instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.24M
impressions
66.5M
likes
665K
comments
6.44K
posts
195
engagement
0.480%
emv
$1.50M
Avg. per post
403K

Key Metrics

Distributions

Top Content

For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​ Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​ Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​ ✨Unveiling mid-2026. Save the date! ✨​ #NZMustDo #FEEL100inNZ #MICHELINGuideNZ
3.75M
1.9K
120
3mo ago
purenewzealand
For the first time in its 125-year history, The MICHELIN Guide is coming to Aotearoa New Zealand.​ Our pure flavours, bold chefs, and warm manaakitanga (hospitality) have caught its attention!​ Its first-ever Oceania edition will feature @visitauckland, @wellingtonnz, @christchurchnz and @queenstownnz, a celebration of our culture and natural bounty.​ ✨Unveiling mid-2026. Save the date! ✨​ #NZMustDo #FEEL100inNZ #MICHELINGuideNZ
Breaking up the chaos of your feed with our beautiful moana (sea/ocean). Take a breath and rest here a while.​ 📍Makorori, Gisborne​ 📍Auckland Harbour Auckland​ 📍Kaikōura Peninsula Walkway, canterbury​ 📍Punakaiki Pancake Rocks and Blowholes Walk, West Coast​ #NZMustDo #NZBucketList
3.71M
964
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10mo ago
purenewzealand
Breaking up the chaos of your feed with our beautiful moana (sea/ocean). Take a breath and rest here a while.​ 📍Makorori, Gisborne​ 📍Auckland Harbour Auckland​ 📍Kaikōura Peninsula Walkway, canterbury​ 📍Punakaiki Pancake Rocks and Blowholes Walk, West Coast​ #NZMustDo #NZBucketList
Game On! Aotearoa New Zealand has arrived in Minecraft! ⛏️🌿​ An Earth Portal has appeared in Milford Sound ahead of the A MINECRAFT MOVIE launch, coming to cinemas in April 2025! Plus, we’ve partnered with Warner Bros. and Mojang Studios to create a world-first destination DLC (downloadable content) for Minecraft.​ Press play and scout your way through six iconic New Zealand locations, then craft your adventure into reality with our 100% Pure Minecraft itinerary! ​ 📍Cass Valley, Tekapo​ 📍Waitomo Caves, Waikato​ 📍Te Puia, Rotorua​ 📍Kāpiti Island, Wellington​ 📍Abel Tasman, Nelson​ 📍Doubtful Sound, Fiordland​ #NZMinecraftDLC #NZMinecraft #MinecraftMovie #NZMustDo #NZBucketList​ @aminecraftmovie
3.58M
13.3K
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11mo ago
purenewzealand
Game On! Aotearoa New Zealand has arrived in Minecraft! ⛏️🌿​ An Earth Portal has appeared in Milford Sound ahead of the A MINECRAFT MOVIE launch, coming to cinemas in April 2025! Plus, we’ve partnered with Warner Bros. and Mojang Studios to create a world-first destination DLC (downloadable content) for Minecraft.​ Press play and scout your way through six iconic New Zealand locations, then craft your adventure into reality with our 100% Pure Minecraft itinerary! ​ 📍Cass Valley, Tekapo​ 📍Waitomo Caves, Waikato​ 📍Te Puia, Rotorua​ 📍Kāpiti Island, Wellington​ 📍Abel Tasman, Nelson​ 📍Doubtful Sound, Fiordland​ #NZMinecraftDLC #NZMinecraft #MinecraftMovie #NZMustDo #NZBucketList​ @aminecraftmovie
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨ #FEEL100inNZ
2.83M
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4mo ago
purenewzealand
Kia ora Li Xian! 👋 Actor, traveller, photographer and now our ambassador inspiring Chinese travellers to discover Aotearoa New Zealand. Nau mai, haere mai (welcome) to our whānau! ✨ #FEEL100inNZ
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​ Come and find your 100% in New Zealand!​ 📍Te Pā Tū, Rotorua 📍Milford Sound, Fiordland 📍Hump Ridge Track, Fiordland 📍Hell's Gate, Rotorua 📍Kiwi House, Ōtorohanga 📍Tāne Mahuta, Northland 📍Hobbiton™️ Movie Set Tours, Waikato 📍Hot Tubs Ōmārama, Canterbury 📍Te Puia, Rotorua 📍Slate Hut, Southland 📍Ōmāpere Wharf, Northland 📍Perky's Floating Bar, Queenstown #FEEL100inNZ #NZMustDo #NZBucketList
2.66M
19.2K
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8mo ago
purenewzealand
