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followers
1.51M
impressions
20.6M
likes
441K
comments
12.5K
posts
200
engagement
1.27%
emv
$539K
Average per post
103K

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Top Content

Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
2.90M
1.12K
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4mo ago
hoka
Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
1.48M
1.70K
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5mo ago
hoka
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
Something fast is coming. 01.29.26 #FlyHumanFly
825K
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7mo ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
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10mo ago
hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
469K
5.37K
68
11mo ago
hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
404K
16.2K
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2mo ago
hoka
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
He’s back! See you at States, @walmsleyruns!
303K
8.91K
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4mo ago
hoka
He’s back! See you at States, @walmsleyruns!
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
286K
11.4K
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11mo ago
hoka
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
271K
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1mo ago
hoka
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
241K
9.65K
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4mo ago
hoka
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
227K
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11mo ago
hoka
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
207K
8.27K
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1w ago
hoka
A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
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10mo ago
hoka
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
198K
3.27K
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7mo ago
hoka
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
190K
7.61K
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2mo ago
hoka
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
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2mo ago
hoka
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
Get ready to fly. Jan 29th #FlyHumanFly
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1.42K
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7mo ago
hoka
Get ready to fly. Jan 29th #FlyHumanFly
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
176K
7.03K
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8mo ago
hoka
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
169K
3.56K
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6mo ago
hoka
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates
167K
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2mo ago
hoka
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.51M Instagram followers with a 1.27% engagement rate over the past 12 months. Across 200 posts, HOKA received 441K total likes and 13.9M impressions, averaging 2.20K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.51M Instagram followers as of September 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.27% over the last 12 months, based on 200 posts.
How many likes does HOKA get on Instagram?+
HOKA received 441K total likes across 200 posts in the last 12 months, averaging 2.20K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 13.9M total impressions over the last 12 months.