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DraftKings Influencers
In the last 90 days, 105 influencers published 1240 sponsored DraftKings posts on X, Instagram, YouTube and TikTok, earning 1.6M likes.
DraftKings sponsored posts by day
1240 sponsored posts across 90 of 91 days.
July110 posts
August256 posts
September629 posts
October245 posts
DraftKings posts beating their usual likes
174 sponsored posts got at least 1.5× the creator’s typical likes
22× usual likes
21× usual likes
19× usual likes
19× usual likes
19× usual likesTop DraftKings sponsored posts
All 1240 influencer posts for DraftKings, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |  YouTubeShawn Ryan Show@shawnryanshow · 6.52M followers | 65,625 | 3.72M | 11,208 | 6.9× | Sep 14 |
| 2 |   TikTokBarstool Sports@barstoolsports · 49.7M followers | 64,326 | 823K | 142 | 17× | Aug 30 |
| 3 | Instagram Cheddy@freezertarps · 1.05M followers | 64,299 | 2.01M | 173 | 21× | Aug 24 |
| 4 |  YouTubeCboysTV@cboystv · 5.52M followers | 62,266 | 3.12M | 3,684 | 0.8× | Sep 18 |
| 5 |  YouTubeJesser@jesser · 49.7M followers | 39,076 | 3.38M | 936 | 2.6× | Sep 12 |
| 6 |  YouTubeMrBallen@mrballen · 11.3M followers | 37,571 | 1.55M | 1,715 | 1.0× | Sep 26 |
| 7 |  YouTubeMrBallen@mrballen · 11.3M followers | 36,213 | 1.23M | 2,244 | 1.0× | Oct 3 |
| 8 |  YouTubeShawn Ryan Show@shawnryanshow · 6.56M followers | 35,423 | 1.99M | 7,236 | 3.7× | Sep 28 |
| 9 |  YouTubeMrBallen@mrballen · 11.3M followers | 34,713 | 1.19M | 1,676 | 1.0× | Sep 19 |
| 10 |  YouTubeDeestroying@deestroying · 6.53M followers | 34,106 | 3.33M | 1,478 | 2.4× | Sep 2 |
1230 more posts, 168 beat their usual likes. On X, Instagram, YouTube and TikTok, most recently Oct 14.
Creators who worked with DraftKings
105 influencers ran sponsored DraftKings posts in the last 90 days. These are the creators behind the top 10.
- Shawn Ryan Show@shawnryanshow · 6.52M followers
- Barstool Sports@barstoolsports · 49.7M followers
- Cheddy@freezertarps · 1.05M followers
- CboysTV@cboystv · 5.52M followers
- Jesser@jesser · 49.7M followers
- MrBallen@mrballen · 11.3M followers
- Deestroying@deestroying · 6.53M followers
DraftKings influencer marketing FAQ
Which influencers have partnered with DraftKings?
105 influencers ran paid DraftKings partnerships in the last 90 days, including Shawn Ryan Show, Barstool Sports, Cheddy, CboysTV and Jesser.
How many sponsored DraftKings posts were there?
1240 creator posts carried a DraftKings partnership label in the last 90 days: 560 on X, 316 on Instagram, 312 on YouTube and 52 on TikTok. Together they earned 1.6M likes.
Which DraftKings sponsored post got the most likes?
Shawn Ryan Show's YouTube post from September 14 leads with 66K likes.
Which DraftKings influencer posts beat their usual likes?
174 sponsored DraftKings posts got at least 1.5× the influencer's typical likes. The biggest was Dante 🇺🇸, at 22× their usual.
When do influencers post about DraftKings?
The busiest day was September 2, with 75 sponsored DraftKings posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid DraftKings partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #DraftKingsPartner, "paid partnership" or "sponsored by", and names DraftKings. Gifted posts without a label are not included. Data refreshes daily.