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followers
1.49M
impressions
21.5M
likes
464K
comments
12.8K
posts
186
engagement
1.30%
emv
$563K
Average per post
116K

Key Metrics

Distributions

Top Content

Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
2.90M
1.12K
73
3mo ago
hoka
Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
1.48M
1.70K
72
3mo ago
hoka
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
Something fast is coming. 01.29.26 #FlyHumanFly
824K
2.68K
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6mo ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
490K
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9mo ago
hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
469K
5.37K
68
9mo ago
hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
433K
17.3K
157
11mo ago
hoka
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
403K
16.1K
291
3w ago
hoka
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
He’s back! See you at States, @walmsleyruns!
300K
8.89K
233
3mo ago
hoka
He’s back! See you at States, @walmsleyruns!
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
293K
7.29K
28
11mo ago
hoka
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
286K
11.4K
108
10mo ago
hoka
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
268K
10.7K
85
11mo ago
hoka
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
242K
9.66K
404
3mo ago
hoka
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
227K
9.10K
151
11mo ago
hoka
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
227K
9.07K
164
10mo ago
hoka
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
220K
4.13K
34
1d ago
hoka
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
211K
6.40K
28
11mo ago
hoka
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
Sometimes, the starting line begins in your hotel room with your go-to pre-race meal at 5am. Together We Fly Higher. #FLYHUMANFLY #HOKA
207K
2.89K
302
10mo ago
hoka
Sometimes, the starting line begins in your hotel room with your go-to pre-race meal at 5am. Together We Fly Higher. #FLYHUMANFLY #HOKA
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.
206K
4.57K
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11mo ago
hoka
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
201K
8.04K
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8mo ago
hoka
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
197K
3.26K
138
6mo ago
hoka
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.49M Instagram followers with a 1.30% engagement rate over the past 12 months. Across 186 posts, HOKA received 464K total likes and 14.5M impressions, averaging 2.49K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.49M Instagram followers as of August 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.30% over the last 12 months, based on 186 posts.
How many likes does HOKA get on Instagram?+
HOKA received 464K total likes across 186 posts in the last 12 months, averaging 2.49K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 14.5M total impressions over the last 12 months.