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followers
1.54M
impressions
20.5M
likes
441K
comments
12.5K
posts
214
engagement
1.22%
emv
$537K
Average per post
95.9K

Key Metrics

Distributions

Top Content

Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
2.90M
1.13K
73
6mo ago
hoka
Let’s 𝙛𝙡𝙮, London 🪽 Curated experiences. Exclusive moments. Race-ready energy. Your HOKA Hub is now open. 4 Chance Street, Shoreditch, E1 6JT Fri 17th: 12:00 – 20:00 Sat 18th: 10:00 – 20:00 Sun 19th: 10:00 – 20:00 Mon 20th – Fri 24th: 12:00 – 20:00 Sat 25th: 10:00 – 20:00 Sun 26th: 14:00 – 21:00 Fly with us. Link in bio. #FlyHumanFly #HOKA #LetsFlyLondon
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
1.48M
1.70K
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7mo ago
hoka
Landing in Shoreditch 🪽 4 Chance Street London E1 6JT 📆 16.04-26.04 #FlyHumanFly #HOKA #LetsFlyLondon
Something fast is coming. 01.29.26 #FlyHumanFly
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9mo ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
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16.2K
295
4mo ago
hoka
Full Speed From the studio to the road HOKA Speedgoat 2 in Neon Yuzu/Bayleaf launches July 10
He’s back! See you at States, @walmsleyruns!
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6mo ago
hoka
He’s back! See you at States, @walmsleyruns!
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
274K
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3mo ago
hoka
HOKA x BEAMS Bondi 7 Inspired by the landscapes, textures, and natural palettes found in Japanese Zen gardens, this collaboration reimagines a core silhouette for a refined expression of everyday style. Available August 7th at BEAMS.com and August 14 at HOKA.com
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
241K
9.64K
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6mo ago
hoka
Your pace. Our pulse.
The city brings the roar. You bring the heart.
Boston, let’s take flight.
#WeFlyTogether
A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
209K
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2mo ago
hoka
A CCC debut to remember. 🥉 Congrats, @hanstroyer, on an unforgettable first podium in Chamonix. 🪽 #HOKA #LetsFlyChamonix #FlyHumanFly 📷: @peigneeverticale
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
199K
3.27K
140
9mo ago
hoka
CIELO X1 3.0 is our lightest super shoe ever, built for pure speed. It’s ready when you are. #FlyHumanFly Discover more through the link in bio.
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
191K
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4mo ago
hoka
Once a legend, always a legend. @walmsleyruns has redefined what’s possible in this sport, and we can’t wait to see him on another start line soon.
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
187K
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85
4mo ago
hoka
Big swings are worth taking. We’ll see you back here soon, @hanstroyer.
𝙃𝙞𝙨𝙩𝙤𝙧𝙮 𝙢𝙖𝙙𝙚. A #TeamHOKA double @festival_des_templiers 🏔️ 🥇 @francescopuppi | 06:32:20 🥇 @mlynarczyk.martyna | 07:41:18 🥉 @audrey_tanguy | 7:51:05 Forging new paths. Finding out what’s possible when you let yourself soar 🪽 Chapeau to our 𝙩𝙧𝙖𝙞𝙡𝙗𝙡𝙖𝙯𝙚𝙧𝙨 🪽 #FlyHumanFly #HOKA
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3w ago
hoka
𝙃𝙞𝙨𝙩𝙤𝙧𝙮 𝙢𝙖𝙙𝙚. A #TeamHOKA double @festival_des_templiers 🏔️ 🥇 @francescopuppi | 06:32:20 🥇 @mlynarczyk.martyna | 07:41:18 🥉 @audrey_tanguy | 7:51:05 Forging new paths. Finding out what’s possible when you let yourself soar 🪽 Chapeau to our 𝙩𝙧𝙖𝙞𝙡𝙗𝙡𝙖𝙯𝙚𝙧𝙨 🪽 #FlyHumanFly #HOKA
Get ready to fly. Jan 29th #FlyHumanFly
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9mo ago
hoka
Get ready to fly. Jan 29th #FlyHumanFly
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
175K
7.02K
369
10mo ago
hoka
