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followers
189K
impressions
27.5M
likes
497K
comments
42.6K
posts
490
engagement
1.73%
emv
$728K
Average per post
56.2K

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From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
6.16M
64.0K
470
6mo ago
bobbie
From the tiniest little peanut to growing so strong, watching Teddi thrive has been the greatest gift.  At the beginning of my feeding journey, I held onto the hope that breastfeeding would come easily, that it would just work. Then when it didn’t, I was filled with worry, guilt and the constant wondering if she was getting enough.  Finding @bobbie gave me something I deeply needed- peace. The comfort of knowing I’m not alone, and that this brand is built by moms who have stood exactly where I’m standing. With their unwavering commitment to safety and quality, USDA Organic ingredients, and a subscription that shows up every month, Bobbie gives me confidence in how I’m feeding Teddi. But more than anything, it’s given me reassurance. Teddi is thriving. She’s happy. She’s so deeply loved. And in the end, that’s all that truly matters! #bobbiepartner
we do not play about the milky either 😏 @iamcardib
1.87M
8.00K
213
5mo ago
bobbie
we do not play about the milky either 😏 @iamcardib
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
1.58M
466
53
6mo ago
bobbie
75% of families will combo feed by the time their baby is six months old. That means most families end up using both breast milk and formula at some point. Not because they failed. Not because they did something wrong. But because feeding a baby is real life, and real life comes with bodies, recovery, medical needs, work, exhaustion, and logistics. In my medical practice, the most common reasons families combo feed are: • Birth and postpartum recovery • Newborn medical needs, including NICU care or prematurity • Breastfeeding mechanics like latch issues, tongue ties, or pain • Maternal health and the very real need for rest and support • Work and economic realities, with one in four women returning to work by two weeks postpartum Combo feeding is not giving up. It is problem solving. It is nourishment. It is care. If you are combo feeding, choosing a formula you trust matters. I often recommend whole milk, organic formulas like @bobbie , and it is what we chose for our own family. If you want to learn more about combo feeding and why so many families choose it, visit the link in my bio for the full deep dive on BobbieU! And most importantly, however you feed your baby, breast, formula, combo, pumped, donor milk, you are not doing it wrong. A fed baby and a supported parent is what health actually looks like. #AskDrMax #ComboFeeding #NewParentSupport #InfantFeeding #FourthTrimester
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
1.18M
62.9K
833
9mo ago
bobbie
@iamcardib is joining Bobbie for Change to sound off for safer births in the U.S. for Black and Brown mothers. Dial 1-732-QQ-CARDI (1-732-772-2734) and demand Congress re-introduce and pass the Momnibus Act—a federal legislative package aimed to address the maternal health crisis in America, especially among Black and Brown women. Pick up. Sound off. Demand safer births now. We’ll send your message straight to your local rep. We’re been advocating for safer birthing experiences since 2022, and we’re proud to support our non-profit partners @4kira4moms and @birthfund to support this crisis, and @paidleaveforall who is leading the charge in advocating for federal paid family leave so that mothers have the necessary time to heal and bond with their babies after childbirth.
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
1.13M
959
48
3mo ago
bobbie
If you’ve been Googling things like: “European vs American baby formula” “What is a whole milk formula?” “Is combo feeding bad?” You’re not alone. Here’s what parents should know about infant formula: - All formulas in the U.S. are safe and regulated - Whole milk formula uses natural milk fat and may require fewer added oils - Supplementing with formula is common, normal, and not something you’re doing “wrong” @bobbie is my recommendation when you are looking for an organic infant formula that checks all three of these boxes! The most important thing? Your baby is fed, growing, and thriving. To learn more about top formula questions parents are asking, check out my full article on Bobbie U- link in bio! #BobbiePartner
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
1.12M
46.9K
578
9mo ago
bobbie
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @sophia_roe @blakemcgrath @carmenaub @madisonlecroy
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
1.08M
34.3K
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9mo ago
bobbie
That’s our Chief Confidence Officer on @cbsmornings 👏 “Motherhood is a real @$$ job. Every mom deserves to feel confident to feed their baby without judgement. I’ve never worked with a baby brand before but I’m all in with Bobbie because they’re doing the damn thing when it comes to advocating and making real change for moms in this country.” - @iamcardib Thank you @gayleking @tonydokoupil and @nateburleson 💚
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
843K
3.51K
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5mo ago
bobbie
the sounds of feeding…☁️💭👼🏼🤍 my favorite sounds in the world. never want to forget these lil moments with our girl, feeding with @bobbie on her 2 month birthday 🥹 #bobbiepartner
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
573K
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4mo ago
