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For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​

Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​

Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​

✨Unveiling mid-2026. Save the date! ✨​

#NZMustDo #FEEL100inNZ  #MICHELINGuideNZ
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6mo ago
purenewzealand
For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​ Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​ Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​ ✨Unveiling mid-2026. Save the date! ✨​ #NZMustDo #FEEL100inNZ #MICHELINGuideNZ
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​

Come and find your 100% in New Zealand!​

📍Te Pā Tū, Rotorua
📍Milford Sound, Fiordland
📍Hump Ridge Track, Fiordland
📍Hell's Gate, Rotorua
📍Kiwi House, Ōtorohanga
📍Tāne Mahuta, Northland
📍Hobbiton™️ Movie Set Tours, Waikato
📍Hot Tubs Ōmārama, Canterbury
📍Te Puia, Rotorua
📍Slate Hut, Southland
📍Ōmāpere Wharf, Northland
📍Perky's Floating Bar, Queenstown

#FEEL100inNZ #NZMustDo #NZBucketList
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11mo ago
purenewzealand
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​ Come and find your 100% in New Zealand!​ 📍Te Pā Tū, Rotorua 📍Milford Sound, Fiordland 📍Hump Ridge Track, Fiordland 📍Hell's Gate, Rotorua 📍Kiwi House, Ōtorohanga 📍Tāne Mahuta, Northland 📍Hobbiton™️ Movie Set Tours, Waikato 📍Hot Tubs Ōmārama, Canterbury 📍Te Puia, Rotorua 📍Slate Hut, Southland 📍Ōmāpere Wharf, Northland 📍Perky's Floating Bar, Queenstown #FEEL100inNZ #NZMustDo #NZBucketList
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​

Come and find your 100% in New Zealand!​

📍Te Pā Tū, Rotorua
📍Milford Sound, Fiordland
📍Hump Ridge Track, Fiordland
📍Hell's Gate, Rotorua
📍Kiwi House, Ōtorohanga
📍Tāne Mahuta, Northland
📍Hobbiton™️ Movie Set Tours, Waikato
📍Hot Tubs Ōmārama, Canterbury
📍Te Puia, Rotorua
📍Slate Hut, Southland
📍Ōmāpere Wharf, Northland
📍Perky's Floating Bar, Queenstown

#FEEL100inNZ #NZMustDo #NZBucketList
2.68M
19.7K
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11mo ago
purenewzealand
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​ Come and find your 100% in New Zealand!​ 📍Te Pā Tū, Rotorua 📍Milford Sound, Fiordland 📍Hump Ridge Track, Fiordland 📍Hell's Gate, Rotorua 📍Kiwi House, Ōtorohanga 📍Tāne Mahuta, Northland 📍Hobbiton™️ Movie Set Tours, Waikato 📍Hot Tubs Ōmārama, Canterbury 📍Te Puia, Rotorua 📍Slate Hut, Southland 📍Ōmāpere Wharf, Northland 📍Perky's Floating Bar, Queenstown #FEEL100inNZ #NZMustDo #NZBucketList
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨
#FEEL100inNZ
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purenewzealand
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨ #FEEL100inNZ
New Zealand were such good hosts for the Wrexham Pre-Season Tour…we decided to leave them two Bens as a thank you gift.

🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
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purenewzealand
New Zealand were such good hosts for the Wrexham Pre-Season Tour…we decided to leave them two Bens as a thank you gift. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
Yes, you could look at the Huka Falls from a bridge above - or you could feel the spray first-hand on an epic jet boat ride. What would you prefer? 😉

📍 @hukafallsjet, Taupō

#NZMustDo #NZBucketList #FEEL100InNZ
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purenewzealand
Yes, you could look at the Huka Falls from a bridge above - or you could feel the spray first-hand on an epic jet boat ride. What would you prefer? 😉 📍 @hukafallsjet, Taupō #NZMustDo #NZBucketList #FEEL100InNZ
Did you know pounamu is found only in New Zealand’s South Island? That’s why the island is named Te Waipounamu, meaning “the greenstone waters.” 💚

Go behind the scenes at Mountain Jade studio to watch local artists carve into this beautiful stone, a taonga (treasure) to our people. You’ll even get to try original Māori carving techniques yourself!

