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2w ago
stonebrewing
TWO SAN DIEGO LEGENDS. ONE EPIC IPA. BREWED LOUD.
Announcing Stone Pierce the Veil IPA. We teamed up with Vic Fuentes and @piercetheveil to brew a collaboration beer in honor of their sold-out show coming up in our shared hometown of San Diego on September 12th.
Sr. Manager of Brewing & Innovation Kris Ketcham was inspired by Vic’s love of San Diego beer, Stone Brewing, and classic West Coast IPAs, and devised a recipe with Centennial, Citra, El Dorado and Krush hops. Coming in at 6.5% ABV, it’s intensely drinkable and packed with notes of orange peel, ripe citrus and tropical fruit.
This hyper-limited release will be available exclusively at Stone Brewing World Bistro & Gardens - Liberty Station starting August 29th, with the rest of our Stone locations and select San Diego bars and retailers to follow the week of August 31st. It’ll also be available at the show in September. Stay tuned for where to find it near you, or join us at the launch party at Liberty Station this Saturday.
#StonePierceTheVeil
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1w ago
stonebrewing
BIG HOPS. BIG REFRESHMENT. BREWED LOUD.
Stone Pierce the Veil IPA drops TODAY at Stone Brewing World Bistro & Gardens – Liberty Station! Join us at the Bistro and be one of the first to taste this collaboration between two San Diego legends.
If you can’t make it, don’t panic. We’ll be releasing limited quantities at all Stone locations as well as select bars and retailers in San Diego this coming week. And if you’re lucky enough to have tickets to the sold-out Pierce the Veil show coming up in San Diego on September 12th, you’ll be able to grab cans there. Stay tuned for more info on where else to track it down.
Sr. Manager of Brewing & Innovation Kris Ketcham was inspired by Vic’s love of San Diego beer, Stone Brewing, and classic West Coast IPAs, and devised a recipe with Centennial, Citra, El Dorado and Krush hops. Coming in at 6.5% ABV, it’s intensely drinkable and packed with notes of orange peel, ripe citrus and tropical fruit.
Are we seeing you at the launch party today? 👇
#StonePierceTheVeil
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1mo ago
stonebrewing
30 years of amazing beer is a BIG deal. And a big deal calls for a BIG party.
Just as we’ve grown over the years, so has our legion of fans and their families – so we’re taking over Stone Brewing World Bistro & Gardens - Liberty Station all day long for a full day of festivities.
We’re opening our doors to all ages on Saturday September 12th from 11am-9pm with no tickets or cover charge required - come enjoy activities like arcade games, pet adoptions, movie screenings, live music and, of course, great beer.
Those who want that intimate beer festival experience can purchase a VIP ticket and enjoy a private 21+ area, rare beers and even more exclusive perks.
For more information or to purchase VIP tickets, visit the link in our bio!
#Stone30
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1mo ago
stonebrewing
A hypnotic hop combo of Simcoe, Citra and Strata. Perfect for plotting your next move.
Stone Chill Villain IPA is available now at all Stone locations and throughout SoCal. Track it down with find.stonebrewing.com 🔮
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8mo ago
stonebrewing
HOPWTR X STONE BREWING CENTENNIAL CITRUS
Some collaborations are inevitable ✨
When two SoCal originals obsessed with hops cross paths, the result isn’t meant to be explained. It’s meant to be felt.
Layers unfold slowly, moving between pine and citrus, with a crisp finish that lingers longer than expected. It’s unmistakably hop-forward, but lighter on its feet.
It’s not just a collaboration, it’s a bridge between two icons. A nod to tradition, pushed forward.
This is what happens when limits are removed.
Available NOW for Dry Jan (and beyond?👀)
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1mo ago
stonebrewing
POV: It’s National IPA Day🍺
Few beer styles have shaped modern craft brewing like the IPA, and few IPAs have stood the test of time like Stone IPA.
Brewed with an unapologetically bold hop bill, Stone IPA helped define the West Coast IPA with bright citrus, piney aromatics, assertive bitterness, and a dry finish that keeps you coming back for another sip.
Here’s to the beer style that changed everything. Happy National IPA Day!
It’s not too late to stock up for this very important holiday. Use find.stonebrewing.com to track down your favorite IPAs in your zip code.