bobbie
The whole family couldn’t help but break into dance when we saw that @Target now carries @bobbie Organic Whole Milk (just look at Kingston’s face!!!🥹😳🥰) We have been on Bobbie since day one and are obsessed in every way! We love even more that the full Bobbie lineup is now available on @target shelves and can top up during our Target runs! #Bobbiepartner #dance #reels #pink #explorepage✨
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
524K
438
24
4mo ago
bobbie
A whole new reason to run to @Target 🎯 Bobbie Organic Whole Milk Infant Formula is officially on shelves—our closest-to-breast-milk recipe, closer to you. It’s formula worth the sprint: 🏃‍♀️ 100% whole milk 🏃‍♀️ Naturally occurring MFGM from whole milk 🏃‍♀️ Fewer added oils for smooth poops 🏃‍♀️ Tested 2,000+ times for quality + safety Grab a can or two on your next, well, Target run. Link in bio to find your nearest store. 🏃‍♀️
I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
479K
4.73K
359
2mo ago
bobbie
I had a double mastectomy at 29 years old to prevent cancer. Because of this, I can’t breastfeed. Insurance: “Here’s a free breast pump.” 🙃 Newsflash: You can’t pump without breasts🥴 Also insurance: “We won’t cover formula.”😘 Make it make sense(!!!) Thanks to @Bobbie and @the_breasties who are heading to Capitol Hill this week to advocate for Connie’s Bill which would create a pilot to cover donor milk and infant formula for those who medically can’t breastfeed due to cancer, maternal loss, and other medical necessity. 💥Please help! Comment CHANGE and I’ll DM you the link to write your reps about Connie’s Bill. Share this post. Write your representatives. Push for insurance coverage of formula and donor milk for those who’ve had a double mastectomy-whether for prevention or because of breast cancer.
the tiniest hacks are what make mom life easier !
466K
198
9
4mo ago
bobbie
the tiniest hacks are what make mom life easier !
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
421K
16.8K
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9mo ago
bobbie
Just like @iamcardib, you are NOT GUILTY for your feeding choices. And we’re painting the town green to make sure everybody knows it. 💅🏾
As a mom of two, @alexmorgan13 is approaching feeding — and motherhood in general —differently. No more comparisons. No more pressure. No more outside noise. Just doing what works best for her and her family. For Alex, that means turning to Bobbie to help nourish her son, Enzo, when they need it. “As a mom, there will always be comparisons… but I don’t feel pressure from the outside noise to do things a certain way. My journey with my son is mine and my husband’s — and ours only.” - Alex Morgan Bobbie is proud to partner with 2x World Champion and 2x Bobbie Mom Alex Morgan to remind parents that there’s no scoreboard in motherhood, and we’re proud to be her infant formula of choice. 💚
340K
6.27K
47
11mo ago
bobbie
As a mom of two, @alexmorgan13 is approaching feeding — and motherhood in general —differently. No more comparisons. No more pressure. No more outside noise. Just doing what works best for her and her family. For Alex, that means turning to Bobbie to help nourish her son, Enzo, when they need it. “As a mom, there will always be comparisons… but I don’t feel pressure from the outside noise to do things a certain way. My journey with my son is mine and my husband’s — and ours only.” - Alex Morgan Bobbie is proud to partner with 2x World Champion and 2x Bobbie Mom Alex Morgan to remind parents that there’s no scoreboard in motherhood, and we’re proud to be her infant formula of choice. 💚
There’s no scoreboard in motherhood. As a mom of two about to retire her jersey, “winning” looks different from what it used to for 2x World Champion soccer icon @alexmorgan13. On the field, it was about competition. She’s teamed up with Bobbie, as the newest member of their MotherBoard, to not only support her combo feeding journey but to support a shared mission in motherhood: confidence over comparison. Sometimes, it feels like early parenthood comes with an unwritten playbook—track the sleep, track the ounces, measure the milestones, feed the “right” way. But motherhood isn’t about outperforming anyone (not even yourself). It’s about showing up, trusting your gut, and cheering each other on. Because when every mom feels like she’s losing, there are no victories. But when we start honoring the moments that matter most, that’s how we change the game.
329K
12.5K
119
11mo ago
bobbie
There’s no scoreboard in motherhood. As a mom of two about to retire her jersey, “winning” looks different from what it used to for 2x World Champion soccer icon @alexmorgan13. On the field, it was about competition. She’s teamed up with Bobbie, as the newest member of their MotherBoard, to not only support her combo feeding journey but to support a shared mission in motherhood: confidence over comparison. Sometimes, it feels like early parenthood comes with an unwritten playbook—track the sleep, track the ounces, measure the milestones, feed the “right” way. But motherhood isn’t about outperforming anyone (not even yourself). It’s about showing up, trusting your gut, and cheering each other on. Because when every mom feels like she’s losing, there are no victories. But when we start honoring the moments that matter most, that’s how we change the game.
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
288K
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9mo ago
bobbie
