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Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
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Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
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Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
From Super Bowl viral sensation to World Cup correspondent ⚽ Jameis Winston’s fan-focused content strategy has exceeded expectations for Fox Sports, generating millions of views and helping attract new audiences to the tournament. Winston’s World Cup content has “blown every expectation out of the water” according to Fox Sports Exec Dir of Digital & Social Nick Rago, and the NFL QB is a major contributor to what Fox is calling a record 8B+ social views for its World Cup coverage this summer. 📲 LINK IN BIO TO READ MORE
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From Super Bowl viral sensation to World Cup correspondent ⚽ Jameis Winston’s fan-focused content strategy has exceeded expectations for Fox Sports, generating millions of views and helping attract new audiences to the tournament. Winston’s World Cup content has “blown every expectation out of the water” according to Fox Sports Exec Dir of Digital & Social Nick Rago, and the NFL QB is a major contributor to what Fox is calling a record 8B+ social views for its World Cup coverage this summer. 📲 LINK IN BIO TO READ MORE
Jordan Walker said he hopes his Home Run Derby victory inspires many a Black youngster to pick up a bat and swing for the fences ⚾ According to Opening Day active rosters, MLB is 6.8% Black this season, a tiny uptick from 2025 but still much lower than it used to be. Walker said he would love to see more Black players in MLB and wants them to know baseball is also a sport for them to play. Via @chicagosuntimes
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Jordan Walker said he hopes his Home Run Derby victory inspires many a Black youngster to pick up a bat and swing for the fences ⚾ According to Opening Day active rosters, MLB is 6.8% Black this season, a tiny uptick from 2025 but still much lower than it used to be. Walker said he would love to see more Black players in MLB and wants them to know baseball is also a sport for them to play. Via @chicagosuntimes
The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
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The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
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A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
The WNBA suspended Storm co-owner Celeste Keaton for 5 games + fined the team after she confronted teen fans supporting Fever G Sophie Cunningham amid the ongoing controversy over her comments, per the Seattle Times. Cunningham called it "truly embarrassing," praising the fans for standing up for their beliefs.
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The WNBA suspended Storm co-owner Celeste Keaton for 5 games + fined the team after she confronted teen fans supporting Fever G Sophie Cunningham amid the ongoing controversy over her comments, per the Seattle Times. Cunningham called it "truly embarrassing," praising the fans for standing up for their beliefs.
The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. For more info, click the link in the bio.
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The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. For more info, click the link in the bio.
Throwback Thursday: “The Showdown” (1993) McDonald’s Super Bowl XXVII spot “The Showdown” brought Michael Jordan and Larry Bird together for a wildly creative game of H-O-R-S-E with a Big Mac on the line. Aired on January 31, 1993, the ad became a benchmark for athlete-led brand storytelling. Jordan repeated the line, “Nothing but net,” which turned into a cultural catchphrase that outlived the broadcast. Shot at what is now Allstate Arena, the production had both players positioned nearly 10 feet above the court. Jordan later joked, “If we fall, we’ll own McDonald’s” — a fitting line for a commercial that helped define the business of sports marketing in the 1990s.
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Throwback Thursday: “The Showdown” (1993) McDonald’s Super Bowl XXVII spot “The Showdown” brought Michael Jordan and Larry Bird together for a wildly creative game of H-O-R-S-E with a Big Mac on the line. Aired on January 31, 1993, the ad became a benchmark for athlete-led brand storytelling. Jordan repeated the line, “Nothing but net,” which turned into a cultural catchphrase that outlived the broadcast. Shot at what is now Allstate Arena, the production had both players positioned nearly 10 feet above the court. Jordan later joked, “If we fall, we’ll own McDonald’s” — a fitting line for a commercial that helped define the business of sports marketing in the 1990s.
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
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The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
Sophie Cunningham’s comments on transgender athletes in women’s sports have drawn attention from the White House. In an ESPN profile story published last week, Cunningham clarified her stance on trans athletes. "I got a lot of negative feedback about me hating trans. And I'm like, 'I never once said that.,'" she said in the article. "I think that I am here to extend love. But I also think with that love is truth, being honest. And I want to protect young girls in a locker room, or young girls in sport who shouldn't have to go against biological men." Per the Washington Post, Press Secretary Karoline Leavitt said President Trump supports Cunningham’s stance and has been following the discussion. Cunningham, who stood by her remarks, said she is “not a very political person” but remains committed to her personal beliefs and values.
