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Last Year01/14/25 - 01/14/26
Comparable Performance:
followers
70.4K
impressions
4.22M
likes
136K
comments
5.04K
posts
279
engagement
2.53%
emv
$125K
Avg. per post
38.8K

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We’re proud to welcome Pro Track Athlete, Rachel McArthur as the latest Cadence Athlete.

“Naturally you’d want to say, ‘I’m just motivated.’ But I don’t think I genuinely am. That’s where you fall back on discipline” - @rachelmcarthur_ 

Film by @alex.always
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We’re proud to welcome Pro Track Athlete, Rachel McArthur as the latest Cadence Athlete. “Naturally you’d want to say, ‘I’m just motivated.’ But I don’t think I genuinely am. That’s where you fall back on discipline” - @rachelmcarthur_ Film by @alex.always
Will Goodge completes the Record Down Under. 3860km. 34 Days.

Fuelled by Cadence
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Will Goodge completes the Record Down Under. 3860km. 34 Days. Fuelled by Cadence
We’re proud to welcome William Goodge as the latest Cadence Athlete.

“The reason we do these really long efforts or put ourselves through so much physically is to find those moments of ‘I wanna quit’, and exercising that muscle of shutting down that part down in your brain and going, ‘I’m gonna take another step anyway.’” - @williamgoodge 

Film by @alex.always
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We’re proud to welcome William Goodge as the latest Cadence Athlete. “The reason we do these really long efforts or put ourselves through so much physically is to find those moments of ‘I wanna quit’, and exercising that muscle of shutting down that part down in your brain and going, ‘I’m gonna take another step anyway.’” - @williamgoodge Film by @alex.always
‘The miles stretch like questions. The body will argue. The mind will answer.’

Every stride, every step you took to prepare for 26.2 miles is a battle with yourself. Every version of you that almost gave up. And still, you did not stop.
Because this is not just a race. It is a return. To the promise you made in the dark, to the voice that urged you forward when giving up felt easier. The sense of accomplishment at the finish line outweighs every doubt, every exhausted breath, every step that refused to quit.

A film by @alex.always
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‘The miles stretch like questions. The body will argue. The mind will answer.’ Every stride, every step you took to prepare for 26.2 miles is a battle with yourself. Every version of you that almost gave up. And still, you did not stop. Because this is not just a race. It is a return. To the promise you made in the dark, to the voice that urged you forward when giving up felt easier. The sense of accomplishment at the finish line outweighs every doubt, every exhausted breath, every step that refused to quit. A film by @alex.always
405km. 4 days. Inspired by the rhythm of Daily Discipline. 

The Rebirth: An Untold Story of Hercules’s Run across Cyprus is now live. This documentary captures Hercules’s historic run across Cyprus. From remote trails to untouched paths, it’s a testament to discipline, resilience, and pushing the limits of what’s possible.

Powered by Cadence.

Watch the full documentary now via the link in bio.

🎥 by @rzkfit
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405km. 4 days. Inspired by the rhythm of Daily Discipline. The Rebirth: An Untold Story of Hercules’s Run across Cyprus is now live. This documentary captures Hercules’s historic run across Cyprus. From remote trails to untouched paths, it’s a testament to discipline, resilience, and pushing the limits of what’s possible. Powered by Cadence. Watch the full documentary now via the link in bio. 🎥 by @rzkfit
Sweat out, salt in.
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Sweat out, salt in.
Cadence x RAW - Launching April 11th

12:00 ET | 9:00 PT

Sign up for early access via the link in bio.
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Cadence x RAW - Launching April 11th 12:00 ET | 9:00 PT Sign up for early access via the link in bio.
Cadence x RAW - Now Live

Available on the Cadence U.S. website & at all Vitamin Shoppe stores nationwide.
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Cadence x RAW - Now Live Available on the Cadence U.S. website & at all Vitamin Shoppe stores nationwide.
Rachel McArthur for Cadence.

A professional track and field athlete, specializing in the 1500 meters and training out of Blacksburg, VA, Rachel is the 2024 U.S. Road Mile Champion. She also qualified for the 2024 Olympic Trials in the 1500m.