📍Mountain Jade Highlights Tour, Rotorua

📹 @MountainJadenz artist @akapita_scally

#NZMustDo #NZBucketList
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purenewzealand
Did you know pounamu is found only in New Zealand’s South Island? That’s why the island is named Te Waipounamu, meaning “the greenstone waters.” 💚 Go behind the scenes at Mountain Jade studio to watch local artists carve into this beautiful stone, a taonga (treasure) to our people. You’ll even get to try original Māori carving techniques yourself! 📍Mountain Jade Highlights Tour, Rotorua 📹 @MountainJadenz artist @akapita_scally #NZMustDo #NZBucketList
Ever raced down a luge through the forest… then slowed things down with a game of curling?

You can in the relaxed little town of Naseby. It’s a bit of everything, all in one place.

📍Maniototo Adventure Park, Central Otago

Keen to check it out? Comment “Naseby rocks!” and we’ll send you the details.

#NZMustDo #NZBucketList #FEEL100InNZ
@centralotagonz
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purenewzealand
Ever raced down a luge through the forest… then slowed things down with a game of curling? You can in the relaxed little town of Naseby. It’s a bit of everything, all in one place. 📍Maniototo Adventure Park, Central Otago Keen to check it out? Comment “Naseby rocks!” and we’ll send you the details. #NZMustDo #NZBucketList #FEEL100InNZ @centralotagonz
Was the New Zealand pre-season tour stop preparation for our first shootout of the season? We’re gonna say yes.

🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
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purenewzealand
Was the New Zealand pre-season tour stop preparation for our first shootout of the season? We’re gonna say yes. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
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purenewzealand
After many years of coming to New Zealand, I finally got a chance to spend time on the South Island seeing much of the country I’d never experienced. Helicopter rides to glacial waterfalls, jet boat tours through the valley rapids, farm-to-table meals rivaling the best and freshest food on earth….and being presented with a Taonga stone in a Tiaki ceremony made the whole thing that much more memorable and meaningful. In re te Māori, taonga means sacred or treasured. Grateful for the experiences, the connection, and the reminder to care for the places that give us so much. @purenewzealand #nzmustdo
Lake Tekapo doesn’t need a colour match to know it’s beautiful in all seasons 💁

📍The Church of the Good Shepard, Lake Tekapo/Takapō
📍Mt John Observatory, Lake Tekapo/Takapō
📍Lake Tekapo/Takapō
📍Alps 2 Ocean Cycle trail, Lake Tekapo/Takapō

📹@the_passport_stampers & @sean.chinny

#NZMustDo #NZBucketList #FEEL100InNZ
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purenewzealand
Lake Tekapo doesn’t need a colour match to know it’s beautiful in all seasons 💁 📍The Church of the Good Shepard, Lake Tekapo/Takapō 📍Mt John Observatory, Lake Tekapo/Takapō 📍Lake Tekapo/Takapō 📍Alps 2 Ocean Cycle trail, Lake Tekapo/Takapō 📹@the_passport_stampers & @sean.chinny #NZMustDo #NZBucketList #FEEL100InNZ
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 

📍@Abel_Tasman_Canyons, Nelson Tasman

Ready to take the leap? Comment ‘Canyon’ to find out more.

#NZMustDo #NZBucketList #FEEL100inNZ

👉@NelsonTasmanNZ👈

ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
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purenewzealand
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 📍@Abel_Tasman_Canyons, Nelson Tasman Ready to take the leap? Comment ‘Canyon’ to find out more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NelsonTasmanNZ👈 ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are.

Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready.

