Top Brand Partnerships on Social Media

The biggest brand partnerships and creator collaborations across social media from the last 30 days, ranked by views.

Platform

All

TikTok

Instagram

YouTube

All Platforms — Top 100

100 partnerships

#	Partnership	Views	Likes	$EMV
01	@brotherofcolor × @petro_clips Brotherofcolor × petro_clips +4 others	216.7M	16.7M	$8.8M
02	@instagram × @tousekikai Instagram × tousekikai	205.1M	1.4M	$4.5M
03	@apple × @roses_are_rosie apple × roses_are_rosie	159.9M	6.4M	$4.9M
04	@leomessi × @campeonescup Leo Messi × campeonescup	157.4M	6.3M	$4.8M
05	@instagram × @leonmbz Instagram × leonmbz +2 others	150.4M	681K	$3.2M
06	@callofduty × @infinityward Call of Duty × infinityward	142.0M	185K	$2.9M
07	@judebellingham × @visit.dubai Jude Bellingham × visit.dubai	136.5M	5.5M	$4.1M
08	@instagram × @isaacperrins Instagram × isaacperrins +2 others	130.5M	757K	$2.8M
09	@instagram × @misterbeanito Instagram × misterbeanito	127.5M	954K	$2.8M
10	@instagram × @slappyredz Instagram × slappyredz	127.4M	1.3M	$2.9M
11	@instagram × @lorneats Instagram × lorneats +1 other	127.1M	332K	$2.6M
12	@instagram × @napalosa_ Instagram × napalosa_	123.6M	559K	$2.6M
13	@insta360 × @htgoalkeeping Insta360 × htgoalkeeping +1 other	120.7M	1.7M	$2.8M
14	@mrbeast × @erling MrBeast × erling	119.2M	3.9M	$3.4M
15	@instagram × @jxhnnybeck Instagram × jxhnnybeck	116.6M	569K	$2.5M
16	M @netflixbrasil × @manuoficial Netflix Brasil × manuoficial +2 others	112.1M	326K	$2.3M
17	@brotherofcolor × @petro_clips Brotherofcolor × petro_clips +4 others	106.8M	6.4M	$3.8M
18	@bookingcom × @angelicahacks Booking.com × angelicahacks	101.7M	157K	$2.1M
19	@redbullbike × @danny_macaskill Red Bull Bike × danny_macaskill	100.5M	3.2M	$2.8M
20	@runnation × @move_with_z RUN NATION \| RNC × move_with_z +1 other	100.4M	1.2M	$2.3M
21	@laliga × @karim_adeyemi LALIGA × karim_adeyemi	98.6M	2.1M	$2.5M
22	@tomholland2013 × @barrys Tom Holland × barrys +1 other	98.4M	3.9M	$3.0M
23	@433 × @phil.coutinho 433 × phil.coutinho +1 other	95.3M	3.8M	$2.9M
24	@callofduty × @infinityward Call of Duty × infinityward	95.2M	63K	$1.9M
25	@mrbeast × @erlinghaaland MrBeast × erlinghaaland	92.0M	9.7M	$4.4M
26	@drsquatch × @josephsmachines Dr. Squatch × josephsmachines +1 other	90.8M	838K	$2.0M
27	@instagram × @wurzeltheween Instagram × wurzeltheween	90.6M	961K	$2.1M
28	@judebellingham × @mercedesamgf1 Jude Bellingham × mercedesamgf1 +1 other	89.3M	3.6M	$2.7M
29	@mrbeast × @erlinghaaland MrBeast × erlinghaaland	84.9M	16.8M	$6.1M
30	I @brotherofcolor × @iamrodrickmccobb Brotherofcolor × iamrodrickmccobb +4 others	83.3M	8.8M	$3.9M
31	@judebellingham × @championsleague Jude Bellingham × championsleague	80.2M	3.2M	$2.4M
32	@instagram × @draw_vengers Instagram × draw_vengers +1 other	79.1M	470K	$1.7M
33	@433 × @rfsruofficial 433 × rfsruofficial +1 other	78.0M	3.1M	$2.4M
34	@instagram × @illuminatedmilk Instagram × illuminatedmilk	73.1M	215K	$1.5M
