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impressions
20.0M
likes
191K
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10.6K
posts
254
engagement
0.712%
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1.65M
225
34
4mo ago
annamathur
#AD Join me in a little ritual of rediscovering our forgotten areas, on our skin and in our lives. This is about simple rituals, intentional care, and turning attention back to yourself.
I’m using the new @no7uk Future Renew Neck & Décolletage Serum, Body Serum, and Hand Cream, created for the areas we often overlook and formulated to reverse the appearance of visible signs of skin damage, including the appearance of wrinkles, uneven skin tone and lost firmness.
Explore the @no7uk Future Renew range and find the pieces that support your own little rituals of care.
#FutureRenew #ForgottenAreas
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7mo ago
annamathur
Anyone else 😂😂
It’s wild how often these 'mistakes' aren’t really mistakes…they’re symptoms.
Symptoms of carrying the mental load, of trying to think five steps ahead, of juggling everyone’s needs, dates, forms, gifts, logistics.....while also attempting to have a personality and drink water.
When your brain is juggling at full capacity, it doesn’t just drop the big balls, it drops the weird, tiny, easily mocked ones. Those things that make you think, ‘How did I even manage that?’
But psychologically? It makes perfect sense.
Your brain prioritises survival tasks, not admin tasks. So when you’re tired, overloaded or in pre-Christmas mode, your executive function does the best it can with the resource it has.
Instead of beating myself up this time, I just thought 'I cannot be the only one'...and my DM's proved just that 😂😂
So tell me: What’s your most iconic, ridiculous,
festive fail?
I remember one Christmas we drove hours in the snow to get to a house we were borrowing for Christmas. We forgot all the food that had been lovingly gathered and prepared 🫠
And if you need a tiny reframe (or two) to help:
1. When your brain slips, choose compassion first. It didn’t fail, it protected you by choosing something else in the moment. That’s how overloaded systems work.
2. Future you doesn’t need perfection....just interception. A quick check, a pause, a second glance at the date or basket is enough to catch most chaos before it snowballs.
Let’s normalise the chaos and remind each other that being human is very much enough. And most festive disasters only feel like disasters because of the extra pressure that gets loaded on, and most stuff can be figured out with a bit of grace and creative thinking. And also, a lot of the time it doesn't actually matter really, in the grand scheme of stuff ❤️❤️❤️❤️
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6mo ago
annamathur
Is this you?
You love the idea of Christmas but the colours, the clutter, the flashing lights, the things-on-surfaces-that-don’t-normally-have-things….leaves you feeling more Grinch than you’d like.
I want the magic, but the visual noise builds on life’s already high base level of stimulation. I’ve spent years wondering why everyone else seems energised by the chaos whilst I’d much rather a stripped back, tinsel and flashing-santa free version.
For some, this feeling has always been there…. for others, it appears in adulthood as both the internal and external noise rises.
When your brain is already filtering noise, decisions, emotions and responsibility, any extra visual stimulation becomes one demand too many.
This isn’t a personality flaw, you’re nomodern day Scrooge. It’s a nervous system issue. Some brains seamlessly filter background input; others register every single thing. And Christmas, with its abundance of colour, movement, clutter and novelty, becomes a perfect storm.
So what helps?
1. Reduce the load, not the joy. Create small, intentional pockets of Christmas instead of letting it spread to every surface.
2. Give everyone their zone. Let the kids have their maximalist corners/ bedroom, while you get to keep calmer spaces.
3. Choose softer over louder. Warm lights instead of flashing ones, fewer colours, fewer competing decorations.
4. Say it out loud. ‘I love Christmas, but too much visual clutter overwhelms me. Can we keep it cosy, not chaotic?’ Naming it reduces shame.
5. Redefine what fun looks like. Fun doesn’t have to be loud or busy. It can be small, cosy, deliberate….joy that fits your actual capacity.
My kids want maximalist Christmas joy. I want visual silence. We’re doing mixed-economy festive living 🎅🏽
PS - was meant to say 'stresses' not stressed. I see that now. I'm not redoing it. I can't see typos until I've published something. I think it's a thing 😵💫😂
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5mo ago
annamathur
This is how it happens...
a neutral, human moment becomes a character judgement, an assessment.
