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followers
194K
impressions
28.2M
likes
345K
comments
40.2K
posts
497
engagement
1.22%
emv
$700K
Average per post
56.7K

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From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
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8mo ago
bobbie
From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
PSA: Always add water to the bottle first, then add your formula ✅ Why? It helps to make sure you’ve got accurate measurements and proper concentration for your baby’s bottle 👏
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1mo ago
bobbie
PSA: Always add water to the bottle first, then add your formula ✅ Why? It helps to make sure you’ve got accurate measurements and proper concentration for your baby’s bottle 👏
we do not play about the milky either 😏 @iamcardib
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8mo ago
bobbie
we do not play about the milky either 😏 @iamcardib
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
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bobbie
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
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bobbie
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
Permission to tell yourself what you need to hear. @bobbie x @werenotreallystrangers x @narasmith
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1mo ago
bobbie
Permission to tell yourself what you need to hear. @bobbie x @werenotreallystrangers x @narasmith
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
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1y ago
bobbie
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
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the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
stop expecting yourself to do the impossible!!
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stop expecting yourself to do the impossible!!
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
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The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
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A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
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I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
the tiniest hacks are what make mom life easier !
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the tiniest hacks are what make mom life easier !
My son turned five over the weekend, and birthdays have a way of making you look back at every magical moment and sometimes hard decisions you needed to make, to get you here. When we brought Santi home from the hospital, I was committed to exclusively breastfeeding. No bottles, just me. I was ok for a while, but after 4 months, my body and mental health couldn't keep up. I felt guilty, like I was failing him. During one of those tearful middle of the night feedings, I started researching, like all new parents do, and realized I didn’t have to choose between breast milk or formula. I could do both. @bobbie gave me permission to choose AND, not OR — and to believe there's no one right way to parent, only the way that's right for your family. No guilt. No stigma. That confidence became the foundation for every difficult decision since: sleep, potty training, school, screens. A hundred different questions, all answered the same way — what's right for us? Five years later, I'm proud to be one of Bobbie's one million babies fed. 🍼 #bobbiepartner
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My son turned five over the weekend, and birthdays have a way of making you look back at every magical moment and sometimes hard decisions you needed to make, to get you here. When we brought Santi home from the hospital, I was committed to exclusively breastfeeding. No bottles, just me. I was ok for a while, but after 4 months, my body and mental health couldn't keep up. I felt guilty, like I was failing him. During one of those tearful middle of the night feedings, I started researching, like all new parents do, and realized I didn’t have to choose between breast milk or formula. I could do both. @bobbie gave me permission to choose AND, not OR — and to believe there's no one right way to parent, only the way that's right for your family. No guilt. No stigma. That confidence became the foundation for every difficult decision since: sleep, potty training, school, screens. A hundred different questions, all answered the same way — what's right for us? Five years later, I'm proud to be one of Bobbie's one million babies fed. 🍼 #bobbiepartner
As a physician, one of the questions I get asked most is, “Which formula would you choose for your own family?” The answer is the one I recommend to many of the families I care for: @bobbie Organic Whole Milk. Here are the four main boxes it checks for me: ✔️ Made with Organic whole milk ✔️ Easily accessible online and in stores ✔️ Made with a protein that digests the same way breast milk does ✔️ Lactose as a true carbohydrate source ✔️ No palm oil At the end of the day, the “best” formula is the one your baby tolerates well and that you feel good about feeding. Watch the video to hear why Bobbie has my recommendation as both a doctor and a dad. #BobbiePartner
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bobbie
As a physician, one of the questions I get asked most is, “Which formula would you choose for your own family?” The answer is the one I recommend to many of the families I care for: @bobbie Organic Whole Milk. Here are the four main boxes it checks for me: ✔️ Made with Organic whole milk ✔️ Easily accessible online and in stores ✔️ Made with a protein that digests the same way breast milk does ✔️ Lactose as a true carbohydrate source ✔️ No palm oil At the end of the day, the “best” formula is the one your baby tolerates well and that you feel good about feeding. Watch the video to hear why Bobbie has my recommendation as both a doctor and a dad. #BobbiePartner
