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Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
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Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. 🎥: Gatorade
Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
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Nick Kyrgios is expanding his footprint in pickleball. The tennis star has signed an investment and sponsorship deal with The Picklr, one of the fastest-growing pickleball club operators in the U.S. with 100+ locations. As part of the partnership, Kyrgios will participate in promotional events and co-branded content. The Picklr will also receive an exclusive window (March 11–17) to sell his co-developed paddle with Vulcan Sporting Goods, The Kyrgios. The deal adds to Kyrgios’ growing pickleball portfolio, which also includes Stack Athletics.
The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
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The Big Ten’s private equity plan sparked conversation about a potential Big Ten exit for Michigan. Univ. of Michigan Regent Jordan Acker said that if the Big Ten agrees to receive a private capital investment without unanimous approval of all 18 members, the school “would consider going independent when the current media rights deal expires in 2036,” according to a report from the Detroit Free Press. The proposed investment would extend the league’s grant of rights to 2046 — something Acker calls "a pretty big thing to do when you don’t know what college football will look like in 4-5 years." Michigan opposes the deal, citing autonomy concerns and its strong financial position. "That would be the end of Michigan, as far as I can see, in the Big Ten," Acker told NBC Sports.
A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
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A major media milestone for the Professional Women’s Hockey League 🏒 📺 The league will air its first national TV broadcast in the U.S. on March 28, with Ally Financial helping underwrite a game on Ion Television through Scripps Sports. The matchup features the New York Sirens vs Montréal Victoire at Little Caesars Arena in Detroit, as the league continues expanding its U.S. media footprint and building momentum for women’s hockey.
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
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The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field. Click the link in the bio for more info.
Throwback Thursday: “The Showdown” (1993) McDonald’s Super Bowl XXVII spot “The Showdown” brought Michael Jordan and Larry Bird together for a wildly creative game of H-O-R-S-E with a Big Mac on the line. Aired on January 31, 1993, the ad became a benchmark for athlete-led brand storytelling. Jordan repeated the line, “Nothing but net,” which turned into a cultural catchphrase that outlived the broadcast. Shot at what is now Allstate Arena, the production had both players positioned nearly 10 feet above the court. Jordan later joked, “If we fall, we’ll own McDonald’s” — a fitting line for a commercial that helped define the business of sports marketing in the 1990s.
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Throwback Thursday: “The Showdown” (1993) McDonald’s Super Bowl XXVII spot “The Showdown” brought Michael Jordan and Larry Bird together for a wildly creative game of H-O-R-S-E with a Big Mac on the line. Aired on January 31, 1993, the ad became a benchmark for athlete-led brand storytelling. Jordan repeated the line, “Nothing but net,” which turned into a cultural catchphrase that outlived the broadcast. Shot at what is now Allstate Arena, the production had both players positioned nearly 10 feet above the court. Jordan later joked, “If we fall, we’ll own McDonald’s” — a fitting line for a commercial that helped define the business of sports marketing in the 1990s.
Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
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Stephen Jones on the night the Cowboys passed on Johnny Manziel. What really happened in the 2014 NFL Draft — and how Jerry Jones reacted.
The Fab Five are BACK 🏀🔥 Michigan legends: Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson. Reuniting for a special Final Four alt-cast on TruTV + HBO Max 🎙️ This isn’t just a broadcast — it’s nostalgia + storytelling + hoops culture all in one.
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The Fab Five are BACK 🏀🔥 Michigan legends: Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson. Reuniting for a special Final Four alt-cast on TruTV + HBO Max 🎙️ This isn’t just a broadcast — it’s nostalgia + storytelling + hoops culture all in one.
Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
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Proud to be named @sportsbusinessjournal’s Sports Team of the Year!
Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
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Two women are leading the way for KLUTCH sports in marketing dollars, excluding LeBron James... Any idea who they are? 👀     On Stage, Rich Paul—CEO of KLUTCH Sports Group and Head of Sports at United Talent Agency drops by Capital One Arena for a conversation about KLUTCH and brand building.
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
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Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences.
Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
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Abby Wambach announced she is leaving Wasserman after emails from founder Casey Wasserman appeared in the Epstein files. Wambach said she read the correspondence and will “not participate in any business arrangement under his leadership,” adding that she believes Wasserman “should resign.” She noted appreciation for her longtime agent and said she is still considering her next steps. (via @abbywambach)
