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followers
632K
impressions
53.9M
likes
2.14M
comments
31.3K
posts
443
engagement
4.02%
emv
$1.65M
Average per post
122K

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Instead of telling you to Just Do It, Nike and Tyler, the Creator (@feliciathegoat) are asking... what if you don't? Featuring a plethora of athletes like @caitlinclark22, @carlitosalcarazz, @Saquon Barkley, @KingJames, @rayssalealsk8, and @zhengqinwen_tennis, Nike's ad reframes greatness as a choice. @Nike’s goal with the ad is to speak to a young generation that is “hesitant to get out there because of this fear of perfectionism." “The whole idea of ‘Why Do It?’ is about taking that first step and actually doing it,” said Nicole Graham, Nike’s executive vice president and chief marketing officer. “We wanted to give voice to those doubts, but very clearly give an answer: do it and look what happens.” Read more at the link in bio.
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adweek
Instead of telling you to Just Do It, Nike and Tyler, the Creator (@feliciathegoat) are asking... what if you don't? Featuring a plethora of athletes like @caitlinclark22, @carlitosalcarazz, @Saquon Barkley, @KingJames, @rayssalealsk8, and @zhengqinwen_tennis, Nike's ad reframes greatness as a choice. @Nike’s goal with the ad is to speak to a young generation that is “hesitant to get out there because of this fear of perfectionism." “The whole idea of ‘Why Do It?’ is about taking that first step and actually doing it,” said Nicole Graham, Nike’s executive vice president and chief marketing officer. “We wanted to give voice to those doubts, but very clearly give an answer: do it and look what happens.” Read more at the link in bio.
20 years later and we’re still talking about @twilight. And that’s on brand longevity.
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adweek
20 years later and we’re still talking about @twilight. And that’s on brand longevity.
For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
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For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
The June issue of ADWEEK is here. 🫧 @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjula_acharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @rolex and @bvlgari. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum. Read the full story at the link in our bio. 📝 @trishlaostwal 📸 @johnyjacobsmadeit @nishajohny
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The June issue of ADWEEK is here. 🫧 @priyankachopra has built a career on outpacing expectations, and her newest endorsement proves it. At 18, she began learning the mechanics of brand ambition. Today, she is rewriting the rules of luxury partnerships. Our June cover story follows how Chopra Jonas and her longtime manager, @anjula_acharia, navigated a rare, neatly divided dual arrangement between two luxury brands: @rolex and @bvlgari. They did it by leaning on trust, category clarity, and Chopra Jonas’s singular global fluency. It’s a portrait of modern celebrity as strategy: part artistry, part diplomacy, and all momentum. Read the full story at the link in our bio. 📝 @trishlaostwal 📸 @johnyjacobsmadeit @nishajohny
Gap's newest campaign is GNARLY. 💚 The retailer has recruited global girl group Katseye to kick off the next phase of its comeback tour for its fall 2025 campaign, "Better in Denim," which revives music and fashion from the early 2000s. This 90-second commercial continues Gap's tradition of energetic dance ads, which the retailer has recently revitalized with Gen Z stars like Troye Sivan and Tyla to connect with a new generation. Read more at the link in our bio.
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Gap's newest campaign is GNARLY. 💚 The retailer has recruited global girl group Katseye to kick off the next phase of its comeback tour for its fall 2025 campaign, "Better in Denim," which revives music and fashion from the early 2000s. This 90-second commercial continues Gap's tradition of energetic dance ads, which the retailer has recently revitalized with Gen Z stars like Troye Sivan and Tyla to connect with a new generation. Read more at the link in our bio.
After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
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After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
@sydney_sweeney is back with @americaneagle, swapping blue jeans for denim shorts in the new “Syd for Short” campaign, with videos and stills set at home, the beach, and on errands. A 15-second hero spot shows multiple denim looks against a blue-sky backdrop, ending with her joking, “What brand am I wearing? … Yeah, that one.” The collaboration follows last summer’s campaign, which drew backlash and “pro-eugenics” accusations, but still drove 40 billion impressions, 790,000 new U.S. customers, and a 4% loyalty lift, alongside AEO’s record $1.8B quarter. American Eagle is now leaning into shorts with 200+ styles, 850 more coming, and a “Syd’s Shop” edit styled with @mollyddickson. “Everything you see is what I would wear every day. Molly and I really make sure that we’re putting me in stuff that I would be super excited by and that ‘Syd’ would wear during the summer,” the actress exclusively told ADWEEK. “That’s why you see me as playful, happy, and naturally me.” Read more at the link in our bio. 👖
