ran sponsored LEGO posts in the last 90 days. These are the creators behind the top 10.
- Lone Fox by Drew Michael Scott@lonefoxhome · 1.56M followers
- Harri@ordinariharri · 351K followers
- Desi•Perkins@desiperkins · 4.05M followers
- Recess Therapy@recess_therapy · 3.21M followers
- Gabriel Estrada@gabesempire · 170K followers
- Chatmo@chatmo · 1.57M followers
- Hypebeast@hypebeast · 10.3M followers
LEGO influencer marketing FAQ
Which influencers have partnered with LEGO?
14 influencers ran paid LEGO partnerships in the last 90 days, including Lone Fox by Drew Michael Scott, Harri, Desi•Perkins, Recess Therapy and Gabriel Estrada.
How many sponsored LEGO posts were there?
33 creator posts carried a LEGO partnership label in the last 90 days: 17 on Instagram, 11 on TikTok and 5 on YouTube. Together they earned 188K likes.
Which LEGO sponsored post got the most likes?
Lone Fox by Drew Michael Scott's Instagram post from August 17 leads with 72K likes.
Which LEGO influencer posts beat their usual likes?
9 sponsored LEGO posts got at least 1.5× the influencer's typical likes. The biggest was Sabriena Abrre, at 33× their usual.
When do influencers post about LEGO?
The busiest day was September 30, with 4 sponsored LEGO posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid LEGO partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #LEGOPartner, "paid partnership" or "sponsored by", and names LEGO. Gifted posts without a label are not included. Data refreshes daily.