NewGet @purenewzealand's full report
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1.27M
impressions
45.1M
likes
480K
comments
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posts
171
engagement
0.571%
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263K

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For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​ Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​ Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​ ✨Unveiling mid-2026. Save the date! ✨​ #NZMustDo #FEEL100inNZ #MICHELINGuideNZ
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For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​ Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​ Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​ ✨Unveiling mid-2026. Save the date! ✨​ #NZMustDo #FEEL100inNZ #MICHELINGuideNZ
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨ #FEEL100inNZ
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Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨ #FEEL100inNZ
So much of Aotearoa New Zealand is captured from the passenger seat. Some roads just have to be driven. #NZMustDo #NZBucketList #FEEL100inNZ 👉@Fiordland.NZ @WestCoastNewZealand @QueenstownNZ @RotoruaNZ @Taranaki_NZ @TheCoromandel 👈 📷@ciel_luc (first clip), @SophiePiearcy (Queenstown clip) ID: Passenger-seat views of scenic roads across Aotearoa New Zealand, passing through dense bush, wide-open plateaus, mountain landscapes and lakeside views.
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So much of Aotearoa New Zealand is captured from the passenger seat. Some roads just have to be driven. #NZMustDo #NZBucketList #FEEL100inNZ 👉@Fiordland.NZ @WestCoastNewZealand @QueenstownNZ @RotoruaNZ @Taranaki_NZ @TheCoromandel 👈 📷@ciel_luc (first clip), @SophiePiearcy (Queenstown clip) ID: Passenger-seat views of scenic roads across Aotearoa New Zealand, passing through dense bush, wide-open plateaus, mountain landscapes and lakeside views.
After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
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After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
BORN FROM CULTURE | Māori – Aotearoa New Zealand He taonga tuku iho te ahurea. Some of our favourite moments from Aotearoa New Zealand. 🇳🇿 Beyond creating our latest chapter of Born From Culture, these are the moments we’ll remember most the people, the laughs, the stories shared, and the privilege of being welcomed into Māori culture. A huge thank you to @purenewzealand and everyone who welcomed us with open arms and made this journey possible. If Aotearoa New Zealand is on your bucket list, we can’t recommend it enough. Until next time. ❤️ Director: @jamesmfenwick Producer: @levelsix.co Production Manager: @6ryn DOP / Post Production: @tonymarzhew_ Assistant DOP: @manu.theartist Featuring: @tepaturotorua (red) @mitaimaorivillagenz (canoe) @whakarewarewa Special Guests: Jamus Webster (Choreographer & Director of @tepaturotorua ) @fisherhizzle @dallinzelezniak @kingi.makoare @hinetuitepo MUSIC: Te Kuru Marutea @tekurumarutea #NZMustDo #nzbucketlist #feel100innz
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BORN FROM CULTURE | Māori – Aotearoa New Zealand He taonga tuku iho te ahurea. Some of our favourite moments from Aotearoa New Zealand. 🇳🇿 Beyond creating our latest chapter of Born From Culture, these are the moments we’ll remember most the people, the laughs, the stories shared, and the privilege of being welcomed into Māori culture. A huge thank you to @purenewzealand and everyone who welcomed us with open arms and made this journey possible. If Aotearoa New Zealand is on your bucket list, we can’t recommend it enough. Until next time. ❤️ Director: @jamesmfenwick Producer: @levelsix.co Production Manager: @6ryn DOP / Post Production: @tonymarzhew_ Assistant DOP: @manu.theartist Featuring: @tepaturotorua (red) @mitaimaorivillagenz (canoe) @whakarewarewa Special Guests: Jamus Webster (Choreographer & Director of @tepaturotorua ) @fisherhizzle @dallinzelezniak @kingi.makoare @hinetuitepo MUSIC: Te Kuru Marutea @tekurumarutea #NZMustDo #nzbucketlist #feel100innz
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 📍@Abel_Tasman_Canyons, Nelson Tasman Ready to take the leap? Comment ‘Canyon’ to find out more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NelsonTasmanNZ👈 ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
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Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 📍@Abel_Tasman_Canyons, Nelson Tasman Ready to take the leap? Comment ‘Canyon’ to find out more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NelsonTasmanNZ👈 ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
Ever wondered whether Aotearoa New Zealand really looks like this? 👀 The answer is in the views.​ #NZMustDo #NZBucketList #FEEL100inNZ​ 👉@KaikouraNZ @LakeWanakaNZ @OtautahiChristchurch @TheCoromandel👈​ 📷@Sanjivverse @thanh_wanderlust @Emkeswarts @felipe_imc​ ​ID: A split screen comparing Tourism New Zealand imagery with views captured by manuhiri (visitors). Spoiler: they are one and the same.
