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impressions
42.1M
likes
1.57M
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24.7K
posts
750
engagement
3.73%
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Instead of telling you to Just Do It, Nike and Tyler, the Creator (@feliciathegoat) are asking... what if you don't? Featuring a plethora of athletes like @caitlinclark22, @carlitosalcarazz, @Saquon Barkley, @KingJames, @rayssalealsk8, and @zhengqinwen_tennis, Nike's ad reframes greatness as a choice. @Nike’s goal with the ad is to speak to a young generation that is “hesitant to get out there because of this fear of perfectionism." “The whole idea of ‘Why Do It?’ is about taking that first step and actually doing it,” said Nicole Graham, Nike’s executive vice president and chief marketing officer. “We wanted to give voice to those doubts, but very clearly give an answer: do it and look what happens.” Read more at the link in bio.
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adweek
Instead of telling you to Just Do It, Nike and Tyler, the Creator (@feliciathegoat) are asking... what if you don't? Featuring a plethora of athletes like @caitlinclark22, @carlitosalcarazz, @Saquon Barkley, @KingJames, @rayssalealsk8, and @zhengqinwen_tennis, Nike's ad reframes greatness as a choice. @Nike’s goal with the ad is to speak to a young generation that is “hesitant to get out there because of this fear of perfectionism." “The whole idea of ‘Why Do It?’ is about taking that first step and actually doing it,” said Nicole Graham, Nike’s executive vice president and chief marketing officer. “We wanted to give voice to those doubts, but very clearly give an answer: do it and look what happens.” Read more at the link in bio.
What is up with every ad talking about genetics these days? Dunkin's latest ad, released on the heels of American Eagle's new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics. The ad stars "The Summer I Turned Pretty" star Gavin Casalegno and promotes Dunkin's Golden Hour Refresher by playing on the actor's "golden" tanned skin. Tap the link in our bio to read more.
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adweek
What is up with every ad talking about genetics these days? Dunkin's latest ad, released on the heels of American Eagle's new campaign starring Sydney Sweeney, is facing backlash on social media for mentioning genetics. The ad stars "The Summer I Turned Pretty" star Gavin Casalegno and promotes Dunkin's Golden Hour Refresher by playing on the actor's "golden" tanned skin. Tap the link in our bio to read more.
20 years later and we’re still talking about @twilight. And that’s on brand longevity.
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adweek
20 years later and we’re still talking about @twilight. And that’s on brand longevity.
For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
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adweek
For the first time in @NPR's 56-year history, the media organization has altered its logo, encouraging curiosity. “For Your Right to be Curious,” created by @Mischiefusa, replaces the letters of its name with the questions “how,” “who,” and “why.” As part of the initiative, NPR will swap out its logo at its Washington D.C. headquarters, billboards in New York City and Chicago, and across video and social media. “With a simple reframe, we sought to link the iconic NPR brand with the words so often at the initial spark of curiosity,” said Greg Hahn, co-founder and CCO of Mischief. Read more at the 🔗 in bio
Gap's newest campaign is GNARLY. 💚 The retailer has recruited global girl group Katseye to kick off the next phase of its comeback tour for its fall 2025 campaign, "Better in Denim," which revives music and fashion from the early 2000s. This 90-second commercial continues Gap's tradition of energetic dance ads, which the retailer has recently revitalized with Gen Z stars like Troye Sivan and Tyla to connect with a new generation. Read more at the link in our bio.
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adweek
Gap's newest campaign is GNARLY. 💚 The retailer has recruited global girl group Katseye to kick off the next phase of its comeback tour for its fall 2025 campaign, "Better in Denim," which revives music and fashion from the early 2000s. This 90-second commercial continues Gap's tradition of energetic dance ads, which the retailer has recently revitalized with Gen Z stars like Troye Sivan and Tyla to connect with a new generation. Read more at the link in our bio.
After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
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adweek
After spending 10 years at @PepsiCo, @BadassBoz chose to step away from her role as she navigated the tremendous loss of her husband to cancer. She was faced with a decision: Stay in New York City where she spent so many years with her husband, or move to Los Angeles to get a new outlook on life. Against the advice of her peers and mentors, she chose the latter, and it worked out for her in more ways than she could have imagined. During Brandweek, Bozoma Saint John captivated the crowd, discussing the importance of tapping into your desires, knowing your intuition, and pivoting instead of standing still.
