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DraftKings Influencers
In the last 90 days, 111 influencers published 1510 sponsored DraftKings posts on X, Instagram, YouTube and TikTok, earning 2.2M likes.
DraftKings sponsored posts by day
1510 sponsored posts across 91 of 91 days.
August244 posts
September637 posts
October567 posts
November62 posts
DraftKings posts beating their usual likes
268 sponsored posts got at least 1.5× the creator’s typical likes
783× usual likes
314× usual likes
153× usual likes
129× usual likes
97× usual likesTop DraftKings sponsored posts
All 1510 influencer posts for DraftKings, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | YouTube Fore Play Golf@foreplaygolf · 661K followers | 91,640 | 10.9M | 17,971 | 783× | Oct 26 |
| 2 |  YouTubeCboysTV@cboystv · 5.62M followers | 90,543 | 4.36M | 5,656 | 1.1× | Oct 23 |
| 3 |  YouTubeShawn Ryan Show@shawnryanshow · 6.52M followers | 68,495 | 3.92M | 11,538 | 7.4× | Sep 14 |
| 4 |   TikTokBarstool Sports@barstoolsports · 49.7M followers | 66,570 | 849K | 146 | 20× | Aug 30 |
| 5 |   InstagramCheddy@freezertarps · 1.05M followers | 64,267 | 2.01M | 173 | 20× | Aug 24 |
| 6 |  YouTubeCboysTV@cboystv · 5.52M followers | 63,231 | 3.4M | 3,719 | 0.7× | Sep 18 |
| 7 |  YouTubeJesser@jesser · 50.6M followers | 41,730 | 3.16M | 715 | 3.0× | Oct 24 |
| 8 |  YouTubeJesser@jesser · 49.7M followers | 41,105 | 3.6M | 956 | 3.0× | Sep 12 |
| 9 |  YouTubeMrBallen@mrballen · 11.3M followers | 40,110 | 1.68M | 1,774 | 1.3× | Sep 26 |
| 10 |  YouTubeMrBallen@mrballen · 11.3M followers | 39,016 | 1.38M | 2,335 | 1.2× | Oct 3 |
1500 more posts, 262 beat their usual likes. On X, Instagram, YouTube and TikTok, most recently Nov 3.
Creators who worked with DraftKings
111 influencers ran sponsored DraftKings posts in the last 90 days. These are the creators behind the top 10.
- Fore Play Golf@foreplaygolf · 661K followers
- CboysTV@cboystv · 5.62M followers
- Shawn Ryan Show@shawnryanshow · 6.52M followers
- Barstool Sports@barstoolsports · 49.7M followers
- Cheddy@freezertarps · 1.05M followers
- Jesser@jesser · 50.6M followers
- MrBallen@mrballen · 11.3M followers
DraftKings influencer marketing FAQ
Which influencers have partnered with DraftKings?
111 influencers ran paid DraftKings partnerships in the last 90 days, including Fore Play Golf, CboysTV, Shawn Ryan Show, Barstool Sports and Cheddy.
How many sponsored DraftKings posts were there?
1510 creator posts carried a DraftKings partnership label in the last 90 days: 661 on X, 402 on Instagram, 391 on YouTube and 56 on TikTok. Together they earned 2.2M likes.
Which DraftKings sponsored post got the most likes?
Fore Play Golf's YouTube post from October 26 leads with 92K likes.
Which DraftKings influencer posts beat their usual likes?
268 sponsored DraftKings posts got at least 1.5× the influencer's typical likes. The biggest was Fore Play Golf, at 783× their usual.
When do influencers post about DraftKings?
The busiest day was September 2, with 75 sponsored DraftKings posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid DraftKings partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #DraftKingsPartner, "paid partnership" or "sponsored by", and names DraftKings. Gifted posts without a label are not included. Data refreshes daily.