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followers
606K
impressions
42.7M
likes
1.09M
comments
39.9K
posts
1.42K
engagement
2.18%
emv
$1.18M
Average per post
30.1K

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Introducing Scent by SERHANT., your new favorite home fragrance. 

This is BIG! This is our first ever product as a company!

The home fragrance market has exploded in recent years, growing into a $15B+ global category for a reason: People care deeply about how their space effects all of the senses, not just how it looks.

So we leaned in. Like we always do. 

Using luxurious ingredients like hinoki, warm mineral undertones, and a signature skin accord, Scent by SERHANT. is grounding, elevated, and unmistakably driven - designed to embody the energy, discipline, and intensity that defines @serhant 

I’ve talked about what success looks like for nearly 20 years, but what does it smell like?

YOUR NEW DAILY RITUAL:
1. Spray into Open Space
2. Close Your Eyes
3. Visualize Success

Join the waitlist to get yours through the link in bio.
1.06M
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3w ago
serhant
Introducing Scent by SERHANT., your new favorite home fragrance. This is BIG! This is our first ever product as a company! The home fragrance market has exploded in recent years, growing into a $15B+ global category for a reason: People care deeply about how their space effects all of the senses, not just how it looks. So we leaned in. Like we always do. Using luxurious ingredients like hinoki, warm mineral undertones, and a signature skin accord, Scent by SERHANT. is grounding, elevated, and unmistakably driven - designed to embody the energy, discipline, and intensity that defines @serhant I’ve talked about what success looks like for nearly 20 years, but what does it smell like? YOUR NEW DAILY RITUAL: 1. Spray into Open Space 2. Close Your Eyes 3. Visualize Success Join the waitlist to get yours through the link in bio.
Boston you’re so obsessed with SERHANT.
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1mo ago
serhant
Boston you’re so obsessed with SERHANT.
When you list with @serhant you sell with SERHANT. 
Who’s home do you want us to sell next?
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9mo ago
serhant
When you list with @serhant you sell with SERHANT. Who’s home do you want us to sell next?
One year ago today, Owning Manhattan premiered on @netflix and introduced the world to @serhant and a new era of New York City real estate. 🏙️
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A huge thank you to our incredible cast for showing up with heart, hustle, and ambition. To our talented crew whose vision and attention to detail shaped every episode. And to our viewers thank you for watching, engaging, and becoming part of this story. You made the ride unforgettable.
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We’re so proud of Season 1, and we can’t wait for you to see what’s next. 💙
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serhant
One year ago today, Owning Manhattan premiered on @netflix and introduced the world to @serhant and a new era of New York City real estate. 🏙️ ㅤ A huge thank you to our incredible cast for showing up with heart, hustle, and ambition. To our talented crew whose vision and attention to detail shaped every episode. And to our viewers thank you for watching, engaging, and becoming part of this story. You made the ride unforgettable. ㅤ We’re so proud of Season 1, and we can’t wait for you to see what’s next. 💙
Williamsburg during the holidays feels extra special, twinkling lights, cozy moments, and skyline views. At @williamsburgwharf , the ultimate gift is a home that captures it all.
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serhant
Williamsburg during the holidays feels extra special, twinkling lights, cozy moments, and skyline views. At @williamsburgwharf , the ultimate gift is a home that captures it all.
This is your sign to watch Owning Manhattan season 2 this Friday on @netflix (literally) 🪄🔮
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This is your sign to watch Owning Manhattan season 2 this Friday on @netflix (literally) 🪄🔮
THE WAIT IS OVER, SEASON TWO IS NOW ON @NETFLIX 🍎💙
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serhant
THE WAIT IS OVER, SEASON TWO IS NOW ON @NETFLIX 🍎💙
Things are heating up at @serhant in 2026… in our final SERHANT. Live, @ryanjcoyne decided to surprise me with a Hot One challenge… I don’t remember any of this, I don’t know why I did it, and I don’t know if I’ll ever taste anything anymore- there are no taste buds left on my tongue.
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serhant
Things are heating up at @serhant in 2026… in our final SERHANT. Live, @ryanjcoyne decided to surprise me with a Hot One challenge… I don’t remember any of this, I don’t know why I did it, and I don’t know if I’ll ever taste anything anymore- there are no taste buds left on my tongue.
We’re thrilled to welcome Emilia Bechrakis Serhant to SERHANT.
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Emilia’s story spans law, title insurance, and publishing, but her passion for real estate has always been at the core. With her brilliance, determination, and global perspective, she’s ready to make her mark here in New York.
