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184K
impressions
27.3M
likes
569K
comments
36.4K
posts
475
engagement
1.88%
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$734K
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From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
5.57M
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2mo ago
bobbie
From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
we do not play about the milky either 😏 @iamcardib
1.87M
7.98K
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2mo ago
bobbie
we do not play about the milky either 😏 @iamcardib
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
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466
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2mo ago
bobbie
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
1.18M
63.0K
835
6mo ago
bobbie
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
1.12M
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6mo ago
bobbie
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
1.08M
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6mo ago
bobbie
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
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bobbie
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
Out of all the surprises I’ve had over the last couple of years 😅, my feeding journey was not about to be one of them! It was important for me to take the pressure off myself, so I knew I wanted to combo feed right away. There’s already so much pressure on new moms, and after talking to my mom friends, I felt good about my decision.   We chose Bobbie Organic Gentle because it’s designed to be easy on tiny tummies, it’s a first-of-its-kind gentle formula, and made with 100% lactose (just like breast milk).   I’ve said this before and I’ll say it again: everyone has a different journey. This is mine, and I’m proud of it. I reached my goal of breastfeeding for 3+ months, and now Gemma is exclusively (and happily!) in her Bobbie era 🍼   If you’re looking for an organic gentle formula to support your journey, use code: SUMMERBABY for 20% off your first subscription order of Bobbie Organic Gentle through 6/4/2025. Link in bio. #BobbiePartner
647K
7.11K
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10mo ago
bobbie
Out of all the surprises I’ve had over the last couple of years 😅, my feeding journey was not about to be one of them! It was important for me to take the pressure off myself, so I knew I wanted to combo feed right away. There’s already so much pressure on new moms, and after talking to my mom friends, I felt good about my decision.   We chose Bobbie Organic Gentle because it’s designed to be easy on tiny tummies, it’s a first-of-its-kind gentle formula, and made with 100% lactose (just like breast milk).   I’ve said this before and I’ll say it again: everyone has a different journey. This is mine, and I’m proud of it. I reached my goal of breastfeeding for 3+ months, and now Gemma is exclusively (and happily!) in her Bobbie era 🍼   If you’re looking for an organic gentle formula to support your journey, use code: SUMMERBABY for 20% off your first subscription order of Bobbie Organic Gentle through 6/4/2025. Link in bio. #BobbiePartner
Infants being restricted life-saving nutrition in Gaza is a humanitarian crisis. We echo the 100+ humanitarian and civil society organizations’ call this week to allow for immediate and unrestricted aide into Gaza, and we’re calling on all infant formula companies — especially those who have international access — to do the same. We’re speaking out today but since late 2023, our Bobbie for Change team has been trying to get baby formula into the region. We’ve tried to work with 16 different international NGOs (non-governmental organizations) to no avail. 16 trusted, vetted organizations unable to help us get this necessary food to families because of the blockade. More recently, we have tried to work with grassroots, medical initiatives who are working to get product into Gaza. We continue to face challenges with: -Regulatory and customs constraints (even in times of crisis, it is difficult to donate a U.S. regulated product internationally) -Accessibility to clean water to prepare powdered infant formula -Inability to cross the blockade -The WHO Code (one organization denied our donation in an effort to “protect breastfeeding”) Ensuring all babies are fed is Bobbie’s core mission. We are committed to getting this necessary food to the babies in Gaza, and we will continue to try. Feeding babies is not controversial and it’s not political. We’ve turned off the comments because this is not up for debate.
634K
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9mo ago
bobbie
Infants being restricted life-saving nutrition in Gaza is a humanitarian crisis. We echo the 100+ humanitarian and civil society organizations’ call this week to allow for immediate and unrestricted aide into Gaza, and we’re calling on all infant formula companies — especially those who have international access — to do the same. We’re speaking out today but since late 2023, our Bobbie for Change team has been trying to get baby formula into the region. We’ve tried to work with 16 different international NGOs (non-governmental organizations) to no avail. 16 trusted, vetted organizations unable to help us get this necessary food to families because of the blockade. More recently, we have tried to work with grassroots, medical initiatives who are working to get product into Gaza. We continue to face challenges with: -Regulatory and customs constraints (even in times of crisis, it is difficult to donate a U.S. regulated product internationally) -Accessibility to clean water to prepare powdered infant formula -Inability to cross the blockade -The WHO Code (one organization denied our donation in an effort to “protect breastfeeding”) Ensuring all babies are fed is Bobbie’s core mission. We are committed to getting this necessary food to the babies in Gaza, and we will continue to try. Feeding babies is not controversial and it’s not political. We’ve turned off the comments because this is not up for debate.
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
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2w ago
bobbie
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
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6mo ago
bobbie
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
Which emoji would you use the most? And what emoji would you add to this list?! 👇
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9mo ago
bobbie
Which emoji would you use the most? And what emoji would you add to this list?! 👇
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
341K
375
15
2w ago
bobbie
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
