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Maybelline Influencers
In the last 90 days, 39 influencers published 85 sponsored Maybelline posts on TikTok, Instagram and YouTube, earning 370K likes.
Maybelline sponsored posts by day
85 sponsored posts across 37 of 91 days.
July13 posts
August32 posts
September28 posts
October12 posts
Maybelline posts beating their usual likes
10 sponsored posts got at least 1.5× the creator’s typical likes
12× usual likes
8.2× usual likes
6.2× usual likes
4.2× usual likes
3.5× usual likesTop Maybelline sponsored posts
All 85 influencer posts for Maybelline, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |  InstagramEmma Slater@theemmaslater · 1.03M followers | 68,279 | 4.98M | 547 | 1.6× | Aug 8 |
| 2 | Instagram dhivya sri@dhivya.sri · 549K followers | 49,883 | 547K | 64 | 6.2× | Sep 16 |
| 3 |  TikTokCyrus@cyrusveyssi · 1.89M followers | 44,671 | 7.6M | 215 | 3.3× | Sep 14 |
| 4 | Instagram Cande Copello@cande.copello · 973K followers | 32,790 | 3.23M | 210 | 4.2× | Aug 26 |
| 5 |  TikTokkayla ryan@kayla.ryann · 1.4M followers | 18,146 | 165K | 120 | 0.3× | Aug 1 |
| 6 |  TikTokKristin Cavallari@kristincavallari · 905K followers | 15,861 | 527K | 387 | – | Aug 6 |
| 7 |  InstagramCande Copello@cande.copello · 975K followers | 11,682 | 332K | 89 | 1.5× | Aug 1 |
| 8 | TikTok kiyana <3@kiyana.ebrahimi · 645K followers | 11,588 | 2.22M | 25 | 3.5× | Aug 26 |
| 9 |  TikTokkayla ryan@kayla.ryann · 1.53M followers | 11,379 | 4.18M | 85 | 0.2× | Oct 6 |
| 10 |  TikTokallison kuch@allisonkuch · 3.62M followers | 9,095 | 104K | 126 | 0.1× | Oct 1 |
75 more posts, 5 beat their usual likes. On TikTok, Instagram and YouTube, most recently Oct 11.
Creators who worked with Maybelline
39 influencers ran sponsored Maybelline posts in the last 90 days. These are the creators behind the top 10.
- Emma Slater@theemmaslater · 1.03M followers
- dhivya sri@dhivya.sri · 549K followers
- Cyrus@cyrusveyssi · 1.89M followers
- Cande Copello@cande.copello · 973K followers
- kayla ryan@kayla.ryann · 1.4M followers
- Kristin Cavallari@kristincavallari · 905K followers
- kiyana <3@kiyana.ebrahimi · 645K followers
- allison kuch@allisonkuch · 3.62M followers
Maybelline influencer marketing FAQ
Which influencers have partnered with Maybelline?
39 influencers ran paid Maybelline partnerships in the last 90 days, including Emma Slater, dhivya sri, Cyrus, Cande Copello and kayla ryan.
How many sponsored Maybelline posts were there?
85 creator posts carried a Maybelline partnership label in the last 90 days: 39 on TikTok, 36 on Instagram and 10 on YouTube. Together they earned 370K likes.
Which Maybelline sponsored post got the most likes?
Emma Slater's Instagram post from August 8 leads with 68K likes.
Which Maybelline influencer posts beat their usual likes?
10 sponsored Maybelline posts got at least 1.5× the influencer's typical likes. The biggest was lex, at 12× their usual.
When do influencers post about Maybelline?
The busiest day was August 18, with 6 sponsored Maybelline posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Maybelline partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #MaybellinePartner, "paid partnership" or "sponsored by", and names Maybelline. Gifted posts without a label are not included. Data refreshes daily.