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Ever wondered whether Aotearoa New Zealand really looks like this? 👀 The answer is in the views.​ #NZMustDo #NZBucketList #FEEL100inNZ​ 👉@KaikouraNZ @LakeWanakaNZ @OtautahiChristchurch @TheCoromandel👈​ 📷@Sanjivverse @thanh_wanderlust @Emkeswarts @felipe_imc​ ​ID: A split screen comparing Tourism New Zealand imagery with views captured by manuhiri (visitors). Spoiler: they are one and the same.
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are. Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready. 📍Queenstown, Otago 📍Roxburgh Gorge Trail, Otago 📍@CluthaGoldTrail, Otago 📍@LakeDunstanTrail, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @CentralOtagoNZ 👈 📷@Escape.video ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
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Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are. Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready. 📍Queenstown, Otago 📍Roxburgh Gorge Trail, Otago 📍@CluthaGoldTrail, Otago 📍@LakeDunstanTrail, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @CentralOtagoNZ 👈 📷@Escape.video ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨ 📍@HundertwasserArtCentre, Northland 📍@Brick_Bay, Auckland 📍Te Ana Māori Rock Art Centre, Timaru 📍Christchurch, Canterbury 📍Boom Boom, Taupō 📍Coastal Walkway, Taranaki 📍@Te_Puia, Rotorua 📍@bonznstonz_carvingstudio, West Coast Comment "Art" and we'll send you more details. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈 ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
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Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨ 📍@HundertwasserArtCentre, Northland 📍@Brick_Bay, Auckland 📍Te Ana Māori Rock Art Centre, Timaru 📍Christchurch, Canterbury 📍Boom Boom, Taupō 📍Coastal Walkway, Taranaki 📍@Te_Puia, Rotorua 📍@bonznstonz_carvingstudio, West Coast Comment "Art" and we'll send you more details. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈 ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view. 📍Florence Hill Lookout, Clutha 📍Owaka, Clutha 📍Pūrākaunui Bay, Clutha Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗 #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@Southland.nz @TheCatlinsNZ @catlinstours👈
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The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view. 📍Florence Hill Lookout, Clutha 📍Owaka, Clutha 📍Pūrākaunui Bay, Clutha Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗 #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@Southland.nz @TheCatlinsNZ @catlinstours👈
Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you. Comment “go” and we’ll share a few ideas to inspire your journey. #NZMustDo #NZBucketList #FEEL100inNZ 📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
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Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you. Comment “go” and we’ll share a few ideas to inspire your journey. #NZMustDo #NZBucketList #FEEL100inNZ 📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
Ever wondered what real quiet feels like? Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains. Curious? Comment “Alpine” and we’ll share more 📍@TGGABC_, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @GlenorchyNZ👈 ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
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Ever wondered what real quiet feels like? Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains. Curious? Comment “Alpine” and we’ll share more 📍@TGGABC_, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @GlenorchyNZ👈 ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
From oceanside soaks to geothermal retreats, these seven hot pool experiences showcase different ways to relax while exploring Aotearoa New Zealand. 💙♨️ 📍Otumuheke Stream, Taupō 📍Ōpuke Thermal Pools and Spa, Canterbury 📍Wai Ariki Hot Springs and Spa, Rotorua 📍The Lost Spring, Coromandel 📍Tekapo Springs Hot Pools, Canterbury 📍Hot Tubs Ōmārama, Canterbury 📍Waikite Valley, Rotorua #NZMustDo #NZBucketList #FEEL100inNZ 👉@LoveTaupoNZ @ExperienceMidCanterburyNZ @RotoruaNZ @TheCoromandel @NZ_Mackenzie @Waitaki_NZ @Northlandnz👈 ID: Hot pool experiences across New Zealand, featuring geothermal springs, private cedar hot tubs, luxury spa retreats, and naturally warm riverside pools set among coastal, alpine and volcanic landscapes.
