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followers
4.94M
impressions
212M
likes
7.07M
comments
71.2K
posts
259
engagement
3.24%
emv
$6.10M
Average per post
819K

Key Metrics

Distributions

Top Content

Tag those friends👇 Love this one from @simonsinek ❤️ Search ‘Jay Shetty Simon Sinek’ on all platforms to watch or listen today 🎙️
14.4M
595K
3.34K
10mo ago
simonsinek
Tag those friends👇 Love this one from @simonsinek ❤️ Search ‘Jay Shetty Simon Sinek’ on all platforms to watch or listen today 🎙️
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
7.89M
371K
3.43K
3mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
Leave a “YES” below and I’ll DM you my brand new FULL conversation with @simonsinek👇 We’re talking about how to know you’ve outgrown a friendship, how to share your wins with a friend that’s struggling and more 🎙️
6.66M
288K
2.36K
10mo ago
simonsinek
Leave a “YES” below and I’ll DM you my brand new FULL conversation with @simonsinek👇 We’re talking about how to know you’ve outgrown a friendship, how to share your wins with a friend that’s struggling and more 🎙️
I tell this story of my friend @mariashriver every chance I get. Asking “Do you have 8 minutes?” when we need help is one of the most powerful practices we’ve learned together. Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA Coaching CEO Nick Goldberg
6.36M
323K
2.09K
8mo ago
simonsinek
I tell this story of my friend @mariashriver every chance I get. Asking “Do you have 8 minutes?” when we need help is one of the most powerful practices we’ve learned together. Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA Coaching CEO Nick Goldberg
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
6.22M
147K
993
3w ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
6.04M
238K
737
1mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Leave a “YES” below and I’ll DM you my brand new FULL conversation with @simonsinek👇 Today we’re talking about how to know you’ve outgrown a friendship, how to share your wins with a friend that’s struggling and more 🎙️
5.80M
205K
2.55K
10mo ago
simonsinek
Leave a “YES” below and I’ll DM you my brand new FULL conversation with @simonsinek👇 Today we’re talking about how to know you’ve outgrown a friendship, how to share your wins with a friend that’s struggling and more 🎙️
Being a leader isn’t about being in charge. Simon Sinek breaks down the difference between authority and leadership: one is given by title, the other is earned through trust and responsibility. Leadership isn’t about being in charge — it’s about taking care of the people in your charge, helping them rise, and showing up for them consistently. When leaders lead with service, loyalty and trust follow naturally. You’ll take away: 🧭 Leadership is service 🧠 Trust beats control 🤝 Safety drives loyalty Comment SIMON and we’ll send you the full episode. Watch now on @youtube , @applepodcasts , and wherever you get your podcasts  🎙️✨
4.46M
135K
1.61K
2mo ago
simonsinek
Being a leader isn’t about being in charge. Simon Sinek breaks down the difference between authority and leadership: one is given by title, the other is earned through trust and responsibility. Leadership isn’t about being in charge — it’s about taking care of the people in your charge, helping them rise, and showing up for them consistently. When leaders lead with service, loyalty and trust follow naturally. You’ll take away: 🧭 Leadership is service 🧠 Trust beats control 🤝 Safety drives loyalty Comment SIMON and we’ll send you the full episode. Watch now on @youtube , @applepodcasts , and wherever you get your podcasts  🎙️✨
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard.
4.34M
240K
2.06K
2mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard.
Comment “Simon” and @steven will personally send you a link to view. What if the most connected generation in human history is also the loneliest? @simonsinek returns to @thediaryofaceopodcast for the fifth time and in a world that’s moving faster than ever, where AI can write your emails, hold a conversation and even pretend to be your best friend - Simon is asking a very different question: what are we losing along the way? Simon is a visionary thinker inspiring millions to cultivate human connection, find their purpose, and overcome any modern day challenges. It’s so interesting because when I sit down to talk to Simon, he is one of the very few people that I don’t come with a preconception as to what we’re gonna talk about, but I come with a feeling and the feeling that I bring forth is the feeling of change and transition. I don’t think I can ever think of a time where the future has felt unclear, uncertain, scary, exciting, and I guess unknown so that’s what we’re gonna tackle in today’s episode. We cover: - Why you shouldn’t wear a suit to an interview? - Why modern politics is killing your sense of purpose. - Why we’ve forgotten how to be a good friend. - How AI will create a generation of helpless humans. - The number one secret skill AI can’t learn. - How human skills like empathy are vanishing. And more. This episode is different to our last four. We spoke extensively about AI, but not in the way you might expect. We talked about how it’s eroding our muscle for connection and how the things that really grow us are slowly being designed out of our lives. I always enjoy our conversations and long may they continue! Will you be watching this one? Watch the full episode now on YouTube: search “The Diary of a CEO Simon Sinek”, it’s the newest upload on the channel 🙏🏾
