NewGet @smartsweets's full report
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followers
599K
impressions
9.06M
likes
254K
comments
271K
posts
300
engagement
5.48%
emv
$583K
Average per post
30.2K

Key Metrics

Distributions

Top Content

older siblings is this true?? 👀
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5mo ago
smartsweets
older siblings is this true?? 👀
ah, the sweet sound of fruit snacks 🍒🍓
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2mo ago
smartsweets
ah, the sweet sound of fruit snacks 🍒🍓
oops sorry em.. #DWP #DWP2 #devilwearsprada2
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5mo ago
smartsweets
oops sorry em.. #DWP #DWP2 #devilwearsprada2
✨ GIVEAWAY! ✨ The Love Hypothesis premieres September 23rd on Prime Video, and we’re celebrating with a giveaway! 2 lucky winners will win a SmartSweets Candy Prize Pack and a copy of the new cover of The Love Hypothesis book! Here’s how to enter: 🍭 Follow @smartsweets & @thelovehypothesismovie 💛 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends September 29th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
192K
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1w ago
smartsweets
✨ GIVEAWAY! ✨ The Love Hypothesis premieres September 23rd on Prime Video, and we’re celebrating with a giveaway! 2 lucky winners will win a SmartSweets Candy Prize Pack and a copy of the new cover of The Love Hypothesis book! Here’s how to enter: 🍭 Follow @smartsweets & @thelovehypothesismovie 💛 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends September 29th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
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2mo ago
smartsweets
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
don’t worry, there’s 8 bags in every box 💅
159K
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3mo ago
smartsweets
don’t worry, there’s 8 bags in every box 💅
which side would you give your sibling 🤭 #siblings #candy
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4w ago
smartsweets
which side would you give your sibling 🤭 #siblings #candy
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
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4mo ago
smartsweets
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
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6mo ago
smartsweets
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
send this to someone to worm them 👻🪱
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4mo ago
smartsweets
send this to someone to worm them 👻🪱
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
131K
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6mo ago
smartsweets
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
121K
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3mo ago
smartsweets
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
BESTIES CAN WE MAKE IT HAPPEN???
100K
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6mo ago
smartsweets
BESTIES CAN WE MAKE IT HAPPEN???
We are deeply and truly sorry… but we can’t help it.
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10mo ago
smartsweets
We are deeply and truly sorry… but we can’t help it.
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
94.0K
3.30K
7.90K
10mo ago
smartsweets
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
78.8K
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7mo ago
smartsweets
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
SWEET FISH MAILER GIVEAWAY CLOSED!! ✨ Congratulations to our sweet winners @msshellyss, @itsmarissamakes, @raising.our.darlings, @sweettooth_mom, and @pattitoole706 🎉 To celebrate Sweet Fish rolling out NATIONWIDE in Costco US, we put our Sweet Fish 10-pack inside of the CUTEST mini-pallet 🥹💛 We’re giving away FIVE (5) mailers to 5 lucky winners! Here’s how to enter: 🐟 Follow @smartsweets ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends March 11, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
77.6K
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7mo ago
smartsweets
SWEET FISH MAILER GIVEAWAY CLOSED!! ✨ Congratulations to our sweet winners @msshellyss, @itsmarissamakes, @raising.our.darlings, @sweettooth_mom, and @pattitoole706 🎉 To celebrate Sweet Fish rolling out NATIONWIDE in Costco US, we put our Sweet Fish 10-pack inside of the CUTEST mini-pallet 🥹💛 We’re giving away FIVE (5) mailers to 5 lucky winners! Here’s how to enter: 🐟 Follow @smartsweets ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends March 11, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
A horror movie but it’s just your younger sibling taking your halloween candy 🙄 Tag your sibling 🥱👻 #halloween #relatable #halloweencandy #Siblings
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327
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11mo ago
smartsweets
A horror movie but it’s just your younger sibling taking your halloween candy 🙄 Tag your sibling 🥱👻 #halloween #relatable #halloweencandy #Siblings
Summer arrived early… and it’s a full-on Battle of the Berries 👀 Are you team Blackberry Vanilla or team Raspberry Sherbet? @drinkolipop & @smartsweets are giving 3 winners a chance to try both. What you’ll win: 🍬 1 case of OLIPOP Blackberry Vanilla 🍬 1 case of OLIPOP Raspberry Sherbet 🍬 14-pack of SmartSweets Wild Berries How to enter 👇 1️⃣ Like this post 2️⃣ Follow @drinkolipop & @smartsweets 3️⃣ Comment 💙 to receive a DM for entry! No Purch. Necessary. Enter through 5/22 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
73.6K
2.13K
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4mo ago
smartsweets
Summer arrived early… and it’s a full-on Battle of the Berries 👀 Are you team Blackberry Vanilla or team Raspberry Sherbet? @drinkolipop & @smartsweets are giving 3 winners a chance to try both. What you’ll win: 🍬 1 case of OLIPOP Blackberry Vanilla 🍬 1 case of OLIPOP Raspberry Sherbet 🍬 14-pack of SmartSweets Wild Berries How to enter 👇 1️⃣ Like this post 2️⃣ Follow @drinkolipop & @smartsweets 3️⃣ Comment 💙 to receive a DM for entry! No Purch. Necessary. Enter through 5/22 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
we love spooky szn! 👻 @organicgirl spider deviled eggs + @smartsweets dirt cups + @eatmisfits mummy bars!?!?! SAY LESS 🧡 this halloween spread is straight BOOtiful, who’s in? 👀 comment “spooky”’ & we’ll haunt your DMs with the full recipes 🕷️🍬 #organicgirl #smartsweets #eatmisfits
70.7K
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11mo ago
smartsweets
we love spooky szn! 👻 @organicgirl spider deviled eggs + @smartsweets dirt cups + @eatmisfits mummy bars!?!?! SAY LESS 🧡 this halloween spread is straight BOOtiful, who’s in? 👀 comment “spooky”’ & we’ll haunt your DMs with the full recipes 🕷️🍬 #organicgirl #smartsweets #eatmisfits

SmartSweets™ (@smartsweets) Instagram Stats & Analytics

SmartSweets™ (@smartsweets) has 599K Instagram followers with a 5.48% engagement rate over the past 12 months. Across 300 posts, SmartSweets™ received 254K total likes and 9.06M impressions, averaging 847 likes per post. This page tracks SmartSweets™'s performance metrics, top content, and engagement trends — updated daily.

SmartSweets™ (@smartsweets) Instagram Analytics FAQ

How many Instagram followers does SmartSweets™ have?+
SmartSweets™ (@smartsweets) has 599K Instagram followers as of October 2026.
What is SmartSweets™'s Instagram engagement rate?+
SmartSweets™'s Instagram engagement rate is 5.48% over the last 12 months, based on 300 posts.
How many likes does SmartSweets™ get on Instagram?+
SmartSweets™ received 254K total likes across 300 posts in the last 12 months, averaging 847 likes per post.
How many Instagram impressions does SmartSweets™ get?+
SmartSweets™'s Instagram content generated 9.06M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.