NewGet @smartsweets's full report
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followers
600K
impressions
9.56M
likes
272K
comments
309K
posts
300
engagement
5.71%
emv
$645K
Average per post
31.9K

Key Metrics

Distributions

Top Content

older siblings is this true?? 👀
919K
8.06K
60
6mo ago
smartsweets
older siblings is this true?? 👀
ah, the sweet sound of fruit snacks 🍒🍓
437K
20.9K
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4mo ago
smartsweets
ah, the sweet sound of fruit snacks 🍒🍓
oops sorry em.. #DWP #DWP2 #devilwearsprada2
282K
298
11
6mo ago
smartsweets
oops sorry em.. #DWP #DWP2 #devilwearsprada2
✨ GIVEAWAY CLOSED✨ Congrats to our sweet winners @sandlopeztx, @danibug0, and @peggyjls 💖 3 lucky winners will win our EXCLUSIVE SmartSweets x Florence by Mills Kit, featuring @smartsweets Dream Puffs and @florencebymills Pineapple Whip 24 Hr Hydration Replenishing Moisturizer ☁️💜 Here’s how to enter: 💛 Follow @smartsweets & @florencebymills 💜 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends October 12th, 2026 11:59pm PST. Winner will be selected at random and contacted via DM from this verified account only. Good luck!
239K
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1mo ago
smartsweets
✨ GIVEAWAY CLOSED✨ Congrats to our sweet winners @sandlopeztx, @danibug0, and @peggyjls 💖 3 lucky winners will win our EXCLUSIVE SmartSweets x Florence by Mills Kit, featuring @smartsweets Dream Puffs and @florencebymills Pineapple Whip 24 Hr Hydration Replenishing Moisturizer ☁️💜 Here’s how to enter: 💛 Follow @smartsweets & @florencebymills 💜 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends October 12th, 2026 11:59pm PST. Winner will be selected at random and contacted via DM from this verified account only. Good luck!
✨ GIVEAWAY CLOSED! ✨ Congratulations to our sweet winners @lizz.powell and @mademoiselle_b__🎉 The Love Hypothesis premieres September 23rd on Prime Video, and we’re celebrating with a giveaway! 2 lucky winners will win a SmartSweets Candy Prize Pack and a copy of the new cover of The Love Hypothesis book! Here’s how to enter: 🍭 Follow @smartsweets & @thelovehypothesismovie 💛 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends September 29th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
204K
5.55K
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1mo ago
smartsweets
✨ GIVEAWAY CLOSED! ✨ Congratulations to our sweet winners @lizz.powell and @mademoiselle_b__🎉 The Love Hypothesis premieres September 23rd on Prime Video, and we’re celebrating with a giveaway! 2 lucky winners will win a SmartSweets Candy Prize Pack and a copy of the new cover of The Love Hypothesis book! Here’s how to enter: 🍭 Follow @smartsweets & @thelovehypothesismovie 💛 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends September 29th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
174K
1.03K
2.27K
4mo ago
smartsweets
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
don’t worry, there’s 8 bags in every box 💅
159K
744
39
4mo ago
smartsweets
don’t worry, there’s 8 bags in every box 💅
which side would you give your sibling 🤭 #siblings #candy
151K
701
36
2mo ago
smartsweets
which side would you give your sibling 🤭 #siblings #candy
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
144K
771
95
7mo ago
smartsweets
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
144K
6.84K
100
5mo ago
smartsweets
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
send this to someone to worm them 👻🪱
131K
5.24K
33
6mo ago
smartsweets
send this to someone to worm them 👻🪱
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
131K
1.72K
357
7mo ago
smartsweets
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
121K
4.55K
9.92K
4mo ago
smartsweets
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