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adweek
@sydney_sweeney is back with @americaneagle, swapping blue jeans for denim shorts in the new “Syd for Short” campaign, with videos and stills set at home, the beach, and on errands. A 15-second hero spot shows multiple denim looks against a blue-sky backdrop, ending with her joking, “What brand am I wearing? … Yeah, that one.” The collaboration follows last summer’s campaign, which drew backlash and “pro-eugenics” accusations, but still drove 40 billion impressions, 790,000 new U.S. customers, and a 4% loyalty lift, alongside AEO’s record $1.8B quarter. American Eagle is now leaning into shorts with 200+ styles, 850 more coming, and a “Syd’s Shop” edit styled with @mollyddickson. “Everything you see is what I would wear every day. Molly and I really make sure that we’re putting me in stuff that I would be super excited by and that ‘Syd’ would wear during the summer,” the actress exclusively told ADWEEK. “That’s why you see me as playful, happy, and naturally me.” Read more at the link in our bio. 👖
Holding space for all the feels we get from @WickedMovie 🫧
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adweek
Holding space for all the feels we get from @WickedMovie 🫧
@fujiikaze’s albums move visually from black and white to color to sepia, reflecting different stages of his artistic journey. Ahead of his @coachella performance this weekend, he discussed these choices with ADWEEK. ☺️
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@fujiikaze’s albums move visually from black and white to color to sepia, reflecting different stages of his artistic journey. Ahead of his @coachella performance this weekend, he discussed these choices with ADWEEK. ☺️
Class is in session!!! “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring @meganfox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also known as The F.O.X. “Our mission from the very beginning has been to inspire and educate men to be happier and healthier,” said John Ludeke, chief brand officer of @DrSquatch. “We want to find a way to connect and to capture people’s attention through really entertaining, fun content. Then once we have people’s attention, we can educate them on the different ingredients and why some of these things might be better.” The innuendo and pun-laden campaign will roll out globally across all major channels, including TV, CTV, and social. See more spots from the campaign at the 🔗 in bio
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Class is in session!!! “Dr. Squatch’s Foundation for Odor eXcellence,” is a six-part series starring @meganfox as Professor Fox, head professor at The Dr. Squatch Foundation for Odor Excellence, also known as The F.O.X. “Our mission from the very beginning has been to inspire and educate men to be happier and healthier,” said John Ludeke, chief brand officer of @DrSquatch. “We want to find a way to connect and to capture people’s attention through really entertaining, fun content. Then once we have people’s attention, we can educate them on the different ingredients and why some of these things might be better.” The innuendo and pun-laden campaign will roll out globally across all major channels, including TV, CTV, and social. See more spots from the campaign at the 🔗 in bio
Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
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Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
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We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
@SerenaWilliams is opening up about her experience using weight-loss drugs through @Ro.co, a direct-to-consumer healthcare company that has offered GLP-1 medications since 2023. Williams has signed on as a celebrity patient ambassador for Ro and stars in the brand’s new multi-year campaign launching Thursday, August 21. “What’s so powerful about Serena is that no one would ever say she doesn’t have willpower. She’s one of the most disciplined people in the world. And yet, she’s sharing for the first time that she needed support to reach her health goals,” co-founder and chief product officer Saman Rahmanian told ADWEEK. “If Serena, who works out every day, eats clean, and has spent her life at the top of her sport needed support, it helps remove the stigma for everyone else.” Serena Williams was already a Ro patient before becoming a spokesperson, said Rahmanian. Her husband, @AlexisOhanian, is an investor in the company and serves on its board. Head to the link in bio for more.
