instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
71.2K
impressions
19.5M
likes
771K
comments
29.8K
posts
900
engagement
3.95%
emv
$620K
Avg. per post
21.9K

Key Metrics

Distributions

Top Content

Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
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sportsbusinessjournal
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Click the link in the bio to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement.
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How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Click the link in the bio to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement.
The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
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The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
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Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens Click the link in the bio for more info!
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Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens Click the link in the bio for more info!
Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
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Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
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Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
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Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
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The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
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sportsbusinessjournal
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
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New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
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How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
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A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
Fightin’ words 🗣️ Big 12 commissioner Brett Yormark blasted Notre Dame AD Pete Bevacqua for his comments about being snubbed from the CFP. #cfbplayoff #notredame #collegefootball
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Fightin’ words 🗣️ Big 12 commissioner Brett Yormark blasted Notre Dame AD Pete Bevacqua for his comments about being snubbed from the CFP. #cfbplayoff #notredame #collegefootball
The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
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The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
Are the Buffs broke? 🐃 The University of Colorado athletic department is “projecting that it will run” a $27M deficit during the current fiscal year ending in June 2026, in addition to needing $11.9M in institutional support from the university and $2.2M from student fees, according to a USA TODAY report. It's the first time that Colorado's athletic department has reported a deficit that big, and the two biggest reasons for that is the $20.5M being paid to players and the $10M per year for football coach Deion Sanders. CU said that “it will not cut sports nor cut any resources for student-athletes but will look to cut expenses," according to the report.
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Are the Buffs broke? 🐃 The University of Colorado athletic department is “projecting that it will run” a $27M deficit during the current fiscal year ending in June 2026, in addition to needing $11.9M in institutional support from the university and $2.2M from student fees, according to a USA TODAY report. It's the first time that Colorado's athletic department has reported a deficit that big, and the two biggest reasons for that is the $20.5M being paid to players and the $10M per year for football coach Deion Sanders. CU said that “it will not cut sports nor cut any resources for student-athletes but will look to cut expenses," according to the report.
Duke vs. UNC once again proved to be a ratings driver 🏀 Saturday’s matchup averaged 3.51M viewers on ESPN, the rivalry’s best audience since Coach K’s final regular-season game in 2022 and the best first meeting of the season since 2019. It’s ESPN’s top college basketball audience this season and is up 35% from last year.
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Duke vs. UNC once again proved to be a ratings driver 🏀 Saturday’s matchup averaged 3.51M viewers on ESPN, the rivalry’s best audience since Coach K’s final regular-season game in 2022 and the best first meeting of the season since 2019. It’s ESPN’s top college basketball audience this season and is up 35% from last year.
The Buss family just cashed in — big. The Lakers’ longtime owners sold their 66% stake to Mark Walter in a record $10B deal, the richest valuation in U.S. sports history. Each of the six Buss siblings is reportedly walking away with nearly $1B, while the family still keeps a 15% minority stake. The NBA approved the sale in Oct. 2025, with Jeanie Buss staying on as governor for at least five more years.
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The Buss family just cashed in — big. The Lakers’ longtime owners sold their 66% stake to Mark Walter in a record $10B deal, the richest valuation in U.S. sports history. Each of the six Buss siblings is reportedly walking away with nearly $1B, while the family still keeps a 15% minority stake. The NBA approved the sale in Oct. 2025, with Jeanie Buss staying on as governor for at least five more years.
The University of Texas has officially issued an RFP for a major new development adjacent to Moody Center, a smaller-scale arena and dedicated student-athlete housing. The proposed 6,000-seat arena would become the new home for Texas’ powerhouse women’s volleyball program and could expand to 6,500 seats for select live events that don’t fit the Moody Center footprint. The project also includes 300 four-bedroom, four-bath residential units designed specifically for Longhorn student-athletes. Click the link in the bio for more info.
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The University of Texas has officially issued an RFP for a major new development adjacent to Moody Center, a smaller-scale arena and dedicated student-athlete housing. The proposed 6,000-seat arena would become the new home for Texas’ powerhouse women’s volleyball program and could expand to 6,500 seats for select live events that don’t fit the Moody Center footprint. The project also includes 300 four-bedroom, four-bath residential units designed specifically for Longhorn student-athletes. Click the link in the bio for more info.
The Clippers are taking fan engagement to the next level at the Intuit Dome 🏀 With sensors in every seat and data tracking everything from cheers to team gear, the Clippers Wavemaker rewards fans for showing up, being loud, and completing missions, all while creating a home court advantage in real time. Click the link in the bio to learn more about the other tech upgrades across the NBA
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The Clippers are taking fan engagement to the next level at the Intuit Dome 🏀 With sensors in every seat and data tracking everything from cheers to team gear, the Clippers Wavemaker rewards fans for showing up, being loud, and completing missions, all while creating a home court advantage in real time. Click the link in the bio to learn more about the other tech upgrades across the NBA

Sports Business Journal (@sportsbusinessjournal) Instagram Stats & Analytics

Sports Business Journal (@sportsbusinessjournal) has 71.2K Instagram followers with a 3.95% engagement rate over the past 12 months. Across 900 posts, Sports Business Journal received 771K total likes and 6.62M impressions, averaging 865 likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@sportsbusinessjournal) Instagram Analytics FAQ

How many Instagram followers does Sports Business Journal have?+
Sports Business Journal (@sportsbusinessjournal) has 71.2K Instagram followers as of February 2026.
What is Sports Business Journal's Instagram engagement rate?+
Sports Business Journal's Instagram engagement rate is 3.95% over the last 12 months, based on 900 posts.
How many likes does Sports Business Journal get on Instagram?+
Sports Business Journal received 771K total likes across 900 posts in the last year, averaging 865 likes per post.
How many Instagram impressions does Sports Business Journal get?+
Sports Business Journal's Instagram content generated 6.62M total impressions over the last 12 months.