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191K
impressions
28.1M
likes
466K
comments
42.7K
posts
477
engagement
1.66%
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From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
6.16M
64.0K
470
7mo ago
bobbie
From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
we do not play about the milky either 😏 @iamcardib
1.87M
8.00K
213
6mo ago
bobbie
we do not play about the milky either 😏 @iamcardib
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
1.58M
468
53
7mo ago
bobbie
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
PSA: Always add water to the bottle first, then add your formula ✅ Why? It helps to make sure you’ve got accurate measurements and proper concentration for your baby’s bottle 👏
1.27M
hidden
14
1w ago
bobbie
PSA: Always add water to the bottle first, then add your formula ✅ Why? It helps to make sure you’ve got accurate measurements and proper concentration for your baby’s bottle 👏
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
1.18M
62.9K
832
10mo ago
bobbie
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
1.14M
961
48
5mo ago
bobbie
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
1.12M
46.8K
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11mo ago
bobbie
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
1.08M
34.2K
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10mo ago
bobbie
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
843K
3.51K
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7mo ago
bobbie
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
585K
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5mo ago
bobbie
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
524K
438
24
5mo ago
bobbie
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
481K
4.75K
359
3mo ago
bobbie
I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
the tiniest hacks are what make mom life easier !
466K
198
9
5mo ago
bobbie
the tiniest hacks are what make mom life easier !
My son turned five over the weekend, and birthdays have a way of making you look back at every magical moment and sometimes hard decisions you needed to make, to get you here. When we brought Santi home from the hospital, I was committed to exclusively breastfeeding. No bottles, just me. I was ok for a while, but after 4 months, my body and mental health couldn't keep up. I felt guilty, like I was failing him. During one of those tearful middle of the night feedings, I started researching, like all new parents do, and realized I didn’t have to choose between breast milk or formula. I could do both. @bobbie gave me permission to choose AND, not OR — and to believe there's no one right way to parent, only the way that's right for your family. No guilt. No stigma. That confidence became the foundation for every difficult decision since: sleep, potty training, school, screens. A hundred different questions, all answered the same way — what's right for us? Five years later, I'm proud to be one of Bobbie's one million babies fed. 🍼 #bobbiepartner
424K
1.40K
21
1mo ago
bobbie
My son turned five over the weekend, and birthdays have a way of making you look back at every magical moment and sometimes hard decisions you needed to make, to get you here. When we brought Santi home from the hospital, I was committed to exclusively breastfeeding. No bottles, just me. I was ok for a while, but after 4 months, my body and mental health couldn't keep up. I felt guilty, like I was failing him. During one of those tearful middle of the night feedings, I started researching, like all new parents do, and realized I didn’t have to choose between breast milk or formula. I could do both. @bobbie gave me permission to choose AND, not OR — and to believe there's no one right way to parent, only the way that's right for your family. No guilt. No stigma. That confidence became the foundation for every difficult decision since: sleep, potty training, school, screens. A hundred different questions, all answered the same way — what's right for us? Five years later, I'm proud to be one of Bobbie's one million babies fed. 🍼 #bobbiepartner
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
421K
16.8K
360
10mo ago
bobbie
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
289K
12.0K
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11mo ago
bobbie
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
As a physician, one of the questions I get asked most is, “Which formula would you choose for your own family?” The answer is the one I recommend to many of the families I care for: @bobbie Organic Whole Milk. Here are the four main boxes it checks for me: ✔️ Made with Organic whole milk ✔️ Easily accessible online and in stores ✔️ Made with a protein that digests the same way breast milk does ✔️ Lactose as a true carbohydrate source ✔️ No palm oil At the end of the day, the “best” formula is the one your baby tolerates well and that you feel good about feeding. Watch the video to hear why Bobbie has my recommendation as both a doctor and a dad. #BobbiePartner
235K
74
7
2mo ago
bobbie
As a physician, one of the questions I get asked most is, “Which formula would you choose for your own family?” The answer is the one I recommend to many of the families I care for: @bobbie Organic Whole Milk. Here are the four main boxes it checks for me: ✔️ Made with Organic whole milk ✔️ Easily accessible online and in stores ✔️ Made with a protein that digests the same way breast milk does ✔️ Lactose as a true carbohydrate source ✔️ No palm oil At the end of the day, the “best” formula is the one your baby tolerates well and that you feel good about feeding. Watch the video to hear why Bobbie has my recommendation as both a doctor and a dad. #BobbiePartner
365 bottles for 365 days. IYKYK 🍼
217K
429
29
8mo ago
bobbie
365 bottles for 365 days. IYKYK 🍼
Here to shake shit up. 👏
210K
4.05K
469
7mo ago
bobbie
Here to shake shit up. 👏
This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall
181K
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146
7mo ago
bobbie
This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall

Bobbie (@bobbie) Instagram Stats & Analytics

Bobbie (@bobbie) has 191K Instagram followers with a 1.66% engagement rate over the past 12 months. Across 477 posts, Bobbie received 466K total likes and 25.0M impressions, averaging 976 likes per post. This page tracks Bobbie's performance metrics, top content, and engagement trends — updated daily.

Bobbie (@bobbie) Instagram Analytics FAQ

How many Instagram followers does Bobbie have?+
Bobbie (@bobbie) has 191K Instagram followers as of September 2026.
What is Bobbie's Instagram engagement rate?+
Bobbie's Instagram engagement rate is 1.66% over the last 12 months, based on 477 posts.
How many likes does Bobbie get on Instagram?+
Bobbie received 466K total likes across 477 posts in the last 12 months, averaging 976 likes per post.
How many Instagram impressions does Bobbie get?+
Bobbie's Instagram content generated 25.0M total impressions over the last 12 months.