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Old Spice Influencers
In the last 90 days, 31 influencers published 59 sponsored Old Spice posts on TikTok, Instagram and YouTube, earning 389K likes.
Old Spice sponsored posts by day
59 sponsored posts across 30 of 91 days.
July7 posts
August21 posts
September27 posts
October4 posts
Old Spice posts beating their usual likes
9 sponsored posts got at least 1.5× the creator’s typical likes
208× usual likes
13× usual likes
5.3× usual likes
3.7× usual likes
3.5× usual likesTop Old Spice sponsored posts
All 59 influencer posts for Old Spice, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 |  Instagramnatalie & the Aguilars@natalientheaguilars · 1.26M followers | 49,546 | 4.75M | 167 | 1.3× | Aug 12 |
| 2 |  TikToknatalie & the aguilars@natalientheaguilars · 7.52M followers | 44,480 | 5.7M | 78 | 0.2× | Aug 12 |
| 3 |  TikToknatalie & the aguilars@natalientheaguilars · 7.53M followers | 35,547 | 439K | 86 | 0.2× | Sep 24 |
| 4 |  InstagramBiggy Bailey@biggy.bailey · 1.76M followers | 33,222 | 4.69M | 79 | 0.6× | Sep 3 |
| 5 | Instagram Kayce Kirihara 💚@infamouskayce · 304K followers | 29,346 | 7.79M | 719 | 13× | Aug 18 |
| 6 |  TikTokAdam W@adamw · 23.1M followers | 24,144 | 473K | 189 | 0.2× | Jul 27 |
| 7 |   YouTubeAdam W@adamw · 21M followers | 23,789 | 583K | 154 | 1.2× | Jul 27 |
| 8 |  TikTokBiggy Bailey@biggybailey · 2.7M followers | 23,066 | 4.64M | 64 | 0.2× | Sep 3 |
| 9 | TikTok Bludbrothers@bludbrothers · 2.86M followers | 13,344 | 12.3M | 97 | 3.7× | Jul 27 |
| 10 | TikTok Bludbrothers@bludbrothers · 2.86M followers | 12,619 | 385K | 35 | 3.5× | Jul 22 |
49 more posts, 6 beat their usual likes. On Instagram, TikTok and YouTube, most recently Oct 7.
Creators who worked with Old Spice
31 influencers ran sponsored Old Spice posts in the last 90 days. These are the creators behind the top 10.
- natalie & the Aguilars@natalientheaguilars · 1.26M followers
- Biggy Bailey@biggy.bailey · 1.76M followers
- Kayce Kirihara 💚@infamouskayce · 304K followers
- Adam W@adamw · 23.1M followers
- Bludbrothers@bludbrothers · 2.86M followers
Old Spice influencer marketing FAQ
Which influencers have partnered with Old Spice?
31 influencers ran paid Old Spice partnerships in the last 90 days, including natalie & the Aguilars, Biggy Bailey, Kayce Kirihara 💚, Adam W and Bludbrothers.
How many sponsored Old Spice posts were there?
59 creator posts carried a Old Spice partnership label in the last 90 days: 29 on TikTok, 27 on Instagram and 3 on YouTube. Together they earned 389K likes.
Which Old Spice sponsored post got the most likes?
natalie & the Aguilars's Instagram post from August 12 leads with 50K likes.
Which Old Spice influencer posts beat their usual likes?
9 sponsored Old Spice posts got at least 1.5× the influencer's typical likes. The biggest was Adam Garfield, at 208× their usual.
When do influencers post about Old Spice?
The busiest day was September 1, with 8 sponsored Old Spice posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Old Spice partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #OldSpicePartner, "paid partnership" or "sponsored by", and names Old Spice. Gifted posts without a label are not included. Data refreshes daily.