instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.44M
impressions
22.8M
likes
566K
comments
13.2K
posts
260
engagement
1.81%
emv
$614K
Avg. per post
126K

Key Metrics

Distributions

Top Content

Little Suni would be so proud 🥹🏅Finding balance with @hoka. #HokaPartner
1.66M
44.2K
299
11mo ago
hoka
Little Suni would be so proud 🥹🏅Finding balance with @hoka. #HokaPartner
Une nouvelle ère commence pour le plus grand semi-marathon du monde 🏃 Prêt à tout donner le 8 mars 2026 sur le HOKA Semi de Paris ? 🔥 A new era begins for the world's biggest half marathon 🏃 Get ready to fly on March 8, 2026, at the HOKA Semi de Paris! 🔥 #FlyHumanFly #HOKA #LetsFlyParis #SemiParis
1.5M
2.25K
123
11mo ago
hoka
Une nouvelle ère commence pour le plus grand semi-marathon du monde 🏃 Prêt à tout donner le 8 mars 2026 sur le HOKA Semi de Paris ? 🔥 A new era begins for the world's biggest half marathon 🏃 Get ready to fly on March 8, 2026, at the HOKA Semi de Paris! 🔥 #FlyHumanFly #HOKA #LetsFlyParis #SemiParis
Something fast is coming. 01.29.26 #FlyHumanFly
819K
2.67K
73
4w ago
hoka
Something fast is coming. 01.29.26 #FlyHumanFly
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
510K
15.5K
72
8mo ago
hoka
Join @Sunisalee on her journey of life beyond gymnastics, embracing growth, and inspiring others along the way in our latest Humans of HOKA film.✨ 🔗 Available now in our link in bio #HumansOfHOKA #HOKA
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
509K
20.4K
150
7mo ago
hoka
Never in doubt 🪽 World Champion @samlaidlow is back flying. Adding 1st place at the Home of Triathlon to his collection @challengeroth This is what it means to be ahead of your time 🚀 #FlyHumanFly #HOKA #ChallengeRoth #LetsFlyRoth
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
481K
15.1K
251
3mo ago
hoka
I am the newest @hoka ambassador !!!!!! Running has completely changed my life, so it feels so incredibly special to me that I’m an ambassador for the brand that’s been there from the start. I’m so excited for EVERYTHING this partnership will bring, and I can’t wait to bring you all along on the journey. (Starting ….. very soon …. 🇺🇸🗽!!!!!!!!!!) YAY. ad @hoka #FlyHumanFly #HOKA
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
466K
5.41K
69
4mo ago
hoka
HAVEN / HOKA: No Path Off Limits The most memorable paths are often the ones left untaken. This campaign embodies exploration without boundaries, where what lies ahead becomes part of the experience rather than an obstacle. These are the paths that expand our perspective, revealing what can only be found along the way. Releasing exclusively at HAVEN online and in-stores Friday, October 17th at 10AM PST.
 
