Engagement rate
Likes and comments as a share of views, last 30 days. Needs 20+ posts.5.4%
San Jose Sharks- Sports
- NHL rankings
NHL Social Media Rankings
From Oct 4 to Nov 2, 2026, the San Jose Sharks drew 154.4M views across Instagram, TikTok, X and YouTube, the most of any NHL team, ahead of the Toronto Maple Leafs (154.4M) and the Montréal Canadiens (145.3M). The Pittsburgh Penguins have the biggest following, with 5.19M followers.
- Teams
- 32
- League views
- 1.8B
- vs previous 30 days
- +23%
- 1
San Jose Sharks+3.2%154.4M
- 2
Toronto Maple Leafs+35%154.4M
- 3
Montréal Canadiens+58%145.3M
- 4
Chicago Blackhawks+9.0%110.8M
- 5
Edmonton Oilers+42%77.7M
NHL social media stat leaders
The teams leading each category over the last 30 days
Most-viewed post12.3Mviews
St. Louis BluesOct 15Not the NHL debut they expected for Dylan Peterson 😅😂View postSan Jose SharksCollab posts
Collab posts with players, brands or creators in the last 30 days. Mostly Instagram, as X doesn't record collabs.131posts
Toronto Maple LeafsBreakout rate
Share of posts in the last 30 days that reached 2× the team's usual (median) views. Needs 20+ posts.22%of posts
Utah MammothFastest growth
Biggest rise in views: the last 30 days against the 30 days before. Needs 5M+ views in the 30 days before.+144%views
Winnipeg JetsFollower growth
Most followers gained across the four accounts in the last 30 days.57Kfollowers
San Jose SharksMost comments
Most comments on posts from the last 30 days.62Kcomments
Toronto Maple LeafsNHL team rankings
Views in the last 30 days, against the 30 days before
| Rank | Team | ViewsViews, last 30 days | vs 30 days before | Posts | Followers |
|---|---|---|---|---|---|
| 1 | San Jose Sharks   | 154.4M+3.2% | +3.2% | 1,134 | 2.27M |
| 2 | Toronto Maple Leafs | 154.4M+35% | +35% | 1,445 | 4.51M |
| 3 | Montréal Canadiens | 145.3M+58% | +58% | 1,091 | 3.8M |
| 4 | Chicago Blackhawks | 110.8M+9.0% | +9.0% | 891 | 5.06M |
| 5 | Edmonton Oilers | 77.7M+42% | +42% | 1,131 | 2.68M |
| 6 |  Winnipeg Jets | 77.4M+144% | +144% | 893 | 1.63M |
| 7 |  Boston Bruins | 71.5M−16% | −16% | 987 | 4.15M |
| 8 |  Pittsburgh Penguins | 71.1M−7.8% | −7.8% | 708 | 5.19M |
| 9 |  Colorado Avalanche | 59.4M+69% | +69% | 918 | 2.15M |
| 10 |  Minnesota Wild | 57.2M+18% | +18% | 664 | 1.99M |
| 11 |  Anaheim Ducks | 57M+89% | +89% | 667 | 1.59M |
| 12 |  Washington Capitals | 55.4M+60% | +60% | 958 | 2.42M |
| 13 |  New Jersey Devils | 52.2M+48% | +48% | 1,082 | 1.75M |
| 14 |  Detroit Red Wings | 49.9M+115% | +115% | 886 | 2.81M |
| 15 |  St. Louis Blues | 48.7M+140% | +140% | 672 | 1.79M |
| 16 |  Philadelphia Flyers | 48.6M+7.5% | +7.5% | 972 | 2.58M |
| 17 |  Dallas Stars | 46.5M+94% | +94% | 649 | 2.18M |
| 18 |  Carolina Hurricanes | 43.5M+29% | +29% | 791 | 1.66M |
| 19 |  New York Rangers | 42.9M−18% | −18% | 493 | 3.81M |
| 20 |  Florida Panthers | 40.6M+52% | +52% | 1,064 | 1.81M |
| 21 |  Buffalo Sabres | 38.4M+27% | +27% | 905 | 1.76M |
| 22 |  Ottawa Senators | 34.1M+63% | +63% | 1,174 | 1.21M |
| 23 |  Tampa Bay Lightning | 32.7M+82% | +82% | 862 | 2M |
| 24 |  New York Islanders | 32.6M+8.5% | +8.5% | 817 | 1.33M |
| 25 |  Calgary Flames | 30.5M−48% | −48% | 991 | 1.43M |
| 26 |  Vancouver Canucks | 30.4M−25% | −25% | 757 | 2.34M |
| 27 |  Utah Mammoth | 25.9M+5.5% | +5.5% | 895 | 608K |
| 28 |  Vegas Golden Knights | 25.6M−30% | −30% | 670 | 1.73M |
| 29 |  Nashville Predators | 25M+73% | +73% | 963 | 1.3M |
| 30 |  Los Angeles Kings | 24.8M+15% | +15% | 660 | 2.07M |
| 31 |  Seattle Kraken | 22.5M+32% | +32% | 884 | 1.59M |
| 32 |  Columbus Blue Jackets | 14.2M−56% | −56% | 717 | 1.24M |
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Book a demoTop NHL team posts
The most-viewed team posts of the last 30 days, across every platform
1St. Louis Blues12.3M
Not the NHL debut they expected for Dylan Peterson 😅😂
Instagram, Oct 15
2Anaheim Ducks5.92M
Absolute scenes! Mike's brother @ffej_Malott and the @AnaheimDucks react to that @Michael.Malott finish! 🇨🇦🤩 #UFCEdmonton
Instagram, Oct 18
3St. Louis Blues5.86M
Bet they didn’t have this in mind when they signed him up for youth hockey. #stlblues
Instagram, Oct 14
4St. Louis Blues4.86M
X post
X, Oct 26
5Anaheim Ducks4.26M
Ka-chow! Roger McQueen could make his NHL debut tonight after being called up by the @anaheimducks ⚡ The center was drafted tenth overall
Instagram, Oct 13
NHL team social media FAQ
Which NHL team has the most social media views?
The San Jose Sharks, with 154.4M views across Instagram, TikTok, X and YouTube between Oct 4 and Nov 2, 2026, ahead of the Toronto Maple Leafs and the Montréal Canadiens.
Which NHL team is gaining the most followers?
The San Jose Sharks gained 57K followers across their Instagram, TikTok, X and YouTube accounts in the last 30 days, more than any other NHL team (the Montréal Canadiens were next with 38K).
Which NHL team is growing fastest on social media?
The Winnipeg Jets: their views rose 144% in the last 30 days against the 30 days before, the biggest jump in the NHL.
Which NHL team has the best engagement rate?
The San Jose Sharks, at 5.4%: likes and comments as a share of views over the last 30 days.
What was the most-viewed NHL team post?
An Instagram post by the St. Louis Blues on Oct 15, with 12.3M views.
Which NHL team gets the most views per post?
The San Jose Sharks, averaging 136K views per post over the last 30 days.
How are NHL teams ranked on social media?
Each team's official Instagram, TikTok, X and YouTube accounts are added together. Teams are ranked on views over the last 30 days, or on average views per post over the last 30 days, each compared with the period before. Socialpruf updates the rankings daily.