NewClaim a free social report
instagram analytics
Similar Accounts:
followers
76.1K
impressions
25.5M
likes
1.02M
comments
41.1K
posts
986
engagement
4.06%
emv
$815K
Average per post
25.8K

Key Metrics

Distributions

Top Content

Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
1.04M
74.5K
495
4mo ago
sportsbusinessjournal
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Click the link in the bio to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement.
800K
30.5K
420
11mo ago
sportsbusinessjournal
How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Click the link in the bio to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement.
Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
799K
32K
305
3w ago
sportsbusinessjournal
Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
746K
29.8K
1.98K
4mo ago
sportsbusinessjournal
The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
698K
27.9K
419
3w ago
sportsbusinessjournal
A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
476K
11.4K
334
8mo ago
sportsbusinessjournal
Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
455K
22K
632
1mo ago
sportsbusinessjournal
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens Click the link in the bio for more info!
410K
8.64K
44
12mo ago
sportsbusinessjournal
Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens Click the link in the bio for more info!
Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
406K
16.2K
131
10mo ago
sportsbusinessjournal
Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
384K
15.3K
262
7mo ago
sportsbusinessjournal
Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
378K
15.1K
415
1mo ago
sportsbusinessjournal
Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
364K
11.1K
117
2mo ago
sportsbusinessjournal
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
The U.S. women’s hockey team has declined President Donald Trump’s invitation to attend his State of the Union address after winning gold at the Milan Cortina Games, according to reports. A day before inviting the women, Trump had “jokingly told the U.S. men’s hockey team that he would be impeached if he didn’t also invite the women’s team," per NBC News. A USA Hockey spokesperson told NBC that while the team is “sincerely grateful” for the invitation, players were unable to attend due to pre‑existing academic and professional commitments following the Olympics.
346K
13.8K
2.49K
1mo ago
sportsbusinessjournal
The U.S. women’s hockey team has declined President Donald Trump’s invitation to attend his State of the Union address after winning gold at the Milan Cortina Games, according to reports. A day before inviting the women, Trump had “jokingly told the U.S. men’s hockey team that he would be impeached if he didn’t also invite the women’s team," per NBC News. A USA Hockey spokesperson told NBC that while the team is “sincerely grateful” for the invitation, players were unable to attend due to pre‑existing academic and professional commitments following the Olympics.
Molly Jolly has been named the new president of the Angels, stepping in after John Carpino’s retirement. Jolly has been with the organization for 26 years and is moving up from her role as SVP of finance & administration. Her new role officially starts April 6. She also makes history as the first woman to hold the role in franchise history. In her new position, she’ll be leading the Angels’ day‑to‑day operations — everything from business strategy to marketing, communications, revenue, facilities and more. Jolly now joins Caroline O’Connor (Marlins) and Catie Griggs (Orioles) as one of the few active female presidents across MLB.
316K
12.7K
730
3w ago
sportsbusinessjournal
Molly Jolly has been named the new president of the Angels, stepping in after John Carpino’s retirement. Jolly has been with the organization for 26 years and is moving up from her role as SVP of finance & administration. Her new role officially starts April 6. She also makes history as the first woman to hold the role in franchise history. In her new position, she’ll be leading the Angels’ day‑to‑day operations — everything from business strategy to marketing, communications, revenue, facilities and more. Jolly now joins Caroline O’Connor (Marlins) and Catie Griggs (Orioles) as one of the few active female presidents across MLB.
New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
300K
10.1K
81
10mo ago
sportsbusinessjournal
New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
297K
4.21K
82
4mo ago
sportsbusinessjournal
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
285K
11.4K
60
2mo ago
sportsbusinessjournal
A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
269K
19.9K
623
1mo ago
sportsbusinessjournal
The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
Fightin’ words 🗣️ Big 12 commissioner Brett Yormark blasted Notre Dame AD Pete Bevacqua for his comments about being snubbed from the CFP. #cfbplayoff #notredame #collegefootball
247K
4.21K
2.32K
3mo ago
sportsbusinessjournal
Fightin’ words 🗣️ Big 12 commissioner Brett Yormark blasted Notre Dame AD Pete Bevacqua for his comments about being snubbed from the CFP. #cfbplayoff #notredame #collegefootball
A massive Olympic number for NBC. USA–Canada men’s hockey delivered 18.6M viewers Sunday morning (8:15–11 am ET), marking NBC’s second-best Olympic hockey audience ever. The game peaked at 26M in overtime and stands as the most-watched U.S. sporting event on record with a pre-9 am ET start. Streaming also showed up: Peacock drew 3.7M viewers — its best non-NFL sports audience yet. A same-day replay added 2.1M on USA Network. For context: • 2010 USA-Canada gold medal (3:15 pm ET start) drew 27.6M • 2024 USA-France men’s basketball gold drew 19.5M • On par with U.S. viewership for Kansas City Chiefs vs. Los Angeles Chargers in Brazil on YouTube
247K
9.89K
142
1mo ago
sportsbusinessjournal
A massive Olympic number for NBC. USA–Canada men’s hockey delivered 18.6M viewers Sunday morning (8:15–11 am ET), marking NBC’s second-best Olympic hockey audience ever. The game peaked at 26M in overtime and stands as the most-watched U.S. sporting event on record with a pre-9 am ET start. Streaming also showed up: Peacock drew 3.7M viewers — its best non-NFL sports audience yet. A same-day replay added 2.1M on USA Network. For context: • 2010 USA-Canada gold medal (3:15 pm ET start) drew 27.6M • 2024 USA-France men’s basketball gold drew 19.5M • On par with U.S. viewership for Kansas City Chiefs vs. Los Angeles Chargers in Brazil on YouTube

Sports Business Journal (@sportsbusinessjournal) Instagram Stats & Analytics

Sports Business Journal (@sportsbusinessjournal) has 76.1K Instagram followers with a 4.06% engagement rate over the past 12 months. Across 986 posts, Sports Business Journal received 1.02M total likes and 7.36M impressions, averaging 1.03K likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@sportsbusinessjournal) Instagram Analytics FAQ

How many Instagram followers does Sports Business Journal have?+
Sports Business Journal (@sportsbusinessjournal) has 76.1K Instagram followers as of April 2026.
What is Sports Business Journal's Instagram engagement rate?+
Sports Business Journal's Instagram engagement rate is 4.06% over the last 12 months, based on 986 posts.
How many likes does Sports Business Journal get on Instagram?+
Sports Business Journal received 1.02M total likes across 986 posts in the last 12 months, averaging 1.03K likes per post.
How many Instagram impressions does Sports Business Journal get?+
Sports Business Journal's Instagram content generated 7.36M total impressions over the last 12 months.