NewGet @nobull's full report
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followers
1.46M
impressions
81.9M
likes
1.53M
comments
53.8K
posts
331
engagement
1.30%
emv
$2.09M
Average per post
247K

Key Metrics

Distributions

Top Content

Requires a minimum one-hour yap + reset before I can lock in. If you need a shoe that actually keeps up with a flexible day, the @nobull Allday Knits are IT - comfy, cute, and built for long back-to-back days. #NOBULLPartner #comedy #girlcore #officecomedy #corporate
16.9M
285K
2.43K
8mo ago
nobull
Requires a minimum one-hour yap + reset before I can lock in. If you need a shoe that actually keeps up with a flexible day, the @nobull Allday Knits are IT - comfy, cute, and built for long back-to-back days. #NOBULLPartner #comedy #girlcore #officecomedy #corporate
It’s hard to pick a favorite in the Drive 2 lineup 🔥
6.93M
hidden
125
3mo ago
nobull
It’s hard to pick a favorite in the Drive 2 lineup 🔥
howdy partner @nobull 🤝🖤

sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!
4.30M
172K
988
8mo ago
nobull
howdy partner @nobull 🤝🖤 sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!
Living up to outside expectations? @taylorrooks knows that real strength starts when you focus on living up to your own. Strength Starts Here.
3.84M
29.6K
476
4mo ago
nobull
Living up to outside expectations? @taylorrooks knows that real strength starts when you focus on living up to your own. Strength Starts Here.
Back to the grind after a west coast road trip. Some habits are hard to kick. (A lot less sore waking up these days though) 😂💪😤
3.02M
121K
3.23K
1w ago
nobull
Back to the grind after a west coast road trip. Some habits are hard to kick. (A lot less sore waking up these days though) 😂💪😤
Tom's no stranger to trophies 🏆

@tombrady is in the house for the #WinterClassic and got the chance to hold the #StanleyCup!

Watch the 2026 @discover NHL #WinterClassic TONIGHT at 8p ET on @nhlontnt, @hbomax, @sportsnet, and @tvasports!
2.87M
115K
926
9mo ago
nobull
Tom's no stranger to trophies 🏆 @tombrady is in the house for the #WinterClassic and got the chance to hold the #StanleyCup! Watch the 2026 @discover NHL #WinterClassic TONIGHT at 8p ET on @nhlontnt, @hbomax, @sportsnet, and @tvasports!
Drive Short proves great design is defined by performance, not just appearance. 🔥
2.63M
hidden
45
2mo ago
nobull
Drive Short proves great design is defined by performance, not just appearance. 🔥
For star professional softball player Maya Brady, pressure isn’t something to avoid. It’s something to live up to. She thrives on competition, embraces growth, and is always chasing the next version of herself. That’s NOBULL. And we’re proud to officially welcome her to our team.
2.37M
13.5K
545
1mo ago
nobull
For star professional softball player Maya Brady, pressure isn’t something to avoid. It’s something to live up to. She thrives on competition, embraces growth, and is always chasing the next version of herself. That’s NOBULL. And we’re proud to officially welcome her to our team.
For @matthew.schaefer48, strength starts when you approach the offseason one day at a time, and focus on building the best version of yourself. Strength Starts Here.
1.69M
8.09K
70
4mo ago
nobull
For @matthew.schaefer48, strength starts when you approach the offseason one day at a time, and focus on building the best version of yourself. Strength Starts Here.
The NOBULL Outwork. Built tough, and NHL snapshot approved.
1.54M
19.0K
130
8mo ago
nobull
The NOBULL Outwork. Built tough, and NHL snapshot approved.
Keep going 🔥