Holding space for all the feels we get from @WickedMovie 🫧
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adweek
Holding space for all the feels we get from @WickedMovie 🫧
Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
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adweek
Meal Diamond has been revealed. @hellmannsmayonnaise’s hot new mystery act is @thelonelyisland frontman and @NBCSNL alum @AndySamberg! Like Hellmann’s 2025 Super Bowl spot, the ad is set in a deli and sees Samberg adapt the lyrics to Diamond’s 1969 hit “Sweet Caroline,” startling diners — including actor @ellefanning— with a high-energy performance dedicated to his pre-show ritual: eating a sandwich made with Hellmann’s mayonnaise. The ad was created by @vml_global, @WPP Unite, and @Edelman, and directed by Tom Kuntz, who is famous for reinvigorating @oldspice through the iconic “The Man Your Man Could Smell Like” 2010 Super Bowl campaign. What did you think of the ad? Get more at the 🔗 in bio.
@SerenaWilliams is opening up about her experience using weight-loss drugs through @Ro.co, a direct-to-consumer healthcare company that has offered GLP-1 medications since 2023. Williams has signed on as a celebrity patient ambassador for Ro and stars in the brand’s new multi-year campaign launching Thursday, August 21. “What’s so powerful about Serena is that no one would ever say she doesn’t have willpower. She’s one of the most disciplined people in the world. And yet, she’s sharing for the first time that she needed support to reach her health goals,” co-founder and chief product officer Saman Rahmanian told ADWEEK. “If Serena, who works out every day, eats clean, and has spent her life at the top of her sport needed support, it helps remove the stigma for everyone else.” Serena Williams was already a Ro patient before becoming a spokesperson, said Rahmanian. Her husband, @AlexisOhanian, is an investor in the company and serves on its board. Head to the link in bio for more.
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adweek
@SerenaWilliams is opening up about her experience using weight-loss drugs through @Ro.co, a direct-to-consumer healthcare company that has offered GLP-1 medications since 2023. Williams has signed on as a celebrity patient ambassador for Ro and stars in the brand’s new multi-year campaign launching Thursday, August 21. “What’s so powerful about Serena is that no one would ever say she doesn’t have willpower. She’s one of the most disciplined people in the world. And yet, she’s sharing for the first time that she needed support to reach her health goals,” co-founder and chief product officer Saman Rahmanian told ADWEEK. “If Serena, who works out every day, eats clean, and has spent her life at the top of her sport needed support, it helps remove the stigma for everyone else.” Serena Williams was already a Ro patient before becoming a spokesperson, said Rahmanian. Her husband, @AlexisOhanian, is an investor in the company and serves on its board. Head to the link in bio for more.
@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
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adweek
@benstiller and @bensonboone are bringing Disco Fever and Banana backflips to the Super Bowl. 🪩 The two star in @instacart’s 2026 Super Bowl ad, returning after last year’s successful mascot-filled debut. The 30-second spot features the duo in matching disco suits, with Boone singing “Instacart lets you choose your bananas” in falsetto, highlighting the app’s product selection feature. The ad will air in the first quarter on Feb. 8. Agencies: Local Produce, @bbdo, @mccann_mw What do you think of the ad?
We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
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adweek
We, too, are California Dreamin' on this winter day @NBC’s first promo for the @LA28 Summer Olympic Games features @KateHudson performing “California Dreamin’” by The Mamas & the Papas, in addition to @TeamUSA @Olympics and @Paralympics champions, hopefuls, and stars, including @jackalxy, @perrisbenegas, @kingben, @JordanChiles, and @kellycheng. “With Kate Hudson at its centre, this piece captures the spirit and unmistakable energy of Los Angeles – a love letter to the city and a powerful invitation to dream ahead to the Summer Games in 2028," said Jenny Storms, CMO of @NBCUniversal TV and streaming. Read more at the 🔗 in bio.
