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followers
1.25M
impressions
55.7M
likes
563K
comments
6.48K
posts
156
engagement
0.552%
emv
$1.26M
Average per post
357K
Key Metrics
Impressions
monthly
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Content
3.76M
2.13K
156
6mo ago
purenewzealand
For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.
Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!
Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.
✨Unveiling mid-2026. Save the date! ✨
#NZMustDo #FEEL100inNZ #MICHELINGuideNZ
2.74M
110K
611
6mo ago
purenewzealand
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨
#FEEL100inNZ
2.67M
19.6K
504
11mo ago
purenewzealand
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled.
Come and find your 100% in New Zealand!
📍Te Pā Tū, Rotorua
📍Milford Sound, Fiordland
📍Hump Ridge Track, Fiordland
📍Hell's Gate, Rotorua
📍Kiwi House, Ōtorohanga
📍Tāne Mahuta, Northland
📍Hobbiton™️ Movie Set Tours, Waikato
📍Hot Tubs Ōmārama, Canterbury
📍Te Puia, Rotorua
📍Slate Hut, Southland
📍Ōmāpere Wharf, Northland
📍Perky's Floating Bar, Queenstown
#FEEL100inNZ #NZMustDo #NZBucketList
2.10M
4.05K
13
11mo ago
purenewzealand
We get it, our day-to-day lives can be overwhelming at times! Take a moment to imagine you’re hiking through New Zealand’s beautiful ngahere (forests) 🌿
📍 Zealandia, Wellington
📹@visit_zealandia
#NZMustDo #NZBucketList
2.03M
7.31K
36
9mo ago
purenewzealand
Yes, you could look at the Huka Falls from a bridge above - or you could feel the spray first-hand on an epic jet boat ride. What would you prefer? 😉
📍 @hukafallsjet, Taupō
#NZMustDo #NZBucketList #FEEL100InNZ
2.00M
5.07K
55
11mo ago
purenewzealand
Did you know pounamu is found only in New Zealand’s South Island? That’s why the island is named Te Waipounamu, meaning “the greenstone waters.” 💚
Go behind the scenes at Mountain Jade studio to watch local artists carve into this beautiful stone, a taonga (treasure) to our people. You’ll even get to try original Māori carving techniques yourself!
📍Mountain Jade Highlights Tour, Rotorua
📹 @MountainJadenz artist @akapita_scally
#NZMustDo #NZBucketList
1.89M
5.60K
25
8mo ago
purenewzealand
Ever raced down a luge through the forest… then slowed things down with a game of curling?
You can in the relaxed little town of Naseby. It’s a bit of everything, all in one place.
📍Maniototo Adventure Park, Central Otago
Keen to check it out? Comment “Naseby rocks!” and we’ll send you the details.
#NZMustDo #NZBucketList #FEEL100InNZ
@centralotagonz
1.69M
30.6K
558
2mo ago
purenewzealand
After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
1.69M
23.6K
797
8mo ago
purenewzealand
New Zealand were such good hosts for the Wrexham Pre-Season Tour…we decided to leave them two Bens as a thank you gift.
🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
1.37M
6.77K
44
10mo ago
purenewzealand
Lake Tekapo doesn’t need a colour match to know it’s beautiful in all seasons 💁
📍The Church of the Good Shepard, Lake Tekapo/Takapō
📍Mt John Observatory, Lake Tekapo/Takapō
📍Lake Tekapo/Takapō
📍Alps 2 Ocean Cycle trail, Lake Tekapo/Takapō
📹@the_passport_stampers & @sean.chinny
#NZMustDo #NZBucketList #FEEL100InNZ
1.35M
5.17K
28
4mo ago
purenewzealand
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape.
📍@Abel_Tasman_Canyons, Nelson Tasman
Ready to take the leap? Comment ‘Canyon’ to find out more.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@NelsonTasmanNZ👈
ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
1.25M
2.00K
32
3mo ago
purenewzealand
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are.
Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready.