As a mom of two, @alexmorgan13 is approaching feeding — and motherhood in general —differently. No more comparisons. No more pressure. No more outside noise. Just doing what works best for her and her family. For Alex, that means turning to Bobbie to help nourish her son, Enzo, when they need it. “As a mom, there will always be comparisons… but I don’t feel pressure from the outside noise to do things a certain way. My journey with my son is mine and my husband’s — and ours only.” - Alex Morgan Bobbie is proud to partner with 2x World Champion and 2x Bobbie Mom Alex Morgan to remind parents that there’s no scoreboard in motherhood, and we’re proud to be her infant formula of choice. 💚
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7mo ago
bobbie
As a mom of two, @alexmorgan13 is approaching feeding — and motherhood in general —differently. No more comparisons. No more pressure. No more outside noise. Just doing what works best for her and her family. For Alex, that means turning to Bobbie to help nourish her son, Enzo, when they need it. “As a mom, there will always be comparisons… but I don’t feel pressure from the outside noise to do things a certain way. My journey with my son is mine and my husband’s — and ours only.” - Alex Morgan Bobbie is proud to partner with 2x World Champion and 2x Bobbie Mom Alex Morgan to remind parents that there’s no scoreboard in motherhood, and we’re proud to be her infant formula of choice. 💚
There’s no scoreboard in motherhood. As a mom of two about to retire her jersey, “winning” looks different from what it used to for 2x World Champion soccer icon @alexmorgan13. On the field, it was about competition. She’s teamed up with Bobbie, as the newest member of their MotherBoard, to not only support her combo feeding journey but to support a shared mission in motherhood: confidence over comparison. Sometimes, it feels like early parenthood comes with an unwritten playbook—track the sleep, track the ounces, measure the milestones, feed the “right” way. But motherhood isn’t about outperforming anyone (not even yourself). It’s about showing up, trusting your gut, and cheering each other on. Because when every mom feels like she’s losing, there are no victories. But when we start honoring the moments that matter most, that’s how we change the game.
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7mo ago
bobbie
There’s no scoreboard in motherhood. As a mom of two about to retire her jersey, “winning” looks different from what it used to for 2x World Champion soccer icon @alexmorgan13. On the field, it was about competition. She’s teamed up with Bobbie, as the newest member of their MotherBoard, to not only support her combo feeding journey but to support a shared mission in motherhood: confidence over comparison. Sometimes, it feels like early parenthood comes with an unwritten playbook—track the sleep, track the ounces, measure the milestones, feed the “right” way. But motherhood isn’t about outperforming anyone (not even yourself). It’s about showing up, trusting your gut, and cheering each other on. Because when every mom feels like she’s losing, there are no victories. But when we start honoring the moments that matter most, that’s how we change the game.
Meet Ari & Yubyn, and their twin babies Nini and Titi 💚💚 “Seeing yourself represented inspires others to show up, too. It also reminds us that while parenting journeys and families may look different, we have more in common than we think — and there’s so much we can learn from each other.” - @aribyncouple At Bobbie, each bottle we fill celebrates the strength, diversity, and love of the parent who holds it. This month (and always), we’re especially proud to uplift LGBTQ+ families like Ari and Yubyn’s. Thank you for trusting us to help nourish your family!
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10mo ago
bobbie
Meet Ari & Yubyn, and their twin babies Nini and Titi 💚💚 “Seeing yourself represented inspires others to show up, too. It also reminds us that while parenting journeys and families may look different, we have more in common than we think — and there’s so much we can learn from each other.” - @aribyncouple At Bobbie, each bottle we fill celebrates the strength, diversity, and love of the parent who holds it. This month (and always), we’re especially proud to uplift LGBTQ+ families like Ari and Yubyn’s. Thank you for trusting us to help nourish your family!
To every LGBTQ+ soul still hiding, still healing—especially those scarred by religion or rejected by family—I see you. I was you. I’ve felt the shame, the silence, the ache to belong. And I promise: joy is still possible. Love is still waiting. You can have the family you were told was never possible. A partner who adores you. A child who knows nothing but love. Keep holding on. You are not alone, and your future can be more beautiful than your past ever let you imagine. Thank you @bobbie for this moment! Love, Taylor, Blake and Kingston 🏳️‍🌈💛 #Pride #Pridemonth #gay #lgbt #lgbtqia #dads
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9mo ago
bobbie
To every LGBTQ+ soul still hiding, still healing—especially those scarred by religion or rejected by family—I see you. I was you. I’ve felt the shame, the silence, the ache to belong. And I promise: joy is still possible. Love is still waiting. You can have the family you were told was never possible. A partner who adores you. A child who knows nothing but love. Keep holding on. You are not alone, and your future can be more beautiful than your past ever let you imagine. Thank you @bobbie for this moment! Love, Taylor, Blake and Kingston 🏳️‍🌈💛 #Pride #Pridemonth #gay #lgbt #lgbtqia #dads
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
288K
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6mo ago
bobbie
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
the tiniest hacks are what make mom life easier !
271K
121
4
1mo ago
bobbie
the tiniest hacks are what make mom life easier !
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
228K
419
24
2w ago
bobbie
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️

Bobbie (@bobbie) Instagram Stats & Analytics

Bobbie (@bobbie) has 184K Instagram followers with a 1.88% engagement rate over the past 12 months. Across 475 posts, Bobbie received 569K total likes and 22.2M impressions, averaging 1.20K likes per post. This page tracks Bobbie's performance metrics, top content, and engagement trends — updated daily.

Bobbie (@bobbie) Instagram Analytics FAQ

How many Instagram followers does Bobbie have?+
Bobbie (@bobbie) has 184K Instagram followers as of April 2026.
What is Bobbie's Instagram engagement rate?+
Bobbie's Instagram engagement rate is 1.88% over the last 12 months, based on 475 posts.
How many likes does Bobbie get on Instagram?+
Bobbie received 569K total likes across 475 posts in the last 12 months, averaging 1.20K likes per post.
How many Instagram impressions does Bobbie get?+
Bobbie's Instagram content generated 22.2M total impressions over the last 12 months.