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1.26M
impressions
48.6M
likes
487K
comments
6.08K
posts
172
engagement
0.521%
emv
$1.10M
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283K
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3.89M
1.91K
122
2mo ago
purenewzealand
Tomorrow, Aotearoa New Zealand becomes the first MICHELIN Guide destination in Oceania. Ahead of the reveal, we spent the day sharing a taste of Auckland with the man of the hour.
📍Auckland City, Auckland
#NZMustDo #NZBucketList #MICHELINGuideNZ
👉@VisitAuckland @WellingtonNZ @otautahichristchurch @QueenstownNZ @Skytower_NZ @SkyCityAkl👈
ID: Bibendum (the Michelin Man) stands on Auckland’s waterfront with the Sky Tower skyline behind, celebrating New Zealand’s Michelin Guide debut.
3.77M
2.39K
225
10mo ago
purenewzealand
For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.
Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!
Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.
✨Unveiling mid-2026. Save the date! ✨
#NZMustDo #FEEL100inNZ #MICHELINGuideNZ
2.61M
105K
610
10mo ago
purenewzealand
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨
#FEEL100inNZ
2.07M
7.20K
79
3mo ago
purenewzealand
So much of Aotearoa New Zealand is captured from the passenger seat. Some roads just have to be driven.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@Fiordland.NZ @WestCoastNewZealand @QueenstownNZ @RotoruaNZ @Taranaki_NZ @TheCoromandel 👈
📷@ciel_luc (first clip), @SophiePiearcy (Queenstown clip)
ID: Passenger-seat views of scenic roads across Aotearoa New Zealand, passing through dense bush, wide-open plateaus, mountain landscapes and lakeside views.
1.71M
30.8K
555
6mo ago
purenewzealand
After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
1.67M
66.8K
307
2mo ago
purenewzealand
BORN FROM CULTURE | Māori – Aotearoa New Zealand
He taonga tuku iho te ahurea.
Some of our favourite moments from Aotearoa New Zealand. 🇳🇿
Beyond creating our latest chapter of Born From Culture, these are the moments we’ll remember most the people, the laughs, the stories shared, and the privilege of being welcomed into Māori culture.
A huge thank you to @purenewzealand and everyone who welcomed us with open arms and made this journey possible. If Aotearoa New Zealand is on your bucket list, we can’t recommend it enough.
Until next time. ❤️
Director: @jamesmfenwick
Producer: @levelsix.co
Production Manager: @6ryn
DOP / Post Production: @tonymarzhew_
Assistant DOP: @manu.theartist
Featuring: @tepaturotorua (red)
@mitaimaorivillagenz (canoe)
@whakarewarewa
Special Guests: Jamus Webster (Choreographer & Director of @tepaturotorua )
@fisherhizzle
@dallinzelezniak
@kingi.makoare
@hinetuitepo
MUSIC: Te Kuru Marutea @tekurumarutea
#NZMustDo #nzbucketlist #feel100innz
1.36M
5.14K
28
8mo ago
purenewzealand
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape.
📍@Abel_Tasman_Canyons, Nelson Tasman
Ready to take the leap? Comment ‘Canyon’ to find out more.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@NelsonTasmanNZ👈
ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
1.33M
3.00K
45
1mo ago
purenewzealand
Ever wondered whether Aotearoa New Zealand really looks like this? 👀 The answer is in the views.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@KaikouraNZ @LakeWanakaNZ @OtautahiChristchurch @TheCoromandel👈
📷@Sanjivverse @thanh_wanderlust @Emkeswarts @felipe_imc
ID: A split screen comparing Tourism New Zealand imagery with views captured by manuhiri (visitors). Spoiler: they are one and the same.
1.25M
2.00K
32
7mo ago
purenewzealand
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are.
Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready.
📍Queenstown, Otago
📍Roxburgh Gorge Trail, Otago
📍@CluthaGoldTrail, Otago
📍@LakeDunstanTrail, Otago
#NZMustDo #NZBucketList #FEEL100inNZ
👉@QueenstownNZ @CentralOtagoNZ 👈
📷@Escape.video
ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
1.24M
3.10K
10
4mo ago
purenewzealand
Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨
📍@HundertwasserArtCentre, Northland
📍@Brick_Bay, Auckland
📍Te Ana Māori Rock Art Centre, Timaru
📍Christchurch, Canterbury
📍Boom Boom, Taupō
📍Coastal Walkway, Taranaki
📍@Te_Puia, Rotorua
📍@bonznstonz_carvingstudio, West Coast
Comment "Art" and we'll send you more details.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈
ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
1.22M
3.56K
32
9mo ago
purenewzealand
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars.
Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view.
📍Florence Hill Lookout, Clutha
📍Owaka, Clutha
📍Pūrākaunui Bay, Clutha
Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗
#NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
👉@Southland.nz @TheCatlinsNZ @catlinstours👈
1.20M
1.57K
24
5mo ago
purenewzealand
Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you.
Comment “go” and we’ll share a few ideas to inspire your journey.