Not 'I forgot to buy school shirts'
But 'What kind of parent does that make me?'
We’re very good at turning admin glitches into evidence of inadequacy.
It’s rarely about the shirts...it's about the story we tell ourselves the second something slips.
Notice that moment, that's the work.
(She's having to wear her brother's too-big, short-sleeved ones and she's livid about it, but I apologised and explained, and I'll fly by Sainzbos. It's all survivable 😂 and it's all a little lesson in humanness and grace, for ourselves and each other)
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6mo ago
annamathur
AD What do you do in these little breaks?
If I’m going to end up on my phone during a work break anyway… I may as well make those few minutes actually benefit me.
Lately I’ve swapped the scroll for my tiny daily Mini Cogs puzzle…. a fresh, human-made (not AI!) challenge that takes a couple of minutes and gives my brain one simple thing to settle into.
A little concentration, a tiny bit of ‘wait… what?’, and then that very satisfying click when it all makes sense.
It’s such a small switch, but it turns these in-between moments into something that feels playful and surprisingly uplifting.
If you fancy a fun, intentional pause today, try the new Mini Cogs puzzle at cogs.gg and tell me your time.
Mine is getting (slowly!) better each day… but feel free to beat me 😂
#AD #MiniCogs #PuzzTok #WordGames #MiniCogsChallenge
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4mo ago
annamathur
A poem. Maybe. I'm not sure 🤣
Is this a bit of you?
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10mo ago
annamathur
Did you know this? It made me exhale a bit when I learnt this.
So maybe today felt stressful, messy, or not what you hoped...it doesn’t mean it’s wasted. There’s still time for one little moment of connection, joy, or calm that can stand out in the remembering.
❤️❤️
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5mo ago
annamathur
I took a glorious festive break from the gram. How was your Christmas?
Our Christmas has been mixed! There were divinely lovely family moments, we’ve had a house PACKED with people we love, we’ve had great food, low-demand days and films, and lots of guitar practice (our secret-santa present, and my new hyperfocus, haha).
We also had a virus that took out over half the fam, a huge leak, a mountain of insurance admin, a massive number of meltdowns. In truth, I’m more exhausted than I was when I put my out of office on, and I was feeling pretty burnt out then.
The leak happened in the small gap between a party of 17 dispersing, and the next of 11 gathering for Christmas… water poured, lengthy damage ensued. But the neighbours FLEW round with mops and the contents of their airing cupboards. It was incredible to witness!
I’ve noticed that when things like this happen (stressful but not catastrophic) something powerful happens in me. I’m standing in a flooded kitchen.....happy.
Sure, it was wildly frustrating and hugely costly, but my perspective gets thrown into the sharpest focus. Nobody died. And people are kind.
I think, is Christmas for most of us, right? A mish-mash. It’s magic and meltdowns, sofa snuggles and soggy socks. It’s laughter woven through chaos and love showing up in practical, unexpected ways.
And we're still here, breathing, laughing, being annoyed by leaks, and that’s a wild privilege I never want to become numb to.
Gratitude doesn’t make the annoying stuff any less annoying, it just stops it being the whole story 🙌🏼🙌🏼🙌🏼🙌🏼
Any dodgy timed mishaps your end? Our water stopped halfway through the Christmas washing-up and we just got it back. Fortunately we did have access to a flushing toilet and a hot shower! So we'd queue up 😂. Goodness me were we grateful when all the loos flushed again!
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9mo ago
annamathur
My husband bought us tickets to see Coldplay. I adore Chris Martin’s energy, the music, the lyrics. I devour their sets at Glasto (from the sofa) whilst my husband dreams of being IN the crowd.
So, he told me he'd got tickets. My first feeling was stress, not excitement. I thought about the crowd of 80,000 more than the music, the late-night journey home more than the theatrics. The noise, the movement, the sheer logistics...my chest tightened. My whole body said no.
I wrestled with myself for weeks. I went back and forth. I felt such frustration and shame that I felt braced at the thought of something others run towards?
Should I push myself - maybe I'd be glad I did?
Should I be grateful and just go?
Should I go to please him?