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From oceanside soaks to geothermal retreats, these seven hot pool experiences showcase different ways to relax while exploring Aotearoa New Zealand. 💙♨️ 📍Otumuheke Stream, Taupō 📍Ōpuke Thermal Pools and Spa, Canterbury 📍Wai Ariki Hot Springs and Spa, Rotorua 📍The Lost Spring, Coromandel 📍Tekapo Springs Hot Pools, Canterbury 📍Hot Tubs Ōmārama, Canterbury 📍Waikite Valley, Rotorua #NZMustDo #NZBucketList #FEEL100inNZ 👉@LoveTaupoNZ @ExperienceMidCanterburyNZ @RotoruaNZ @TheCoromandel @NZ_Mackenzie @Waitaki_NZ @Northlandnz👈 ID: Hot pool experiences across New Zealand, featuring geothermal springs, private cedar hot tubs, luxury spa retreats, and naturally warm riverside pools set among coastal, alpine and volcanic landscapes.
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic! Comment “Great Walk” or “🥾” to get a head start on itinerary planning! #NZMustDo #NZBucketList #FEEL100InNZ 👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈 📷@FiordlandOutdoors
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Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic! Comment “Great Walk” or “🥾” to get a head start on itinerary planning! #NZMustDo #NZBucketList #FEEL100InNZ 👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈 📷@FiordlandOutdoors
Explore backcountry towns, native bush, rugged hills, and hidden valleys while driving your own rail cart and soaking up Māori history along the way. Want to try driving a rail cart? Comment “Driver” and we’ll get you there! 📍@ForgottenWorldAdventures, Taumarunui #NZMustDo #NZBucketList #FEEL100inNZ 👉@VisitRuapehu👈 ID: Two women drive a rail cart resembling a golf buggy along abandoned railway tracks. They travel through tunnels, enjoy snacks at picnic tables, and learn about the area’s history.
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Explore backcountry towns, native bush, rugged hills, and hidden valleys while driving your own rail cart and soaking up Māori history along the way. Want to try driving a rail cart? Comment “Driver” and we’ll get you there! 📍@ForgottenWorldAdventures, Taumarunui #NZMustDo #NZBucketList #FEEL100inNZ 👉@VisitRuapehu👈 ID: Two women drive a rail cart resembling a golf buggy along abandoned railway tracks. They travel through tunnels, enjoy snacks at picnic tables, and learn about the area’s history.
During summer you’ll see New Zealanders sporting bare feet in all sorts of places: lakeside, a beachfront café, even the supermarket. Don’t overthink it, we aren’t ones to judge. Ready to step into our world but don’t know where to start? Comment “New Zealand” and we’ll help you plan. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NorthlandNZ @Wairarapa @NelsonTasmanNZ👈 📷@Tomy_Womy (Abel Tasman National Park) ID: Close-up shots of bare feet, hiking boots and running shoes as people prepare for summer adventures in Aotearoa New Zealand, including coastal runs, forest hikes and dives into clear water.
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During summer you’ll see New Zealanders sporting bare feet in all sorts of places: lakeside, a beachfront café, even the supermarket. Don’t overthink it, we aren’t ones to judge. Ready to step into our world but don’t know where to start? Comment “New Zealand” and we’ll help you plan. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NorthlandNZ @Wairarapa @NelsonTasmanNZ👈 📷@Tomy_Womy (Abel Tasman National Park) ID: Close-up shots of bare feet, hiking boots and running shoes as people prepare for summer adventures in Aotearoa New Zealand, including coastal runs, forest hikes and dives into clear water.
Keen to take it slow along the Whanganui awa (river), where every stop has a story? Follow the mail run with Tracey as she delivers letters to places you wouldn’t find any other way. 📍Whanganui Mail Run, Whanganui Want to see Whanganui like a local? Comment “Mail” and we’ll send you more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@DiscoverWhanganuiNZ👈 ID: Tracey travels along the Whanganui awa (river) on a mail run, stopping at Koriniti Marae, the Kāwana flour mill and the Jerusalem/Hiruharama convent.