Your fall packing list just got sweeter ✈️ We’ve teamed up with @drinkolipop and @smartsweets to give one lucky winner the ultimate travel bundle: a $250 Fabletics gift card, 4 boxes of assorted SmartSweets, including NEW Dream Puffs, and an OLIPOP bundle. To enter: 1. Follow @fabletics, @drinkolipop and @smartsweets 2. Like this post 3. Tag who you’re bringing on your next trip Open to U.S. residents only. The giveaway closes October 19 at 11:59 PM PT. The winner will be notified via DM from @fabletics on October 20. Please beware of fake accounts. We will never ask for payment or personal information. This giveaway is not administered or sponsored by OLIPOP.
114K
4.55K
6.76K
3w ago
smartsweets
Your fall packing list just got sweeter ✈️ We’ve teamed up with @drinkolipop and @smartsweets to give one lucky winner the ultimate travel bundle: a $250 Fabletics gift card, 4 boxes of assorted SmartSweets, including NEW Dream Puffs, and an OLIPOP bundle. To enter: 1. Follow @fabletics, @drinkolipop and @smartsweets 2. Like this post 3. Tag who you’re bringing on your next trip Open to U.S. residents only. The giveaway closes October 19 at 11:59 PM PT. The winner will be notified via DM from @fabletics on October 20. Please beware of fake accounts. We will never ask for payment or personal information. This giveaway is not administered or sponsored by OLIPOP.
BESTIES CAN WE MAKE IT HAPPEN???
100K
4.00K
282
8mo ago
smartsweets
BESTIES CAN WE MAKE IT HAPPEN???
We are deeply and truly sorry… but we can’t help it.
97.7K
3.91K
248
12mo ago
smartsweets
We are deeply and truly sorry… but we can’t help it.
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
94.0K
3.30K
7.90K
11mo ago
smartsweets
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
does anyone else do this with their halloween candy..
86.4K
362
18
3w ago
smartsweets
does anyone else do this with their halloween candy..
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
78.8K
3.15K
8.11K
8mo ago
smartsweets
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
✨ GIVEAWAY! ✨ Our Limited Edition Holiday flavors are BACK! Merry Mix and Sour Snowflakes are back and bursting with juicy flavor and festive cheer 🌲❄️ 2 lucky winners will win a box each of Merry Mix and Sour Snowflakes Here’s how to enter: 🌲 Follow @smartsweets ❄️ Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends November 13th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
78.6K
3.14K
6.64K
1w ago
smartsweets
✨ GIVEAWAY! ✨ Our Limited Edition Holiday flavors are BACK! Merry Mix and Sour Snowflakes are back and bursting with juicy flavor and festive cheer 🌲❄️ 2 lucky winners will win a box each of Merry Mix and Sour Snowflakes Here’s how to enter: 🌲 Follow @smartsweets ❄️ Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends November 13th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!

SmartSweets™ (@smartsweets) Instagram Stats & Analytics

SmartSweets™ (@smartsweets) has 600K Instagram followers with a 5.71% engagement rate over the past 12 months. Across 300 posts, SmartSweets™ received 272K total likes and 9.56M impressions, averaging 908 likes per post. This page tracks SmartSweets™'s performance metrics, top content, and engagement trends — updated daily. To benchmark @smartsweets against other accounts, use Socialpruf's Instagram competitor analysis tool.

SmartSweets™ (@smartsweets) Instagram Analytics FAQ

How many Instagram followers does SmartSweets™ have?+
SmartSweets™ (@smartsweets) has 600K Instagram followers as of November 2026.
What is SmartSweets™'s Instagram engagement rate?+
SmartSweets™'s Instagram engagement rate is 5.71% over the last 12 months, based on 300 posts.
How many likes does SmartSweets™ get on Instagram?+
SmartSweets™ received 272K total likes across 300 posts in the last 12 months, averaging 908 likes per post.
How many Instagram impressions does SmartSweets™ get?+
SmartSweets™'s Instagram content generated 9.56M total impressions over the last 12 months.
Can I compare SmartSweets™ with other Instagram accounts?+
Yes. Add @smartsweets to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.