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Sophie Cunningham’s comments on transgender athletes in women’s sports have drawn attention from the White House. In an ESPN profile story published last week, Cunningham clarified her stance on trans athletes. "I got a lot of negative feedback about me hating trans. And I'm like, 'I never once said that.,'" she said in the article. "I think that I am here to extend love. But I also think with that love is truth, being honest. And I want to protect young girls in a locker room, or young girls in sport who shouldn't have to go against biological men." Per the Washington Post, Press Secretary Karoline Leavitt said President Trump supports Cunningham’s stance and has been following the discussion. Cunningham, who stood by her remarks, said she is “not a very political person” but remains committed to her personal beliefs and values.
Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too.
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Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too.
The Fab Five are BACK 🏀🔥 Michigan legends: Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson. Reuniting for a special Final Four alt-cast on TruTV + HBO Max 🎙️ This isn’t just a broadcast — it’s nostalgia + storytelling + hoops culture all in one.
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The Fab Five are BACK 🏀🔥 Michigan legends: Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson. Reuniting for a special Final Four alt-cast on TruTV + HBO Max 🎙️ This isn’t just a broadcast — it’s nostalgia + storytelling + hoops culture all in one.
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
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Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
The Kansas City Current are getting the Ted Lasso treatment ⚽️📺 The NWSL club helped inspire Season 4’s storyline. The first episode, filmed in part at CPKC Stadium, uses the Current's sold-out atmosphere and fan enthusiasm as a catalyst for launching AFC Richmond's women's team. Current co-owner Angie Long called the partnership an endorsement of what the organization has built.
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The Kansas City Current are getting the Ted Lasso treatment ⚽️📺 The NWSL club helped inspire Season 4’s storyline. The first episode, filmed in part at CPKC Stadium, uses the Current's sold-out atmosphere and fan enthusiasm as a catalyst for launching AFC Richmond's women's team. Current co-owner Angie Long called the partnership an endorsement of what the organization has built.
Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
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Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
The New York Jets are raising the bar for NFL locker rooms 🏈 ▪️ Hidden gear storage ▪️92 custom motorized video screens ▪️ Built-in drying fans for helmets, pads & cleats (via @LonghornLockers)
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The New York Jets are raising the bar for NFL locker rooms 🏈 ▪️ Hidden gear storage ▪️92 custom motorized video screens ▪️ Built-in drying fans for helmets, pads & cleats (via @LonghornLockers)
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes between the moment the pick is announced and when the jersey is being held up on stage, but the process starts weeks before the draft, with Nike and Stahls' prepping hundreds of nameplates for every possible draft scenario. Once the pick is relayed, the name is pulled from a folder and adhered onto a jersey in just 10 seconds using a heat press, before being run out to the commissioner.
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How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes between the moment the pick is announced and when the jersey is being held up on stage, but the process starts weeks before the draft, with Nike and Stahls' prepping hundreds of nameplates for every possible draft scenario. Once the pick is relayed, the name is pulled from a folder and adhered onto a jersey in just 10 seconds using a heat press, before being run out to the commissioner.
Texas Tech is investing in recovery in a big way 🏈 The Red Raiders recently added two sensory deprivation dry float beds to their new football facility, alongside hydrotherapy, cryotherapy, a hyperbaric chamber and more. According to the school's head athletic trainer, a 30-minute nap in the sensory-deprived environment can be comparable to two hours of restful sleep.
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Texas Tech is investing in recovery in a big way 🏈 The Red Raiders recently added two sensory deprivation dry float beds to their new football facility, alongside hydrotherapy, cryotherapy, a hyperbaric chamber and more. According to the school's head athletic trainer, a 30-minute nap in the sensory-deprived environment can be comparable to two hours of restful sleep.
A new league is here ⚾ The Women's Professional Baseball League debuts Saturday with its inaugural 30-game season across Boston, N.Y., S.F. and L.A. — all played at Robin Roberts Stadium in Springfield, Ill. According to the Boston Globe, Opening Day is already sold out.
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A new league is here ⚾ The Women's Professional Baseball League debuts Saturday with its inaugural 30-game season across Boston, N.Y., S.F. and L.A. — all played at Robin Roberts Stadium in Springfield, Ill. According to the Boston Globe, Opening Day is already sold out.

Sports Business Journal (@sportsbusinessjournal) Instagram Stats & Analytics

Sports Business Journal (@sportsbusinessjournal) has 88.9K Instagram followers with a 4.38% engagement rate over the past 12 months. Across 1.23K posts, Sports Business Journal received 1.59M total likes and 9.40M impressions, averaging 1.29K likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@sportsbusinessjournal) Instagram Analytics FAQ

How many Instagram followers does Sports Business Journal have?+
Sports Business Journal (@sportsbusinessjournal) has 88.9K Instagram followers as of August 2026.
What is Sports Business Journal's Instagram engagement rate?+
Sports Business Journal's Instagram engagement rate is 4.38% over the last 12 months, based on 1.23K posts.
How many likes does Sports Business Journal get on Instagram?+
Sports Business Journal received 1.59M total likes across 1.23K posts in the last 12 months, averaging 1.29K likes per post.
How many Instagram impressions does Sports Business Journal get?+
Sports Business Journal's Instagram content generated 9.40M total impressions over the last 12 months.