Available globally Friday, October 24th through HOKA.com and select retailers. 
Preview now via the link in bio. Production: HAVEN (@havenbrand) & Ransom Ltd. (@ransomltd) Photographer: Parker Fitzgerald (@parkerfitzhenry) Cinematographer: Freddie Whitman (@freddie_m_whitman) Art Director: Austin Rossborough (@austinrossborough) Video Editor: Riley Brown (@rileybfilms)
Like walking in a dream.  Experience the MARNI x HOKA collaboration on April 4th.   Creative Director: Francesco Risso @asliceofbambi  Art Director: Sergio Cattivelli @cattivelli_studio  Video: Andrea Piu @moterrrr Make-up: Andrea Sailis @andreaseverinosailis Hair: Massimo Gamba @massimogamba Talents: Sasha Dom @sashelistik   #MARNIxHOKA
462K
14.5K
103
10mo ago
hoka
Like walking in a dream.  Experience the MARNI x HOKA collaboration on April 4th.   Creative Director: Francesco Risso @asliceofbambi  Art Director: Sergio Cattivelli @cattivelli_studio  Video: Andrea Piu @moterrrr Make-up: Andrea Sailis @andreaseverinosailis Hair: Massimo Gamba @massimogamba Talents: Sasha Dom @sashelistik   #MARNIxHOKA
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
433K
17.3K
156
5mo ago
hoka
Your OCC Champion @walmsleyruns! After 5 hours of intense racing, Jim took the lead in the final kilometers. An incredible finish to an unforgettable race 🔥 #HOKAUTMBmontblanc #UTMB2025 #FlyHumanFly
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
420K
1.39K
18
8mo ago
hoka
“Nothing more, nothing less. Your average is good enough.” ⭐ From 17 years of gymnastics to redefining life beyond the mat, @SunisaLee shares her journey of self-discovery and inspiration in our latest Humans of HOKA film launching tomorrow. 🎥 #HumansOfHOKA #HOKA
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
333K
3.58K
61
9mo ago
hoka
Two pro trail runners, a set of coordinates, and five hours to find a mystery box in the desert. 🌵 How far would you go? Mafate X drops 5.15. #MafateX #Mafate #TrailRunning #UltraRunning #FlyHumanFly #HOKA
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
290K
11.6K
299
9mo ago
hoka
Go far out in the new Mafate X. ⛰️ Built for long days on the trails, the Mafate X delivers impact-absorbing max cushion with a propulsive carbon plate. We’ve implemented an ultralight woven upper that allows for easy drainage and @vibram Megagrip outsole with pod-like cutouts to ensure a smooth ride over variable terrain. Questions for our product team? Drop them in the comments below. ⬇️
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
284K
7.24K
28
5mo ago
hoka
What does it take to win the World’s biggest ultra-marathon? A whole lot of preparation and teamwork. Sit down with Jim and Jess as they share their race winning strategy, gear preparation, and insider knowledge of the course. #HOKAUTMBMontBlanc #UTMB #FlyHumanFly
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
277K
11.1K
105
4mo ago
hoka
On top of the world 🥇 @walmsleyruns breaks the tape at World Mountain & Trail Running Championships in Canfranc, winning the Long Trail 82k event. HOKA Athletes @adampeterman_, @francesco.puppi, and @vincentbouillard finished in 8th, 9th, and 10th, respectively. Photos: @simon.dugue
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
269K
10.7K
82
5mo ago
hoka
@mlynarczyk.martyna soared past her 2nd-place finish last year by taking home the CCC win @utmbmontblanc 🪽 And a third CCC podium spot for #TeamHOKA with @sylvianordskar close behind in second place. Gratuluję Martyna, gratulerer Sylvia! #FlyHumanFly #HOKA #LetsFlyChamonix
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
228K
9.11K
151
5mo ago
hoka
He is so back ⚡️ @francesco.puppi is your @utmbmontblanc 2025 CCC winner. Taking on the CCC for the first time, he continues to show that our bodies are capable of more than we imagine, finding joy in what he loves most along the way 🪽 Complimenti, Francesco! #FlyHumanFly #HOKA #LetsFlyChamonix
The HOKA team just got faster. Welcome to our first NIL sprinter, @jameesiaford! Read more about JaMeesia and her partnership with HOKA through the link in our profile.​ ​ #FLYHUMANFLY #HOKA​
227K
6.27K
253
10mo ago
hoka
The HOKA team just got faster. Welcome to our first NIL sprinter, @jameesiaford! Read more about JaMeesia and her partnership with HOKA through the link in our profile.​ ​ #FLYHUMANFLY #HOKA​
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
227K
9.07K
125
10mo ago
hoka
Puppi for the win!🥇 In his 100k debut, @francesco.puppi tops the podium and continues his undefeated season by breaking the @canyonsenduranceruns 100k course record by 40 minutes. Francesco did not accept the golden ticket in lieu of other goals this summer. 🏔️ Congratulations, Francesco! 📸 @sydneylewis.photo #FlyHumanFly #CanyonsEnduranceRuns #UTMBWorldSeries
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
226K
9.04K
164
4mo ago
hoka
finding my stride with @hoka x @unna.world #HOKApartner #FlyHumanFly . . 📷: @ryanjmcfadden
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc
209K
6.41K
27
5mo ago
hoka
Imagine being 32k into a 170k race and seeing this 🫨 UTMB runners pass through the HOKA FlyZone at Notre-Dame de la Gorge on the beginning of their first night of the race. It’s a last bit of light and energy before hours of darkness. Bon courage runners! #flyhumanfly #utmbworldseries #utmbmontblanc

HOKA (@hoka) Instagram Stats & Analytics

HOKA (@hoka) has 1.44M Instagram followers with a 1.81% engagement rate over the past 12 months. Across 260 posts, HOKA received 566K total likes and 15.4M impressions, averaging 3.13K likes per post. This page tracks HOKA's performance metrics, top content, and engagement trends — updated daily.

HOKA (@hoka) Instagram Analytics FAQ

How many Instagram followers does HOKA have?+
HOKA (@hoka) has 1.44M Instagram followers as of February 2026.
What is HOKA's Instagram engagement rate?+
HOKA's Instagram engagement rate is 1.81% over the last 12 months, based on 260 posts.
How many likes does HOKA get on Instagram?+
HOKA received 566K total likes across 260 posts in the last year, averaging 3.13K likes per post.
How many Instagram impressions does HOKA get?+
HOKA's Instagram content generated 15.4M total impressions over the last 12 months.