NewGet @simonsinek's full report
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followers
5.21M
impressions
196M
likes
6.38M
comments
64.7K
posts
317
engagement
3.25%
emv
$5.59M
Average per post
617K

Key Metrics

Distributions

Top Content

Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
8.78M
203K
1.29K
6mo ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
8.07M
374K
3.43K
9mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
7.18M
291K
873
7mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
5.58M
235K
1.29K
4mo ago
simonsinek
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard.
5.06M
282K
2.24K
8mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard.
Being a leader isn’t about being in charge. Simon Sinek breaks down the difference between authority and leadership: one is given by title, the other is earned through trust and responsibility. Leadership isn’t about being in charge — it’s about taking care of the people in your charge, helping them rise, and showing up for them consistently. When leaders lead with service, loyalty and trust follow naturally. You’ll take away: 🧭 Leadership is service 🧠 Trust beats control 🤝 Safety drives loyalty Comment SIMON and we’ll send you the full episode. Watch now on @youtube , @applepodcasts , and wherever you get your podcasts  🎙️✨
4.71M
146K
1.82K
8mo ago
simonsinek
Being a leader isn’t about being in charge. Simon Sinek breaks down the difference between authority and leadership: one is given by title, the other is earned through trust and responsibility. Leadership isn’t about being in charge — it’s about taking care of the people in your charge, helping them rise, and showing up for them consistently. When leaders lead with service, loyalty and trust follow naturally. You’ll take away: 🧭 Leadership is service 🧠 Trust beats control 🤝 Safety drives loyalty Comment SIMON and we’ll send you the full episode. Watch now on @youtube , @applepodcasts , and wherever you get your podcasts  🎙️✨
Three introverts walk into a bar and quickly run from it as fast as they can . . . The three of us have so much fun together, but don’t back us into an unwanted social situation. Thanks to @simonsinek for joining me and @adamgrant in Stockholm as our first guest on @thecuriosityshop. Questions to ponder? (alone or with others) 1. How do you think about your own introversion/extroversion, needs, restoration time, and nervous system regulation? 2. Why aren’t we sharing our energy givers and takers with our teams? We’ve shared these lessons in our org and it’s led to more connection and grace. To listen or watch episode 14 in full, head to YouTube or wherever you listen to podcasts.
4.51M
hidden
0
4mo ago
simonsinek
Three introverts walk into a bar and quickly run from it as fast as they can . . . The three of us have so much fun together, but don’t back us into an unwanted social situation. Thanks to @simonsinek for joining me and @adamgrant in Stockholm as our first guest on @thecuriosityshop. Questions to ponder? (alone or with others) 1. How do you think about your own introversion/extroversion, needs, restoration time, and nervous system regulation? 2. Why aren’t we sharing our energy givers and takers with our teams? We’ve shared these lessons in our org and it’s led to more connection and grace. To listen or watch episode 14 in full, head to YouTube or wherever you listen to podcasts.
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
3.34M
131K
1.10K
6mo ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
“What makes us fall in love is not the person that’s perfect… it’s the person that accepts OUR imperfections…” ❤️ @simonsinek
3.05M
111K
688
7mo ago
simonsinek
“What makes us fall in love is not the person that’s perfect… it’s the person that accepts OUR imperfections…” ❤️ @simonsinek
Say "cheese" and you get a smile. Say "prune" and you get cheekbones. A Bit of Optimism is taking a brief hiatus, and we'll be back with brand-new episodes in a few weeks. Until then, we're revisiting some of our favorite conversations, starting with one of the most fun we've ever had: @roblowe. What I love about Rob is that he plays the game with a wink, and reminds us all to take the work seriously—just never too seriously. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
2.75M
75.1K
592
3w ago
simonsinek
Say "cheese" and you get a smile. Say "prune" and you get cheekbones. A Bit of Optimism is taking a brief hiatus, and we'll be back with brand-new episodes in a few weeks. Until then, we're revisiting some of our favorite conversations, starting with one of the most fun we've ever had: @roblowe. What I love about Rob is that he plays the game with a wink, and reminds us all to take the work seriously—just never too seriously. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
A few months ago, our friend Simon Sinek visited our BW Papersystems location in Phillips, WI to record an episode of his A Bit of Optimism podcast with Barry-Wehmiller Chairman Bob Chapman. It wasn’t the first time Simon had been to Phillips, WI, and for his podcast, Simon not only wanted to talk to his good friend Bob, but other BW teammates in Phillips, some he had met almost 15 years ago. That episode of Simon’s podcast is out now. We highly encourage you to listen to it or watch the video version on You Tube, which is almost a mini documentary. You can find it at the link in our bio. On this episode of our Truly Human Leadership podcast, we want to bring you something special. While in Phillips to record, Simon and Bob held a Town Hall for the team members there as a thank you and to recognize them for the inspiration they have been, not only to Simon but countless others. This Town Hall is a great dialogue between Bob and Simon and it also includes a couple questions from the audience, including the high school aged son of one of our team members that is a big fan of Simon’s and was very excited to talk to him. Also, Simon and Bob talk about the 10th anniversary revised and expanded edition of Bob and Raj Sisodia’s book, Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. You can listen to this inspiring conversation through your favorite podcast provider or at trulyhumanleadership.com
2.48M
75.6K
314
11mo ago
simonsinek