📍Queenstown, Otago
📍Roxburgh Gorge Trail, Otago
📍@CluthaGoldTrail, Otago
📍@LakeDunstanTrail, Otago

#NZMustDo #NZBucketList #FEEL100inNZ

👉@QueenstownNZ @CentralOtagoNZ 👈
📷@Escape.video

ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
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purenewzealand
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are. Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready. 📍Queenstown, Otago 📍Roxburgh Gorge Trail, Otago 📍@CluthaGoldTrail, Otago 📍@LakeDunstanTrail, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @CentralOtagoNZ 👈 📷@Escape.video ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨

📍@HundertwasserArtCentre, Northland
📍@Brick_Bay, Auckland
📍Te Ana Māori Rock Art Centre, Timaru
📍Christchurch, Canterbury
📍Boom Boom, Taupō
📍Coastal Walkway, Taranaki
📍@Te_Puia, Rotorua
📍@bonznstonz_carvingstudio, West Coast

Comment "Art" and we'll send you more details.

#NZMustDo #NZBucketList #FEEL100inNZ

👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈

ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
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purenewzealand
Local art in Aotearoa New Zealand often blends in, you come across it in plain sight. 🎨✨ 📍@HundertwasserArtCentre, Northland 📍@Brick_Bay, Auckland 📍Te Ana Māori Rock Art Centre, Timaru 📍Christchurch, Canterbury 📍Boom Boom, Taupō 📍Coastal Walkway, Taranaki 📍@Te_Puia, Rotorua 📍@bonznstonz_carvingstudio, West Coast Comment "Art" and we'll send you more details. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NorthlandNZ @VisitAuckland @WeLoveTimaru @ChristchurchNZ @LoveTaupoNZ @Taranaki_NZ @RotoruaNZ👈 ID: A video showing art across Aotearoa New Zealand, including murals, sculptures and Māori art such as carving in pounamu, wood and stone, as well as raranga (weaving).
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. 

Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view.

📍Florence Hill Lookout, Clutha
📍Owaka, Clutha
📍Pūrākaunui Bay, Clutha

Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗

#NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise

👉@Southland.nz @TheCatlinsNZ @catlinstours👈
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purenewzealand
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view. 📍Florence Hill Lookout, Clutha 📍Owaka, Clutha 📍Pūrākaunui Bay, Clutha Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗 #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@Southland.nz @TheCatlinsNZ @catlinstours👈
Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you.

Comment “go” and we’ll share a few ideas to inspire your journey.

#NZMustDo #NZBucketList #FEEL100inNZ

📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero

ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
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purenewzealand
Every holiday holds its own story. In Aotearoa New Zealand, it’s often the parts you didn’t plan that stay with you. Comment “go” and we’ll share a few ideas to inspire your journey. #NZMustDo #NZBucketList #FEEL100inNZ 📷@Vana_ @maciejmjprotour @pinoy_backpackerinnz @annestevenson_nz @sj.onthemove @captain_tony_ruggero ID: Exploring Kaikōura kayaking, Otago cycle trails, Raglan lookouts, Marlborough mountain tops, South Island Lord of the Rings locations and cruise cabin views.
Dreaming of snow while summer’s doing its thing? ❄️🐇

Ski season’s in full swing here in Aotearoa New Zealand, and it runs through to early October.

📍Cardrona Alpine Resort, Wānaka
📍Whakapapa Ski Field, Ruapehu
📍Coronet Peak, Queenstown
📍Mount Hutt Ski Area, Canterbury

Not sure where to start? Comment “Keen” and we’ll send you a bespoke trip-planning tool.

