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Walmart Influencers
In the last 90 days, 71 influencers published 173 sponsored Walmart posts on Instagram, TikTok and YouTube, earning 546K likes.
Walmart sponsored posts by day
173 sponsored posts across 67 of 91 days.
August38 posts
September52 posts
October78 posts
November5 posts
Walmart posts beating their usual likes
21 sponsored posts got at least 1.5× the creator’s typical likes
13× usual likes
13× usual likes
8.3× usual likes
6.4× usual likes
6.3× usual likesTop Walmart sponsored posts
All 173 influencer posts for Walmart, ranked by likes
| Rank | Post | Likes | Views | Comments | vs. usual | Posted |
|---|---|---|---|---|---|---|
| 1 | Instagram Eric Wang@im_ericwang · 1.27M followers | 175,586 | 2.5M | 369 | 13× | Sep 26 |
| 2 |   YouTubeMark Rober@markrober · 84.9M followers | 39,232 | 1.56M | 240 | 1.0× | Oct 28 |
| 3 |  YouTubeEric Wang@imericwang · 565K followers | 34,276 | 1.82M | 261 | 1.5× | Sep 27 |
| 4 |  TikTokEric Wang@im_ericwang | 26,171 | 20.2M | 43 | 4.6× | Aug 7 |
| 5 |  InstagramDaniel Simmons@imdanielsimmons · 1.27M followers | 13,177 | 472K | 63 | 0.9× | Oct 14 |
| 6 |  InstagramDaniel Simmons@imdanielsimmons · 1.26M followers | 11,892 | 512K | 50 | 0.8× | Aug 30 |
| 7 |  InstagramEric Wang@im_ericwang | 11,051 | 351K | 62 | 0.8× | Aug 7 |
| 8 |  TikTokApril Buckles@aprilmbuckles · 1.37M followers | 10,397 | 76K | 62 | 0.5× | Oct 12 |
| 9 |  TikTokThe Williamson Dad@thewilliamsondad · 864K followers | 9,553 | 2.99M | 43 | 0.4× | Oct 12 |
| 10 |  TikToknataliezacek@nataliezacek · 2.03M followers | 9,404 | 118K | 45 | 0.4× | Aug 17 |
163 more posts, 18 beat their usual likes. On Instagram, TikTok and YouTube, most recently Nov 3.
Creators who worked with Walmart
71 influencers ran sponsored Walmart posts in the last 90 days. These are the creators behind the top 10.
- Eric Wang@im_ericwang · 1.27M followers
- Mark Rober@markrober · 84.9M followers
- Daniel Simmons@imdanielsimmons · 1.27M followers
- April Buckles@aprilmbuckles · 1.37M followers
- The Williamson Dad@thewilliamsondad · 864K followers
- nataliezacek@nataliezacek · 2.03M followers
Walmart influencer marketing FAQ
Which influencers have partnered with Walmart?
71 influencers ran paid Walmart partnerships in the last 90 days, including Eric Wang, Mark Rober, Daniel Simmons, April Buckles and The Williamson Dad.
How many sponsored Walmart posts were there?
173 creator posts carried a Walmart partnership label in the last 90 days: 107 on Instagram, 46 on TikTok and 20 on YouTube. Together they earned 546K likes.
Which Walmart sponsored post got the most likes?
Eric Wang's Instagram post from September 26 leads with 176K likes.
Which Walmart influencer posts beat their usual likes?
21 sponsored Walmart posts got at least 1.5× the influencer's typical likes. The biggest was Eric Wang, at 13× their usual.
When do influencers post about Walmart?
The busiest day was August 26, with 8 sponsored Walmart posts. The calendar on this page shows every day in the last 90 days.
How do you know a post is a paid Walmart partnership?
We count influencer posts whose caption carries a paid-partnership label, such as #ad, #WalmartPartner, "paid partnership" or "sponsored by", and names Walmart. Gifted posts without a label are not included. Data refreshes daily.