The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. For more info, click the link in the bio.
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The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. For more info, click the link in the bio.
Molly Jolly has been named the new president of the Angels, stepping in after John Carpino’s retirement. Jolly has been with the organization for 26 years and is moving up from her role as SVP of finance & administration. Her new role officially starts April 6. She also makes history as the first woman to hold the role in franchise history. In her new position, she’ll be leading the Angels’ day‑to‑day operations — everything from business strategy to marketing, communications, revenue, facilities and more. Jolly now joins Caroline O’Connor (Marlins) and Catie Griggs (Orioles) as one of the few active female presidents across MLB.
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Molly Jolly has been named the new president of the Angels, stepping in after John Carpino’s retirement. Jolly has been with the organization for 26 years and is moving up from her role as SVP of finance & administration. Her new role officially starts April 6. She also makes history as the first woman to hold the role in franchise history. In her new position, she’ll be leading the Angels’ day‑to‑day operations — everything from business strategy to marketing, communications, revenue, facilities and more. Jolly now joins Caroline O’Connor (Marlins) and Catie Griggs (Orioles) as one of the few active female presidents across MLB.
New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
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New project alert 🚧 The Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. For more info, click the link in the bio!
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
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How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet Anna Leigh Waters. She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. For more info, click the link in the bio 🔗
A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
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A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio.
The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
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The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.
The U.S. women’s hockey team has declined President Donald Trump’s invitation to attend his State of the Union address after winning gold at the Milan Cortina Games, according to reports. A day before inviting the women, Trump had “jokingly told the U.S. men’s hockey team that he would be impeached if he didn’t also invite the women’s team," per NBC News. A USA Hockey spokesperson told NBC that while the team is “sincerely grateful” for the invitation, players were unable to attend due to pre‑existing academic and professional commitments following the Olympics.
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The U.S. women’s hockey team has declined President Donald Trump’s invitation to attend his State of the Union address after winning gold at the Milan Cortina Games, according to reports. A day before inviting the women, Trump had “jokingly told the U.S. men’s hockey team that he would be impeached if he didn’t also invite the women’s team," per NBC News. A USA Hockey spokesperson told NBC that while the team is “sincerely grateful” for the invitation, players were unable to attend due to pre‑existing academic and professional commitments following the Olympics.
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes between the moment the pick is announced and when the jersey is being held up on stage, but the process starts weeks before the draft, with Nike and Stahls' prepping hundreds of nameplates for every possible draft scenario. Once the pick is relayed, the name is pulled from a folder and adhered onto a jersey in just 10 seconds using a heat press, before being run out to the commissioner.
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How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes between the moment the pick is announced and when the jersey is being held up on stage, but the process starts weeks before the draft, with Nike and Stahls' prepping hundreds of nameplates for every possible draft scenario. Once the pick is relayed, the name is pulled from a folder and adhered onto a jersey in just 10 seconds using a heat press, before being run out to the commissioner.

Sports Business Journal (@sportsbusinessjournal) Instagram Stats & Analytics

Sports Business Journal (@sportsbusinessjournal) has 80.5K Instagram followers with a 4.34% engagement rate over the past 12 months. Across 1.05K posts, Sports Business Journal received 1.15M total likes and 7.46M impressions, averaging 1.09K likes per post. This page tracks Sports Business Journal's performance metrics, top content, and engagement trends — updated daily.

Sports Business Journal (@sportsbusinessjournal) Instagram Analytics FAQ

How many Instagram followers does Sports Business Journal have?+
Sports Business Journal (@sportsbusinessjournal) has 80.5K Instagram followers as of May 2026.
What is Sports Business Journal's Instagram engagement rate?+
Sports Business Journal's Instagram engagement rate is 4.34% over the last 12 months, based on 1.05K posts.
How many likes does Sports Business Journal get on Instagram?+
Sports Business Journal received 1.15M total likes across 1.05K posts in the last 12 months, averaging 1.09K likes per post.
How many Instagram impressions does Sports Business Journal get?+
Sports Business Journal's Instagram content generated 7.46M total impressions over the last 12 months.