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@SerenaWilliams is opening up about her experience using weight-loss drugs through @Ro.co, a direct-to-consumer healthcare company that has offered GLP-1 medications since 2023. Williams has signed on as a celebrity patient ambassador for Ro and stars in the brand’s new multi-year campaign launching Thursday, August 21. “What’s so powerful about Serena is that no one would ever say she doesn’t have willpower. She’s one of the most disciplined people in the world. And yet, she’s sharing for the first time that she needed support to reach her health goals,” co-founder and chief product officer Saman Rahmanian told ADWEEK. “If Serena, who works out every day, eats clean, and has spent her life at the top of her sport needed support, it helps remove the stigma for everyone else.” Serena Williams was already a Ro patient before becoming a spokesperson, said Rahmanian. Her husband, @AlexisOhanian, is an investor in the company and serves on its board. Head to the link in bio for more.
@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
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@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
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Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
No, we aren’t crying..😭 @disneycruiseline’s new “Midnight Magic” ad, which debuted during the 98th @theacademy Awards on @abc, uses real guest-inspired moments to trace a father and son’s shipboard ritual across their lives, showing that Disney cruises are less about the destination and more about the lasting connections and feelings they create. 🔗 in bio for more.
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No, we aren’t crying..😭 @disneycruiseline’s new “Midnight Magic” ad, which debuted during the 98th @theacademy Awards on @abc, uses real guest-inspired moments to trace a father and son’s shipboard ritual across their lives, showing that Disney cruises are less about the destination and more about the lasting connections and feelings they create. 🔗 in bio for more.
How many celebrities and athletes did you spot in @Nike’s six-minute @FIFAWorldCup film? Created by @WiedenKennedy and directed by @dan.streit, Nike’s film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including @Erling and @Cristiano, as well as celebrities like @KimKardashian and @itsyoungmiko Nike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content. The ad is intentionally meta, said Wieden+Kennedy executive creative director Caleb Jensen: “We’re on the set of a modern production for a World Cup commercial, then it goes off the rails because the players don’t want to go along with the script.” Read more about the campaign at the 🔗 in bio
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How many celebrities and athletes did you spot in @Nike’s six-minute @FIFAWorldCup film? Created by @WiedenKennedy and directed by @dan.streit, Nike’s film is a chaotic, joyful anthem that attempts to win over both young, devoted fans and the soccer-curious. It stars soccer icons including @Erling and @Cristiano, as well as celebrities like @KimKardashian and @itsyoungmiko Nike’s ambitious World Cup campaign comes amid a turnaround to restore its brand and reverse sluggish sales. It’s doubling down on soccer and the tournament as key parts of that effort. Instead of making a traditional commercial the centerpiece of its campaign, as it has in the past, Nike’s film sets the scene for the next 12 weeks of content. The ad is intentionally meta, said Wieden+Kennedy executive creative director Caleb Jensen: “We’re on the set of a modern production for a World Cup commercial, then it goes off the rails because the players don’t want to go along with the script.” Read more about the campaign at the 🔗 in bio
Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
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Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
We caught up with @lindshubbs and @imkylecooke at @cannes_lions about brand partnerships, personal brand, and... showers 🤭
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We caught up with @lindshubbs and @imkylecooke at @cannes_lions about brand partnerships, personal brand, and... showers 🤭
Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.
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Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.

ADWEEK (@adweek) Instagram Stats & Analytics

ADWEEK (@adweek) has 632K Instagram followers with a 4.02% engagement rate over the past 12 months. Across 443 posts, ADWEEK received 2.14M total likes and 43.3M impressions, averaging 4.83K likes per post. This page tracks ADWEEK's performance metrics, top content, and engagement trends — updated daily.

ADWEEK (@adweek) Instagram Analytics FAQ

How many Instagram followers does ADWEEK have?+
ADWEEK (@adweek) has 632K Instagram followers as of August 2026.
What is ADWEEK's Instagram engagement rate?+
ADWEEK's Instagram engagement rate is 4.02% over the last 12 months, based on 443 posts.
How many likes does ADWEEK get on Instagram?+
ADWEEK received 2.14M total likes across 443 posts in the last 12 months, averaging 4.83K likes per post.
How many Instagram impressions does ADWEEK get?+
ADWEEK's Instagram content generated 43.3M total impressions over the last 12 months.