@puma has launched its largest global campaign to date to reach younger generations and stand out in the increasingly competitive sportswear market. “Go Wild” was created by agency adam&eveDDB, which won Puma’s global creative account in December. The debut ad under the new platform focuses on running and captures the so-called “runner’s high” that some experience during physical activity. Tap the link in our bio to read more. 🤩
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adweek
@puma has launched its largest global campaign to date to reach younger generations and stand out in the increasingly competitive sportswear market. “Go Wild” was created by agency adam&eveDDB, which won Puma’s global creative account in December. The debut ad under the new platform focuses on running and captures the so-called “runner’s high” that some experience during physical activity. Tap the link in our bio to read more. 🤩
Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
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adweek
Excuse us while we 😭🥹 @AppleMusic captured @BadBunnyPR’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world and added another chapter in its long-running “Shot on iPhone” campaign. Created by @Apple’s in-house team, the film features footage from 23 photographers and cinematographers who used the iPhone 17 Pro to document unfiltered reactions of Bad Bunny fans watching his halftime show. Set to Bad Bunny’s “DtMF (DeBÍ TiRAR MáS FOToS)” the spot showcases intimate fan moments spanning 15 locations in 11 time zones, including Puerto Rico, San Francisco, Mexico City, São Paulo, Madrid, Seoul, and Tokyo. Read more at the 🔗 in bio.
Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.
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adweek
Maybe Ben Affleck's new project isn't Argo level and that's okay!! In @Dunkin's teaser for its Super Bowl Ad, Affleck is in pitch mode with a few TV icons—@JenniferAniston and @MattLeBlanc from Friends and @jalexander1959 from Seinfeld—for his project titled “Network Pilot ‘95 v3." Do you think this will be another return of the Dunkings? All will be revealed on Sunday 👀 🔗 in bio for more on the teaser.
Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
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adweek
Please do not disturb, we're busy watching @gap's new campaign with @itsyoungmiko!!! Directed by @bethany.vargas, shot by @oliviamalone, and choreographed by @ztato, “Sweats Like This” presents a fresh version of Young Miko’s “WASSUP," with 26 monochromatic dancers who move freely in grey GapSweats alongside the artist. “Latin music has long been a cultural unifier. It’s universally energetic, emotional, and deeply connective. Today, it’s shaping global sound, style, and movement,” said Fabiola Torres, Gap’s global CMO. Presenting the Spring campaign as a music video “allows the brand to live inside culture, not sit next to it,” Torres added. 👏 Read more at the 🔗 in bio
In a new campaign by @heineken, McLoughlin's Bar on Ireland's Achill Island is seeking its next owner - but with a catch. Current proprietor Joseph "Josie" McLoughlin is retiring with no heir to take over. The new owner must share the McLoughlin surname to keep the pub's legacy alive. Heineken’s “Pub Succession” initiative launches today on St. Patrick’s Day and will be open until the end of May in cities around the world. From New York to Boston to Buenos Aires to Sydney to Phan Thiết, Vietnam–all places where large numbers of Irish people have emigrated–the brewer will run billboards, ads, and a digital and PR campaign to find a McLoughlin successor. Tap the link in our bio to read more. 🍀
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adweek
In a new campaign by @heineken, McLoughlin's Bar on Ireland's Achill Island is seeking its next owner - but with a catch. Current proprietor Joseph "Josie" McLoughlin is retiring with no heir to take over. The new owner must share the McLoughlin surname to keep the pub's legacy alive. Heineken’s “Pub Succession” initiative launches today on St. Patrick’s Day and will be open until the end of May in cities around the world. From New York to Boston to Buenos Aires to Sydney to Phan Thiết, Vietnam–all places where large numbers of Irish people have emigrated–the brewer will run billboards, ads, and a digital and PR campaign to find a McLoughlin successor. Tap the link in our bio to read more. 🍀
El mundo bailará 💃 @applemusic released the official trailer for @badbunnypr’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island. The soundtrack is his 2025 song “Baile Inolvidable.” Diverse people of all ages step in as Bad Bunny’s dance partners throughout the film, which “serves as an open invitation, welcoming the entire world—no matter who you are or where you are from— to join Bad Bunny” for his performance, Apple Music said in a statement. Along with the trailer, Apple Music is hyping the performance through new content, including playlists of Bad Bunny’s top hits and other Puerto Rican artists. Read more at the 🔗 in bio.
