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Paramount+ Influencers
In the last 90 days, 23 influencers published 34 sponsored Paramount+ posts on Instagram, TikTok and YouTube, earning 239K likes.
Paramount+ sponsored posts by day
34 sponsored posts across 22 of 91 days.
July10 posts
August7 posts
September14 posts
October3 posts
Paramount+ posts beating their usual likes
3 sponsored posts got at least 1.5× the creator’s typical likes. The next best follow.
2.1× usual likes
1.7× usual likes
1.6× usual likes
1.4× usual likes
1.3× usual likes
1.2× usual likesTop Paramount+ sponsored posts
All 34 influencer posts for Paramount+, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |  InstagramFamilia Latorre@lafamilialatorre · 4.59M followers | 115,157 | 2.36M | 237 | 1.1× | Aug 14 |
| 2 |  InstagramThe Shade Room@theshaderoom · 28.1M followers | 40,323 | 1.1M | 1,795 | 1.1× | Jul 28 |
| 3 |  InstagramPubity@pubity · 42.2M followers | 13,018 | 325K | 104 | 0.2× | Sep 17 |
| 4 |  InstagramThe Shade Room@theshaderoom · 28M followers | 12,898 | 322K | 258 | 0.3× | Oct 8 |
| 5 |  InstagramDalia Chávez@daliaelichavez · 193K followers | 8,862 | 108K | 76 | 0.5× | Jul 24 |
| 6 |  InstagramPubity Pets@fluffy · 3.28M followers | 8,293 | 207K | 22 | 0.7× | Sep 14 |
| 7 |  InstagramTineke Younger@tiniyounger · 2.67M followers | 6,213 | 257K | 60 | 0.3× | Sep 27 |
| 8 |  InstagramThe Shade Room@theshaderoom · 28.1M followers | 5,954 | 515K | 230 | 0.2× | Sep 1 |
| 9 |  InstagramComplex@complex · 10.7M followers | 5,863 | 147K | 83 | 0.6× | Sep 11 |
| 10 |  InstagramDEMI BAGBY | Fitness & Sports@demibagby · 2.66M followers | 4,532 | 185K | 170 | 0.9× | Aug 2 |
24 more posts, 3 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 8.
Creators who worked with Paramount+
23 influencers ran sponsored Paramount+ posts in the last 90 days. These are the creators behind the top 10.
- Familia Latorre@lafamilialatorre · 4.59M followers
- The Shade Room@theshaderoom · 28.1M followers
- Pubity@pubity · 42.2M followers
- Dalia Chávez@daliaelichavez · 193K followers
- Pubity Pets@fluffy · 3.28M followers
- Tineke Younger@tiniyounger · 2.67M followers
- Complex@complex · 10.7M followers
- DEMI BAGBY | Fitness & Sports@demibagby · 2.66M followers
Paramount+ influencer marketing FAQ
Which influencers have partnered with Paramount+?
23 influencers ran paid Paramount+ partnerships in the last 90 days, including Familia Latorre, The Shade Room, Pubity, Dalia Chávez and Pubity Pets.
How many sponsored Paramount+ posts were there?
34 creator posts carried a Paramount+ partnership label in the last 90 days: 26 on Instagram, 7 on TikTok and 1 on YouTube. Together they earned 239K likes.
Which Paramount+ sponsored post got the most likes?
Familia Latorre's Instagram post from August 14 leads with 115K likes.
Which Paramount+ influencer posts beat their usual likes?
3 sponsored Paramount+ posts got at least 1.5× the influencer's typical likes. The biggest was Alex, at 2.1× their usual.
When do influencers post about Paramount+?
The busiest day was September 11, with 4 sponsored Paramount+ posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Paramount+ partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #ParamountPartner, "paid partnership" or "sponsored by", and names Paramount+ (or Paramount Plus). Gifted posts without a label are not included. Data refreshes daily.