#NZMustDo #NZBucketList #FEEL100InNZ
@whakapapa.mtruapehu @cadrona.alpine.resort @coronetpeak @mthuttnz
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purenewzealand
Dreaming of snow while summer’s doing its thing? ❄️🐇 Ski season’s in full swing here in Aotearoa New Zealand, and it runs through to early October. 📍Cardrona Alpine Resort, Wānaka 📍Whakapapa Ski Field, Ruapehu 📍Coronet Peak, Queenstown 📍Mount Hutt Ski Area, Canterbury Not sure where to start? Comment “Keen” and we’ll send you a bespoke trip-planning tool. #NZMustDo #NZBucketList #FEEL100InNZ @whakapapa.mtruapehu @cadrona.alpine.resort @coronetpeak @mthuttnz
Ever wondered what real quiet feels like?

Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains.

Curious? Comment “Alpine” and we’ll share more

📍@TGGABC_, Otago

#NZMustDo #NZBucketList #FEEL100inNZ

👉@QueenstownNZ @GlenorchyNZ👈

ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
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purenewzealand
Ever wondered what real quiet feels like? Share fireside meals and spend the night in cosy wooden huts at Great Glenorchy Alpine Base Camp. It’s a touch of luxury, surrounded by mountains. Curious? Comment “Alpine” and we’ll share more 📍@TGGABC_, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @GlenorchyNZ👈 ID: Aerial valley shots between Mount Bonpland and Centaur Peaks, followed by warm moments with hosts Liz and Doug, fire‑cooked meals and rustic alpine huts. The reel ends with sweeping Glenorchy wilderness landscapes that feel remote and untouched.
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic!

Comment “Great Walk” or “🥾” to get a head start on itinerary planning!

#NZMustDo #NZBucketList #FEEL100InNZ

👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈
📷@FiordlandOutdoors
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purenewzealand
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic! Comment “Great Walk” or “🥾” to get a head start on itinerary planning! #NZMustDo #NZBucketList #FEEL100InNZ 👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈 📷@FiordlandOutdoors
@cuisinemagazine has dished out this year’s top dining awards, the famous chef hats! Right now, only 6 restaurants in New Zealand are wearing the full 3 hats… and our foodie bucket list just got longer. 🍽️👀

Curious where to find the best bites around New Zealand? Comment “Foodie” and we’ll send you the list.

#NZMustDo #NZBucketList #FEEL100inNZ

👉@visitauckland @ahirestaurant @cocoro_restaurant @parisbutter @tala_nzl @hawkesbaynz @craggyrangrestaurant @queenstownnz @amisfield👈

Thank you to @happytummynz for 📹 of Cocoro.
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purenewzealand
@cuisinemagazine has dished out this year’s top dining awards, the famous chef hats! Right now, only 6 restaurants in New Zealand are wearing the full 3 hats… and our foodie bucket list just got longer. 🍽️👀 Curious where to find the best bites around New Zealand? Comment “Foodie” and we’ll send you the list. #NZMustDo #NZBucketList #FEEL100inNZ 👉@visitauckland @ahirestaurant @cocoro_restaurant @parisbutter @tala_nzl @hawkesbaynz @craggyrangrestaurant @queenstownnz @amisfield👈 Thank you to @happytummynz for 📹 of Cocoro.

New Zealand (@purenewzealand) Instagram Stats & Analytics

New Zealand (@purenewzealand) has 1.26M Instagram followers with a 0.58% engagement rate over the past 12 months. Across 159 posts, New Zealand received 578K total likes and 51.6M impressions, averaging 3.63K likes per post. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily.

New Zealand (@purenewzealand) Instagram Analytics FAQ

How many Instagram followers does New Zealand have?+
New Zealand (@purenewzealand) has 1.26M Instagram followers as of June 2026.
What is New Zealand's Instagram engagement rate?+
New Zealand's Instagram engagement rate is 0.58% over the last 12 months, based on 159 posts.
How many likes does New Zealand get on Instagram?+
New Zealand received 578K total likes across 159 posts in the last 12 months, averaging 3.63K likes per post.
How many Instagram impressions does New Zealand get?+
New Zealand's Instagram content generated 51.6M total impressions over the last 12 months.