However you spend your time in Aotearoa New Zealand, you’ll leave with more than memories. You’ll leave 100% fulfilled. ​ Come and find your 100% in New Zealand!​ 📍Te Pā Tū, Rotorua 📍Milford Sound, Fiordland 📍Hump Ridge Track, Fiordland 📍Hell's Gate, Rotorua 📍Kiwi House, Ōtorohanga 📍Tāne Mahuta, Northland 📍Hobbiton™️ Movie Set Tours, Waikato 📍Hot Tubs Ōmārama, Canterbury 📍Te Puia, Rotorua 📍Slate Hut, Southland 📍Ōmāpere Wharf, Northland 📍Perky's Floating Bar, Queenstown #FEEL100inNZ #NZMustDo #NZBucketList
What would you like to pair New Zealand nature with? 👣👣 We have some of the most amazing ngahere (forests) in the world, and by sticking to the path, we help keep them clean and thriving.​ 📍 Hāwea, Otago​ 📍 Kepler track, Fiordland​ 📍 Redwoods Tree Top Walk, Rotorua​ 📍 Abel Tasman National Park, Nelson​ #NZMustDo #NZBucketList #TiakiPromise
2.5M
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10mo ago
purenewzealand
What would you like to pair New Zealand nature with? 👣👣 We have some of the most amazing ngahere (forests) in the world, and by sticking to the path, we help keep them clean and thriving.​ 📍 Hāwea, Otago​ 📍 Kepler track, Fiordland​ 📍 Redwoods Tree Top Walk, Rotorua​ 📍 Abel Tasman National Park, Nelson​ #NZMustDo #NZBucketList #TiakiPromise
If you're looking for a bit of excitement, Queenstown is definitely your dream destination. Jet boats, clay shooting and whatever this is.... That's just in one location. Imagine the rest of the city! 📍@OxbowAdventureCo, Queenstown #NZMustDo #NZBucketList
2.16M
4.2K
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9mo ago
purenewzealand
If you're looking for a bit of excitement, Queenstown is definitely your dream destination. Jet boats, clay shooting and whatever this is.... That's just in one location. Imagine the rest of the city! 📍@OxbowAdventureCo, Queenstown #NZMustDo #NZBucketList
We get it, our day-to-day lives can be overwhelming at times! Take a moment to imagine you’re hiking through New Zealand’s beautiful ngahere (forests) 🌿 📍 Zealandia, Wellington 📹@visit_zealandia #NZMustDo #NZBucketList
2.1M
4.05K
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8mo ago
purenewzealand
We get it, our day-to-day lives can be overwhelming at times! Take a moment to imagine you’re hiking through New Zealand’s beautiful ngahere (forests) 🌿 📍 Zealandia, Wellington 📹@visit_zealandia #NZMustDo #NZBucketList
Yes, you could look at the Huka Falls from a bridge above - or you could feel the spray first-hand on an epic jet boat ride. What would you prefer? 😉 📍 @hukafallsjet, Taupō #NZMustDo #NZBucketList #FEEL100InNZ
2.03M
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7mo ago
purenewzealand
Yes, you could look at the Huka Falls from a bridge above - or you could feel the spray first-hand on an epic jet boat ride. What would you prefer? 😉 📍 @hukafallsjet, Taupō #NZMustDo #NZBucketList #FEEL100InNZ
Did you know pounamu is found only in New Zealand’s South Island? That’s why the island is named Te Waipounamu, meaning “the greenstone waters.” 💚 Go behind the scenes at Mountain Jade studio to watch local artists carve into this beautiful stone, a taonga (treasure) to our people. You’ll even get to try original Māori carving techniques yourself! 📍Mountain Jade Highlights Tour, Rotorua 📹 @MountainJadenz artist @akapita_scally #NZMustDo #NZBucketList
2M
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8mo ago
purenewzealand
Did you know pounamu is found only in New Zealand’s South Island? That’s why the island is named Te Waipounamu, meaning “the greenstone waters.” 💚 Go behind the scenes at Mountain Jade studio to watch local artists carve into this beautiful stone, a taonga (treasure) to our people. You’ll even get to try original Māori carving techniques yourself! 📍Mountain Jade Highlights Tour, Rotorua 📹 @MountainJadenz artist @akapita_scally #NZMustDo #NZBucketList