#StoneIPA
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1mo ago
stonebrewing
In the depths of the brewery lies a technomantic lair known as the control room. From there, all of our dastardly plans to brew unfathomably tasty IPA recipes come to life.
Each recipe is an incantation, with meticulous hop calculations to maximize sensory enjoyment and put unsuspecting IPA lovers in a trance.
In this concoction, Simcoe lays the foundation like the bassline in a 14-minute jam, while Citra and Strata round out a hypnotic hop trio, layering in mystical melodies of ruby grapefruit, lime, and mango.
Stone Chill Villain is rolling out throughout SoCal, and is available at ALL Stone locations now!
#ChillVillainIPA
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4w ago
stonebrewing
30 days until Stone’s 30th Anniversary Celebration! 🍻
When we opened our doors in 1996, we had big ambitions. 30 years later, we’re celebrating the people, memories, and community that have made Stone what it is today.
Join us at @StoneLibertyStation on September 12, 2026 for our 30th Anniversary Celebration! We’re taking over the whole place all day with live music, rare beers, throwback experiences, games, and plenty more as we celebrate three decades of Stone.
Want a more intimate beer festival experience? VIP tickets are available with exclusive perks and access. Visit the link in our bio for tickets and information. 🎟️
And yes, there’s a special beer for the occasion: Stone 30th Anniversary Double IPA, a West Coast Double IPA bringing together hop varieties from across Stone’s 30-year history.
Whether you’ve been with us since the beginning or just cracked your first Stone, this party is for you.
30 days to go. Who’s celebrating with us? 👇
#Stone30
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3mo ago
stonebrewing
Water has frequencies.
Beer has vibes. 🍻🕺🪩
Visit us for a beer this weekend or track down the vibes in your area with find.stonebrewing.com 🕺🌴
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2w ago
stonebrewing
A love of IPAs as loud as ours. 🎤🍻🔥
When it came to collaborating with a brewery on something special to celebrate a sold-out hometown show in San Diego, for Vic Fuentes of Pierce the Veil, Stone Brewing was the obvious choice.
Stone Pierce the Veil IPA launches exclusively at Stone Brewing World Bistro & Gardens - Liberty Station on August 29th, with all Stone locations and select San Diego bars and retailers to follow the week of August 31st. Stay tuned for more information on where to track it down.
#StonePierceTheVeil
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1mo ago
stonebrewing
A Double IPA 30 years in the making. 🍺
When we opened our doors in 1996, we had big ambitions. 30 years later, Stone beer is enjoyed nationwide—and we still love making great beer as much as people love drinking it.
To celebrate three decades of brewing excellence, we’re raising a glass to the style we helped put on the map: the West Coast Double IPA. This all-American hop bill brings together classic varieties, brand new ones, and everything in between for a beer worthy of the occasion.
Stone 30th Anniversary Double IPA is available now exclusively at all Stone locations.
But 30 years of Stone isn’t just about the beer—it’s about the community that’s been there for every pint, every release, and every unforgettable moment.
Join us at Stone Brewing World Bistro & Gardens – Liberty Station on September 12th, 2026 for our 30th Anniversary Celebration, where we’ll be taking over the whole place all day with live music, rare beers, throwback experiences, games, and more.
Want a more intimate beer festival experience? VIP tickets are available - visit the link in our bio for tickets and information 🎟️
Whether you’ve been here since the beginning or just cracked your first Stone, this party is for you. 🍻
Planning on celebrating with us next month? Let us know below! 👇
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2mo ago
stonebrewing
San Diego beer history almost slipped through the cracks. Then Judith Downie, a historian, librarian, and self-proclaimed hoarder, stepped in. She’s filed away a century of beer artifacts in a meticulously organized basement collection at CSUSM. Raise one to the archivists.
In 2016, Cal State University San Marcos got a proposal for an “engibeering” certificate; one of the classes was beer history. When @downiejudith–who’s been library faculty since 2000—started asking around, she learned that no one was saving the region’s modern brewing history. Not colleges. Not organizations. Not museums. The stories of a billion-dollar industry were stuck in time, just gathering dust in collectors’ garages.
So, the Brewchive at @csusm was born.
The archive now covers every brewery that has ever even thought to exist in San Diego County from 1868 on. Glassware. Growlers. Coasters. Photographs. Tap handles. Licenses and legal filings and press releases. Downie calls herself a hunter-gatherer. Some artifacts she seeks out. Others are bestowed upon her. Like the 650 boxes of materials she received from fellow hoarder and @stonebrewing founder Greg Koch.