@hanstroyer runs farther than most, grounded by where he is from. Miles with his dog, Sushi. A green lawn chair. A bite of a sale-section baguette before the miles begin. From the quiet trails of Cartersville, Georgia, to an eighth-place finish at Western States, Hans carries his hometown with him. Every mile is a departure. Every finish, a return. Now he’s part of a team that moves together. Welcome to HOKA, Hans. #FlyHumanFly PC: @haozeng_com
Taylor Knibb does it again. 🥇 4X IRONMAN 70.3 World Champion. 🏆 Stopping the clock in 4:19:24, Taylor claimed her fourth IRONMAN 70.3 World Championship title and course record in Nice. Congratulations, Taylor, on another unforgettable performance. 🪽 #HOKA #FlyHumanFly 📸: @gettyimages for IRONMAN
175K
6.99K
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1mo ago
hoka
Taylor Knibb does it again. 🥇 4X IRONMAN 70.3 World Champion. 🏆 Stopping the clock in 4:19:24, Taylor claimed her fourth IRONMAN 70.3 World Championship title and course record in Nice. Congratulations, Taylor, on another unforgettable performance. 🪽 #HOKA #FlyHumanFly 📸: @gettyimages for IRONMAN
Limit less.​ ​ For whatever’s on your calendar… and whatever isn’t. The HOKA Clifton UTL. Drops Friday, September 4.​
173K
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2mo ago
hoka
Limit less.​ ​ For whatever’s on your calendar… and whatever isn’t. The HOKA Clifton UTL. Drops Friday, September 4.​
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
170K
3.57K
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8mo ago
hoka
These are the sessions that build confidence without you even realizing it. Nothing forced, just everything moving how it should. Came away feeling good and that’s half the battle. The Cielo X1 3.0s felt properly quick. Super light, easy to roll through the pace, and they just disappeared underfoot. Good day. On to the next. #HOKApartner
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates
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4mo ago
hoka
Congratulations to our champion, Vincent Bouillard, who set a new Western States course record in 13:46:15 🏆 #FlyHumanFly #HOKA #WesternStates
Finding his stride 🔥 In only his second half marathon, Adrian wins the NYC Half in 59:30 in Cielo X1 3.0 Photo by @justinsorensen_
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8mo ago
hoka
Finding his stride 🔥 In only his second half marathon, Adrian wins the NYC Half in 59:30 in Cielo X1 3.0 Photo by @justinsorensen_
Three years. Three wins. One unforgettable run. Ludovic Pommeret has done it again. Returning to Hardrock 100, Ludo claimed his third consecutive victory, breaking the course record by more than 20 minutes.   Some performances redefine what’s possible. History, made in the San Juans. Congratulations, Ludo.   #FlyHumanFly #HOKA #Hardrock100 #TrailRunning  @rhoamcreative.studio
149K
5.94K
38
4mo ago
hoka
Three years. Three wins. One unforgettable run. Ludovic Pommeret has done it again. Returning to Hardrock 100, Ludo claimed his third consecutive victory, breaking the course record by more than 20 minutes.   Some performances redefine what’s possible. History, made in the San Juans. Congratulations, Ludo.   #FlyHumanFly #HOKA #Hardrock100 #TrailRunning  @rhoamcreative.studio

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.54M Instagram followers with a 1.22% engagement rate over the past 12 months. Across 214 posts, HOKA received 441K total likes and 20.5M impressions, averaging 2.06K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily. To benchmark @hoka against other accounts, use Socialpruf's Instagram competitor analysis tool.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.54M Instagram followers as of November 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.22% over the last 12 months, based on 214 posts.
How many likes does HOKA get on Instagram?+
HOKA received 441K total likes across 214 posts in the last 12 months, averaging 2.06K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 20.5M total impressions over the last 12 months.
Can I compare HOKA with other Instagram accounts?+
Yes. Add @hoka to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.