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H&M Influencers
In the last 90 days, 13 influencers published 29 sponsored H&M posts on TikTok, Instagram and YouTube, earning 496K likes.
H&M sponsored posts by day
29 sponsored posts across 16 of 91 days.
July3 posts
August11 posts
September12 posts
October3 posts
H&M posts beating their usual likes
7 sponsored posts got at least 1.5× the creator’s typical likes
36× usual likes
4.4× usual likes
3.3× usual likes
2.4× usual likes
2.0× usual likesTop H&M sponsored posts
All 29 influencer posts for H&M, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | TikTok ellasandra muse@ellasandramuse · 651K followers | 145,354 | 5.66M | 271 | 4.4× | Aug 19 |
| 2 | TikTok ellasandra muse@ellasandramuse · 661K followers | 110,115 | 6.07M | 60 | 3.3× | Sep 17 |
| 3 | TikTok Henry Crouch@henrycrouchh | 73,594 | 8.66M | 136 | 36× | Aug 28 |
| 4 |  TikTokAG & Ana@agandana · 943K followers | 27,755 | 348K | 179 | 1.2× | Oct 6 |
| 5 |  TikTokAG & Ana@agandana · 933K followers | 22,013 | 1.15M | 131 | 0.9× | Jul 28 |
| 6 |  TikTokAG & Ana@agandana · 942K followers | 14,066 | 1.86M | 103 | 0.6× | Sep 4 |
| 7 | Instagram Anastacia@anapresciano · 79K followers | 11,246 | 968K | 197 | 2.4× | Sep 4 |
| 8 |  TikTokAG & Ana@agandana · 936K followers | 9,076 | 230K | 113 | 0.4× | Aug 21 |
| 9 |  InstagramElla Christo 🧿@ellachristo · 2.04M followers | 9,062 | 227K | 54 | 0.8× | Sep 23 |
| 10 |  InstagramMia Yilin@mia_yilin_ · 551K followers | 8,484 | 403K | 70 | 0.4× | Aug 14 |
19 more posts, 3 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 7.
Creators who worked with H&M
13 influencers ran sponsored H&M posts in the last 90 days. These are the creators behind the top 10.
- ellasandra muse@ellasandramuse · 651K followers
- Henry Crouch@henrycrouchh
- AG & Ana@agandana · 943K followers
- Anastacia@anapresciano · 79K followers
- Ella Christo 🧿@ellachristo · 2.04M followers
- Mia Yilin@mia_yilin_ · 551K followers
H&M influencer marketing FAQ
Which influencers have partnered with H&M?
13 influencers ran paid H&M partnerships in the last 90 days, including ellasandra muse, Henry Crouch, AG & Ana, Anastacia and Ella Christo 🧿.
How many sponsored H&M posts were there?
29 creator posts carried a H&M partnership label in the last 90 days: 15 on TikTok, 13 on Instagram and 1 on YouTube. Together they earned 496K likes.
Which H&M sponsored post got the most likes?
ellasandra muse's TikTok post from August 19 leads with 145K likes.
Which H&M influencer posts beat their usual likes?
7 sponsored H&M posts got at least 1.5× the influencer's typical likes. The biggest was Henry Crouch, at 36× their usual.
When do influencers post about H&M?
The busiest day was August 28, with 4 sponsored H&M posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid H&M partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #HMPartner, "paid partnership" or "sponsored by", and names H&M (or H and M). Gifted posts without a label are not included. Data refreshes daily.