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followers
599K
impressions
8.46M
likes
236K
comments
256K
posts
283
engagement
5.51%
emv
$548K
Average per post
29.9K

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older siblings is this true?? 👀
919K
8.10K
60
4mo ago
smartsweets
older siblings is this true?? 👀
ah, the sweet sound of fruit snacks 🍒🍓
434K
21.0K
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2mo ago
smartsweets
ah, the sweet sound of fruit snacks 🍒🍓
oops sorry em.. #DWP #DWP2 #devilwearsprada2
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298
11
4mo ago
smartsweets
oops sorry em.. #DWP #DWP2 #devilwearsprada2
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
174K
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2mo ago
smartsweets
GIVEAWAY CLOSED! The cookie skillet of the summer has officially entered the chat. 🍪☀️ And yes… we’re giving you everything you need to make it. HERE’S HOW TO ENTER: 👇 Like + save this post Must be following @snackbacktonature and @smartsweets Tag a friend below in the comments! (multiple tags are allowed) 1 WINNER WILL RECEIVE: -Variety of cookies from @snackbacktonature -14-pack of Limited Edition Pink Lemonade Sour Blast Buddies from @smartsweets No purchase is necessary to enter. Multiple entries are allowed. The giveaway ends on 7/16/26 at 11:59 p.m. EST. Open to U.S. residents only. By entering, entrants confirm they are 18+ years of age. We will NOT request any credit card information or create a page for you to follow in regards to winning the prize. One winner will be randomly selected and notified via DM by @snackbacktonature. This giveaway is not sponsored, endorsed, or administered by or associated with Instagram or Meta.
don’t worry, there’s 8 bags in every box 💅
158K
745
39
2mo ago
smartsweets
don’t worry, there’s 8 bags in every box 💅
which side would you give your sibling 🤭 #siblings #candy
146K
661
27
1w ago
smartsweets
which side would you give your sibling 🤭 #siblings #candy
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
144K
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100
3mo ago
smartsweets
say summer candy salad 10 times fast #summercandysalad #summercandy #candysalad
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
144K
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5mo ago
smartsweets
It’s official, @smartsweets is now available at Costco nationwide! I always reach for these when I want a low sugar, fun treat, which is every day 🤭 #SmartSweets #SmartSweetsPartner
send this to someone to worm them 👻🪱
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4mo ago
smartsweets
send this to someone to worm them 👻🪱
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
130K
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5mo ago
smartsweets
pregnancy craving = secured and in a 10 pack!! always been a big lover of @smartsweets, but love them even more now that they are in Costco! 🍭We’re also giving away TWO (2) 10-packs to 3 lucky winners! 🍭 Here’s how to enter: 🐟 Follow @smartsweets and @torhalford ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 22, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified @smartsweets account only. Good luck! #smartsweetspartner #pregnancycravings #momrun
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
121K
4.56K
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2mo ago
smartsweets
🍒 GIVEAWAY CLOSED! 🍇 Congrats to our sweet winners @keisha_reads, @maisonofhugs, @gazingblueeyes, @thecolorconqueress 🎉🎉 We’re giving away our EXCLUSIVE Fruit Snacks Kit to 4 lucky winners! Here’s how to enter: 🍏 Follow @smartsweets 🍑 Share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends July 8, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
BESTIES CAN WE MAKE IT HAPPEN???
100K
4.00K
282
6mo ago
smartsweets
BESTIES CAN WE MAKE IT HAPPEN???
We are deeply and truly sorry… but we can’t help it.
97.7K
3.91K
248
10mo ago
smartsweets
We are deeply and truly sorry… but we can’t help it.
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
94.0K
3.30K
7.90K
9mo ago
smartsweets
It’s GIVEAWAY time and @caraway_home, @dagnedover and @smartsweets have teamed up to make one lucky winner’s season extra merry! ✨ Here’s what’s up for grabs — the ultimate bundle of snacks, style, and kitchen glow-ups: 🍬 SmartSweets: a 14-pack of Merry Mix and a 14-pack of Sour Snowflakes 👜 Dagne Dover: Large Onyx Landon Carryall 🍽️ Caraway Home: Food Storage Set Basically…your holiday era just leveled up 🎁 How to Enter: ✨Follow @caraway_home, @dagnedover, and @smartsweets ❤️Like this post 🤝Tag a friend who would lose their mind over this (each tag = one entry!) ⭐️ Bonus Entry: Re-share this post to your IG Story Good luck & happy winning! This giveaway is not sponsored, endorsed, or administered by Instagram. Open to U.S. residents 18+. The winner will be contacted directly by @caraway_home via DM on 12/4.
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
78.9K
3.16K
8.13K
6mo ago
smartsweets
