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followers
1.19M
impressions
45.0M
likes
1.78M
comments
32.5K
posts
144
engagement
3.92%
emv
$1.39M
Average per post
313K

Key Metrics

Distributions

Top Content

Regarding recent press coverage
15.8M
631K
12.3K
2w ago
kitkat
Regarding recent press coverage
Help us find them. Use the Stolen KitKat Tracker. Link in bio.
6.82M
273K
4.73K
1w ago
kitkat
Help us find them. Use the Stolen KitKat Tracker. Link in bio.
Move your thumb to the beat! 🎶#HaveABreak
3.64M
65.3K
427
5mo ago
kitkat
Move your thumb to the beat! 🎶#HaveABreak
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
1.99M
79.5K
1.95K
9mo ago
kitkat
In honour of World Chocolate Day we have a #FakeBreak to divide opinions across the globe… is this your dream KitKat® or worst nightmare?! 🥒 We are in the process of cooking up our next #FakeBreak flavour, comment your suggestion below and you may just see it in our next post 👀
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
1.32M
52.6K
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7mo ago
kitkat
Introducing the KitKat Four Finger Pro ⚡️🍫 (…AKA the same KitKat you know and love 😉) Let us know what other features you’d like to see! ✍️
The wait is finally over! 🏎️ 🏁 The iconic partnership between KitKat® and Formula 1® is set to officially kick off this year in Latin America, beginning with the #MexicoGP in October, followed by the #BrazilGP in November 🎉 Stay tuned to find out more… 👀 #HaveaBreak #KitKatF1 #F1 @f1
1.25M
122K
678
10mo ago
kitkat
The wait is finally over! 🏎️ 🏁 The iconic partnership between KitKat® and Formula 1® is set to officially kick off this year in Latin America, beginning with the #MexicoGP in October, followed by the #BrazilGP in November 🎉 Stay tuned to find out more… 👀 #HaveaBreak #KitKatF1 #F1 @f1
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
1.12M
74.8K
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2mo ago
kitkat
🏁🫨🚨 NEW BREAK ALERT! KitKat miniature replicas of Formula 1® Cars have entered the chat 🏎️🔥 Tag an F1 fan who needs to see this! 🍫 Available in: Australia, Italy, Malta, Spain, UK, Saudi Arabia 👀 Coming soon: Austria, Bahrain, Belgium, Bosnia/Herzegovina, Bulgaria, Canada, Costa Rica, Croatia, Cyprus, Czech, Denmark, Egypt, El Salvador, France, Greece, Guatemala, Hungary, India, Kosovo, Kuwait, Mexico, Montenegro, Netherlands, New Zealand, North Macedonia, Norway, Oman, Panama, Poland, Portugal, Qatar, Romania, Serbia, Slovakia, Slovenia, Switzerland, Taiwan, Turkey, Ukraine, U.A.E #KitKatF1 #NewBreakAlert #KitKatCar
Four chocolate fingers so fantastic we could make a movie out of it
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8mo ago
kitkat
Four chocolate fingers so fantastic we could make a movie out of it
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
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6mo ago
kitkat
Just breaking up your feed 😉 #ThinnestPost #HaveABreak
This might sound cheesy, but we think this #FakeBreak is really grate… 🧀 Tag a mac & cheese fan in the comments 😋🍫
671K
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582
11mo ago
kitkat
This might sound cheesy, but we think this #FakeBreak is really grate… 🧀 Tag a mac & cheese fan in the comments 😋🍫
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
576K
45.5K
364
5mo ago
kitkat
🥉 Have a break 🥈 Have a break, have a KitKat 🥇 Have a break, have a KitKat. The Official Chocolate Bar of F1® 🏁 🏎️ #KitKat #KitKatF1 #Formula1 #HaveABreak The F1® logo and related marks are trademarks of FOL BV.
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
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1mo ago
kitkat
Who managed it?! 🏁🏁🏁 #KitKatF1 #HaveABreak #Pause #PauseTrend
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
447K
17.9K
287
1mo ago
kitkat
🏁 NEW BREAK ALERT! 🏁 ✨ Introducing the NEW KitKat Chunky Formula 1® Edition —fuelled by race‑day energy and bold, dynamic design. Ready, set...break! 🏎️🔥 #KitKatF1 🍫 Available in UK, Ukraine 👀 Coming soon in Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Germany, Hungary, Italy, Kosovo, Latvia, Lithuania, Malta, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
443K
17.7K
80
5mo ago
kitkat
Swipe (if you dare👀) and vote for your favourite pumpkin flavour 🎃 Vote in the poll 👀 #FakeBreak
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
427K
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7mo ago
kitkat
We're officially 90! 🎉 What better way to celebrate than with a #FakeBreak birthday special...🤤 Comment a 🎂 if you'd try this! Are you celebrating with us? ✨ Tag us in your stories, and we might reshare your celebratory breaks! 📷 #KitKatTurns90 🎈
something is telling us it's time to have a break… 🚲🧇
294K
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4mo ago
kitkat
something is telling us it's time to have a break… 🚲🧇
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
225K
9.01K
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8mo ago
kitkat
Swipe to find out which KitKat® flavour you are based on your Zodiac! 🍫 Part 1 👀 #HaveABreak
The perfect combination 😌🍫☕️ #HaveABreak
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26
4mo ago
kitkat
The perfect combination 😌🍫☕️ #HaveABreak
Ad- When @kitkat asked me to come along to its pop-up store in Soho in partnership with Blockbuster, it was a no brainer. I felt bad for not taking Chris along! Question what is your fav flavour Kit Kat ?????
196K
4.69K
99
12mo ago
kitkat
Ad- When @kitkat asked me to come along to its pop-up store in Soho in partnership with Blockbuster, it was a no brainer. I felt bad for not taking Chris along! Question what is your fav flavour Kit Kat ?????
Just breaking up your feed to bring you the NEW Double Chocolate KitKat® Tablet 😋😋🍫 Who’s tried this one?! 🍫
196K
7.83K
60
10mo ago
kitkat
Just breaking up your feed to bring you the NEW Double Chocolate KitKat® Tablet 😋😋🍫 Who’s tried this one?! 🍫

KITKAT (@kitkat) Instagram Stats & Analytics

KITKAT (@kitkat) has 1.19M Instagram followers with a 3.92% engagement rate over the past 12 months. Across 144 posts, KITKAT received 1.78M total likes and 10.9M impressions, averaging 12.4K likes per post. This page tracks KITKAT's performance metrics, top content, and engagement trends — updated daily.

KITKAT (@kitkat) Instagram Analytics FAQ

How many Instagram followers does KITKAT have?+
KITKAT (@kitkat) has 1.19M Instagram followers as of April 2026.
What is KITKAT's Instagram engagement rate?+
KITKAT's Instagram engagement rate is 3.92% over the last 12 months, based on 144 posts.
How many likes does KITKAT get on Instagram?+
KITKAT received 1.78M total likes across 144 posts in the last 12 months, averaging 12.4K likes per post.
How many Instagram impressions does KITKAT get?+
KITKAT's Instagram content generated 10.9M total impressions over the last 12 months.