365 bottles for 365 days. IYKYK 🍼
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365 bottles for 365 days. IYKYK 🍼
Here to shake shit up. 👏
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Here to shake shit up. 👏
This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall
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This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall
Help us introduce Connie’s Bill. Connie was an Army vet, a wife, and a mother to Isla and Declan. She was battling breast cancer while pregnant with her second child. Like thousands of families across the U.S., she and her husband Matt were figuring out how to afford formula, pay medical bills, and navigate time off work for treatment—and with a newborn and a toddler at home. Connie was also one of the first recipients of our donation initiative that provided free formula to moms with breast cancer. We officially launched our Bobbie Breasties program in partnership with @the_breasties in 2021 to provide a year of free infant formula to parents with breast and gynecologic cancers. We created it after learning the Affordable Care Act provides a free breast pump—but not infant formula or donor milk for those who medically can’t breastfeed because of cancer. When Bobbie stepped in to provide them with a year of free formula, it meant Matt could work less and be home more. But it meant so much more than that to Connie. “It borders impossible to put into words what transpired; the events, the timeline, the feelings, and what the consequences of all of that would be. We can speculate but we simply don’t know. Connie was on a mission and Bobbie was right there to answer the call and my son is better for it.” - Matt, Connie’s husband. Connie passed away in 2025. But her story doesn’t end there. We co-created a bill, the Constance C. McDaniel Medically Necessary Infant Formula and Donor Milk Act (aka Connie’s Bill) and we’re taking it to Congress to fix this coverage gap. Our goal is to send 5,000 letters to Congress—and we already wrote yours for you. Comment CONNIE and we’ll DM you the link to send it to your rep. P.S. The Bobbie Breasties program was our very first impact initiative—before Bobbie for Change, before the lobby days, before any of it. Families like Connie’s are the reason we do what we do, and our community of parents is the reason we can. Every purchase helps us show up for them. To every Bobbie parent: thank you.
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Help us introduce Connie’s Bill. Connie was an Army vet, a wife, and a mother to Isla and Declan. She was battling breast cancer while pregnant with her second child. Like thousands of families across the U.S., she and her husband Matt were figuring out how to afford formula, pay medical bills, and navigate time off work for treatment—and with a newborn and a toddler at home. Connie was also one of the first recipients of our donation initiative that provided free formula to moms with breast cancer. We officially launched our Bobbie Breasties program in partnership with @the_breasties in 2021 to provide a year of free infant formula to parents with breast and gynecologic cancers. We created it after learning the Affordable Care Act provides a free breast pump—but not infant formula or donor milk for those who medically can’t breastfeed because of cancer. When Bobbie stepped in to provide them with a year of free formula, it meant Matt could work less and be home more. But it meant so much more than that to Connie. “It borders impossible to put into words what transpired; the events, the timeline, the feelings, and what the consequences of all of that would be. We can speculate but we simply don’t know. Connie was on a mission and Bobbie was right there to answer the call and my son is better for it.” - Matt, Connie’s husband. Connie passed away in 2025. But her story doesn’t end there. We co-created a bill, the Constance C. McDaniel Medically Necessary Infant Formula and Donor Milk Act (aka Connie’s Bill) and we’re taking it to Congress to fix this coverage gap. Our goal is to send 5,000 letters to Congress—and we already wrote yours for you. Comment CONNIE and we’ll DM you the link to send it to your rep. P.S. The Bobbie Breasties program was our very first impact initiative—before Bobbie for Change, before the lobby days, before any of it. Families like Connie’s are the reason we do what we do, and our community of parents is the reason we can. Every purchase helps us show up for them. To every Bobbie parent: thank you.
@bobbie formula turning heads and shaking things up at @costco #bobbiepartner #ad
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@bobbie formula turning heads and shaking things up at @costco #bobbiepartner #ad

Bobbie (@bobbie) Instagram Stats & Analytics

Bobbie (@bobbie) has 194K Instagram followers with a 1.22% engagement rate over the past 12 months. Across 497 posts, Bobbie received 345K total likes and 28.2M impressions, averaging 694 likes per post. This page tracks Bobbie's performance metrics, top content, and engagement trends — updated daily. To benchmark @bobbie against other accounts, use Socialpruf's Instagram competitor analysis tool.

Bobbie (@bobbie) Instagram Analytics FAQ

How many Instagram followers does Bobbie have?+
Bobbie (@bobbie) has 194K Instagram followers as of October 2026.
What is Bobbie's Instagram engagement rate?+
Bobbie's Instagram engagement rate is 1.22% over the last 12 months, based on 497 posts.
How many likes does Bobbie get on Instagram?+
Bobbie received 345K total likes across 497 posts in the last 12 months, averaging 694 likes per post.
How many Instagram impressions does Bobbie get?+
Bobbie's Instagram content generated 28.2M total impressions over the last 12 months.
Can I compare Bobbie with other Instagram accounts?+
Yes. Add @bobbie to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.