35	@instagram × @txt_bighit Instagram × txt_bighit	72.4M	1.2M	$1.8M
36	@oliviarodrigo × @voguephilippines Olivia Rodrigo × voguephilippines +35 others	71.6M	2.9M	$2.2M
37	@instagram × @benshelton Instagram × benshelton	71.2M	203K	$1.5M
38	@leomessi × @messifragrances Leo Messi × messifragrances	70.7M	2.8M	$2.1M
39	@brunomars × @karolg Bruno Mars × karolg	70.1M	2.8M	$2.1M
40	@laliga × @lamineyamal LALIGA × lamineyamal	68.5M	2.4M	$2.0M
41	@haileybieber × @wyouth Hailey Rhode Bieber × wyouth	68.1M	2.7M	$2.1M
42	@brittandmitchworldwide Britt & Mitch ✈ Australian Travel Creators	67.0M	4.7M	$2.5M
43	@georgeandcris × @velocity_valley George & Crissa Prieto \| Adventure Travel Couple × velocity_valley	66.5M	1.1M	$1.6M
44	@sydney_sweeney × @novig Sydney Sweeney × novig	66.3M	2.7M	$2.1M
45	@ashtonhall × @oakleymeta Ashton Hall × oakleymeta	66.0M	351K	$1.4M
46	@isabellaafro × @jaymondy. Isabell afro × jaymondy.	65.8M	379K	$1.4M
47	@instagram × @anikaleila Instagram × anikaleila	65.3M	240K	$1.4M
48	@marvelstudios × @avengers Marvel Studios × avengers +1 other	63.9M	2.6M	$1.9M
49	@sydney_sweeney × @novig Sydney Sweeney × novig	63.0M	1.4M	$1.7M
50	@laliga × @lamine.yamal LALIGA × lamine.yamal	62.9M	4.3M	$2.4M
51	@jennierubyjane × @adidasoriginals J × adidasoriginals	62.5M	2.5M	$1.9M
52	@laliga × @luis__figo LALIGA × luis__figo	61.2M	1.5M	$1.6M
53	@judebellingham × @vinijr Jude Bellingham × vinijr	60.5M	2.4M	$1.8M
54	@adidasfootball × @lamineyamal adidas Football × lamineyamal	60.2M	2.4M	$1.8M
55	@vinijr × @realmadrid Vinicius Jr. ⚡️🇧🇷 × realmadrid	59.7M	2.4M	$1.8M
56	@oliviarodrigo × @rollingstone Olivia Rodrigo × rollingstone +3 others	59.7M	2.4M	$1.8M
57	@mrbeast × @lilbaby MrBeast × lilbaby	59.6M	2.4M	$1.8M
58	@fabriziorom × @ffpolo7 Fabrizio Romano × ffpolo7 +1 other	58.6M	2.3M	$1.8M
59	@bundesliga × @harrykane Bundesliga × harrykane +2 others	58.2M	1.2M	$1.5M
60	@mrbeast × @erling MrBeast × erling	57.7M	2.3M	$1.8M
61	@neymarjr × @santosfc Neymar Jr × santosfc +1 other	57.5M	2.3M	$1.8M
62	@realmadrid × @mrancelotti Real Madrid C.F. × mrancelotti	56.9M	2.3M	$1.7M
63	@lamineyamal × @americaneagle lamineyamal × americaneagle	55.5M	2.2M	$1.7M
64	@instagram × @miley Instagram × miley	55.2M	272K	$1.2M
65	@fcbarcelona × @lamineyamal FC Barcelona × lamineyamal	54.9M	2.8M	$1.8M
66	@pixar × @mercedesamgf1 Pixar × mercedesamgf1 +4 others	53.9M	2.2M	$1.6M
67	@sydney_sweeney × @syrn Sydney Sweeney × syrn	53.4M	2.1M	$1.6M
68	@fabriziorom × @cahemota Fabrizio Romano × cahemota	53.0M	2.1M	$1.6M
69	@tseries × @tseriesbhaktisagar T-Series × tseriesbhaktisagar +1 other	52.9M	610K	$1.2M
70	@cristiano × @cr7cristianoronaldo Cristiano Ronaldo × cr7cristianoronaldo	52.9M	1.9M	$1.6M
71	@davidbeckham × @leomessi David Beckham × leomessi	52.8M	2.1M	$1.6M
72	@haileybieber × @icestudios.co Hailey Rhode Bieber × icestudios.co +1 other	52.1M	2.1M	$1.6M
73	@fabriziorom × @emiliosansolini Fabrizio Romano × emiliosansolini	52.0M	2.1M	$1.6M
