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LEGO Influencers
In the last 90 days, 12 influencers published 29 sponsored LEGO posts on Instagram, TikTok and YouTube, earning 136K likes.
LEGO sponsored posts by day
29 sponsored posts across 14 of 91 days.
August8 posts
September10 posts
October11 posts
November0 posts
LEGO posts beating their usual likes
7 sponsored posts got at least 1.5× the creator’s typical likes
39× usual likes
29× usual likes
9.6× usual likes
6.1× usual likes
5.0× usual likesTop LEGO sponsored posts
All 29 influencer posts for LEGO, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | Instagram Lone Fox by Drew Michael Scott@lonefoxhome · 1.56M followers | 72,075 | 1.94M | 266 | 9.6× | Aug 17 |
| 2 |  InstagramDesi•Perkins@desiperkins · 4.05M followers | 10,134 | 473K | 56 | 0.4× | Aug 25 |
| 3 |  InstagramRecess Therapy@recess_therapy · 3.21M followers | 7,295 | 594K | 42 | 0.8× | Oct 5 |
| 4 | Instagram Gabriel Estrada@gabesempire · 170K followers | 6,352 | 168K | 139 | 5.0× | Sep 30 |
| 5 |   TikTokChatmo@chatmo · 1.57M followers | 5,300 | 90K | 123 | 0.3× | Sep 30 |
| 6 |  TikTokHarri@ordinariharri · 372K followers | 4,362 | 59K | 72 | 0.4× | Aug 28 |
| 7 |  InstagramHarri@ordinariharri · 185K followers | 4,198 | 117K | 47 | 1.0× | Aug 28 |
| 8 | YouTube JT Casey@jtcasey · 15.9M followers | 3,972 | 363K | 25 | 6.1× | Oct 3 |
| 9 |  InstagramiJustine@ijustine · 1.61M followers | 2,431 | 67K | 37 | 0.4× | Sep 3 |
| 10 |  InstagramHarri@ordinariharri · 185K followers | 2,364 | 66K | 21 | 0.6× | Aug 28 |
19 more posts, 4 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 30.
Creators who worked with LEGO
12 influencers ran sponsored LEGO posts in the last 90 days. These are the creators behind the top 10.
- Lone Fox by Drew Michael Scott@lonefoxhome · 1.56M followers
- Desi•Perkins@desiperkins · 4.05M followers
- Recess Therapy@recess_therapy · 3.21M followers
- Gabriel Estrada@gabesempire · 170K followers
- Chatmo@chatmo · 1.57M followers
- Harri@ordinariharri · 372K followers
- JT Casey@jtcasey · 15.9M followers
- iJustine@ijustine · 1.61M followers
LEGO influencer marketing FAQ
Which influencers have partnered with LEGO?
12 influencers ran paid LEGO partnerships in the last 90 days, including Lone Fox by Drew Michael Scott, Desi•Perkins, Recess Therapy, Gabriel Estrada and Chatmo.
How many sponsored LEGO posts were there?
29 creator posts carried a LEGO partnership label in the last 90 days: 15 on Instagram, 9 on TikTok and 5 on YouTube. Together they earned 136K likes.
Which LEGO sponsored post got the most likes?
Lone Fox by Drew Michael Scott's Instagram post from August 17 leads with 72K likes.
Which LEGO influencer posts beat their usual likes?
7 sponsored LEGO posts got at least 1.5× the influencer's typical likes. The biggest was Sabriena Abrre, at 39× their usual.
When do influencers post about LEGO?
The busiest day was September 30, with 4 sponsored LEGO posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid LEGO partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #LEGOPartner, "paid partnership" or "sponsored by", and names LEGO. Gifted posts without a label are not included. Data refreshes daily.