Back in the early ’90s, when San Diego’s modern breweries were getting started, there was no playbook. What San Diego did have was collaboration. Nearly every brewery in town works together, collaborates, innovates, cheers each other on. As Koch said when he helped form the San Diego Brewers Guild: “If we don’t stick together, we will all sink.”
Three decades later, the San Diego beer world still has that same spirit. And you’ll see the evidence—of festivals and collabs and anniversary parties and partnerships—throughout the Brewchive.
As Stone Brewing celebrates 30 years, it’s helping us dig through the weird, wonderful paper trail of a beer scene it helped shape. More stories from our new series, A Stone’s Throw, to come.
Videography by @estasmanoslibres, produced by @herewearestudios, San Diego Magazine’s in-house creative studio
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7mo ago
stonebrewing
Ultimate freshness in a can 👏✨
Have you cracked open our @stonebrewing collab yet? Give us your first sip reaction below 👇
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3w ago
stonebrewing
Give Laurel a flavor, and she’ll build you a world. Meet @stonebrewing’s packaging designer, who’s been translating new brews into weird, wild, gorgeous visuals for eight years and counting.
Take the newest three-beer series. Chill Villain lives somewhere between cryo hops and an ’80s metal poster. Live Current has an electric eel, ocean blues, lightning bolts, and a visceral jolt of brightness. Green Buds is tropical danky goodness, with funky flowers smoking their way across the can.
Laurel builds those worlds piece by piece. She sketches, hunts for references, works digitally in Procreate and Illustrator—and, when Chill Villain needed hands wrapped around a crystal ball, she photographed her own to get them right.
Then comes the Tetris. Even the most wild illustration has to play nicely with Stone’s guidelines around its gargoyle, typography, and packaging architecture. It’s a balancing act she’s been mastering since 2018, when one of her first big assignments was revamping Buenaveza, Stone’s Mexican lager, as a self-described “baby designer.”
Next time you crack a Stone beer, take a good look. Thanks to Laurel, the flavor might be hiding in plain sight.
Stay tuned for more from A Stone’s Throw, our celebration of the people and ideas behind 30 years of Stone Brewing.
Video by @Jeremy Sazon
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stonebrewing
Two guys from the indie music scene, a warehouse, and a gut feeling that beer wasn’t as great or weird as it should be. Thirty years after Stone Brewing tapped its first keg, we called up the guys who started it all—Greg Koch and Steve Wagner—and asked for all the stories.
Stone’s early days weren’t just about two founders taking a risk. They were about the people willing to roll the dice on them, too.
Independent restaurant owners put an unknown local beer on tap. Brewers shared knowledge instead of protecting it. Stone was given a chance when there wasn’t exactly a line of people waiting for the next craft beer.
Greg remembers sending postcards to hundreds of restaurants and getting just three or four people interested enough to follow through. Steve remembers that their earliest customers tended to be entrepreneurs—other people who could hear “we’re two guys trying to start a brewery” and say, “yeah, let’s give it a shot.”
This fall, Stone celebrates 30 years. Names, faces, beers, and brewers have all evolved since 1996. But Steve and Greg’s legacy hasn’t: take the risk, make something you believe in, and always extend a hand to others who are doing the same.
This is A Stone’s Throw, our series celebrating @stonebrewing and the people, places, and ideas that helped get this massive boulder rolling. Stay tuned for more.
Video editing by @katieagardner
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8mo ago
stonebrewing
Our favorite buds are the green ones. Tag your best buds below. 💚
Visit the link in our bio to track down Stone Green Buds IPA near you!
#GreenBuds #StoneSeasonals
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6mo ago
stonebrewing
30 years of amazing craft beer is a pretty big deal.
To celebrate, we’re rolling out the red carpet to a few lucky fans. Enter and you could win a trip to San Diego and the ultimate VIP brewery experiences at Stone Brewing in Escondido and Liberty Station.
We’re talking behind-the-scenes tours with our brewers and delectable meals at our Bistros!
Scan the QR code on our 30th Anniversary Commemorative Packaging or visit the link in our bio to enter.
#Stone30 #VisitStone
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1mo ago
stonebrewing
Some people like beer. Some people love beer. Ken Fowler has a home kegerator, a storage unit full of memorabilia, and a filing system for beer labels.
