Engagement rate
Likes and comments as a share of views, last 30 days. Needs 20+ posts.5.6%

From Oct 4 to Nov 2, 2026, Liverpool drew 1.69B views across Instagram, TikTok, X and YouTube, the most of any Premier League team, ahead of Manchester City (1.58B) and Manchester United (1.23B). Manchester United have the biggest following, with 149.9M followers.
The teams leading each category over the last 30 days
5.6%
115posts
23%of posts
+181%views
1.22Mcomments
Views in the last 30 days, against the 30 days before
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Liverpool, with 1.69B views across Instagram, TikTok, X and YouTube between Oct 4 and Nov 2, 2026, ahead of Manchester City and Manchester United.
Ipswich Town: their views rose 181% in the last 30 days against the 30 days before, the biggest jump in the Premier League.
Chelsea, at 5.6%: likes and comments as a share of views over the last 30 days.
An Instagram post by Manchester City on Oct 14, with 52.1M views.
Manchester City, averaging 1.26M views per post over the last 30 days.
Each team's official Instagram, TikTok, X and YouTube accounts are added together. Teams are ranked on views over the last 30 days, or on average views per post over the last 30 days, each compared with the period before. Socialpruf updates the rankings daily.