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Old Spice Influencers
In the last 90 days, 40 influencers published 68 sponsored Old Spice posts on Instagram, TikTok and YouTube, earning 460K likes.
Old Spice sponsored posts by day
68 sponsored posts across 32 of 91 days.
August21 posts
September28 posts
October14 posts
November5 posts
Old Spice posts beating their usual likes
8 sponsored posts got at least 1.5Ć the creatorās typical likes
Top Old Spice sponsored posts
All 68 influencer posts for Old Spice, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | Biggy Bailey@biggy.bailey Ā· 1.76M followers | 52,032 | 9.32M | 118 | 0.7Ć | Sep 3 |
| 2 | Brooke Monk@brookemonk_ Ā· 49.1M followers | 51,004 | 1.76M | 774 | 0.1Ć | Oct 29 |
| 3 | natalie & the Aguilars@natalientheaguilars Ā· 1.26M followers | 49,574 | 4.75M | 167 | 1.3Ć | Aug 12 |
| 4 | natalie & the aguilars@natalientheaguilars Ā· 7.52M followers | 44,587 | 5.7M | 78 | 0.2Ć | Aug 12 |
| 5 | Ben Reid@itsbenreid Ā· 3.23M followers | 42,234 | 4.11M | 97 | 4.0Ć | Sep 19 |
| 6 | natalie & the aguilars@natalientheaguilars Ā· 7.53M followers | 36,602 | 465K | 86 | 0.2Ć | Sep 24 |
| 7 | Kayce Kirihara š@infamouskayce Ā· 304K followers | 29,486 | 7.81M | 719 | 7.5Ć | Aug 18 |
| 8 | Biggy Bailey@biggybailey Ā· 2.7M followers | 23,580 | 4.75M | 65 | 0.2Ć | Sep 3 |
| 9 | Joe MarlerAthlete@joemarler17 Ā· 1.15M followers | 14,938 | 366K | 326 | 3.3Ć | Oct 16 |
| 10 | Ben@ben_reid_ Ā· 903K followers | 12,131 | 3.04M | 183 | 0.5Ć | Sep 19 |
58 more posts, 5 beat their usual likes. On Instagram, TikTok and YouTube, most recently Nov 2.
Creators who worked with Old Spice
40 influencers ran sponsored Old Spice posts in the last 90 days. These are the creators behind the top 10.
- Biggy Bailey@biggy.bailey Ā· 1.76M followers


- Brooke Monk@brookemonk_ Ā· 49.1M followers

- natalie & the Aguilars@natalientheaguilars Ā· 1.26M followers


- Ben Reid@itsbenreid Ā· 3.23M followers

- Kayce Kirihara š@infamouskayce Ā· 304K followers

- Joe MarlerAthlete@joemarler17 Ā· 1.15M followers

- Ben@ben_reid_ Ā· 903K followers

Old Spice influencer marketing FAQ
Which influencers have partnered with Old Spice?
40 influencers ran paid Old Spice partnerships in the last 90 days, including Biggy Bailey, Brooke Monk, natalie & the Aguilars, Ben Reid and Kayce Kirihara š.
How many sponsored Old Spice posts were there?
68 creator posts carried a Old Spice partnership label in the last 90 days: 32 on Instagram, 31 on TikTok and 5 on YouTube. Together they earned 460K likes.
Which Old Spice sponsored post got the most likes?
Biggy Bailey's Instagram post from September 3 leads with 52K likes.
Which Old Spice influencer posts beat their usual likes?
8 sponsored Old Spice posts got at least 1.5Ć the influencer's typical likes. The biggest was Adam Garfield, at 341Ć their usual.
When do influencers post about Old Spice?
The busiest day was September 1, with 8 sponsored Old Spice posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Old Spice partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #OldSpicePartner, "paid partnership" or "sponsored by", and names Old Spice. Gifted posts without a label are not included. Data refreshes daily.