Photos by: @johnkasaian
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Rachel McArthur for Cadence. A professional track and field athlete, specializing in the 1500 meters and training out of Blacksburg, VA, Rachel is the 2024 U.S. Road Mile Champion. She also qualified for the 2024 Olympic Trials in the 1500m. Photos by: @johnkasaian
Beyond the Hill | Boston Marathon Build: Episode 1 out now on YouTube.

Episode 1 follows my journey 14 weeks out from the Boston Marathon. It gives a look into my first tune-up race of the marathon build, the Houston Half Marathon. With big names like Joe Klecker and my training partner, Conner Mantz, calling their shot to break the American Record, I decided to throw my hat in the ring only two weeks out from the race. I told myself if I could set my ego aside and have a shot to be part of one of the greatest half marathon races in American history it would be worth it. 

I'm excited to race my first Boston Marathon on April 21st, 2025. After a breakthrough year in 2024 where I made my first Olympic team and placed top 10 in the world, I have big goals for 2025. Follow along as I share my journey in an eight-part docuseries highlighting my build to the Boston Marathon.

Episode 2 coming February 15th!

Thanks to @chevronhoustonmarathon for a great race weekend, and @UseCadence and @StrydRunning for powering this docuseries.

Directed by @andrewstorer
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Beyond the Hill | Boston Marathon Build: Episode 1 out now on YouTube. Episode 1 follows my journey 14 weeks out from the Boston Marathon. It gives a look into my first tune-up race of the marathon build, the Houston Half Marathon. With big names like Joe Klecker and my training partner, Conner Mantz, calling their shot to break the American Record, I decided to throw my hat in the ring only two weeks out from the race. I told myself if I could set my ego aside and have a shot to be part of one of the greatest half marathon races in American history it would be worth it. I'm excited to race my first Boston Marathon on April 21st, 2025. After a breakthrough year in 2024 where I made my first Olympic team and placed top 10 in the world, I have big goals for 2025. Follow along as I share my journey in an eight-part docuseries highlighting my build to the Boston Marathon. Episode 2 coming February 15th! Thanks to @chevronhoustonmarathon for a great race weekend, and @UseCadence and @StrydRunning for powering this docuseries. Directed by @andrewstorer
Fuelling the Nike After Dark Tour London. This race demanded sweat, so we gave it salt.

Congratulations to all the runners who participated yesterday.

Sweat out, salt in. 

Photography by: @alyssamullingscreative & @morganebigault
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Fuelling the Nike After Dark Tour London. This race demanded sweat, so we gave it salt. Congratulations to all the runners who participated yesterday. Sweat out, salt in. Photography by: @alyssamullingscreative & @morganebigault
No man's land. How do you handle it?

It feels like within every race, there comes a time where I'm alone and have to hold myself accountable. 

Feeling grateful for last week's training that not only pushed me physically but also mentally. 

Episode 4 of the Boston Marathon Build is out now on YouTube. 

🎥: @andrewstorer
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No man's land. How do you handle it? It feels like within every race, there comes a time where I'm alone and have to hold myself accountable. Feeling grateful for last week's training that not only pushed me physically but also mentally. Episode 4 of the Boston Marathon Build is out now on YouTube. 🎥: @andrewstorer
You gotta believe.

Episode 6 of the Boston Marathon Build out now on YouTube.

🎥: @andrewstorer
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You gotta believe. Episode 6 of the Boston Marathon Build out now on YouTube. 🎥: @andrewstorer
The Core 550 & 750 Training Bottles

Now Live via link in bio
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The Core 550 & 750 Training Bottles Now Live via link in bio
Black Friday Giveaways are live.

Swipe across to view everything we are giving away during the Black Friday Refuel. 

Daily prizes over the next 7 days from some of your favorite brands. Every purchase counts as one entry.

35% off subscriptions | 20% off everything

No purchase necessary. 18+. UK/US. To few full terms & conditions & free entry, click the link in our bio.
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Black Friday Giveaways are live. Swipe across to view everything we are giving away during the Black Friday Refuel. Daily prizes over the next 7 days from some of your favorite brands. Every purchase counts as one entry. 35% off subscriptions | 20% off everything No purchase necessary. 18+. UK/US. To few full terms & conditions & free entry, click the link in our bio.
The Cadence Fuel Shop - NYC

Be the first to try the Core Fuel Gel and get your hands on the exclusive NYC Marathon Race Bottle, alongside the full Cadence lineup.