Ever raced down a luge through the forest… then slowed things down with a game of curling? You can in the relaxed little town of Naseby. It’s a bit of everything, all in one place. 📍Maniototo Adventure Park, Central Otago Keen to check it out? Comment “Naseby rocks!” and we’ll send you the details. #NZMustDo #NZBucketList #FEEL100InNZ @centralotagonz
1.89M
5.61K
25
6mo ago
purenewzealand
Ever raced down a luge through the forest… then slowed things down with a game of curling? You can in the relaxed little town of Naseby. It’s a bit of everything, all in one place. 📍Maniototo Adventure Park, Central Otago Keen to check it out? Comment “Naseby rocks!” and we’ll send you the details. #NZMustDo #NZBucketList #FEEL100InNZ @centralotagonz
New Zealand were such good hosts for the Wrexham Pre-Season Tour…we decided to leave them two Bens as a thank you gift. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
1.67M
23.6K
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6mo ago
purenewzealand
New Zealand were such good hosts for the Wrexham Pre-Season Tour…we decided to leave them two Bens as a thank you gift. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
Lake Tekapo doesn’t need a colour match to know it’s beautiful in all seasons 💁 📍The Church of the Good Shepard, Lake Tekapo/Takapō 📍Mt John Observatory, Lake Tekapo/Takapō 📍Lake Tekapo/Takapō 📍Alps 2 Ocean Cycle trail, Lake Tekapo/Takapō 📹@the_passport_stampers & @sean.chinny #NZMustDo #NZBucketList #FEEL100InNZ
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7mo ago
purenewzealand
Lake Tekapo doesn’t need a colour match to know it’s beautiful in all seasons 💁 📍The Church of the Good Shepard, Lake Tekapo/Takapō 📍Mt John Observatory, Lake Tekapo/Takapō 📍Lake Tekapo/Takapō 📍Alps 2 Ocean Cycle trail, Lake Tekapo/Takapō 📹@the_passport_stampers & @sean.chinny #NZMustDo #NZBucketList #FEEL100InNZ
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 📍@Abel_Tasman_Canyons, Nelson Tasman Ready to take the leap? Comment ‘Canyon’ to find out more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NelsonTasmanNZ👈 ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
1.35M
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purenewzealand
Learn the ropes, then leap in. Guided canyoning in Abel Tasman National Park feels less like an activity and more like a way to move through the landscape. 📍@Abel_Tasman_Canyons, Nelson Tasman Ready to take the leap? Comment ‘Canyon’ to find out more. #NZMustDo #NZBucketList #FEEL100inNZ 👉@NelsonTasmanNZ👈 ID: High-energy canyoning in Abel Tasman National Park. Adventurers leap from sunlit rocks into a clear river, zipline through lush forest, and slide down smooth boulders, fully equipped in wetsuits and safety gear.
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view. 📍Florence Hill Lookout, Clutha 📍Owaka, Clutha 📍Pūrākaunui Bay, Clutha Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗 #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@Southland.nz @TheCatlinsNZ @catlinstours👈
1.22M
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purenewzealand
The Catlins coastline is home to remarkable wildlife and welcoming communities. Wander solo or join a local tour for a stress-free adventure, and don’t forget your binoculars. Our wildlife is best enjoyed from a distance. Seeing them relaxed in their natural habitat is the ultimate view. 📍Florence Hill Lookout, Clutha 📍Owaka, Clutha 📍Pūrākaunui Bay, Clutha Planning your Catlins journey? Comment ‘Drive’ and we’ll connect you with the best options. 🚗 #NZMustDo #NZBucketList #FEEL100inNZ #TiakiPromise 👉@Southland.nz @TheCatlinsNZ @catlinstours👈
Was the New Zealand pre-season tour stop preparation for our first shootout of the season? We’re gonna say yes. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
1.11M
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6mo ago
purenewzealand
Was the New Zealand pre-season tour stop preparation for our first shootout of the season? We’re gonna say yes. 🔴⚪️ #WxmAFC #FEEL100inNZ #NZMustDo