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El mundo bailará 💃 @applemusic released the official trailer for @badbunnypr’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island. The soundtrack is his 2025 song “Baile Inolvidable.” Diverse people of all ages step in as Bad Bunny’s dance partners throughout the film, which “serves as an open invitation, welcoming the entire world—no matter who you are or where you are from— to join Bad Bunny” for his performance, Apple Music said in a statement. Along with the trailer, Apple Music is hyping the performance through new content, including playlists of Bad Bunny’s top hits and other Puerto Rican artists. Read more at the 🔗 in bio.
@ZohranKMamdani has been applauded for his campaign marketing, particularly his breakout social videos. The agency behind it is @MeltedSolids, a new hybrid advertising model that borrows the emotional precision of brand marketing and applies it to local politics. At ADWEEK House Advertising HQ, agency co-founders Debbie Saslaw and @AnthonyDiMieri shared how Mamdani's campaign for an affordable New York came to be—and along with it, the authentic video content they've been developing throughout the primary and general elections. Read more at the link in bio.
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adweek
@ZohranKMamdani has been applauded for his campaign marketing, particularly his breakout social videos. The agency behind it is @MeltedSolids, a new hybrid advertising model that borrows the emotional precision of brand marketing and applies it to local politics. At ADWEEK House Advertising HQ, agency co-founders Debbie Saslaw and @AnthonyDiMieri shared how Mamdani's campaign for an affordable New York came to be—and along with it, the authentic video content they've been developing throughout the primary and general elections. Read more at the link in bio.
Lights, camera, action 🎥 ✍️ by Bill Bradley 📷 @markseliger Styled by @chloehartstein Makeup by @cyndieloumakeup Hair by @jennjohnsonhair
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Lights, camera, action 🎥 ✍️ by Bill Bradley 📷 @markseliger Styled by @chloehartstein Makeup by @cyndieloumakeup Hair by @jennjohnsonhair
As @jlo once said, “mi gente Latino!” 🫡 After @badbunnypr challenged Americans to learn Spanish before his Super Bowl halftime show, @elfcosmetics responded with a two-minute telenovela-style ad starring @melissamccarthy. In the streaming-only @peacock TV spot titled “Melísa,” McCarthy crashes her car and wakes up in a telenovela where she must learn to roll her Rs with help from actor @eltexmex and e.l.f.’s Glow Revolver Lip Oil, all while being taunted by telenovela villain Itatí Cantoral. Agency: @72andsunny_ Read more at the link in our bio. What do you think of this ad?
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As @jlo once said, “mi gente Latino!” 🫡 After @badbunnypr challenged Americans to learn Spanish before his Super Bowl halftime show, @elfcosmetics responded with a two-minute telenovela-style ad starring @melissamccarthy. In the streaming-only @peacock TV spot titled “Melísa,” McCarthy crashes her car and wakes up in a telenovela where she must learn to roll her Rs with help from actor @eltexmex and e.l.f.’s Glow Revolver Lip Oil, all while being taunted by telenovela villain Itatí Cantoral. Agency: @72andsunny_ Read more at the link in our bio. What do you think of this ad?

ADWEEK (@adweek) Instagram Stats & Analytics

ADWEEK (@adweek) has 620K Instagram followers with a 3.73% engagement rate over the past 12 months. Across 750 posts, ADWEEK received 1.57M total likes and 35.2M impressions, averaging 3.52K likes per post. This page tracks ADWEEK's performance metrics, top content, and engagement trends — updated daily.

ADWEEK (@adweek) Instagram Analytics FAQ

How many Instagram followers does ADWEEK have?+
ADWEEK (@adweek) has 620K Instagram followers as of March 2026.
What is ADWEEK's Instagram engagement rate?+
ADWEEK's Instagram engagement rate is 3.73% over the last 12 months, based on 750 posts.
How many likes does ADWEEK get on Instagram?+
ADWEEK received 1.57M total likes across 750 posts in the last 12 months, averaging 3.52K likes per post.
How many Instagram impressions does ADWEEK get?+
ADWEEK's Instagram content generated 35.2M total impressions over the last 12 months.