Should I want what everyone else would jump for?
But guilt doesn’t change the fact that your body and soul knows its limits.
Mine wasn’t saying, 'I don’t like Coldplay', It was saying, 'Too much'. I'm just not a mega crowd gal and that's not a failing of character.
So I said no. My husband invited his mum, and I realised something important:
Not every once-in-a-lifetime opportunity has to be right for you. There’s a difference between stretching your comfort zone and abandoning yourself altogether.
Last night we went out for dinner, the first time in years. The seasons of ND parenting we've been in have found me wanting only stillness and loungewear in the evening for a LONG time. It was FAB. It was a stretch, it felt like a gentle adventure, one I'd not had the capacity to embark on for some time. But it's the kind of stretch I can hold right now.
Sometimes growth isn’t pushing yourself, it’s saying no to something shiny on paper, because peace matters more than performance.
So tell me do things like this bring you to life or find your shoulders tensing? Would you be there in a flash? I’d love to hear what 'peace over performance' looks like in your life.
DARN IT THOUGH - my husband had put the tickets on sale again incase he couldn't find anyone to go with, but didn't complete the priciest to take them offline again, so they sold overnight 😵💫😵💫😵💫😵💫😵💫😵💫😵💫. He's fitted and I'm gutted for them.
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7mo ago
annamathur
☁️ How do you start finding your true self? ☁️
In this moment from Every Cloud, a powerful conversation with resident expert Anna Mathur explores identity, authenticity, and the pain of realising not everyone will like you.
🎧 Listen to the latest episode of Every Cloud. Link in bio.
#EveryCloudPodcast #AnnaMathur #Authenticity #SelfDiscovery #Growth #Podcast
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6mo ago
annamathur
Is this you?
Sure, nobody likes vomit. But emetophobia isn’t about “not liking” something unpleasant. It’s a phobia that hijacks your whole body, your decisions, your freedom, and sometimes even your hopes for your own future.
For years, December wasn’t festive for me, it was frightening. A cough on the Tube, a mention of a winter bug, someone having one too many at a party…my body would catapult into panic. I’d change plans, leave places early, avoid foods, avoid travel, avoid risk.
I even questioned whether I could cope with motherhood.
If you’ve ever felt that same dread rising from nowhere, the heart pound, the nausea, the urge to flee, I want you to know this: you are not dramatic, and you are not alone.
In my @femail @dailymail article, I share the roots of my Emetophobia, the years it silently shaped my life, and the slow, steady shift that helped me reclaim my world again, and is helping my clients too.
Not perfection or fearlessness. But freedom… the kind that means I no longer brace myself for the festive season, waiting for something to go wrong. I can actually be here, present, living my life.
There is help and there is hope. And your life does not have to revolve around avoiding sickness.
If you want the link to the full article, comment ‘article’
If you’d like my one-hour Sofa Session on emetophobia, the psychology, the tools, and the gentle steps forward, comment ‘video’
You deserve to feel safe in your own body again.
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4mo ago
annamathur
I wish I'd put some lip balm on though 🤣
Seeing as you liked yesterday's, I thought I'd share another.
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6mo ago
annamathur
Anyone else?? How are you planning to slow it down???
Me….
Taking any uninterrupted moment I can...find no tasks, no decisions, just your breath. Extra points for starfishing on the floor!
Doing something slower. Stir the porridge slower, walk to the car slower, dry after a shower slower, wrap the gift slower. Slowness sends the body the signal that we aren’t in danger whereas and rushing does the opposite.
Lowering the bar. Cut corners, buy pre-cut veg, skip the extra outing. Say ‘that’s enough’ sooner.. every reduced expectation is a reclaimed piece of calm and resource.
Keeping one space calm. A bedside table, a corner of the sofa, even the driver’s seat. A place your eyes can rest without being shouted at by glitter, tinsel, or laundry... visual calm is restful.
Let connection count more than performance. Kids remember how it felt far more than what it looked like.
Snuggles, softness, silliness, and being present for five minutes beat a perfect experience every time (pressureeeee)
Any more???
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6mo ago
annamathur
Anyone relate???? What has been final straw for you recently?