Did you know Aotearoa New Zealand is made up of around 600 islands? Just think of us as your next island vacation 😎🏝️ #NZMustDo #NZBucketList
1.1M
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9mo ago
purenewzealand
Did you know Aotearoa New Zealand is made up of around 600 islands? Just think of us as your next island vacation 😎🏝️ #NZMustDo #NZBucketList
Dreaming of snow while summer’s doing its thing? ❄️🐇 Ski season’s in full swing here in Aotearoa New Zealand, and it runs through to early October. 📍Cardrona Alpine Resort, Wānaka 📍Whakapapa Ski Field, Ruapehu 📍Coronet Peak, Queenstown 📍Mount Hutt Ski Area, Canterbury Not sure where to start? Comment “Keen” and we’ll send you a bespoke trip-planning tool. #NZMustDo #NZBucketList #FEEL100InNZ @whakapapa.mtruapehu @cadrona.alpine.resort @coronetpeak @mthuttnz
1.06M
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purenewzealand
Dreaming of snow while summer’s doing its thing? ❄️🐇 Ski season’s in full swing here in Aotearoa New Zealand, and it runs through to early October. 📍Cardrona Alpine Resort, Wānaka 📍Whakapapa Ski Field, Ruapehu 📍Coronet Peak, Queenstown 📍Mount Hutt Ski Area, Canterbury Not sure where to start? Comment “Keen” and we’ll send you a bespoke trip-planning tool. #NZMustDo #NZBucketList #FEEL100InNZ @whakapapa.mtruapehu @cadrona.alpine.resort @coronetpeak @mthuttnz
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are. Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready. 📍Queenstown, Otago 📍Roxburgh Gorge Trail, Otago 📍@CluthaGoldTrail, Otago 📍@LakeDunstanTrail, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @CentralOtagoNZ 👈 📷@Escape.video ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
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2w ago
purenewzealand
Your first love always leaves the deepest mark. Ours is ngahere (forests), awa (rivers), and maunga (mountains) 🌲🌊⛰️ The places that shaped who we are. Dreaming of your New Zealand love story? ❤️ Comment “Plan” when you’re ready. 📍Queenstown, Otago 📍Roxburgh Gorge Trail, Otago 📍@CluthaGoldTrail, Otago 📍@LakeDunstanTrail, Otago #NZMustDo #NZBucketList #FEEL100inNZ 👉@QueenstownNZ @CentralOtagoNZ 👈 📷@Escape.video ID: People cycling through gorges and scenic landscapes, crossing suspension bridges and riding beside lakes.
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic! Comment “Great Walk” or “🥾” to get a head start on itinerary planning! #NZMustDo #NZBucketList #FEEL100InNZ 👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈 📷@FiordlandOutdoors
1.02M
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4mo ago
purenewzealand
Want to pack the most into your stay in New Zealand? Did you know you can hike smaller parts of all 11 "Great Walks”? Dip in for a day trek and get a taste of the magic! Comment “Great Walk” or “🥾” to get a head start on itinerary planning! #NZMustDo #NZBucketList #FEEL100InNZ 👉@nelsontasmannz @fiordland.nz @visitruapehu @docgovtnz👈 📷@FiordlandOutdoors

New Zealand (@purenewzealand) Instagram Stats & Analytics

New Zealand (@purenewzealand) has 1.24M Instagram followers with a 0.48% engagement rate over the past 12 months. Across 195 posts, New Zealand received 665K total likes and 56.6M impressions, averaging 4.03K likes per post. This page tracks New Zealand's performance metrics, top content, and engagement trends — updated daily.

New Zealand (@purenewzealand) Instagram Analytics FAQ

How many Instagram followers does New Zealand have?+
New Zealand (@purenewzealand) has 1.24M Instagram followers as of February 2026.
What is New Zealand's Instagram engagement rate?+
New Zealand's Instagram engagement rate is 0.48% over the last 12 months, based on 195 posts.
How many likes does New Zealand get on Instagram?+
New Zealand received 665K total likes across 195 posts in the last year, averaging 4.03K likes per post.
How many Instagram impressions does New Zealand get?+
New Zealand's Instagram content generated 56.6M total impressions over the last 12 months.