The Drive 2 from @nobull arrives today. An updated fit and insane new midsole foam have made this my go-to gym shoe ever since we started testing it. It does EVERYTHING.
1.41M
56.3K
1.08K
7mo ago
nobull
Keep going 🔥 The Drive 2 from @nobull arrives today. An updated fit and insane new midsole foam have made this my go-to gym shoe ever since we started testing it. It does EVERYTHING.
✍️👀
1.38M
11.4K
245
9mo ago
nobull
✍️👀
Journey 2 gets the NOBULLsh*t stamp of approval from @tombrady ✅
1.36M
3.99K
351
5mo ago
nobull
Journey 2 gets the NOBULLsh*t stamp of approval from @tombrady ✅
If you stay ready you don’t have to get ready 💪 @nobull
1.35M
54.1K
1.05K
6mo ago
nobull
If you stay ready you don’t have to get ready 💪 @nobull
@tombrady is taking the hometown team tonight. Drop your @nhl Winter Classic predictions in the comments ↓🔥
1.31M
18.5K
303
9mo ago
nobull
@tombrady is taking the hometown team tonight. Drop your @nhl Winter Classic predictions in the comments ↓🔥
All out on the race floor. All vibes at the NOBULL Block Party. Boston is NOBULL. 🔥
1.23M
774
32
1w ago
nobull
All out on the race floor. All vibes at the NOBULL Block Party. Boston is NOBULL. 🔥
The first overall pick in the 2025 Draft. Dynamic @nhl defenseman at the age of 18. And now, the newest member of Team NOBULL. Matthew Schaefer. You heard of him?
1.23M
49.1K
264
9mo ago
nobull
The first overall pick in the 2025 Draft. Dynamic @nhl defenseman at the age of 18. And now, the newest member of Team NOBULL. Matthew Schaefer. You heard of him?
Can confirm @barstoolgruden is a professional NOBULL salesman AND box opener. 👏
1.07M
6.14K
164
8mo ago
nobull
Can confirm @barstoolgruden is a professional NOBULL salesman AND box opener. 👏
@biznasty’s first run in Journey 2 says it all. No break-in. Feels like a cloud. Comfortable enough to make you consider a marathon. 🔥
970K
2.28K
79
5mo ago
nobull
@biznasty’s first run in Journey 2 says it all. No break-in. Feels like a cloud. Comfortable enough to make you consider a marathon. 🔥
NOBULL's Mike Repole tells FOS that the company he co-owns with Tom Brady has closed a $50M funding round that now values the company at $1B.

The company is also launching NoBull Nutrition, and has signed Livvy Dunne as an endorser and partner.

Full story at the link in bio.
935K
37.4K
487
9mo ago
nobull
NOBULL's Mike Repole tells FOS that the company he co-owns with Tom Brady has closed a $50M funding round that now values the company at $1B. The company is also launching NoBull Nutrition, and has signed Livvy Dunne as an endorser and partner. Full story at the link in bio.

NOBULL (@nobull) Instagram Stats & Analytics

NOBULL (@nobull) has 1.46M Instagram followers with a 1.30% engagement rate over the past 12 months. Across 331 posts, NOBULL received 1.53M total likes and 81.9M impressions, averaging 4.61K likes per post. This page tracks NOBULL's performance metrics, top content, and engagement trends — updated daily. To benchmark @nobull against other accounts, use Socialpruf's Instagram competitor analysis tool.

NOBULL (@nobull) Instagram Analytics FAQ

How many Instagram followers does NOBULL have?+
NOBULL (@nobull) has 1.46M Instagram followers as of October 2026.
What is NOBULL's Instagram engagement rate?+
NOBULL's Instagram engagement rate is 1.30% over the last 12 months, based on 331 posts.
How many likes does NOBULL get on Instagram?+
NOBULL received 1.53M total likes across 331 posts in the last 12 months, averaging 4.61K likes per post.
How many Instagram impressions does NOBULL get?+
NOBULL's Instagram content generated 81.9M total impressions over the last 12 months.
Can I compare NOBULL with other Instagram accounts?+
Yes. Add @nobull to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.