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followers
1.52M
impressions
19.4M
likes
439K
comments
12.8K
posts
206
engagement
1.43%
emv
$513K
Average per post
93.9K

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Top Content

Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
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hoka
Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
Something fast is coming. 01.29.26 #FlyHumanFly
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hoka
Something fast is coming. 01.29.26 #FlyHumanFly
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
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hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
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hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
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2mo ago
hoka
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
He’s back! See you at States, @walmsleyruns!
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5mo ago
hoka
He’s back! See you at States, @walmsleyruns!
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
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2mo ago
hoka
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
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hoka
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
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A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
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A comeback we’ll never forget!   Less than four weeks after a bold attempt to claim the crown at @ironmantri Kona, @taylorknibb returned with a vengeance to place second at IRONMAN 70.3 World Championships in 4:17:55.   HOKA teammates @elliesalthouse and @gracethek finished in 10th (4:30:24) and 17th (4:34:39) respectively.     Congratulations on incredible performances in Marbella! #FlyHumanFly #IRONMANtri #IM703WC #Marbella2025
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
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hoka
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
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hoka
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
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hoka
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
Get ready to fly. Jan 29th #FlyHumanFly
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hoka
Get ready to fly. Jan 29th #FlyHumanFly
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
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hoka
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
Taylor Knibb does it again. 🥇 4X IRONMAN 70.3 World Champion. 🏆 Stopping the clock in 4:19:24, Taylor claimed her fourth IRONMAN 70.3 World Championship title and course record in Nice. Congratulations, Taylor, on another unforgettable performance. 🪽 #HOKA #FlyHumanFly 📸: @gettyimages for IRONMAN
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hoka
Taylor Knibb does it again. 🥇 4X IRONMAN 70.3 World Champion. 🏆 Stopping the clock in 4:19:24, Taylor claimed her fourth IRONMAN 70.3 World Championship title and course record in Nice. Congratulations, Taylor, on another unforgettable performance. 🪽 #HOKA #FlyHumanFly 📸: @gettyimages for IRONMAN
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
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hoka
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
Limit less.​ ​ For whatever’s on your calendar… and whatever isn’t. The HOKA Clifton UTL. Drops Friday, September 4.​
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hoka
Limit less.​ ​ For whatever’s on your calendar… and whatever isn’t. The HOKA Clifton UTL. Drops Friday, September 4.​
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates
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hoka
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates
Finding his stride 🔥 In only his second half marathon, Adrian wins the NYC Half in 59:30 in Cielo X1 3.0 Photo by @justinsorensen_
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hoka
Finding his stride 🔥 In only his second half marathon, Adrian wins the NYC Half in 59:30 in Cielo X1 3.0 Photo by @justinsorensen_

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.52M Instagram followers with a 1.43% engagement rate over the past 12 months. Across 206 posts, HOKA received 439K total likes and 19.4M impressions, averaging 2.13K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.52M Instagram followers as of October 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.43% over the last 12 months, based on 206 posts.
How many likes does HOKA get on Instagram?+
HOKA received 439K total likes across 206 posts in the last 12 months, averaging 2.13K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 19.4M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.