Engagement rate
Likes and comments as a share of views, last 30 days. Needs 20+ posts.5.4%
Williams- Sports
- F1 rankings
F1 Social Media Rankings
From Oct 4 to Nov 2, 2026, Mercedes drew 1.47B views across Instagram, TikTok, X and YouTube, the most of any F1 team, ahead of Ferrari (1.43B) and Red Bull Racing (1.12B). Ferrari have the biggest following, with 36.6M followers.
- Teams
- 11
- League views
- 5.8B
- vs previous 30 days
- +16%
- 1
Mercedes+14%1.47B
- 2
Ferrari+42%1.43B
- 3
Red Bull Racing+24%1.12B
- 4
McLaren−13%430.4M
- 5
Racing Bulls+38%361.9M
F1 social media stat leaders
The teams leading each category over the last 30 days
Most-viewed post73.6Mviews
MercedesOct 25Championship leader BTW 😭😂View postWilliamsCollab posts
Collab posts with players, brands or creators in the last 30 days. Mostly Instagram, as X doesn't record collabs.146posts
MercedesBreakout rate
Share of posts in the last 30 days that reached 2× the team's usual (median) views. Needs 20+ posts.25%of posts
CadillacFastest growth
Biggest rise in views: the last 30 days against the 30 days before. Needs 5M+ views in the 30 days before.+192%views
HaasMost comments
Most comments on posts from the last 30 days.314Kcomments
MercedesF1 team rankings
Views in the last 30 days, against the 30 days before
| Rank | Team | ViewsViews, last 30 days | vs 30 days before | Posts | Followers |
|---|---|---|---|---|---|
| 1 | Mercedes   | 1.47B+14% | +14% | 1,255 | 34.3M |
| 2 | Ferrari | 1.43B+42% | +42% | 1,175 | 36.6M |
| 3 | Red Bull Racing | 1.12B+24% | +24% | 1,240 | 32.7M |
| 4 | McLaren | 430.4M−13% | −13% | 1,186 | 31.8M |
| 5 | Racing Bulls | 361.9M+38% | +38% | 843 | 9.6M |
| 6 |  Williams | 215.3M+8.9% | +8.9% | 800 | 9.73M |
| 7 |  Haas | 176.5M+192% | +192% | 746 | 6.97M |
| 8 |  Alpine | 160.6M−54% | −54% | 705 | 9.58M |
| 9 |  Audi | 160.5M+3.7% | +3.7% | 669 | 6.01M |
| 10 |  Cadillac | 156.9M+88% | +88% | 486 | 4.71M |
| 11 |  Aston Martin | 113.3M−44% | −44% | 525 | 11.1M |
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The most-viewed team posts of the last 30 days, across every platform
1Mercedes73.6M
Championship leader BTW 😭😂
Instagram, Oct 25
2Ferrari60.4M
sorry
Instagram, Oct 8
3Red Bull Racing45.3M
MV3 🤝 @cortis 🤩
#F1 #RedBullRacing #SingaporeGP #cortis
📸 @ThommoGetty || @GettyImages
Instagram, Oct 9
4Ferrari45.2M
Forza Ferrari. #Ferrari #Felix
Instagram, Oct 11
5Ferrari44.3M
Do you like my hair ?
Instagram, Oct 8
F1 team social media FAQ
Which F1 team has the most social media views?
Mercedes, with 1.47B views across Instagram, TikTok, X and YouTube between Oct 4 and Nov 2, 2026, ahead of Ferrari and Red Bull Racing.
Which F1 team is growing fastest on social media?
Haas: their views rose 192% in the last 30 days against the 30 days before, the biggest jump in F1.
Which F1 team has the best engagement rate?
Williams, at 5.4%: likes and comments as a share of views over the last 30 days.
What was the most-viewed F1 team post?
An Instagram post by Mercedes on Oct 25, with 73.6M views.
Which F1 team gets the most views per post?
Ferrari, averaging 1.22M views per post over the last 30 days.
How are F1 teams ranked on social media?
Each team's official Instagram, TikTok, X and YouTube accounts are added together. Teams are ranked on views over the last 30 days, or on average views per post over the last 30 days, each compared with the period before. Socialpruf updates the rankings daily.