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followers
1.45M
impressions
21.1M
likes
512K
comments
13.1K
posts
273
engagement
1.66%
emv
$566K
Avg. per post
118K

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Top Content

Une nouvelle ère commence pour le plus grand semi-marathon du monde 🏃 Prêt à tout donner le 8 mars 2026 sur le HOKA Semi de Paris ? 🔥 A new era begins for the world's biggest half marathon 🏃 Get ready to fly on March 8, 2026, at the HOKA Semi de Paris! 🔥 #FlyHumanFly #HOKA #LetsFlyParis #SemiParis
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12mo ago
hoka
Une nouvelle ère commence pour le plus grand semi-marathon du monde 🏃 Prêt à tout donner le 8 mars 2026 sur le HOKA Semi de Paris ? 🔥 A new era begins for the world's biggest half marathon 🏃 Get ready to fly on March 8, 2026, at the HOKA Semi de Paris! 🔥 #FlyHumanFly #HOKA #LetsFlyParis #SemiParis
Something fast is coming. 01.29.26 #FlyHumanFly
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1mo ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
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9mo ago
hoka
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
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8mo ago
hoka
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
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4mo ago
hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
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5mo ago
hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Like walking in a dream.  Experience the MARNI x HOKA collaboration on April 4th.   Creative Director: Francesco Risso @asliceofbambi  Art Director: Sergio Cattivelli @cattivelli_studio  Video: Andrea Piu @moterrrr Make-up: Andrea Sailis @andreaseverinosailis Hair: Massimo Gamba @massimogamba Talents: Sasha Dom @sashelistik   #MARNIxHOKA
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hoka
Like walking in a dream.  Experience the MARNI x HOKA collaboration on April 4th.   Creative Director: Francesco Risso @asliceofbambi  Art Director: Sergio Cattivelli @cattivelli_studio  Video: Andrea Piu @moterrrr Make-up: Andrea Sailis @andreaseverinosailis Hair: Massimo Gamba @massimogamba Talents: Sasha Dom @sashelistik   #MARNIxHOKA
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
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6mo ago
hoka
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
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9mo ago
hoka
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
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10mo ago
hoka
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
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9mo ago
hoka
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
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hoka
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
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hoka
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
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hoka
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
The HOKA team just got faster. Welcome to our first NIL sprinter, @jameesiaford! Read more about JaMeesia and her partnership with HOKA through the link in our profile.​ ​ #FLYHUMANFLY #HOKA​
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hoka
The HOKA team just got faster. Welcome to our first NIL sprinter, @jameesiaford! Read more about JaMeesia and her partnership with HOKA through the link in our profile.​ ​ #FLYHUMANFLY #HOKA​
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
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hoka
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
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hoka
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
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hoka
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
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hoka
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.
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hoka
Next week, the @powerup crew returns to Chamonix to take part in the iconic HOKA UTMB Mont-Blanc once again.⚡️Watch the full film at the link in bio.

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.45M Instagram followers with a 1.66% engagement rate over the past 12 months. Across 273 posts, HOKA received 512K total likes and 13.7M impressions, averaging 2.86K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.45M Instagram followers as of March 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.66% over the last 12 months, based on 273 posts.
How many likes does HOKA get on Instagram?+
HOKA received 512K total likes across 273 posts in the last 12 months, averaging 2.86K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 13.7M total impressions over the last 12 months.