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followers
1.45M
impressions
82.6M
likes
1.44M
comments
54.0K
posts
348
engagement
1.23%
emv
$2.08M
Average per post
237K

Key Metrics

Distributions

Top Content

Requires a minimum one-hour yap + reset before I can lock in. If you need a shoe that actually keeps up with a flexible day, the @nobull Allday Knits are IT - comfy, cute, and built for long back-to-back days. #NOBULLPartner #comedy #girlcore #officecomedy #corporate
16.9M
285K
2.43K
6mo ago
nobull
Requires a minimum one-hour yap + reset before I can lock in. If you need a shoe that actually keeps up with a flexible day, the @nobull Allday Knits are IT - comfy, cute, and built for long back-to-back days. #NOBULLPartner #comedy #girlcore #officecomedy #corporate
It’s hard to pick a favorite in the Drive 2 lineup 🔥
6.93M
hidden
125
1mo ago
nobull
It’s hard to pick a favorite in the Drive 2 lineup 🔥
It's easy to quit. Keep going.
4.61M
26.9K
911
11mo ago
nobull
It's easy to quit. Keep going.
howdy partner @nobull 🤝🖤 sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!
4.30M
172K
987
6mo ago
nobull
howdy partner @nobull 🤝🖤 sooo excited to join the nobull team alongside @tombrady as an athlete, investor, and partner… LFG!
Living up to outside expectations? @taylorrooks knows that real strength starts when you focus on living up to your own. Strength Starts Here.
3.82M
29.4K
476
2mo ago
nobull
Living up to outside expectations? @taylorrooks knows that real strength starts when you focus on living up to your own. Strength Starts Here.
Tom's no stranger to trophies 🏆 @tombrady is in the house for the #WinterClassic and got the chance to hold the #StanleyCup! Watch the 2026 @discover NHL #WinterClassic TONIGHT at 8p ET on @nhlontnt, @hbomax, @sportsnet, and @tvasports!
2.87M
115K
926
7mo ago
nobull
Tom's no stranger to trophies 🏆 @tombrady is in the house for the #WinterClassic and got the chance to hold the #StanleyCup! Watch the 2026 @discover NHL #WinterClassic TONIGHT at 8p ET on @nhlontnt, @hbomax, @sportsnet, and @tvasports!
Drive Short proves great design is defined by performance, not just appearance. 🔥
2.48M
hidden
44
3w ago
nobull
Drive Short proves great design is defined by performance, not just appearance. 🔥
For @matthew.schaefer48, strength starts when you approach the offseason one day at a time, and focus on building the best version of yourself. Strength Starts Here.
1.64M
7.80K
68
1mo ago
nobull
For @matthew.schaefer48, strength starts when you approach the offseason one day at a time, and focus on building the best version of yourself. Strength Starts Here.
179 days until we’re back on the field. @nobull mindset in the meantime ⏰
1.57M
62.6K
1.99K
11mo ago
nobull
179 days until we’re back on the field. @nobull mindset in the meantime ⏰
The NOBULL Outwork. Built tough, and NHL snapshot approved.
1.53M
19.0K
130
6mo ago
nobull
The NOBULL Outwork. Built tough, and NHL snapshot approved.
Keep going 🔥 The Drive 2 from @nobull arrives today. An updated fit and insane new midsole foam have made this my go-to gym shoe ever since we started testing it. It does EVERYTHING.
1.41M
56.4K
1.08K
5mo ago
nobull
Keep going 🔥 The Drive 2 from @nobull arrives today. An updated fit and insane new midsole foam have made this my go-to gym shoe ever since we started testing it. It does EVERYTHING.
✍️👀
1.38M
11.4K
239
7mo ago
nobull
✍️👀
Journey 2 gets the NOBULLsh*t stamp of approval from @tombrady ✅
1.36M
3.98K
350
3mo ago
nobull
Journey 2 gets the NOBULLsh*t stamp of approval from @tombrady ✅
If you stay ready you don’t have to get ready 💪 @nobull
1.35M
54.1K
1.02K
4mo ago
nobull
If you stay ready you don’t have to get ready 💪 @nobull
@tombrady is taking the hometown team tonight. Drop your @nhl Winter Classic predictions in the comments ↓🔥
1.31M
18.5K
304
7mo ago
nobull
@tombrady is taking the hometown team tonight. Drop your @nhl Winter Classic predictions in the comments ↓🔥
The first overall pick in the 2025 Draft. Dynamic @nhl defenseman at the age of 18. And now, the newest member of Team NOBULL. Matthew Schaefer. You heard of him?
1.23M
49.1K
263
7mo ago
nobull
The first overall pick in the 2025 Draft. Dynamic @nhl defenseman at the age of 18. And now, the newest member of Team NOBULL. Matthew Schaefer. You heard of him?
Be U isn’t a risk. It’s a cheat code for life. Know your strengths. Own your flaws. Be NOBULLshit. And you’ll win. 💪🏾💪🏾 @nobull
1.09M
14.6K
265
10mo ago
nobull
Be U isn’t a risk. It’s a cheat code for life. Know your strengths. Own your flaws. Be NOBULLshit. And you’ll win. 💪🏾💪🏾 @nobull
Can confirm @barstoolgruden is a professional NOBULL salesman AND box opener. 👏
1.07M
6.15K
164
6mo ago
nobull
Can confirm @barstoolgruden is a professional NOBULL salesman AND box opener. 👏
@biznasty’s first run in Journey 2 says it all. No break-in. Feels like a cloud. Comfortable enough to make you consider a marathon. 🔥
969K
2.28K
79
3mo ago
nobull
@biznasty’s first run in Journey 2 says it all. No break-in. Feels like a cloud. Comfortable enough to make you consider a marathon. 🔥
NOBULL's Mike Repole tells FOS that the company he co-owns with Tom Brady has closed a $50M funding round that now values the company at $1B. The company is also launching NoBull Nutrition, and has signed Livvy Dunne as an endorser and partner. Full story at the link in bio.
936K
37.5K
487
7mo ago
nobull
NOBULL's Mike Repole tells FOS that the company he co-owns with Tom Brady has closed a $50M funding round that now values the company at $1B. The company is also launching NoBull Nutrition, and has signed Livvy Dunne as an endorser and partner. Full story at the link in bio.

NOBULL (@nobull) Instagram Stats & Analytics

NOBULL (@nobull) has 1.45M Instagram followers with a 1.23% engagement rate over the past 12 months. Across 348 posts, NOBULL received 1.44M total likes and 61.4M impressions, averaging 4.13K likes per post. This page tracks NOBULL's performance metrics, top content, and engagement trends — updated daily.

NOBULL (@nobull) Instagram Analytics FAQ

How many Instagram followers does NOBULL have?+
NOBULL (@nobull) has 1.45M Instagram followers as of August 2026.
What is NOBULL's Instagram engagement rate?+
NOBULL's Instagram engagement rate is 1.23% over the last 12 months, based on 348 posts.
How many likes does NOBULL get on Instagram?+
NOBULL received 1.44M total likes across 348 posts in the last 12 months, averaging 4.13K likes per post.
How many Instagram impressions does NOBULL get?+
NOBULL's Instagram content generated 61.4M total impressions over the last 12 months.