Our brains aren’t designed for rapid-fire task-switching. I worked out, that was like 5 micro switches in a matter of seconds. New data to take in, new colours, new noise.
Each switch drains working memory, increases stress hormones, and shrinks our capacity for the next thing!!! So when you find yourself crying over something tiny, don’t beat yourself up
Imagine carrying an empty shopping bag and loading it with a pebble every few steps. It will split. You don’t think ‘oh, I only put one small pebble in’, you acknowledge that the bag was fit to burst!
In the same way, when you flip, snap or cry at one small thing, it wasn’t the thing’s fault itself, you weren’t being dramatic, it was the tipping point where it was too much.
Your brain is doing its best inside a season (and culture) that demands far more than any human nervous system was designed for.
What helps?
Write it down instead of carrying it. Offload the mental tabs into notes on your phone, a notebook, a chalkboard.
Set reminders so you don’t try to hold everything at once. I set thousands of reminders this last year. I can’t hold it all in my head, it all gets too heavy. Let your phone remember things so your body doesn’t have to.
Do one thing all the way through before opening a new tab. Finish the toilet roll, then the WhatsApp, then the gift link. It will all be there waiting for you.
Outsource or automate where you can. Delegating isn’t failure, it’s support!!
Lower the December expectations. The pressure to be festive, productive, organised, calm, present and magical all at once…is physiologically impossibleeeee.
Be gentle with yourself. You are not the problem, the load is.
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8mo ago
annamathur
☁️ What’s really behind road rage? ☁️
It’s not just about the traffic.
🎧 Catch the latest episode of Every Cloud featuring our resident expert Anna Mathur - available wherever you get your podcasts. Link in bio.
#EveryCloudPodcast #AnnaMathur #Rage #Emotions #Growth #Podcast
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6mo ago
annamathur
Do you flex… or hold on to boundaries for dear life?
I’ve done both. And honestly, both come from love. I used to think good boundaries meant holding the line no matter what.
But real-life parenting isn’t lived in theory, it’s lived in the mess, the moods, and nervous systems that are frayed before the evening even begins.
Getting the tree out wasn’t about breaking a boundary, it was about pausing long enough to ask myself…
does this rule actually matter right now, or am I clinging to it because I’m trying to do things ‘right’?
Children don’t learn boundary-respect through adult rigidity; they learn it through boundaries that feel workable in the moment.
And when a child is already overwhelmed, holding firm (in our household at least) adds pressure they simply can’t withstand.
Flexing isn’t the opposite of boundaries….it’s what makes them human.
I’ve learnt that sometimes the wisest thing I can do is loosen what doesn’t matter to protect what does…
connection, calm, recovery…the version of the evening where you're hauling a tree out of a box on a Wednesday night instead of waiting for the weekend. The version where everyone stays tethered instead of tipping into more stress (and tbf the sparkle and joy was a welcome shift)
Choosing connection over control isn’t ‘giving in’, it’s about building trust, co-regulation, and future capacity…. for them and for me.
I've started breaking my own rules sometimes too. ‘I must do a HIIT class. I must tidy up right now, I MUST hit a (rather ridiculous, self-set) word count, I must push on’. Must I?
Sometimes, yes, structure helps. But often those ‘must’s are just old rules I’ve outgrown, or belong to a different version of me on a different day, with different capacity.
And breaking my own rules is sometimes the exact thing that brings me back to myself.
How about you?? Xx
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4mo ago
annamathur
Okay....thoughts???
I'd usually save these topics for stories but seeing as I've gone more candid than ever in my upcoming book 'How to stop snapping at the people you love',
And I'd rather welcome comments here where others can benefit, over DM chats where others don't get to hear your wisdom...here goes...
HRT - Lenzetto and Utrogestan - haven't yet started the utrogestan but will do in a few days. Bit anxious as I'm highly sensitive to progesterone but also...with now 23 day cycles and horrific PMT that lasts 10 days turns me into a sensory-sensitive (more than normal) savage alter ego, I'll try anything.
No. It's not a rescue. It's a Cavapoo. We're a cliche and we have our reasons. Not told the kids yet. It's going to be full on but I'm up for it.
