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followers
1.14M
impressions
21.6M
likes
866K
posts
149
engagement
4.11%
emv
$668K
comments
14.9K
Average per post
145K

Key Metrics

Distributions

Top Content

Move your thumb to the beat! 🎶#HaveABreak
3.64M
65.5K
429
5mo ago
kitkat
Move your thumb to the beat! 🎶#HaveABreak
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
1.99M
79.6K
1.95K
8mo ago
kitkat
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
1.32M
52.7K
1.06K
6mo ago
kitkat
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
The wait is finally over! 🏎️ 🏁 The iconic partnership between KitKat® and Formula 1® is set to officially kick off this year in Latin America, beginning with the #MexicoGP in October, followed by the #BrazilGP in November 🎉 Stay tuned to find out more… 👀 #HaveaBreak #KitKatF1 #F1 @f1
1.24M
122K
672
9mo ago
kitkat
The wait is finally over! 🏎️ 🏁 The iconic partnership between KitKat® and Formula 1® is set to officially kick off this year in Latin America, beginning with the #MexicoGP in October, followed by the #BrazilGP in November 🎉 Stay tuned to find out more… 👀 #HaveaBreak #KitKatF1 #F1 @f1
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
1.01M
73.4K
1.86K
2mo ago
kitkat
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
Four chocolate fingers so fantastic we could make a movie out of it
745K
29.8K
201
8mo ago
kitkat
Four chocolate fingers so fantastic we could make a movie out of it
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
674K
24.4K
301
6mo ago
kitkat
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
This might sound cheesy, but we think this #FakeBreak is really grate… 🧀 Tag a mac & cheese fan in the comments 😋🍫
672K
26.9K
582
10mo ago
kitkat
This might sound cheesy, but we think this #FakeBreak is really grate… 🧀 Tag a mac & cheese fan in the comments 😋🍫
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
478K
44.6K
355
4mo ago
kitkat
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
443K
17.7K
80
4mo ago
kitkat
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
442K
17.7K
274
3w ago
kitkat
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
428K
17.1K
306
6mo ago
kitkat
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
something is telling us it's time to have a break… 🚲🧇
293K
12.9K
132
3mo ago
kitkat
something is telling us it's time to have a break… 🚲🧇
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
264K
3.69K
683
3w ago
kitkat
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
225K
9.02K
132
8mo ago
kitkat
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
Happy Eid Mubarak everyone! We hope your celebrations are filled with family, friends and breaks! 🍫 ⭐
211K
8.43K
163
12mo ago
kitkat
Happy Eid Mubarak everyone! We hope your celebrations are filled with family, friends and breaks! 🍫 ⭐
The perfect combination 😌🍫☕️ #HaveABreak
202K
8.07K
26
4mo ago
kitkat
The perfect combination 😌🍫☕️ #HaveABreak
Just breaking up your feed to bring you the NEW Double Chocolate KitKat® Tablet 😋😋🍫 Who’s tried this one?! 🍫
196K
7.84K
60
9mo ago
kitkat
Just breaking up your feed to bring you the NEW Double Chocolate KitKat® Tablet 😋😋🍫 Who’s tried this one?! 🍫
Ad- When @kitkat asked me to come along to its pop-up store in Soho in partnership with Blockbuster, it was a no brainer. I felt bad for not taking Chris along! Question what is your fav flavour Kit Kat ?????
196K
4.69K
100
11mo ago
kitkat
Ad- When @kitkat asked me to come along to its pop-up store in Soho in partnership with Blockbuster, it was a no brainer. I felt bad for not taking Chris along! Question what is your fav flavour Kit Kat ?????
A blessed month begins ✨ May this Ramadan bring meaning to your every break moment! 🌙🍫
175K
6.99K
144
1mo ago
kitkat
A blessed month begins ✨ May this Ramadan bring meaning to your every break moment! 🌙🍫

KITKAT (@kitkat) Instagram Stats & Analytics

KITKAT (@kitkat) has 1.14M Instagram followers with a 4.11% engagement rate over the past 12 months. Across 149 posts, KITKAT received 866K total likes and 10.4M impressions, averaging 5.81K likes per post. This page tracks KITKAT's performance metrics, top content, and engagement trends — updated daily.

KITKAT (@kitkat) Instagram Analytics FAQ

How many Instagram followers does KITKAT have?+
KITKAT (@kitkat) has 1.14M Instagram followers as of March 2026.
What is KITKAT's Instagram engagement rate?+
KITKAT's Instagram engagement rate is 4.11% over the last 12 months, based on 149 posts.
How many likes does KITKAT get on Instagram?+
KITKAT received 866K total likes across 149 posts in the last 12 months, averaging 5.81K likes per post.
How many Instagram impressions does KITKAT get?+
KITKAT's Instagram content generated 10.4M total impressions over the last 12 months.