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H&M Influencers
In the last 90 days, 15 influencers published 28 sponsored H&M posts on Instagram, TikTok and YouTube, earning 525K likes.
H&M sponsored posts by day
28 sponsored posts across 16 of 91 days.
August11 posts
September12 posts
October5 posts
November0 posts
H&M posts beating their usual likes
8 sponsored posts got at least 1.5× the creator’s typical likes
31× usual likes
3.9× usual likes
3.7× usual likes
3.0× usual likes
2.7× usual likes
Top H&M sponsored posts
All 28 influencer posts for H&M, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | TikTok ellasandra muse@ellasandramuse · 651K followers | 145,841 | 5.69M | 263 | 3.9× | Aug 19 |
| 2 | TikTok ellasandra muse@ellasandramuse · 661K followers | 138,811 | 8.02M | 75 | 3.7× | Sep 17 |
| 3 | TikTok Henry Crouch@henrycrouchh | 73,603 | 8.66M | 134 | 31× | Aug 28 |
| 4 |  TikTokAG & Ana@agandana · 943K followers | 42,036 | 1.27M | 295 | 2.3× | Oct 6 |
| 5 | Instagram Anastacia@anapresciano · 81K followers | 14,746 | 1.36M | 165 | 2.7× | Oct 6 |
| 6 |  TikTokAG & Ana@agandana · 942K followers | 14,234 | 1.87M | 103 | 0.8× | Sep 4 |
| 7 |  InstagramAnastacia@anapresciano · 79K followers | 11,430 | 994K | 199 | 2.1× | Sep 4 |
| 8 |  InstagramElla Christo 🧿@ellachristo · 2.04M followers | 9,132 | 228K | 56 | 1.0× | Sep 23 |
| 9 |  TikTokAG & Ana@agandana · 936K followers | 9,125 | 232K | 113 | 0.5× | Aug 21 |
| 10 |  InstagramMia Yilin@mia_yilin_ · 551K followers | 8,547 | 410K | 71 | 0.4× | Aug 14 |
18 more posts, 2 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 30.
Creators who worked with H&M
15 influencers ran sponsored H&M posts in the last 90 days. These are the creators behind the top 10.
- ellasandra muse@ellasandramuse · 651K followers
- Henry Crouch@henrycrouchh
- AG & Ana@agandana · 943K followers
- Anastacia@anapresciano · 81K followers
- Ella Christo 🧿@ellachristo · 2.04M followers
- Mia Yilin@mia_yilin_ · 551K followers
H&M influencer marketing FAQ
Which influencers have partnered with H&M?
15 influencers ran paid H&M partnerships in the last 90 days, including ellasandra muse, Henry Crouch, AG & Ana, Anastacia and Ella Christo 🧿.
How many sponsored H&M posts were there?
28 creator posts carried a H&M partnership label in the last 90 days: 14 on Instagram, 13 on TikTok and 1 on YouTube. Together they earned 525K likes.
Which H&M sponsored post got the most likes?
ellasandra muse's TikTok post from August 19 leads with 146K likes.
Which H&M influencer posts beat their usual likes?
8 sponsored H&M posts got at least 1.5× the influencer's typical likes. The biggest was Henry Crouch, at 31× their usual.
When do influencers post about H&M?
The busiest day was August 28, with 4 sponsored H&M posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid H&M partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #HMPartner, "paid partnership" or "sponsored by", and names H&M (or H and M). Gifted posts without a label are not included. Data refreshes daily.