#NZMustDo #NZBucketList #FEEL100inNZ
📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero
ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
1.05M
3.16K
14
6mo ago
purenewzealand
Ever wondered what real quiet feels like?
Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains.
Curious? Comment “Alpine” and we’ll share more
📍@TGGABC_, Otago
#NZMustDo #NZBucketList #FEEL100inNZ
👉@QueenstownNZ @GlenorchyNZ👈
ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
1.02M
2.63K
88
11mo ago
purenewzealand
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic!
Comment “Great Walk” or “🥾” to get a head start on itinerary planning!
#NZMustDo #NZBucketList #FEEL100InNZ
👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈
📷@FiordlandOutdoors
971K
3.03K
28
11mo ago
purenewzealand
@cuisinemagazine has dished out this year’s top dining awards, the famous chef hats! Right now, only 6 restaurants in New Zealand are wearing the full 3 hats… and our foodie bucket list just got longer. 🍽️👀
Curious where to find the best bites around New Zealand? Comment “Foodie” and we’ll send you the list.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@visitauckland @ahirestaurant @cocoro_restaurant @parisbutter @tala_nzl @hawkesbaynz @craggyrangrestaurant @queenstownnz @amisfield👈
Thank you to @happytummynz for 📹 of Cocoro.
926K
3.37K
16
7mo ago
purenewzealand
Explore backcountry towns, native bush, rugged hills, and hidden valleys while driving your own rail cart and soaking up Māori history along the way.
Want to try driving a rail cart? Comment “Driver” and we’ll get you there!
📍@ForgottenWorldAdventures, Taumarunui
#NZMustDo #NZBucketList #FEEL100inNZ
👉@VisitRuapehu👈
ID: Two women drive a rail cart resembling a golf buggy along abandoned railway tracks. They travel through tunnels, enjoy snacks at picnic tables, and learn about the area’s history.
911K
654
16
8mo ago
purenewzealand
During summer you’ll see New Zealanders sporting bare feet in all sorts of places: lakeside, a beachfront café, even the supermarket. Don’t overthink it, we aren’t ones to judge.
Ready to step into our world but don’t know where to start? Comment “New Zealand” and we’ll help you plan.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@NorthlandNZ @Wairarapa @NelsonTasmanNZ👈
📷@Tomy_Womy (Abel Tasman National Park)
ID: Close-up shots of bare feet, hiking boots and running shoes as people prepare for summer adventures in Aotearoa New Zealand, including coastal runs, forest hikes and dives into clear water.
894K
2.60K
20
4mo ago
purenewzealand
Keen to take it slow along the Whanganui awa (river), where every stop has a story?
Follow the mail run with Tracey as she delivers letters to places you wouldn’t find any other way.
📍Whanganui Mail Run, Whanganui
Want to see Whanganui like a local? Comment “Mail” and we’ll send you more.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@DiscoverWhanganuiNZ👈
ID: Tracey travels along the Whanganui awa (river) on a mail run, stopping at Koriniti Marae, the Kāwana flour mill and the Jerusalem/Hiruharama convent.
854K
1.25K
19
6mo ago
purenewzealand
You know how some afternoons just drift into evening?
That’s wine country across Aotearoa New Zealand, vineyards catching the light from the Classic New Zealand Wine Trail to Otago and Waiheke Island. 🍇
If you’d spend an afternoon like this, comment “Taste” and we’ll share more.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@VisitAuckland @TairawhitiGisborneNZ @HawkesBayNZ @Wairarapa @Marlborough.NZ @QueenstownNZ👈
📷@richyfancy for our first clip
ID: Wide vineyard landscapes across Auckland, Hawke’s Bay, Wairarapa, Marlborough, Tairāwhiti Gisborne and Otago with people wandering among rolling vines in shifting seasonal light.
723K
3.21K
14
10mo ago
purenewzealand
30% fashion-forward, 70% buzzed
Curious what all the buzz is about? 🐝 Suit up with a Kiwi beekeeper, step inside the hive, and meet some of Aotearoa New Zealand’s hardest little workers in action.
📍@greytownhoney, Wairarapa
Keen to give it a go? Comment “Buzz” and we’ll get you connected.
#NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
👉@wairarapa👈
New Zealand (@purenewzealand) Instagram Stats & Analytics
New Zealand (@purenewzealand) has 1.26M Instagram followers with a 0.52% engagement rate over the past 12 months. Across 172 posts, New Zealand received 487K total likes and 41.8M impressions, averaging 2.83K likes per post. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily.
New Zealand (@purenewzealand) Instagram Analytics FAQ
How many Instagram followers does New Zealand have?+
New Zealand (@purenewzealand) has 1.26M Instagram followers as of September 2026.
What is New Zealand's Instagram engagement rate?+
New Zealand's Instagram engagement rate is 0.52% over the last 12 months, based on 172 posts.
How many likes does New Zealand get on Instagram?+
New Zealand received 487K total likes across 172 posts in the last 12 months, averaging 2.83K likes per post.
How many Instagram impressions does New Zealand get?+
New Zealand's Instagram content generated 41.8M total impressions over the last 12 months.