A few months ago, our friend Simon Sinek visited our BW Papersystems location in Phillips, WI to record an episode of his A Bit of Optimism podcast with Barry-Wehmiller Chairman Bob Chapman. It wasn’t the first time Simon had been to Phillips, WI, and for his podcast, Simon not only wanted to talk to his good friend Bob, but other BW teammates in Phillips, some he had met almost 15 years ago. That episode of Simon’s podcast is out now. We highly encourage you to listen to it or watch the video version on You Tube, which is almost a mini documentary. You can find it at the link in our bio. On this episode of our Truly Human Leadership podcast, we want to bring you something special. While in Phillips to record, Simon and Bob held a Town Hall for the team members there as a thank you and to recognize them for the inspiration they have been, not only to Simon but countless others. This Town Hall is a great dialogue between Bob and Simon and it also includes a couple questions from the audience, including the high school aged son of one of our team members that is a big fan of Simon’s and was very excited to talk to him. Also, Simon and Bob talk about the 10th anniversary revised and expanded edition of Bob and Raj Sisodia’s book, Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. You can listen to this inspiring conversation through your favorite podcast provider or at trulyhumanleadership.com
Legacy reaches beyond titles or achievements. It’s measured by the value we give to the world. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
2.28M
83.9K
1.14K
6mo ago
simonsinek
Legacy reaches beyond titles or achievements. It’s measured by the value we give to the world. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
@simonsinek’s landmark bestselling book “Start with Why” transformed how leaders, entrepreneurs and employees think - inspiring them to shift their focus from what they do to why they do it. In this episode, @oprah and Simon talk about how to feel more energized, optimistic and engaged in your work and life - especially at times of high anxiety and uncertainty. Watch their conversation on Prime Video, YouTube, or wherever you podcast.
2.10M
38.8K
884
3w ago
simonsinek
@simonsinek’s landmark bestselling book “Start with Why” transformed how leaders, entrepreneurs and employees think - inspiring them to shift their focus from what they do to why they do it. In this episode, @oprah and Simon talk about how to feel more energized, optimistic and engaged in your work and life - especially at times of high anxiety and uncertainty. Watch their conversation on Prime Video, YouTube, or wherever you podcast.
Great leaders see and invest in employees as whole persons. Which of these approaches can you try out this week? Video from Chick-fil-A Next 2025, in conversation with Chief Legal Officer Lynette Smith
2.08M
85.9K
460
8mo ago
simonsinek
Great leaders see and invest in employees as whole persons. Which of these approaches can you try out this week? Video from Chick-fil-A Next 2025, in conversation with Chief Legal Officer Lynette Smith
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
1.78M
59.7K
276
8mo ago
simonsinek
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
At one point, the most important people in our lives were strangers. I asked psychotherapist Esther Perel (@estherperelofficial) for the one relationship skill we should all master, and her answer surprised me. When’s the last time you started a conversation with someone you didn’t know? 🎧 While A Bit of Optimism is on hiatus, listen to my full conversation with Esther wherever you get your podcasts.
1.65M
54.1K
701
1w ago
simonsinek
At one point, the most important people in our lives were strangers. I asked psychotherapist Esther Perel (@estherperelofficial) for the one relationship skill we should all master, and her answer surprised me. When’s the last time you started a conversation with someone you didn’t know? 🎧 While A Bit of Optimism is on hiatus, listen to my full conversation with Esther wherever you get your podcasts.
Have you ever apologized and watched the tension in the room remain exactly the same? It turns out there is a right way to take accountability. When we say, “I’m sorry,” on its own…those words can fall short. Without specificity, the other person doesn’t have anything to hold onto. A real apology has two parts: ✔️ Owning up to what you actually did ✔️ The impact it had on the person ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon (@alex_____simon) for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills that shape how we work, lead, and connect with one another. 🎧 Listen to the full episode wherever you get your podcasts.
1.64M
72.1K
354
2mo ago
simonsinek
Have you ever apologized and watched the tension in the room remain exactly the same? It turns out there is a right way to take accountability. When we say, “I’m sorry,” on its own…those words can fall short. Without specificity, the other person doesn’t have anything to hold onto. A real apology has two parts: ✔️ Owning up to what you actually did ✔️ The impact it had on the person ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon (@alex_____simon) for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills that shape how we work, lead, and connect with one another. 🎧 Listen to the full episode wherever you get your podcasts.
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
1.62M
69.4K
708
8mo ago
simonsinek
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Work is taking on a whole new meaning. @simonsinek
1.59M
54.7K
1.14K
2w ago
simonsinek
Work is taking on a whole new meaning. @simonsinek
Strong relationships make room for struggle. Great relationships make room for celebration. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike Thank you @ferragamo for the clothes.
1.56M
86.4K
669
7mo ago
simonsinek
Strong relationships make room for struggle. Great relationships make room for celebration. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike Thank you @ferragamo for the clothes.

Simon Sinek (@simonsinek) Instagram Stats & Analytics

Simon Sinek (@simonsinek) has 5.21M Instagram followers with a 3.25% engagement rate over the past 12 months. Across 317 posts, Simon Sinek received 6.38M total likes and 196M impressions, averaging 20.1K likes per post. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily. To benchmark @simonsinek against other accounts, use Socialpruf's Instagram competitor analysis tool.

Simon Sinek (@simonsinek) Instagram Analytics FAQ

How many Instagram followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 5.21M Instagram followers as of October 2026.
What is Simon Sinek's Instagram engagement rate?+
Simon Sinek's Instagram engagement rate is 3.25% over the last 12 months, based on 317 posts.
How many likes does Simon Sinek get on Instagram?+
Simon Sinek received 6.38M total likes across 317 posts in the last 12 months, averaging 20.1K likes per post.
How many Instagram impressions does Simon Sinek get?+
Simon Sinek's Instagram content generated 196M total impressions over the last 12 months.
Can I compare Simon Sinek with other Instagram accounts?+
Yes. Add @simonsinek to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.