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Keen to take it slow along the Whanganui awa (river), where every stop has a story? Follow the mail run with Tracey as she delivers letters to places you wouldn’t find any other way. 📍Whanganui Mail Run, Whanganui Want to see Whanganui like a local? Comment “Mail” and we’ll send you more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@DiscoverWhanganuiNZ👈 ID: Tracey travels along the Whanganui awa (river) on a mail run, stopping at Koriniti Marae, the Kāwana flour mill and the Jerusalem/Hiruharama convent.
You know how some afternoons just drift into evening? That’s wine country across Aotearoa New Zealand, vineyards catching the light from the Classic New Zealand Wine Trail to Otago and Waiheke Island. 🍇 If you’d spend an afternoon like this, comment “Taste” and we’ll share more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@VisitAuckland @TairawhitiGisborneNZ @HawkesBayNZ @Wairarapa @Marlborough.NZ @QueenstownNZ👈 📷@richyfancy for our first clip ID: Wide vineyard landscapes across Auckland, Hawke’s Bay, Wairarapa, Marlborough, Tairāwhiti Gisborne and Otago with people wandering among rolling vines in shifting seasonal light.
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You know how some afternoons just drift into evening? That’s wine country across Aotearoa New Zealand, vineyards catching the light from the Classic New Zealand Wine Trail to Otago and Waiheke Island. 🍇 If you’d spend an afternoon like this, comment “Taste” and we’ll share more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@VisitAuckland @TairawhitiGisborneNZ @HawkesBayNZ @Wairarapa @Marlborough.NZ @QueenstownNZ👈 📷@richyfancy for our first clip ID: Wide vineyard landscapes across Auckland, Hawke’s Bay, Wairarapa, Marlborough, Tairāwhiti Gisborne and Otago with people wandering among rolling vines in shifting seasonal light.
30% fashion-forward, 70% buzzed Curious what all the buzz is about? 🐝 Suit up with a Kiwi beekeeper, step inside the hive, and meet some of Aotearoa New Zealand’s hardest little workers in action. 📍@greytownhoney, Wairarapa Keen to give it a go? Comment “Buzz” and we’ll get you connected. #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@wairarapa👈
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30% fashion-forward, 70% buzzed Curious what all the buzz is about? 🐝 Suit up with a Kiwi beekeeper, step inside the hive, and meet some of Aotearoa New Zealand’s hardest little workers in action. 📍@greytownhoney, Wairarapa Keen to give it a go? Comment “Buzz” and we’ll get you connected. #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@wairarapa👈
Too magical to be true? It’s all real life Aotearoa New Zealand. 🌿✨ Ready to live this fantasy? Comment ‘Fantasy’ and we’ll show you how. #NZMustDo #NZBucketList #FEEL100inNZ 👉@centralotagonz @westcoastnz @northlandnz👈
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Too magical to be true? It’s all real life Aotearoa New Zealand. 🌿✨ Ready to live this fantasy? Comment ‘Fantasy’ and we’ll show you how. #NZMustDo #NZBucketList #FEEL100inNZ 👉@centralotagonz @westcoastnz @northlandnz👈

New Zealand (@purenewzealand) Instagram Stats & Analytics

New Zealand (@purenewzealand) has 1.27M Instagram followers with a 0.57% engagement rate over the past 12 months. Across 171 posts, New Zealand received 480K total likes and 45.1M impressions, averaging 2.81K likes per post. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily.

New Zealand (@purenewzealand) Instagram Analytics FAQ

How many Instagram followers does New Zealand have?+
New Zealand (@purenewzealand) has 1.27M Instagram followers as of October 2026.
What is New Zealand's Instagram engagement rate?+
New Zealand's Instagram engagement rate is 0.57% over the last 12 months, based on 171 posts.
How many likes does New Zealand get on Instagram?+
New Zealand received 480K total likes across 171 posts in the last 12 months, averaging 2.81K likes per post.
How many Instagram impressions does New Zealand get?+
New Zealand's Instagram content generated 45.1M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.