2 Rivington St, NYC
Open daily through September 28
Monday–Saturday 10–6 | Sunday 11–5

Check the link for our full events schedule - and come fuel up with us.
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The Cadence Fuel Shop - NYC Be the first to try the Core Fuel Gel and get your hands on the exclusive NYC Marathon Race Bottle, alongside the full Cadence lineup. 2 Rivington St, NYC Open daily through September 28 Monday–Saturday 10–6 | Sunday 11–5 Check the link for our full events schedule - and come fuel up with us.
What's "feeding the dog"?

Octane | Boston Marathon Build: Episode 2 out now on YouTube. 

Thanks to @UseCadence and @StrydRunning for powering this docuseries.

Directed by @andrewstorer
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What's "feeding the dog"? Octane | Boston Marathon Build: Episode 2 out now on YouTube. Thanks to @UseCadence and @StrydRunning for powering this docuseries. Directed by @andrewstorer
Van Drop 001: Core 40 Fuel Bar

On Saturday morning, the Cadence Van arrived at the Bandit Program long run. This exclusive one day pop up delivered Core 40 Fuel Bars directly to Program Athletes.

The Cadence Van Drop brings performance nutrition to the streets, going where the miles are put in, where daily discipline is tested and where fuel makes the difference.
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Van Drop 001: Core 40 Fuel Bar On Saturday morning, the Cadence Van arrived at the Bandit Program long run. This exclusive one day pop up delivered Core 40 Fuel Bars directly to Program Athletes. The Cadence Van Drop brings performance nutrition to the streets, going where the miles are put in, where daily discipline is tested and where fuel makes the difference.
The Core Gel - Launching September 25

Each gel delivers 24g of dual-fuel carbohydrate in a 1:0.8 glucose–fructose ratio, maximizing absorption and reducing GI stress. 

With 200mg sodium and added electrolytes, it helps maintains balanced hydration and supports muscle function over long efforts. 

The ‘original’ formula prevents taste fatigue when stacking up to 4 gels per hour, with a neutral texture that’s easy to take mid session or race.

The Core Gel is complete fuel. Designed for Endurance.
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The Core Gel - Launching September 25 Each gel delivers 24g of dual-fuel carbohydrate in a 1:0.8 glucose–fructose ratio, maximizing absorption and reducing GI stress. With 200mg sodium and added electrolytes, it helps maintains balanced hydration and supports muscle function over long efforts. The ‘original’ formula prevents taste fatigue when stacking up to 4 gels per hour, with a neutral texture that’s easy to take mid session or race. The Core Gel is complete fuel. Designed for Endurance.
2025. A year in review 

Miles were conquered. Early mornings were sacrificed. Dreams were chased. This was 2025. This was 365 days of daily discipline. (slide 2)

This year we introduced countless new product innovations including Fuel Bar, Fuel Gel, Race Can, Watermelon Mojito, Cola, Melonberry, and Cream Soda (slide 3)

We launched Cadence products at several retail partners across the globe including GNC, Vitamin Shoppe, Holland & Barrett, and more (slide 4)

We fueled countless races and events across the globe including New York City Marathon, Bandit Grand Prix, Nike After Dark Tour: London, Take the Bridge, and more. (slide 5)

We took over NYC & London with two Fuel Shop pop-ups (slide 6)

Here’s to 2026. 

Sweat out. Salt in.
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2025. A year in review Miles were conquered. Early mornings were sacrificed. Dreams were chased. This was 2025. This was 365 days of daily discipline. (slide 2) This year we introduced countless new product innovations including Fuel Bar, Fuel Gel, Race Can, Watermelon Mojito, Cola, Melonberry, and Cream Soda (slide 3) We launched Cadence products at several retail partners across the globe including GNC, Vitamin Shoppe, Holland & Barrett, and more (slide 4) We fueled countless races and events across the globe including New York City Marathon, Bandit Grand Prix, Nike After Dark Tour: London, Take the Bridge, and more. (slide 5) We took over NYC & London with two Fuel Shop pop-ups (slide 6) Here’s to 2026. Sweat out. Salt in.