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We are so excited for all that’s ahead and can’t wait to see the incredible future you’ll build with us. Welcome, Emilia!
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We’re thrilled to welcome Emilia Bechrakis Serhant to SERHANT. ㅤ Emilia’s story spans law, title insurance, and publishing, but her passion for real estate has always been at the core. With her brilliance, determination, and global perspective, she’s ready to make her mark here in New York. ㅤ We are so excited for all that’s ahead and can’t wait to see the incredible future you’ll build with us. Welcome, Emilia!
Changing times call for changing firms. @serhantarizona is officially LAUNCHED! This isn’t a company, it’s a movement. Show up. Level up. Ready, set, GO!
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serhant
Changing times call for changing firms. @serhantarizona is officially LAUNCHED! This isn’t a company, it’s a movement. Show up. Level up. Ready, set, GO!
This 2025 year in review is extra special. Thank you all for making @serhant the greatest real estate firm on the planet these past 5 years. Here’s to mission 2030 🚀😎🫶
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This 2025 year in review is extra special. Thank you all for making @serhant the greatest real estate firm on the planet these past 5 years. Here’s to mission 2030 🚀😎🫶
What got us here won’t get us there.
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Owning Manhattan Season 2 premieres December 5 on Netflix.
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What got us here won’t get us there. ㅤ Owning Manhattan Season 2 premieres December 5 on Netflix.
As the sun moves across Brooklyn’s skyline, Residence 11D at One Williamsburg Wharf comes alive with every change in light. From the soft glow of morning to the golden tones of evening, floor to ceiling windows frame sweeping views of both the East River and the Manhattan skyline, an ever changing panorama right outside your home.
499K
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serhant
As the sun moves across Brooklyn’s skyline, Residence 11D at One Williamsburg Wharf comes alive with every change in light. From the soft glow of morning to the golden tones of evening, floor to ceiling windows frame sweeping views of both the East River and the Manhattan skyline, an ever changing panorama right outside your home.
I could literally spend all week here and would never have to leave… (btw- that popcorn catch was one take 🍿) This is Lincoln at Bankside and it’s ready for you to call home!
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I could literally spend all week here and would never have to leave… (btw- that popcorn catch was one take 🍿) This is Lincoln at Bankside and it’s ready for you to call home!
Big news out of Jupiter 🌴
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We’re thrilled to welcome Tyler Cameron to SERHANT., as he officially begins his real estate sales career in his hometown of Jupiter, Florida.
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A seasoned entrepreneur, real estate investor, and TV personality, Tyler brings a deep passion for homes, construction, and community. He’s the founder of Image 1 Construction and star of the Emmy-nominated series Going Home with Tyler Cameron, where he renovates local properties with purpose and heart. 💙
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“I felt SERHANT. was the right home for me right away. From the moment I met Christian Prakas and the team in Jupiter, I knew I was in the right place. The energy, drive, and support especially from Ryan Serhant himself as a leader creates the kind of environment I want to grow in. I’m excited to learn, build, and help others find their dream homes,”
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As a licensed agent, he’s combining hands-on experience with a lifelong connection to Jupiter and Hobe Sound, offering a fresh, authentic perspective to buyers, sellers, and investors. Welcome to SERHANT., Tyler. Let’s build something big. 💪
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serhant
Big news out of Jupiter 🌴 ㅤ We’re thrilled to welcome Tyler Cameron to SERHANT., as he officially begins his real estate sales career in his hometown of Jupiter, Florida. ㅤ A seasoned entrepreneur, real estate investor, and TV personality, Tyler brings a deep passion for homes, construction, and community. He’s the founder of Image 1 Construction and star of the Emmy-nominated series Going Home with Tyler Cameron, where he renovates local properties with purpose and heart. 💙 ㅤ “I felt SERHANT. was the right home for me right away. From the moment I met Christian Prakas and the team in Jupiter, I knew I was in the right place. The energy, drive, and support especially from Ryan Serhant himself as a leader creates the kind of environment I want to grow in. I’m excited to learn, build, and help others find their dream homes,” ㅤ As a licensed agent, he’s combining hands-on experience with a lifelong connection to Jupiter and Hobe Sound, offering a fresh, authentic perspective to buyers, sellers, and investors. Welcome to SERHANT., Tyler. Let’s build something big. 💪
I’m pretty nervous to post this… but every frame, every sound, my voice, even ME…is not real. This entire commercial was generated by AI. 