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7mo ago
annamathur
☁️ New episode of Every Cloud ☁️
This week’s conversation is all about authenticity - and what it really means to live in alignment with who you are.
Resident expert Anna Mathur joins the discussion, and in this clip explores why it can feel so hard to let go of relationships that no longer serve us.
🎧 Listen now to the latest episode of Every Cloud - available wherever you get your podcasts.
#EveryCloudPodcast #AnnaMathur #Authenticity #Growth #Healing #Relationships #SelfDiscovery #Podcast
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1mo ago
annamathur
If your child's nervous system is a pot of water, modern life is the hob.
Exam stresses, late night spiralling, friendship fallouts, notifications, peer pressures.Each one triggers a stress response in your child's brain.
And when this happens repeatedly across days, weeks and months, over time, that drip feeding of stress suppresses the brain chemicals most linked to feeling calm, focused and happy... showing up as low mood, busy heads, emotional outbursts, anxious feelings, or trouble falling asleep.
Your child isn’t broken, they're responding exactly as biology would predict to a culture that doesn’t switch off.
This is why I've been exploring @Chirpymoodscience a youth mental wellbeing food supplement range for 6-18 year olds, pharmacist-founded and formulated to support the brain chemistry that modern life disrupts.
The Mood One supports low mood, emotional regulation and focus, and The Zen One supports anxious feelings, busy heads and sleep. Both are natural, no added sugar, and made in the UK.
It has become an important part of our toolkit.
Learn more with Chirpy and take the Mood Quiz to explore what might best support your child's wellbeing.
#AD @chirpymoodscience #Chirpy #ChirpyMoodScience
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6mo ago
annamathur
Anyone else???,
The thing is, we can force ourselves to sound like Mary Poppins, but if our insides are all Hulk, everyone around us can feel the disconnect....especially our kids.
Their mirror neurons are quietly scanning us all the time, picking up the felt state beneath our words. When we force Mary Poppins, they're hearing one message and feeling another.
That mismatch doesn’t make us bad parents, it makes us human ones. We're desperately to trying to offer calm we don’t have in the tank.
Which is why the answer isn’t to perfect the Mary Poppins voice, the answer is to find ways to ensure we don’t have to force it so often.
The only way to lessen the dissonance is to resource ourselves with real calm. Not performance calm, actual, earned calm.
The kind that comes from being a human with needs, not a robot with infinite capacity.
When I go for a walk, I’m not being indulgent. When I do a workout, I’m not being selfish. When I flop on the sofa and stare at absolutely nothing for five minutes, I’m not being lazy. I’m loading my system with the resources that give me half a chance to respond in a way that matches my values.
Rest closes the gap between what my body is saying and what my voice is trying to say. It softens the edges so I don’t have to wrestle the Hulk back into a box every time someone shouts 'mum' (again).
Forced calm is fragile and exhausting, but resourced calm....the kind built from sleep, joy, space, support, nourishment...that calm is sturdy and honest. And it lets our children sense congruence instead of confusion.
Plus, you deserve the calm for YOU too.
It’s where ease and joy live, it's where the version of yourself you actually like exists.
ANNA MATHUR (@annamathur) Instagram Stats & Analytics
ANNA MATHUR (@annamathur) has 228K Instagram followers with a 0.71% engagement rate over the past 12 months. Across 254 posts, ANNA MATHUR received 191K total likes and 18.3M impressions, averaging 751 likes per post. This page tracks ANNA MATHUR's performance metrics, top content, and engagement trends — updated daily.
ANNA MATHUR (@annamathur) Instagram Analytics FAQ
How many Instagram followers does ANNA MATHUR have?+
ANNA MATHUR (@annamathur) has 228K Instagram followers as of June 2026.
What is ANNA MATHUR's Instagram engagement rate?+
ANNA MATHUR's Instagram engagement rate is 0.71% over the last 12 months, based on 254 posts.
How many likes does ANNA MATHUR get on Instagram?+
ANNA MATHUR received 191K total likes across 254 posts in the last 12 months, averaging 751 likes per post.
How many Instagram impressions does ANNA MATHUR get?+
ANNA MATHUR's Instagram content generated 18.3M total impressions over the last 12 months.