GIVEAWAY CLOSED!! Congratulations to our winners @chillinwithamirah, @brandixx82xx, and @solisito37 🐟 & to our BIG winner @eevontuallyme! 🎉 We’re celebrating Sweet Fish at Costco with a MAJOR giveaway 🤭 🍭 One lucky winner will win a $100 Costco Gift Card to use on a Costco membership or your next Costco trip! You’ll also receive a Sweet Fish 10-pack! 🍭 3 MORE of you will win your very own Sweet Fish 10-pack! That’s a LOT of candy 🍬 Here’s how to enter: 🐟 Follow @smartsweets ❤️ Repost, share + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US residents of legal age. Ends March 11th, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
SWEET FISH MAILER GIVEAWAY CLOSED!! ✨ Congratulations to our sweet winners @msshellyss, @itsmarissamakes, @raising.our.darlings, @sweettooth_mom, and @pattitoole706 🎉 To celebrate Sweet Fish rolling out NATIONWIDE in Costco US, we put our Sweet Fish 10-pack inside of the CUTEST mini-pallet 🥹💛 We’re giving away FIVE (5) mailers to 5 lucky winners! Here’s how to enter: 🐟 Follow @smartsweets ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends March 11, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
77.6K
3.26K
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6mo ago
smartsweets
SWEET FISH MAILER GIVEAWAY CLOSED!! ✨ Congratulations to our sweet winners @msshellyss, @itsmarissamakes, @raising.our.darlings, @sweettooth_mom, and @pattitoole706 🎉 To celebrate Sweet Fish rolling out NATIONWIDE in Costco US, we put our Sweet Fish 10-pack inside of the CUTEST mini-pallet 🥹💛 We’re giving away FIVE (5) mailers to 5 lucky winners! Here’s how to enter: 🐟 Follow @smartsweets ❤️ Share, repost + like this post 💌 Tag a friend in the comments (each tag = 1 entry. enter as many times as you’d like!) BONUS: share this to your story for an extra entry 🍭 Giveaway is open to US and Canadian residents of legal age. Ends March 11, 2026 11:59pm PST. Winners will be selected at random and contacted via DM from this verified account only. Good luck!
A horror movie but it’s just your younger sibling taking your halloween candy 🙄 Tag your sibling 🥱👻 #halloween #relatable #halloweencandy #Siblings
75.5K
325
13
10mo ago
smartsweets
A horror movie but it’s just your younger sibling taking your halloween candy 🙄 Tag your sibling 🥱👻 #halloween #relatable #halloweencandy #Siblings
Summer arrived early… and it’s a full-on Battle of the Berries 👀 Are you team Blackberry Vanilla or team Raspberry Sherbet? @drinkolipop & @smartsweets are giving 3 winners a chance to try both. What you’ll win: 🍬 1 case of OLIPOP Blackberry Vanilla 🍬 1 case of OLIPOP Raspberry Sherbet 🍬 14-pack of SmartSweets Wild Berries How to enter 👇 1️⃣ Like this post 2️⃣ Follow @drinkolipop & @smartsweets 3️⃣ Comment 💙 to receive a DM for entry! No Purch. Necessary. Enter through 5/22 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
73.5K
2.13K
874
3mo ago
smartsweets
Summer arrived early… and it’s a full-on Battle of the Berries 👀 Are you team Blackberry Vanilla or team Raspberry Sherbet? @drinkolipop & @smartsweets are giving 3 winners a chance to try both. What you’ll win: 🍬 1 case of OLIPOP Blackberry Vanilla 🍬 1 case of OLIPOP Raspberry Sherbet 🍬 14-pack of SmartSweets Wild Berries How to enter 👇 1️⃣ Like this post 2️⃣ Follow @drinkolipop & @smartsweets 3️⃣ Comment 💙 to receive a DM for entry! No Purch. Necessary. Enter through 5/22 at 11AM EST. Legal res. 50 US/DC, 18+. See Official Rules linked in bio for full details on how to enter, eligib. requirements, odds, prize descriptions and limitations. Void where prohibited. Sponsor: Olipop, Inc.
we love spooky szn! 👻 @organicgirl spider deviled eggs + @smartsweets dirt cups + @eatmisfits mummy bars!?!?! SAY LESS 🧡 this halloween spread is straight BOOtiful, who’s in? 👀 comment “spooky”’ & we’ll haunt your DMs with the full recipes 🕷️🍬 #organicgirl #smartsweets #eatmisfits
70.6K
4.44K
156
11mo ago
smartsweets
we love spooky szn! 👻 @organicgirl spider deviled eggs + @smartsweets dirt cups + @eatmisfits mummy bars!?!?! SAY LESS 🧡 this halloween spread is straight BOOtiful, who’s in? 👀 comment “spooky”’ & we’ll haunt your DMs with the full recipes 🕷️🍬 #organicgirl #smartsweets #eatmisfits
tbh this was harder than the Louvre
69.8K
2.79K
116
5mo ago
smartsweets
tbh this was harder than the Louvre

SmartSweets™ (@smartsweets) Instagram Stats & Analytics

SmartSweets™ (@smartsweets) has 599K Instagram followers with a 5.51% engagement rate over the past 12 months. Across 283 posts, SmartSweets™ received 236K total likes and 6.73M impressions, averaging 836 likes per post. This page tracks SmartSweets™'s performance metrics, top content, and engagement trends — updated daily.

SmartSweets™ (@smartsweets) Instagram Analytics FAQ

How many Instagram followers does SmartSweets™ have?+
SmartSweets™ (@smartsweets) has 599K Instagram followers as of September 2026.
What is SmartSweets™'s Instagram engagement rate?+
SmartSweets™'s Instagram engagement rate is 5.51% over the last 12 months, based on 283 posts.
How many likes does SmartSweets™ get on Instagram?+
SmartSweets™ received 236K total likes across 283 posts in the last 12 months, averaging 836 likes per post.
How many Instagram impressions does SmartSweets™ get?+
SmartSweets™'s Instagram content generated 6.73M total impressions over the last 12 months.