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Old Spice Influencers

In the last 90 days, 40 influencers published 68 sponsored Old Spice posts on Instagram, TikTok and YouTube, earning 460K likes.

WindowAug 5 – Nov 3, 2026
Partnership posts68
Creators40
Total likes460K
Beat their usual8 of 68 posts

Old Spice sponsored posts by day

68 sponsored posts across 32 of 91 days.

August21 posts

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September28 posts

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October14 posts

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November5 posts

123
Busiest day Sep 1 Ā· 8 postsMost posts on TuesdaysAverage 5.2 posts a week
FewerMore

Old Spice posts beating their usual likes

8 sponsored posts got at least 1.5Ɨ the creator’s typical likes

Top Old Spice sponsored posts

All 68 influencer posts for Old Spice, ranked by likes

RankPostLikesViewsCommentsvs. usualPosted
1
Instagram
Biggy Bailey@biggy.bailey Ā· 1.76M followers
52,0329.32M1180.7ƗSep 3
2
TikTok
Brooke Monk@brookemonk_ Ā· 49.1M followers
51,0041.76M7740.1ƗOct 29
3
Instagram
natalie & the Aguilars@natalientheaguilars Ā· 1.26M followers
49,5744.75M1671.3ƗAug 12
4
TikTok
natalie & the aguilars@natalientheaguilars Ā· 7.52M followers
44,5875.7M780.2ƗAug 12
5
TikTok
Ben Reid@itsbenreid Ā· 3.23M followers
42,2344.11M974.0ƗSep 19
6
TikTok
natalie & the aguilars@natalientheaguilars Ā· 7.53M followers
36,602465K860.2ƗSep 24
7
Instagram
Kayce Kirihara šŸ’š@infamouskayce Ā· 304K followers
29,4867.81M7197.5ƗAug 18
8
TikTok
Biggy Bailey@biggybailey Ā· 2.7M followers
23,5804.75M650.2ƗSep 3
9
Instagram
Joe MarlerAthlete@joemarler17 Ā· 1.15M followers
14,938366K3263.3ƗOct 16
10
Instagram
Ben@ben_reid_ Ā· 903K followers
12,1313.04M1830.5ƗSep 19

58 more posts, 5 beat their usual likes. On Instagram, TikTok and YouTube, most recently Nov 2.

See all the posts

This page is a preview. Book a demo to see all 68 sponsored Old Spice posts, with every creator and stat, in Socialpruf.

Creators who worked with Old Spice

40 influencers ran sponsored Old Spice posts in the last 90 days. These are the creators behind the top 10.

  1. Biggy Bailey@biggy.bailey Ā· 1.76M followers
  2. Brooke Monk@brookemonk_ Ā· 49.1M followers
  3. natalie & the Aguilars@natalientheaguilars Ā· 1.26M followers
  4. Ben Reid@itsbenreid Ā· 3.23M followers
  5. Kayce Kirihara šŸ’š@infamouskayce Ā· 304K followers
  6. Joe MarlerAthlete@joemarler17 Ā· 1.15M followers
  7. Ben@ben_reid_ Ā· 903K followers

See every creator

This page is a preview. Book a demo to see all 40 creators Old Spice sponsored, with their posts and stats, in Socialpruf.

Old Spice influencer marketing FAQ

Which influencers have partnered with Old Spice?

40 influencers ran paid Old Spice partnerships in the last 90 days, including Biggy Bailey, Brooke Monk, natalie & the Aguilars, Ben Reid and Kayce Kirihara šŸ’š.

How many sponsored Old Spice posts were there?

68 creator posts carried a Old Spice partnership label in the last 90 days: 32 on Instagram, 31 on TikTok and 5 on YouTube. Together they earned 460K likes.

Which Old Spice sponsored post got the most likes?

Biggy Bailey's Instagram post from September 3 leads with 52K likes.

Which Old Spice influencer posts beat their usual likes?

8 sponsored Old Spice posts got at least 1.5Ɨ the influencer's typical likes. The biggest was Adam Garfield, at 341Ɨ their usual.

When do influencers post about Old Spice?

The busiest day was September 1, with 8 sponsored Old Spice posts. The calendar on this page shows every day in the last 90 days.

How do you know a post is a paid Old Spice partnership?

We count influencer posts whose caption carries a paid-partnership label, such as #ad, #OldSpicePartner, "paid partnership" or "sponsored by", and names Old Spice. Gifted posts without a label are not included. Data refreshes daily.