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Maybelline Influencers
In the last 90 days, 38 influencers published 88 sponsored Maybelline posts on TikTok, Instagram and YouTube, earning 516K likes.
Maybelline sponsored posts by day
88 sponsored posts across 41 of 91 days.
August24 posts
September28 posts
October35 posts
November1 post
Maybelline posts beating their usual likes
19 sponsored posts got at least 1.5× the creator’s typical likes
17× usual likes
14× usual likes
9.1× usual likes
6.2× usual likes
4.5× usual likesTop Maybelline sponsored posts
All 88 influencer posts for Maybelline, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |   InstagramAllison Kuch@allisonkuch · 1.13M followers | 76,945 | 1.07M | 782 | 2.3× | Nov 2 |
| 2 |  InstagramEmma Slater@theemmaslater · 1.03M followers | 68,444 | 4.99M | 547 | 1.6× | Aug 8 |
| 3 |  TikTokallison kuch@allisonkuch · 3.63M followers | 56,274 | 633K | 146 | 0.6× | Oct 31 |
| 4 |  Instagramdhivya sri@dhivya.sri · 549K followers | 50,350 | 563K | 66 | 3.5× | Sep 16 |
| 5 |  TikTokCyrus@cyrusveyssi · 1.89M followers | 44,756 | 7.6M | 214 | 3.0× | Sep 14 |
| 6 |  InstagramCande Copello@cande.copello · 973K followers | 41,200 | 4.41M | 234 | 4.1× | Aug 26 |
| 7 |  TikTokKristin Cavallari@kristincavallari · 905K followers | 16,047 | 535K | 387 | 1.2× | Aug 6 |
| 8 |  TikTokCande Copello@cande.copello · 8.71M followers | 14,360 | 1.39M | 69 | 4.2× | Sep 9 |
| 9 |  TikTokkayla ryan@kaylaryan · 1.53M followers | 12,099 | 4.2M | 88 | 0.3× | Oct 6 |
| 10 | TikTok kiyana <3@kiyana.ebrahimi · 645K followers | 11,660 | 2.22M | 25 | 4.5× | Aug 26 |
78 more posts, 12 beat their usual likes. On TikTok, Instagram and YouTube, most recently Oct 29.
Creators who worked with Maybelline
38 influencers ran sponsored Maybelline posts in the last 90 days. These are the creators behind the top 10.
- Allison Kuch@allisonkuch · 1.13M followers
- Emma Slater@theemmaslater · 1.03M followers
- dhivya sri@dhivya.sri · 549K followers
- Cyrus@cyrusveyssi · 1.89M followers
- Cande Copello@cande.copello · 973K followers
- Kristin Cavallari@kristincavallari · 905K followers
- kayla ryan@kaylaryan · 1.53M followers
- kiyana <3@kiyana.ebrahimi · 645K followers
Maybelline influencer marketing FAQ
Which influencers have partnered with Maybelline?
38 influencers ran paid Maybelline partnerships in the last 90 days, including Allison Kuch, Emma Slater, dhivya sri, Cyrus and Cande Copello.
How many sponsored Maybelline posts were there?
88 creator posts carried a Maybelline partnership label in the last 90 days: 39 on TikTok, 35 on Instagram and 14 on YouTube. Together they earned 516K likes.
Which Maybelline sponsored post got the most likes?
Allison Kuch's Instagram post from November 2 leads with 77K likes.
Which Maybelline influencer posts beat their usual likes?
19 sponsored Maybelline posts got at least 1.5× the influencer's typical likes. The biggest was lex, at 17× their usual.
When do influencers post about Maybelline?
The busiest day was October 23, with 6 sponsored Maybelline posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Maybelline partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #MaybellinePartner, "paid partnership" or "sponsored by", and names Maybelline. Gifted posts without a label are not included. Data refreshes daily.