The B is for Bobbie. That’s right, @iamcardib is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Comment ☎️ and we’ll DM you Cardi’s number. (Yes, that’s really her on the line ‼️)
365 bottles for 365 days. IYKYK 🍼
217K
429
29
6mo ago
bobbie
365 bottles for 365 days. IYKYK 🍼
Here to shake shit up. 👏
208K
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6mo ago
bobbie
Here to shake shit up. 👏
This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall
181K
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6mo ago
bobbie
This trend but it’s to our lawmakers 👏 @hannahbronfman @whitneyeveport @paidleaveforall
Help us introduce Connie’s Bill. Connie was an Army vet, a wife, and a mother to Isla and Declan. She was battling breast cancer while pregnant with her second child. Like thousands of families across the U.S., she and her husband Matt were figuring out how to afford formula, pay medical bills, and navigate time off work for treatment—and with a newborn and a toddler at home. Connie was also one of the first recipients of our donation initiative that provided free formula to moms with breast cancer. We officially launched our Bobbie Breasties program in partnership with @the_breasties in 2021 to provide a year of free infant formula to parents with breast and gynecologic cancers. We created it after learning the Affordable Care Act provides a free breast pump—but not infant formula or donor milk for those who medically can’t breastfeed because of cancer. When Bobbie stepped in to provide them with a year of free formula, it meant Matt could work less and be home more. But it meant so much more than that to Connie. “It borders impossible to put into words what transpired; the events, the timeline, the feelings, and what the consequences of all of that would be. We can speculate but we simply don’t know. Connie was on a mission and Bobbie was right there to answer the call and my son is better for it.” - Matt, Connie’s husband. Connie passed away in 2025. But her story doesn’t end there. We co-created a bill, the Constance C. McDaniel Medically Necessary Infant Formula and Donor Milk Act (aka Connie’s Bill) and we’re taking it to Congress to fix this coverage gap. Our goal is to send 5,000 letters to Congress—and we already wrote yours for you. Comment CONNIE and we’ll DM you the link to send it to your rep. P.S. The Bobbie Breasties program was our very first impact initiative—before Bobbie for Change, before the lobby days, before any of it. Families like Connie’s are the reason we do what we do, and our community of parents is the reason we can. Every purchase helps us show up for them. To every Bobbie parent: thank you.
176K
3.79K
940
2mo ago
bobbie
Help us introduce Connie’s Bill. Connie was an Army vet, a wife, and a mother to Isla and Declan. She was battling breast cancer while pregnant with her second child. Like thousands of families across the U.S., she and her husband Matt were figuring out how to afford formula, pay medical bills, and navigate time off work for treatment—and with a newborn and a toddler at home. Connie was also one of the first recipients of our donation initiative that provided free formula to moms with breast cancer. We officially launched our Bobbie Breasties program in partnership with @the_breasties in 2021 to provide a year of free infant formula to parents with breast and gynecologic cancers. We created it after learning the Affordable Care Act provides a free breast pump—but not infant formula or donor milk for those who medically can’t breastfeed because of cancer. When Bobbie stepped in to provide them with a year of free formula, it meant Matt could work less and be home more. But it meant so much more than that to Connie. “It borders impossible to put into words what transpired; the events, the timeline, the feelings, and what the consequences of all of that would be. We can speculate but we simply don’t know. Connie was on a mission and Bobbie was right there to answer the call and my son is better for it.” - Matt, Connie’s husband. Connie passed away in 2025. But her story doesn’t end there. We co-created a bill, the Constance C. McDaniel Medically Necessary Infant Formula and Donor Milk Act (aka Connie’s Bill) and we’re taking it to Congress to fix this coverage gap. Our goal is to send 5,000 letters to Congress—and we already wrote yours for you. Comment CONNIE and we’ll DM you the link to send it to your rep. P.S. The Bobbie Breasties program was our very first impact initiative—before Bobbie for Change, before the lobby days, before any of it. Families like Connie’s are the reason we do what we do, and our community of parents is the reason we can. Every purchase helps us show up for them. To every Bobbie parent: thank you.

Bobbie (@bobbie) Instagram Stats & Analytics

Bobbie (@bobbie) has 189K Instagram followers with a 1.73% engagement rate over the past 12 months. Across 490 posts, Bobbie received 497K total likes and 24.2M impressions, averaging 1.01K likes per post. This page tracks Bobbie's performance metrics, top content, and engagement trends — updated daily.

Bobbie (@bobbie) Instagram Analytics FAQ

How many Instagram followers does Bobbie have?+
Bobbie (@bobbie) has 189K Instagram followers as of August 2026.
What is Bobbie's Instagram engagement rate?+
Bobbie's Instagram engagement rate is 1.73% over the last 12 months, based on 490 posts.
How many likes does Bobbie get on Instagram?+
Bobbie received 497K total likes across 490 posts in the last 12 months, averaging 1.01K likes per post.
How many Instagram impressions does Bobbie get?+
Bobbie's Instagram content generated 24.2M total impressions over the last 12 months.