3.70M
138K
7.48K
11mo ago
simonsinek
Comment “Simon” and @steven will personally send you a link to view. What if the most connected generation in human history is also the loneliest? @simonsinek returns to @thediaryofaceopodcast for the fifth time and in a world that’s moving faster than ever, where AI can write your emails, hold a conversation and even pretend to be your best friend - Simon is asking a very different question: what are we losing along the way? Simon is a visionary thinker inspiring millions to cultivate human connection, find their purpose, and overcome any modern day challenges. It’s so interesting because when I sit down to talk to Simon, he is one of the very few people that I don’t come with a preconception as to what we’re gonna talk about, but I come with a feeling and the feeling that I bring forth is the feeling of change and transition. I don’t think I can ever think of a time where the future has felt unclear, uncertain, scary, exciting, and I guess unknown so that’s what we’re gonna tackle in today’s episode. We cover: - Why you shouldn’t wear a suit to an interview? - Why modern politics is killing your sense of purpose. - Why we’ve forgotten how to be a good friend. - How AI will create a generation of helpless humans. - The number one secret skill AI can’t learn. - How human skills like empathy are vanishing. And more. This episode is different to our last four. We spoke extensively about AI, but not in the way you might expect. We talked about how it’s eroding our muscle for connection and how the things that really grow us are slowly being designed out of our lives. I always enjoy our conversations and long may they continue! Will you be watching this one? Watch the full episode now on YouTube: search “The Diary of a CEO Simon Sinek”, it’s the newest upload on the channel 🙏🏾
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
3.34M
116K
714
8mo ago
simonsinek
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @estherperelofficial reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
3.17M
103K
1.11K
7mo ago
simonsinek
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @estherperelofficial reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
How do you take yourself on with a growth mindset? Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
3.15M
59.7K
339
11mo ago
simonsinek
How do you take yourself on with a growth mindset? Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
When our response doesn’t quite match the moment, it’s often a clue to pause and look a little closer. Before we can claim to understand others, we have to really understand ourselves. Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
2.87M
46.5K
205
11mo ago
simonsinek
When our response doesn’t quite match the moment, it’s often a clue to pause and look a little closer. Before we can claim to understand others, we have to really understand ourselves. Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
“What makes us fall in love is not the person that’s perfect… it’s the person that accepts OUR imperfections…” ❤️ @simonsinek
2.80M
98.6K
637
1mo ago
simonsinek
“What makes us fall in love is not the person that’s perfect… it’s the person that accepts OUR imperfections…” ❤️ @simonsinek
You are not your resume. Do not confuse your identity with your accomplishments. Listen to my full conversation with @calfussman on A Bit of Optimism wherever you get your podcasts.
2.74M
53.9K
469
11mo ago
simonsinek
You are not your resume. Do not confuse your identity with your accomplishments. Listen to my full conversation with @calfussman on A Bit of Optimism wherever you get your podcasts.
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
2.54M
97.2K
790
3w ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
