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followers
1.17M
impressions
49.1M
likes
1.78M
comments
35.3K
posts
148
engagement
2.79%
emv
$1.47M
Average per post
332K

Key Metrics

Distributions

Top Content

Regarding recent press coverage
16.0M
638K
12.3K
2mo ago
kitkat
Regarding recent press coverage
Thanks for all your support in tracking down the missing KitKats! 🔎🍫 Our tracker has uncovered leads, now being followed up by the relevant authorities. We truly appreciate the interest and engagement we have seen in the past months - and while we wait for the next update, it’s time to have a break 👏
6.89M
276K
4.83K
2mo ago
kitkat
Thanks for all your support in tracking down the missing KitKats! 🔎🍫 Our tracker has uncovered leads, now being followed up by the relevant authorities. We truly appreciate the interest and engagement we have seen in the past months - and while we wait for the next update, it’s time to have a break 👏
Move your thumb to the beat! 🎶#HaveABreak
3.64M
64.9K
434
7mo ago
kitkat
Move your thumb to the beat! 🎶#HaveABreak
Move your thumb to the beat! 🎶#HaveABreak
3.64M
64.9K
434
7mo ago
kitkat
Move your thumb to the beat! 🎶#HaveABreak
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
1.98M
79.2K
1.92K
11mo ago
kitkat
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
1.31M
52.5K
1.06K
9mo ago
kitkat
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
1.13M
74.8K
1.91K
4mo ago
kitkat
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
A new break rolls into town. KitKat that takes the edge off. #KitKatLuca #FakeBreak Should we launch??
931K
37.2K
814
2w ago
kitkat
A new break rolls into town. KitKat that takes the edge off. #KitKatLuca #FakeBreak Should we launch??
Four chocolate fingers so fantastic we could make a movie out of it
742K
29.7K
200
10mo ago
kitkat
Four chocolate fingers so fantastic we could make a movie out of it
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
675K
24.3K
301
8mo ago
kitkat
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
675K
24.3K
301
8mo ago
kitkat
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
577K
45.4K
364
7mo ago
kitkat
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
530K
7.48K
1.22K
3mo ago
kitkat
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
448K
17.9K
289
3mo ago
kitkat
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
442K
17.7K
80
7mo ago
kitkat
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
426K
17.0K
306
9mo ago
kitkat
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
something is telling us it's time to have a break… 🚲🧇
295K
12.8K
132
6mo ago
kitkat
something is telling us it's time to have a break… 🚲🧇
Dot cake, but make it KitKat 😋 @thedotcakes
294K
1.78K
45
1w ago
kitkat
Dot cake, but make it KitKat 😋 @thedotcakes
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
224K
8.97K
132
10mo ago
kitkat
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
The perfect combination 😌🍫☕️ #HaveABreak
197K
7.89K
25
6mo ago
kitkat
The perfect combination 😌🍫☕️ #HaveABreak

KITKAT (@kitkat) Instagram Stats & Analytics

KITKAT (@kitkat) has 1.17M Instagram followers with a 2.79% engagement rate over the past 12 months. Across 148 posts, KITKAT received 1.78M total likes and 14.8M impressions, averaging 12.0K likes per post. This page tracks KITKAT's performance metrics, top content, and engagement trends — updated daily.

KITKAT (@kitkat) Instagram Analytics FAQ

How many Instagram followers does KITKAT have?+
KITKAT (@kitkat) has 1.17M Instagram followers as of June 2026.
What is KITKAT's Instagram engagement rate?+
KITKAT's Instagram engagement rate is 2.79% over the last 12 months, based on 148 posts.
How many likes does KITKAT get on Instagram?+
KITKAT received 1.78M total likes across 148 posts in the last 12 months, averaging 12.0K likes per post.
How many Instagram impressions does KITKAT get?+
KITKAT's Instagram content generated 14.8M total impressions over the last 12 months.