Ken stumbled upon @stonebrewing in 2003 after a bartender suggested Arrogant Bastard instead of his usual order. The name, as it tends to do, got a chuckle out of him. But one pint later, he was hooked. Never looked back. Stone was a much smaller operation in San Marcos back then. It grew by word of mouth. So Ken did his part: he told everyone he knew. Then he started saving pieces of the story.
He showed up to this shoot with boxes and boxes of treasures. A well-worn T-shirt from Stone’s 9th anniversary. Gold-etched growlers he bought for the lifetime refill discount. Tap handle stickers that have very little stick left. A bottle he popped at his retirement party two years ago. Growler tags tucked into plastic sleeves, because Ken invented a better way to organize them.
Stone’s grown from a locally loved brewery into one of the country’s defining craft beer brands. Along the way: new buildings, new owners, new chapters, a whole lot of new beers. And Ken’s shown up through all of it. About once a month, to be specific. Whenever his kegerator runs dry.
As Stone Brewing celebrates 30 years, we’re helping spotlight the people and places who’ve been along for the ride. More from our new series A Stone’s Throw coming soon.
Videography by @jeremy_sazon, produced by @herewearestudios, San Diego Magazine’s in-house creative studio. Historical photos: @libertystation
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5mo ago
stonebrewing
Checking out @stonebrewing’s new bar at @petcopark
#beer #stonebrewing #petcopark⚾️ #openingday #padres
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2w ago
stonebrewing
For 13 years, @StoneBrewing’s Liberty Station brewery has been an incubator for weird, wild, and delightfully off-the-wall beer ideas. Skittles in brew form? Sure. A salt and lime infusion? Absolutely. Dark chocolate pomegranate? Throw it in a can and name it Zombie Love Potion.
More than 1,100 brews have passed through the system at Liberty Station. Smaller batches mean the team has room to test new ingredients, host collaborations, and see which experiments are worth another round. Stone Delicious IPA and Stone Hazy IPA both got their start here—and today, more seasonal releases, special projects, collaborations, and one-offs are coming through these tanks.
At the center of that experimentation is longtime brewer Kris Ketcham, who’s been with Stone for over two decades. He started on the bottling line, worked his way into brewing, and has since had a hand in hundreds of Stone beers, many of which are award-winning. Still, Kris is as humble as he is talented. (Very.)
For this installment of A Stone’s Throw, we invited Brandon Hernández to sit down with Kris for a beer and a look back. Brandon is the founder and executive editor of San Diego Beer News, the city’s top outlet for news about our brewing industry. (Check it out at @sdbeernews and www.sandiegobeer.news.) Brandon’s also a former member of team Stone. Which means he knows the Kris lore well—and watched some of it unfold firsthand.
The duo dives into Kris’s brewing journey, the craziest concoctions that have come out of Liberty Station, and what the brewery team is cooking up next.
And there’s a pretty good reason to reminisce right now: Stone Brewing turns 30 this year. Join the party at Liberty Station on September 12 with an all-day, all-ages celebration, featuring live music, games, and rare beers aplenty. (Link in bio for details.)
Stay tuned for more from A Stone’s Throw, celebrating the people and places that have shaped Stone Brewing.
Video by @jeremy_sazon
Stone Brewing (@stonebrewing) Instagram Stats & Analytics
Stone Brewing (@stonebrewing) has 468K Instagram followers with a 2.01% engagement rate over the past 12 months. Across 250 posts, Stone Brewing received 190K total likes and 3.79M impressions, averaging 759 likes per post. This page tracks Stone Brewing's performance metrics, top content, and engagement trends — updated daily.
Stone Brewing (@stonebrewing) Instagram Analytics FAQ
How many Instagram followers does Stone Brewing have?+
Stone Brewing (@stonebrewing) has 468K Instagram followers as of September 2026.
What is Stone Brewing's Instagram engagement rate?+
Stone Brewing's Instagram engagement rate is 2.01% over the last 12 months, based on 250 posts.
How many likes does Stone Brewing get on Instagram?+
Stone Brewing received 190K total likes across 250 posts in the last 12 months, averaging 759 likes per post.
How many Instagram impressions does Stone Brewing get?+
Stone Brewing's Instagram content generated 3.79M total impressions over the last 12 months.