I remember doing property tours to sell real estate on YouTube 12 years ago and everyone said they were dumb. I remember when we opened @serhant and launched @serhantstudios, the first of its kind production company for real estate, and everyone said we weren’t serious. Today, we take a major leap forward in how we present real estate to the world. 

Welcome to the brokerage of tomorrow. 

Created by the head of SERHANT. Studios Property Tours @skyleranywhere using @googledeepmind #veo3
@Klingai_official
@elevenlabsio
@chatgpt
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serhant
I’m pretty nervous to post this… but every frame, every sound, my voice, even ME…is not real. This entire commercial was generated by AI. I remember doing property tours to sell real estate on YouTube 12 years ago and everyone said they were dumb. I remember when we opened @serhant and launched @serhantstudios, the first of its kind production company for real estate, and everyone said we weren’t serious. Today, we take a major leap forward in how we present real estate to the world. Welcome to the brokerage of tomorrow. Created by the head of SERHANT. Studios Property Tours @skyleranywhere using @googledeepmind #veo3 @Klingai_official @elevenlabsio @chatgpt
I promise I’m better at real estate than I am at Jenga… Welcome to Third at Bankside. 

Bringing  modern architecture and unmatched amenities to the heart of Mott Haven. These brand-new rentals offer stunning views of the Manhattan skyline, sleek interiors, and a lifestyle curated for comfort, convenience, and connection.

Choose from studio to three-bedroom layouts, all featuring open-concept floor plans, floor-to-ceiling windows, in-unit washer/dryers, and high-end finishes. But what really sets this place apart? The amenities.

From a rooftop pool with panoramic city views, to a double-height fitness center with Peloton bikes and yoga studio, co-working spaces, landscaped courtyards, game rooms, lounges,  pet amenities, and even your very own @frontrivercafe .

Waterfront access. Express transit to Manhattan. Surrounded by creativity, culture, and energy. Welcome to what’s next.
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10mo ago
serhant
I promise I’m better at real estate than I am at Jenga… Welcome to Third at Bankside. Bringing modern architecture and unmatched amenities to the heart of Mott Haven. These brand-new rentals offer stunning views of the Manhattan skyline, sleek interiors, and a lifestyle curated for comfort, convenience, and connection. Choose from studio to three-bedroom layouts, all featuring open-concept floor plans, floor-to-ceiling windows, in-unit washer/dryers, and high-end finishes. But what really sets this place apart? The amenities. From a rooftop pool with panoramic city views, to a double-height fitness center with Peloton bikes and yoga studio, co-working spaces, landscaped courtyards, game rooms, lounges, pet amenities, and even your very own @frontrivercafe . Waterfront access. Express transit to Manhattan. Surrounded by creativity, culture, and energy. Welcome to what’s next.
Nice guys finish last, we’ll see about that…

@owningmanhattan season 2 streaming now on @netflix … GO WATCH 🚀
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serhant
Nice guys finish last, we’ll see about that… @owningmanhattan season 2 streaming now on @netflix … GO WATCH 🚀
Today, we remember the heroes who gave everything. We honor their legacy, their sacrifice, and the freedom they gave us. May we never forget.
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serhant
Today, we remember the heroes who gave everything. We honor their legacy, their sacrifice, and the freedom they gave us. May we never forget.
If you can't sell, you can't be here.
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Owning Manhattan Season 2 premieres December 5 on Netflix.
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If you can't sell, you can't be here. ㅤ Owning Manhattan Season 2 premieres December 5 on Netflix.

SERHANT. (@serhant) Instagram Stats & Analytics

SERHANT. (@serhant) has 606K Instagram followers with a 2.18% engagement rate over the past 12 months. Across 1.42K posts, SERHANT. received 1.09M total likes and 31.7M impressions, averaging 769 likes per post. This page tracks SERHANT.'s performance metrics, top content, and engagement trends — updated daily.

SERHANT. (@serhant) Instagram Analytics FAQ

How many Instagram followers does SERHANT. have?+
SERHANT. (@serhant) has 606K Instagram followers as of April 2026.
What is SERHANT.'s Instagram engagement rate?+
SERHANT.'s Instagram engagement rate is 2.18% over the last 12 months, based on 1.42K posts.
How many likes does SERHANT. get on Instagram?+
SERHANT. received 1.09M total likes across 1.42K posts in the last 12 months, averaging 769 likes per post.
How many Instagram impressions does SERHANT. get?+
SERHANT.'s Instagram content generated 31.7M total impressions over the last 12 months.