A few months ago, our friend Simon Sinek visited our BW Papersystems location in Phillips, WI to record an episode of his A Bit of Optimism podcast with Barry-Wehmiller Chairman Bob Chapman. It wasn’t the first time Simon had been to Phillips, WI, and for his podcast, Simon not only wanted to talk to his good friend Bob, but other BW teammates in Phillips, some he had met almost 15 years ago. That episode of Simon’s podcast is out now. We highly encourage you to listen to it or watch the video version on You Tube, which is almost a mini documentary. You can find it at the link in our bio. On this episode of our Truly Human Leadership podcast, we want to bring you something special. While in Phillips to record, Simon and Bob held a Town Hall for the team members there as a thank you and to recognize them for the inspiration they have been, not only to Simon but countless others. This Town Hall is a great dialogue between Bob and Simon and it also includes a couple questions from the audience, including the high school aged son of one of our team members that is a big fan of Simon’s and was very excited to talk to him. Also, Simon and Bob talk about the 10th anniversary revised and expanded edition of Bob and Raj Sisodia’s book, Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. You can listen to this inspiring conversation through your favorite podcast provider or at trulyhumanleadership.com
2.48M
75.8K
315
5mo ago
simonsinek
A few months ago, our friend Simon Sinek visited our BW Papersystems location in Phillips, WI to record an episode of his A Bit of Optimism podcast with Barry-Wehmiller Chairman Bob Chapman. It wasn’t the first time Simon had been to Phillips, WI, and for his podcast, Simon not only wanted to talk to his good friend Bob, but other BW teammates in Phillips, some he had met almost 15 years ago. That episode of Simon’s podcast is out now. We highly encourage you to listen to it or watch the video version on You Tube, which is almost a mini documentary. You can find it at the link in our bio. On this episode of our Truly Human Leadership podcast, we want to bring you something special. While in Phillips to record, Simon and Bob held a Town Hall for the team members there as a thank you and to recognize them for the inspiration they have been, not only to Simon but countless others. This Town Hall is a great dialogue between Bob and Simon and it also includes a couple questions from the audience, including the high school aged son of one of our team members that is a big fan of Simon’s and was very excited to talk to him. Also, Simon and Bob talk about the 10th anniversary revised and expanded edition of Bob and Raj Sisodia’s book, Everybody Matters: The Extraordinary Power of Caring for Your People Like Family. You can listen to this inspiring conversation through your favorite podcast provider or at trulyhumanleadership.com
Send this to the person who has always believed in you. 🫂 Even better, give them a call or write them a letter! #ThankYouTeachers #TeacherAppreciation #TeacherAppreciationWeek Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
2.45M
40.5K
309
11mo ago
simonsinek
Send this to the person who has always believed in you. 🫂 Even better, give them a call or write them a letter! #ThankYouTeachers #TeacherAppreciation #TeacherAppreciationWeek Video from EZRA Live and Unscripted, November 2024, in conversation with EZRA CEO Nick Goldberg
PSA: If you drop acronyms like everyone’s in on the secret… they’re not. 😅 Let’s not make people feel like they missed the memo. Clear is cool. What’s an acronym you had to pretend to understand for way too long? 👀👇 Find the full episode of A Bit of Optimism with @williamhanson wherever you get your podcasts: The Business Case for Good Manners with etiquette coach William Hanson
2.33M
22.9K
482
9mo ago
simonsinek
PSA: If you drop acronyms like everyone’s in on the secret… they’re not. 😅 Let’s not make people feel like they missed the memo. Clear is cool. What’s an acronym you had to pretend to understand for way too long? 👀👇 Find the full episode of A Bit of Optimism with @williamhanson wherever you get your podcasts: The Business Case for Good Manners with etiquette coach William Hanson

Simon Sinek (@simonsinek) Instagram Stats & Analytics

Simon Sinek (@simonsinek) has 4.94M Instagram followers with a 3.24% engagement rate over the past 12 months. Across 259 posts, Simon Sinek received 7.07M total likes and 173M impressions, averaging 27.3K likes per post. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily.

Simon Sinek (@simonsinek) Instagram Analytics FAQ

How many Instagram followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 4.94M Instagram followers as of April 2026.
What is Simon Sinek's Instagram engagement rate?+
Simon Sinek's Instagram engagement rate is 3.24% over the last 12 months, based on 259 posts.
How many likes does Simon Sinek get on Instagram?+
Simon Sinek received 7.07M total likes across 259 posts in the last 12 months, averaging 27.3K likes per post.
How many Instagram impressions does Simon Sinek get?+
Simon Sinek's Instagram content generated 173M total impressions over the last 12 months.