74	@instagram × @kaiyacenat Instagram × kaiyacenat	51.8M	231K	$1.1M
75	@bareknucklefc × @cashcowduran BKFC × cashcowduran +1 other	51.5M	407K	$1.1M
76	@bareknucklefc × @paulomgames BKFC × paulomgames +2 others	51.4M	516K	$1.2M
77	@voguemagazine × @roses_are_rosie Vogue × roses_are_rosie	51.4M	2.1M	$1.5M
78	@fcbarcelona × @dejesusoficial FC Barcelona × dejesusoficial	50.6M	2.0M	$1.5M
79	@calvinklein × @linglingkwong Calvin Klein × linglingkwong	50.5M	512K	$1.3M
80	@apple × @jacksonwang852g7 apple × jacksonwang852g7	50.2M	2.0M	$1.5M
81	@espn × @liverpoolfc ESPN × liverpoolfc	49.8M	7.3M	$2.9M
82	@frankielap × @rekrobot Frankie LaPenna × rekrobot	49.3M	2.8M	$1.8M
83	@mrbeastgaming × @acookiegod MrBeast Gaming × acookiegod	49.2M	516K	$1.1M
84	@netflixcolombia × @planetajuan Netflix Colombia × planetajuan	49.1M	131K	$1.0M
85	@insta360 × @vss_max Insta360 × vss_max +1 other	49.0M	730K	$1.2M
86	K @ksi × @ksi.irl KSI × ksi.irl	49.0M	583K	$1.1M
87	@hangrybynature × @skyscanner Tina Pik × skyscanner	48.9M	2.2M	$1.5M
88	@kendalljenner × @armanibeauty Kendall × armanibeauty	47.9M	1.9M	$1.5M
89	@marvelstudios × @marvel Marvel Studios × marvel +2 others	46.9M	1.9M	$1.4M
90	@433 × @rne_deportes 433 × rne_deportes	46.4M	1.0M	$1.2M
91	@leomessi × @michelobultra Leo Messi × michelobultra	46.1M	3.3M	$1.9M
92	@houseofhighlights × @legendaryducks11u House of Highlights × legendaryducks11u	45.2M	1.8M	$1.4M
93	@realmadrid × @emirates Real Madrid C.F. × emirates	45.0M	1.8M	$1.4M
94	@nfl × @nflplus NFL × nflplus	44.4M	498K	$1.0M
95	@433 × @sely10__ 433 × sely10__	44.0M	1.8M	$1.3M
96	@f1 × @kimi.antonelli FORMULA 1® × kimi.antonelli +1 other	43.6M	1.7M	$1.3M
97	@on.football × @on on.football × on +1 other	43.6M	1.7M	$1.3M
98	@netflixcolombia × @andresmorenooficial Netflix Colombia × andresmorenooficial +2 others	43.5M	128K	$909K
99	@redbull × @mattjonesmtb Red Bull × mattjonesmtb +4 others	43.4M	2.0M	$1.4M
100	@realmadrid × @k.mbappe Real Madrid C.F. × k.mbappe +1 other	43.2M	1.7M	$1.3M

Top Partnerships FAQ

Common questions about how we rank and track brand-creator partnerships.

How do we identify brand-creator partnerships?+

We detect partnerships by analyzing post captions, tags, mentions, and paid-partnership disclosures across Instagram, TikTok, YouTube, and X. Each post is matched to the brand and creator involved so collabs and mentions can be ranked side-by-side.

How are partnerships ranked?+

Partnerships are ranked by total views over the selected date range, with likes and earned media value (EMV) shown alongside to help compare reach against estimated media impact.

How often is the leaderboard updated?+

Rankings refresh daily over the selected date range. Posts that keep picking up views will climb the list, while older partnerships drop off as they fall outside the range.

Which platforms are included?+

Partnerships are tracked across Instagram, TikTok, YouTube, and X. Use the platform filter above the table to drill into a single platform.