📍Queenstown, Otago
📍Roxburgh Gorge Trail, Otago
📍@CluthaGoldTrail, Otago
📍@LakeDunstanTrail, Otago
#NZMustDo #NZBucketList #FEEL100inNZ
👉@QueenstownNZ @CentralOtagoNZ 👈
📷@Escape.video
ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
1.23M
3.11K
10
3w ago
purenewzealand
Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨
📍@HundertwasserArtCentre, Northland
📍@Brick_Bay, Auckland
📍Te Ana Māori Rock Art Centre, Timaru
📍Christchurch, Canterbury
📍Boom Boom, Taupō
📍Coastal Walkway, Taranaki
📍@Te_Puia, Rotorua
📍@bonznstonz_carvingstudio, West Coast
Comment "Art" and we'll send you more details.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈
ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
1.22M
3.57K
31
5mo ago
purenewzealand
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars.
Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view.
📍Florence Hill Lookout, Clutha
📍Owaka, Clutha
📍Pūrākaunui Bay, Clutha
Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗
#NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise
👉@Southland.nz @TheCatlinsNZ @catlinstours👈
1.20M
1.55K
24
1mo ago
purenewzealand
Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you.
Comment “go” and we’ll share a few ideas to inspire your journey.
#NZMustDo #NZBucketList #FEEL100inNZ
📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero
ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
1.11M
6.63K
57
9mo ago
purenewzealand
Was the New Zealand pre-season tour stop preparation for our first shootout of the season? We’re gonna say yes.
🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
1.06M
903
24
9mo ago
purenewzealand
Dreaming of snow while summer’s doing its thing? ❄️🐇
Ski season’s in full swing here in Aotearoa New Zealand, and it runs through to early October.
📍Cardrona Alpine Resort, Wānaka
📍Whakapapa Ski Field, Ruapehu
📍Coronet Peak, Queenstown
📍Mount Hutt Ski Area, Canterbury
Not sure where to start? Comment “Keen” and we’ll send you a bespoke trip-planning tool.
#NZMustDo #NZBucketList #FEEL100InNZ
@whakapapa.mtruapehu @cadrona.alpine.resort @coronetpeak @mthuttnz
1.05M
3.17K
14
2mo ago
purenewzealand
Ever wondered what real quiet feels like?
Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains.
Curious? Comment “Alpine” and we’ll share more
📍@TGGABC_, Otago
#NZMustDo #NZBucketList #FEEL100inNZ
👉@QueenstownNZ @GlenorchyNZ👈
ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
1.02M
2.63K
88
7mo ago
purenewzealand
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic!
Comment “Great Walk” or “🥾” to get a head start on itinerary planning!
#NZMustDo #NZBucketList #FEEL100InNZ
👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈
📷@FiordlandOutdoors
971K
3.04K
28
7mo ago
purenewzealand
@cuisinemagazine has dished out this year’s top dining awards, the famous chef hats! Right now, only 6 restaurants in New Zealand are wearing the full 3 hats… and our foodie bucket list just got longer. 🍽️👀
Curious where to find the best bites around New Zealand? Comment “Foodie” and we’ll send you the list.
#NZMustDo #NZBucketList #FEEL100inNZ
👉@visitauckland @ahirestaurant @cocoro_restaurant @parisbutter @tala_nzl @hawkesbaynz @craggyrangrestaurant @queenstownnz @amisfield👈
Thank you to @happytummynz for 📹 of Cocoro.
New Zealand (@purenewzealand) Instagram Stats & Analytics
New Zealand (@purenewzealand) has 1.25M Instagram followers with a 0.55% engagement rate over the past 12 months. Across 156 posts, New Zealand received 563K total likes and 48.2M impressions, averaging 3.61K likes per post. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily.
New Zealand (@purenewzealand) Instagram Analytics FAQ
How many Instagram followers does New Zealand have?+
New Zealand (@purenewzealand) has 1.25M Instagram followers as of May 2026.
What is New Zealand's Instagram engagement rate?+
New Zealand's Instagram engagement rate is 0.55% over the last 12 months, based on 156 posts.
How many likes does New Zealand get on Instagram?+
New Zealand received 563K total likes across 156 posts in the last 12 months, averaging 3.61K likes per post.
How many Instagram impressions does New Zealand get?+
New Zealand's Instagram content generated 48.2M total impressions over the last 12 months.