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followers
1.45M
impressions
18.3M
likes
482K
comments
12.7K
posts
174
engagement
1.76%
emv
$503K
Average per post
105K

Key Metrics

Distributions

Top Content

Something fast is coming. 01.29.26 #FlyHumanFly
822K
2.67K
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2mo ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
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9mo ago
hoka
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
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9mo ago
hoka
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
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5mo ago
hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
468K
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5mo ago
hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
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7mo ago
hoka
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
420K
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9mo ago
hoka
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
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11mo ago
hoka
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
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10mo ago
hoka
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
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7mo ago
hoka
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
280K
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6mo ago
hoka
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
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7mo ago
hoka
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
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7mo ago
hoka
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
227K
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6mo ago
hoka
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
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11mo ago
hoka
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
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7mo ago
hoka
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.
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7mo ago
hoka
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.
Sometimes, the starting line begins in your hotel room with your go-to pre-race meal at 5am. Together We Fly Higher. #FLYHUMANFLY #HOKA
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6mo ago
hoka
Sometimes, the starting line begins in your hotel room with your go-to pre-race meal at 5am. Together We Fly Higher. #FLYHUMANFLY #HOKA
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
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4mo ago
hoka
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
The @utmbmontblanc is off! Bon courage to all of the runners and HOKA Elites who will be tackling 170km in wet and challenging conditions 🫡 #HOKAUTMBmontblanc #FlyHumanFly #UTMB
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7mo ago
hoka
The @utmbmontblanc is off! Bon courage to all of the runners and HOKA Elites who will be tackling 170km in wet and challenging conditions 🫡 #HOKAUTMBmontblanc #FlyHumanFly #UTMB

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.45M Instagram followers with a 1.76% engagement rate over the past 12 months. Across 174 posts, HOKA received 482K total likes and 10.8M impressions, averaging 2.77K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.45M Instagram followers as of April 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.76% over the last 12 months, based on 174 posts.
How many likes does HOKA get on Instagram?+
HOKA received 482K total likes across 174 posts in the last 12 months, averaging 2.77K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 10.8M total impressions over the last 12 months.