NewGet @penguins's full report
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followers
2.89M
impressions
522M
likes
22.6M
comments
160K
posts
1.42K
engagement
5.50%
emv
$16.3M
Average per post
368K

Key Metrics

Distributions

Top Content

Every year the Penguins deliver season tickets to their fans. One of the greatest traditions in sports 🏒💛 (via @penguins)
3.82M
141K
1.71K
3w ago
penguins
Every year the Penguins deliver season tickets to their fans. One of the greatest traditions in sports 🏒💛 (via @penguins)
Standing alone at the top of franchise history. Sidney Crosby is the new @penguins all-time points leader, surpassing Hall-of-Famer Mario Lemieux (1,723).
3.25M
130K
342
9mo ago
penguins
Standing alone at the top of franchise history. Sidney Crosby is the new @penguins all-time points leader, surpassing Hall-of-Famer Mario Lemieux (1,723).
Sidney Crosby has been added to the leadership group for 🇨🇦’s National Men’s Team and will serve as an alternate captain at #MensWorlds. Sidney Crosby a été ajouté au groupe de capitaines de l’équipe nationale masculine du 🇨🇦 et portera un « A » au #MondialMasculin.
2.80M
112K
625
5mo ago
penguins
Sidney Crosby has been added to the leadership group for 🇨🇦’s National Men’s Team and will serve as an alternate captain at #MensWorlds. Sidney Crosby a été ajouté au groupe de capitaines de l’équipe nationale masculine du 🇨🇦 et portera un « A » au #MondialMasculin.
For the 100th time
2.70M
108K
497
6mo ago
penguins
For the 100th time
Checking in from the Sidney Crosby's Little Penguins Golden Ticket clinic 🫶
2.57M
95.2K
1.00K
7mo ago
penguins
Checking in from the Sidney Crosby's Little Penguins Golden Ticket clinic 🫶
The superstitions run deep in this trio.
2.56M
88.3K
368
6mo ago
penguins
The superstitions run deep in this trio.
This hit right in the feels 🥹 📺: ABC
2.33M
172K
990
8mo ago
penguins
This hit right in the feels 🥹 📺: ABC
21 years ago today, we drafted a kid named Sid 🐧
2.33M
93.1K
338
2mo ago
penguins
21 years ago today, we drafted a kid named Sid 🐧
Happy birthday to our captain 🐐
2.23M
89.1K
894
2mo ago
penguins
Happy birthday to our captain 🐐
The Penguins took Liam and Markus Ruck at No. 22 and No. 39 overall, respectively, in this year's draft 🙌 (🎥: @NHL)
2.16M
86.2K
296
3mo ago
penguins
The Penguins took Liam and Markus Ruck at No. 22 and No. 39 overall, respectively, in this year's draft 🙌 (🎥: @NHL)
NHL Player Media Tour starring Sidney Crosby 📸
2.08M
83.0K
253
1mo ago
penguins
NHL Player Media Tour starring Sidney Crosby 📸
Geno made sure to congratulate his buddy Ovi on becoming the first player to ever score 900 goals! 🤩 (📸: @e.malkin71geno)
2.06M
82.2K
129
11mo ago
penguins
Geno made sure to congratulate his buddy Ovi on becoming the first player to ever score 900 goals! 🤩 (📸: @e.malkin71geno)
A @5sos x NHL crossover is our No. 1 Obsession! 😉 They brought out some familiar mascots during their performances at @tdgarden and @ppgpaintsarena this past week! 🌟
2.02M
80.8K
224
4mo ago
penguins
A @5sos x NHL crossover is our No. 1 Obsession! 😉 They brought out some familiar mascots during their performances at @tdgarden and @ppgpaintsarena this past week! 🌟
That’s why they call it 𝙋𝙀𝙉nsylvania 🙂‍↕️
1.91M
76.5K
1.05K
1w ago
penguins
That’s why they call it 𝙋𝙀𝙉nsylvania 🙂‍↕️
All of Pittsburgh’s pulling for you, @steelers! #HereWeGo
1.87M
74.8K
258
9mo ago
penguins
All of Pittsburgh’s pulling for you, @steelers! #HereWeGo
After winning the 2010 and 2014 Olympic gold medals with Team Canada, Sidney Crosby will look to win his THIRD gold medal this year 👀 Imagine winning three gold medals and three Stanley Cups in your career 😲
1.83M
73.3K
318
8mo ago
penguins
After winning the 2010 and 2014 Olympic gold medals with Team Canada, Sidney Crosby will look to win his THIRD gold medal this year 👀 Imagine winning three gold medals and three Stanley Cups in your career 😲
Captain Canada 🍁 Watch Sidney Crosby and Canada take the ice at the #MilanoCortina2026 #WinterOlympics on February 12 on @usanetwork, @peacock, @cbc.sports, & @cbcgem!
1.82M
72.6K
246
8mo ago
penguins
Captain Canada 🍁 Watch Sidney Crosby and Canada take the ice at the #MilanoCortina2026 #WinterOlympics on February 12 on @usanetwork, @peacock, @cbc.sports, & @cbcgem!
Ovi is always invited to the Arty Party 🪩
1.60M
28.0K
163
6mo ago
penguins
Ovi is always invited to the Arty Party 🪩
The captain.
1.60M
64.0K
623
1mo ago
penguins
The captain.
👉 had to do it to em 👈
1.60M
63.9K
141
3mo ago
penguins
👉 had to do it to em 👈

Pittsburgh Penguins (@penguins) Instagram Stats & Analytics

Pittsburgh Penguins (@penguins) has 2.89M Instagram followers with a 5.50% engagement rate over the past 12 months. Across 1.42K posts, Pittsburgh Penguins received 22.6M total likes and 522M impressions, averaging 15.9K likes per post. This page tracks Pittsburgh Penguins's performance metrics, top content, and engagement trends — updated daily. To benchmark @penguins against other accounts, use Socialpruf's Instagram competitor analysis tool.

Pittsburgh Penguins (@penguins) Instagram Analytics FAQ

How many Instagram followers does Pittsburgh Penguins have?+
Pittsburgh Penguins (@penguins) has 2.89M Instagram followers as of October 2026.
What is Pittsburgh Penguins's Instagram engagement rate?+
Pittsburgh Penguins's Instagram engagement rate is 5.50% over the last 12 months, based on 1.42K posts.
How many likes does Pittsburgh Penguins get on Instagram?+
Pittsburgh Penguins received 22.6M total likes across 1.42K posts in the last 12 months, averaging 15.9K likes per post.
How many Instagram impressions does Pittsburgh Penguins get?+
Pittsburgh Penguins's Instagram content generated 522M total impressions over the last 12 months.
Can I compare Pittsburgh Penguins with other Instagram accounts?+
Yes. Add @penguins to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.